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facebook video marketing tips
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· Top 21 tips for video marketing
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I. Video marketing content for you!
Are you looking for creative ways to improve your Facebook
Facebook continues to be the social media platform of choice for many
So we spoke with top Facebook experts tofind out the hottest
marketing tips businesses need to know today.
#1: Leverage videos more effectively on Facebook with Open Graph
My hottest tip is for those who sell products or services on their websites
and have Like buttons attached to them: Share videos, not just still
Let me explain. When someone likes a product or service on your
website, a story will be displayed on Facebook with a title, a description
and an image. It will look like this:
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But if you have a video of this specific product or service, you can make
the stories published a lot more appealing!
Imagine that every time someone likes a product, it will share a video
showing that product in an attractive way or a demo of how to benefit
from it—or if it’s a service, an interview of a client saying how he
benefited from your service. The possibilities are limitless.
In the example below, when you like a vacation club of this travel
company, you will share a video tour of that club. A lot more appealing
than a 150-pixel–wide image:
You can make the stories published a lot more appealing with video.
It’s pretty easy to make this happen. Just add the following meta tags
to your existing Facebook Open Graph meta data:
<meta property=”og:image” content=”image url” />
<meta property=”og:video” content=”video url” />
(if your video is on YouTube, the link should entered as follows:
http://www.youtube.com/v/the-ID-of-your -video. The ID of your video
appears in its original URL right after “watch?v=”)
<meta property=”og:video:type” content=”application/x-shockwave-flash”
<meta property=”og:video:width” content=”width of your video” />
<meta property=”og:video:height” content=”height of your video” />
Emeric Ernoult, founder of AgoraPulse Facebook CRM Platform
#2: Experiment with posting outside business hours
You have a fan page for your business, so it stands to reason you’ll
want to publish your posts during business hours, right? That’s
partially true. However, you may be missing out on reaching a
huge portion of your fans by not posting outside business hours!
So experiment with posting during early morning periods (4 am-7
am ET), late evenings (10 pm-12 am ET) and on weekends. Then track
what type of response you get. Don’t just try it one time and stop; mix
it up each week. For example, let’s say you currently post on your fan
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page twice a day—make one post during business hours and the other
post either early morning or late evening.
A recent study of 20 popular brands by Yesmail revealed that
“campaigns deployed between 10 pm-12 am ET were an engagement
goldmine. Based on volume, however, this timeslot was the least utilized
for deployment.” And, “The most popular time of day to deploy
campaigns was between 11 am-1 pm ET, while paradoxically, this
timeslot was in the bottom 30% in terms of engagement.”
Another study based on 200 fan pages by Buddy Media shows that
“ engagement is highest at 4 am, 7 am, and 11 pm, but that brands
post the most during business hours.”
By the way, be sure to keep an eye on the location of your fans in your
Facebook Page Insights. This is critical to know in which global time
zones most of your fans reside.
Image from Buddy Media.
Mari Smith, author of The New Relationship Marketing and co-author
of Facebook Marketing: An Hour a Day (second edition)
#3: Find creative ways to add more photos
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Visual marketing is winning. Sharing photos is still the best way to get
interaction. Photos are more visible than sharing a link and take up
more space in the newsfeed than any other type of post.
Think of different ways you can incorporate more photos. If you are
linking to a blog post, upload an image from the post as a photo and then
share the link within the status update.
Upload an image from the post as a photo and then share the link within
the status update.
If you have a quote, find a good royalty-free image and add the quote to
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If you need something created to illustrate a particular point, find a good
graphic artist to help you. If you are sharing a large infographic, create a
smaller picture of it, and then link to the entire post in the status update.
When people comment on or like photos, they can show up in the
newsfeed of their friends and are more noticeable than a link or plain
text status update.
If people share the photo, your Facebook page name travels with that
photo even if a friend of a fan then shares it. So your page is becoming
more viral. Try incorporating more photos into your posts for a
week and measure your results!
Andrea Vahl, co-author of Facebook Marketing All-in-One for Dummies
#4: Use Sponsored Posts
You want content from your page to reach your fans. However, because
your content is competing not only with other businesses, but also with
all of your fans’ friends, most of your content won’t likely be seen in
your fans’ newsfeeds.
Only 16% of brand content organically reaches your fans on
Page Post ads allow you to have increased reach for content you want to
ensure is seen by more people. For as little as $10, or as much as you’d
like, you can reach a greater percentage of your fans through a
Facebook ad. The content will show up in your fans’ newsfeeds as a
Sponsored Post, and is an excellent way to get more impressions, likes
We’ve used Sponsored Post ads successfully for dozens of clients and
for our own Likeable Media page (see image below).
Sponsored Post ads are best for already-compelling content, such as
videos, free whitepapers or webinar offers, or special deals. Plus, you
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can test Sponsored Post ads at really small budgets with little risk and
then scale up based on your success.
Page Post ads are best for already-compelling content.
Dave Kerpen, author of Likeable Social Media
#5: Involve your fans in product decisions
It’s always great to have a big response when rolling out a new
product. Whether that product is an information product or a physical
product, involve your fans in designing an element of it.
As close to the product launch as possible, ask your fans for their
input. Create a sense of urgency by sharing that you are making a final
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decision shortly and need their input now. If appropriate, include photos
of the possible choices.
When you launch the product, thank them for their input and share
what you decided on.
Recently we wanted to highlight and sell a bunch of soy candles. I
asked on Facebook what scents our customers wanted me to make that
day and got 72 responses.
Ask your customers what they want.
We made most of what was asked for and later that day, we posted a
photo of the candles.
Share pictures of your product.
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Our post stated that they were available on the website, and we sold a
majority of the candles within an hour. By getting your customers’ input
into the products you offer, they feel a sense of ownership and are more
likely to purchase and share your product with others.
PJ Jonas, owner of Goat Milk Stuff, podcaster
#6: Utilize the new scheduling tool
Facebook allows page admins to schedule a post to be published at a
later time. This type of functionality has previously been available
through third-party publishing platforms, but is now accessible to
everyone in the native Facebook environment.
Given the continuing unresolved reports that posts scheduled via third
parties sometimes receive lower exposure in the newsfeed, there may be
reasons to consider using this tool.
Using the scheduling tool can help ensure your messages are delivered
at the optimal time to reach your audience, especially when used in
conjunction with the location targeting feature.
Aside from not having to log in to post something at a specific time, you
can save time by mapping out your communications plan and
scheduling multiple messages in advance.
It’s important that not all communication be premeditated in order to
remain timely and genuine, but many messages are appropriate for
advance scheduling. And don’t forget to consider promoting your
post to gain even greater reach!
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Using the scheduling tool can help ensure your messages are delivered at
the optimal time.
Ben Pickering, CEO of Strutta, a leading platform for social promotions
and a Facebook Preferred Marketing Developer
#7: Use contests to get more fans
Every day our users ask us the same question: “How do I get more
fans?” Unfortunately, my answer is pretty boring: “It depends.” There
are tons of ways to market your Facebook page and some are better than
others. It really depends on your audience and your style of managing
However, one method that I’ve seen work across the board is Facebook
Contests have three main benefits: Getting existing fans to join the
conversation, encouraging their friends to join in too and collect
information from your fans, such as an email address. That information
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can be useful for bringing your marketing efforts outside of Facebook—
with fans’ permission, of course.
Facebook contests are an effective way to market your Facebook page
and there are many third-party apps out there that make it really simple
and most importantly, compliant with Facebook’s Promotion Guidelines.
Best of all, there is a contest app that will fit your budget. Prices for
contest apps range from free to five figures a month.
It’s important to remember that not every Facebook contest is the same.
Businesses have to test out different types of contests such as photo or
video contests and see which resonates with their audience.
Marketing on Facebook is a trial-and-error process and an ever-changing
challenge. Understanding your target audience and offering up
incentives for existing fans to continue to check in with your business
and new fans to follow your business are key to lasting success.
Jim Belosic, CEO of ShortStack, a custom Facebook apps design
platform that helps businesses maximize their social media presence and
#8: Get active on your personal profile
Facebook is a friendly network where people connect with people. If
you’re not using Facebook for your personal profile, you’ll never really
understand user motivations.
It’s like learning to speak French only from a book and then actually
visiting France. Those who live there will be able to tell you’re a
foreigner in a matter of seconds. You won’t get their jokes, expressions,
body language or any other unique characteristics of their local culture.
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The same is true for Facebook. You can read all of the various books on
Facebook marketing, but eventually you have to become part of the
native culture in order to truly understand the language.
Are you interacting as a person with other people? Image: iStockphoto
John Haydon, co-author of Facebook Marketing for Dummies
#9: Allocate the resources needed
Most businesses grossly underestimate the amount of work it takes to be
successful on Facebook.
Your strategy should start with an honest answer to this question: “Do
we have a company that consistently generates content that people will
want to share and discuss—or could we become that company?”
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Understanding the implications of this answer will help guide your
Mark W. Schaefer, author of Return on Influence and The Tao of Twitter
Want to learn more about Facebook marketing?
Watch this video from Mike Stelzner (founder of Social Media
If you’re not fully leveraging the power of Facebook, don’t worry,
you’re not alone. Most businesses still haven’t figured it out.
There’s one easy way to take your Facebook marketing to the next
level. By attending the web’s largest online Facebook
conference, Facebook Success Summit 2012, you’ll become empowered
to use Facebook to gain more exposure, better engage customers and
grow your business.
The great part is you’ll be learning from 20 Facebook experts (including
the 9 mentioned in this article).
It’s the web’s largest online Facebook marketing conference. Go here to
What do you think? Have you used these Facebook marketing
tactics? Do you have any others to share? Please leave your comments
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II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
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Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
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Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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