Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

EO seattle presentation_tamccann_seo and social


Published on

Key findings about value of SEO components (basic) and simple tools/approaches for businesses to get better ranking and more social engagement. @rivaliq

Published in: Business, Technology, Design
  • Be the first to like this

EO seattle presentation_tamccann_seo and social

  1. 1. T.A. McCann @tamccann
  2. 2. SEO is a baffling, black art
  3. 3. • Good titles, keywords and descriptions • Create good content so people link to you • Start creating and sharing social content, it will be more important over time Simple things go a long way, for most @tamccann
  4. 4. It’s easy to find out where you rank @tamccann
  5. 5. Key page factors for good search rankings
  6. 6. Page title - describe yourself as you aspire to be
  7. 7. Meta description – make a good first impression
  8. 8. Keywords – what are they searching for?
  9. 9. Future trends in search ranking
  10. 10. Facebook is a cocktail party, be social with your description
  11. 11. On Facebook, people like a cause (and photos)…
  12. 12. Tweets with independent content and ones that suggest and action are best
  13. 13. Social success takes time and practice
  14. 14. So where do I get content and ideas…
  15. 15. Make sharing easy and fast
  16. 16. Summary • Do the simple things for search optimization • Know your landscape and competitors (what is working) • Build basic social presences and then extend – Twitter and Facebook for sure – G+ and others with extra time and specific focus • Build a toolset/process to create and share social content – Rival IQ – MOZ – Feedly – Buffer
  17. 17. To win, you need to know who’s leading
  18. 18.