Social Media Marketing for Green Industry Pros

1,092 views

Published on

This presentation for the Wisconsin Landscape Contractors Association was designed for an audience that is just getting started with social media marketing.

Published in: Business, Technology
  • Be the first to comment

Social Media Marketing for Green Industry Pros

  1. 1. Hashtag #WLCA19 speaker@truenature.com speaker@truenature com 630-774-8350 Jeffkorhan.com Social Media Marketing for Green Industry Pros y Presented by Jeff Korhan Speaker, Marketer, Consultant August 19, 2009
  2. 2. Social M k i S i l Marketing #WLCA19 ©Jeff Korhan and True Nature® 2009
  3. 3. Community Principles C i Pi i l #WLCA19 ©Jeff Korhan and True Nature® 2009
  4. 4. The B S Th Beer Summit i #WLCA19 ©Jeff Korhan and True Nature® 2009
  5. 5. Social E S i l Economy Exceptional Quality is Expected! All Thing Being Equal….. 1 Visible 1. 2. Likeable 3. Trustworthy 3 T t th #WLCA19 ©Jeff Korhan and True Nature® 2009
  6. 6. Understanding Social Media U d di S i l M di Interactive (Web 2.0) User-Control User Control Multi-Media Real-Time Social Web #WLCA19 ©Jeff Korhan and True Nature® 2009
  7. 7. Purpose of All M k i P f Marketing Getting Your Phone to Ring So You Can Make a Sale! #WLCA19 ©Jeff Korhan and True Nature® 2009
  8. 8. Getting Found on the W b G i F d h Web Broadcasting Your Message 1. On the Right Channels 2. 2 Using the Best Medium 3. For Specific Objectives #WLCA19 ©Jeff Korhan and True Nature® 2009
  9. 9. SEO – Search Engine Optimization Google’s Analytical Web 1. Activity (Keywords) 2. Inbound Links Future: The Humanized Web #WLCA19 ©Jeff Korhan and True Nature® 2009
  10. 10. Keywords Ph K d Phrases 1. Location 2. Expertise 3. 3 Credentials #WLCA19 ©Jeff Korhan and True Nature® 2009
  11. 11. Basic B i SEO S Strategy Social Media Blog Comments Website #WLCA19 ©Jeff Korhan and True Nature® 2009
  12. 12. Get in h Game G i the G 1. ‘Personal’ Blog 2 LinkedIn 2. 3. Facebook 4. Twitter 5 YouTube 5. #WLCA19 ©Jeff Korhan and True Nature® 2009
  13. 13. Your Bl Y Blog The Cornerstone of Your Social Media Empire #WLCA19 ©Jeff Korhan and True Nature® 2009
  14. 14. Blogging Bl i Storytelling with a Purpose Purpose Visibility Reputation and Authority Leads or Referrals #WLCA19 ©Jeff Korhan and True Nature® 2009
  15. 15. Typepad or Wordpress Blog T d W d Bl Interactive Website Multi Media Multi-Media Content How You Do it: Differentiation Hundreds f P H d d of Pages Encourage Comments #WLCA19 ©Jeff Korhan and True Nature® 2009
  16. 16. LinkedIn Li k dI Your “Corner Office” Social Media Database Resume Professional Groups P f i lG Testimonials #WLCA19 ©Jeff Korhan and True Nature® 2009
  17. 17. Facebook F b k Humanized Web % Owned by Microsoft Friends and Fans Real-Time S R l Ti Search h Personal #WLCA19 ©Jeff Korhan and True Nature® 2009
  18. 18. Twitter T i Global Reach Real -Time Search Time News - (Research) Multi-Media Content M lti M di C t t Applications ! Tip: Place our Twitter address on you business card #WLCA19 ©Jeff Korhan and True Nature® 2009
  19. 19. YouTube Y T b Everyone Loves Video 65% Male Viewers Global Reach Transportability T t bilit Owned by Google #WLCA19 ©Jeff Korhan and True Nature® 2009
  20. 20. #WLCA19 ©Jeff Korhan and True Nature® 2009
  21. 21. #WLCA19 ©Jeff Korhan and True Nature® 2009
  22. 22. Create Y C Your O S Own System Jeff’s System Weekly Video Blog Post y g Email post and video link to eZine list Twitter at night or when free g Read and comment on other blogs Ping.fm to update LinkedIn, Facebook, Twitter Upload videos to other “niche” sites when free e.g. GoGreenTube.com #WLCA19 ©Jeff Korhan and True Nature® 2009
  23. 23. #WLCA19 ©Jeff Korhan and True Nature® 2009
  24. 24. Social M di S S i l Media Strategies i 1. The Community Builder 2. The Info-Preneur 3. The Social Entrepreneur #WLCA19 ©Jeff Korhan and True Nature® 2009
  25. 25. Showcase an E Sh Event “The Community Builder” #WLCA19 ©Jeff Korhan and True Nature® 2009
  26. 26. #WLCA19 ©Jeff Korhan and True Nature® 2009
  27. 27. #WLCA19 ©Jeff Korhan and True Nature® 2009
  28. 28. #WLCA19 ©Jeff Korhan and True Nature® 2009
  29. 29. Host Reality Sh H a R li Show “Th I f The Info-preneur” #WLCA19 ©Jeff Korhan and True Nature® 2009
  30. 30. Support a C S Cause “The Social Entrepreneur” #WLCA19 ©Jeff Korhan and True Nature® 2009
  31. 31. #WLCA19 ©Jeff Korhan and True Nature® 2009
  32. 32. Your S Y Success 1. It’s a Social Platform 2 Engagement is Everything 2. 3. Multi-Media – Interactive 4. Complements your Current Marketing 5. Build a System to get Results #WLCA19 ©Jeff Korhan and True Nature® 2009
  33. 33. Jeff Korhan J ff K h speaker@truenature.com 630-774-8350 #WLCA19 ©Jeff Korhan and True Nature® 2009

×