Juanita Gomez outlines her 12-month mastery journey timeline focusing on internet marketing. The timeline includes courses in personal development and leadership, internet marketing fundamentals, digital storytelling and branding, internet consumer behavior analysis, web design and usability, new media marketing, advanced internet marketing strategies, strategic internet public relations, web analytics and optimization, internet law, and an internet marketing campaign development capstone. For each month, Gomez lists learning goals and strategies which include thoroughly studying course materials, completing discussion boards, and learning from online videos. The document aims to provide structure and guidance for Gomez to achieve mastery in internet marketing over the course of one year.

1. June 24,2016
Mastery Journey Timeline
MDL501
Prof: Elena Rogalle
By: Juanita Gomez

2. Month 1
MDL 510- Mastery Personal Development & Leadership
GOAL:
¥ It helped me find my full potential and has made me analyzed myself and see what things I need to change to be able
to succeed not only in my career, but at a personal level. I also learned that, perseverance and structure is two of the
most important keys to obtain and maintain a successful business.
Strategies:
¥ Read and understand fully :Greene, Robert. Mastery. Penguin Books, 11/2012. VitalBook file.
¥ Finish all assignment and find my personal mastery
¥ Watch Robert Greene Mastery Video at Google Talks - https://youtu.be/J4v_34RRCeE
¥ http://www.lynda.com/Business-Skills-tutorials/Leadership-Insights-from-Dan-Rockwell/143341-2.html?
org=fullsailold.edu
By: Juainta Gomez

3. MAR 510- Internet Marketing Fundamentals
Month 2
Goal:
¥ understand more the meaning of the internet marketing , and to learn how to strategize better, for
any projects that are going on in my business.
Strategies:
¥ Read and study thoroughly the course materials.
¥ Complete all discussion boards
¥ Learn from Lynda.com Videos such as:
¥ http://www.lynda.com/Content-Marketing-tutorials/International-Marketing-Fundamentals/
192458-2.html?org=fullsailold.edu
By: Juainta Gomez

4. MAR 632- Digital Storytelling and Branding
Month 3
Goal:
¥ Strengthen my knowledge and expertise in developing and creating a branding consistency of a business through
internet marketing.
Strategies:
¥ Read and study thoroughly the course materials.
¥ Complete all discussion boards
¥ Learn from Lynda.com Videos such as:
http://www.lynda.com/LinkedIn-tutorials/Writing-Heard-LinkedIn/433721-2.html?org=fullsailold.edu
By: Juainta Gomez

5. IMK591- Internet Consumer Behavior and Analysis
Month 4
Goal:
Even though I have a little experience in this area , my goal for this class is to excel this area, by learning Internet
marketing tactics and strategies that are taught in class to be able to practice them in my business as well as my job
Strategies:
¥ Read and study thoroughly the course materials.
¥ Complete all discussion boards
¥ Learn from Lynda.com Videos such as:
http://www.lynda.com/Content-Marketing-tutorials/International-Marketing-Fundamentals/192458-2.html?
org=fullsailold.edu
By: Juainta Gomez

6. IMK 541- Web Design and Usability
Month 5
Goal:
¥ I don’t know about web design and it is going to be a challenge for me, but it is a need for me to succeed and excel in this area to
put it in practice in my business and job.
Strategies:
¥ Read and study thoroughly the course materials.
¥ Complete all discussion boards
¥ Learn from Lynda.com Videos such as:
¥ http://www.lynda.com/User-Experience-tutorials/User-Experience-Fundamentals-Web-Design/421802-2.html?org=fullsailold.edu
By: Juainta Gomez

7. IMK 521 New Media Marketing
Month 6
Goal:
¥ Is to improve my skills in organic marketing tactics to increase engagement with the public (business/
consumers).
Strategies:
¥ Read and study thoroughly the course materials.
¥ Complete all discussion boards
¥ Learn from Lynda.com Videos such as:
¥ http://www.lynda.com/Facebook-tutorials/How-Rock-Social-Media/373993-2.html?org=fullsailold.edu
By: Juainta Gomez

8. IMK 511- Advanced Internet Marketing Strategies
Month 7
Goal:
¥ My goal is to learn an in-depth knowledge on how to strategy, develop and analyze marketing
campaigns through email marketing, social media marketing, affiliate marketing, global internet
marketing and search engine marketing.
Strategies:
¥ Read and study thoroughly the course materials.
¥ Complete all discussion boards
¥ Learn from Lynda.com Videos such as:
¥ http://www.lynda.com/Web-Responsive-Design-tutorials/Exploring-responsive-site/104969/115617-4.html?
org=fullsailold.edu
By: Juainta Gomez

9. IMK 641- Strategic Internet Public Relations
Month 9
Goal:
¥ My goal is to learn how to utilize my Public Relations experiences and put it into practice through the Internet
marketing. I will learn how to turn a negative impact and flip it to create a positive impact and change the
conceptualization as fast as possible, to prevent viral negative feedback from consumers or viewers.
Strategies:
¥ Read and study thoroughly the course materials.
¥ Complete all discussion boards
¥ Learn from Lynda.com Videos such as:
¥ http://www.lynda.com/Marketing-Public-Relations-tutorials/Public-Relations-Fundamentals/186110-2.html?org=fullsailold.edu
By: Juainta Gomez

10. IMK 661- Web Analytics and Optimization
Month 10
Goal:
¥ My goal is to will learn how to create and analyze web metrics that define a company’s marketing strategy
and structure.
Strategies:
¥ Read and study thoroughly the course materials.
¥ Complete all discussion boards
¥ Learn from Lynda.com Videos such as:
¥ http://www.lynda.com/Web-Responsive-Design-tutorials/Responsive-Design-Fundamentals/
104969-2.html?org=fullsailold.edu
By: Juainta Gomez

11. IMK671- Internet and the Law
Month 11
Goal:
¥ My goal is to learn and gain knowledge on laws and other legal aspects that any business industry requires in
the Internet marketing. I would like to improve my knowledge, intellectual property, copyright, domain names,
trademark issues and the first amendment.
Strategies:
¥ Read and study thoroughly the course materials.
¥ Complete all discussion boards
¥ Learn from Lynda.com Videos such as:
¥ http://www.lynda.com/Business-Skills-tutorials/Introduction-copyright-law/365065/423255-4.html?
org=fullsailold.edu
By: Juainta Gomez

12. IMK 691 – Internet Marketing Campaign Development
Month 12
Goal:
¥ My goal is to learn and practice Internet campaign development through case studies and campaign models to
be able to create my own marketing campaign development, and to reinforce other aspects of the Internet
marketing master program.
Strategies:
¥ Read and study thoroughly the course materials.
¥ Complete all discussion boards
¥ Learn from Lynda.com Videos such as:
¥ http://www.lynda.com/Facebook-tutorials/Digital-Marketing-Research/441601-2.html?org=fullsailold.edu
By: Juainta Gomez

13. Industry Involvement
Full sail Clubs Industry Organizations
¥ https://www.sba.gov
¥ Social Media Marketing Society- http:/
society.socialmediaexaminer.com
¥ National Association of Professional Women-
https://www.napw.com
¥ Media & Marketing Professionals Worldwide -
¥ Advertissing Age
¥ TED talks
¥ Entrepreneur Network E-NET
¥ International Student Society
¥ Intertainment Marketing Association
¥ United Arts
¥ Women of Full Sail
¥ Media Design Group
By: Juainta Gomez

14. Industry Leaders
Arianna Huffington Ann HandleyRichard Branson
By: Juainta Gomez

15. Michael Stelzner
Industry Leaders
Aileen Abella
By: Juainta Gomez

16. Companies that I Follow
www.ted.com
www.socialmediaexaminer.com
https://thewaltdisneycompany.com/about/
https://www.youtube.com/user/incmagazine
http://www.hubspot.com
https://hootsuite.com
http://www.websitemagazine.com
By: Juainta Gomez

17. My ideal mentor is a
person who:
¥ Has expertise on one field or
two.
¥ persistent person.
¥ Positive thinker
¥ Has culture richness
¥ Good morals
¥ Never gives up
¥ Creative thinker
¥ Thinking out of the box
¥ Play to their strengths
Robert Green’s Ideal mentor is a person who:
¥ Life is short, and your time for learning and creativity is limited. Without any
guidance, you can waste valuable years trying to gain knowledge and
practice from various sources. Instead, you must follow the example set by
Masters throughout the ages and find the proper mentor. Choose the mentor
who best fits your needs and connects to your Life’s Task. Once you have
internalized their knowledge, you must move on and never remain in their
shadow. Your goal is always to surpass your mentors in mastery and
brilliance - (Greene x)
Greene, Robert. Mastery. Penguin Books, 11/2012. VitalBook file.
¥ You possess an inner force that seeks to guide you toward your Life’s
Task—what you are meant to accomplish in the time that you have to
live. The first move toward mastery is always inward—learning who you
really are and reconnecting with that innate force. Knowing it with
clarity, you will find your way to the proper career path and everything
else will fall into place. It is never too late to start this process.- (Greene
vii-viii)
Greene, Robert. Mastery. Penguin Books, 11/2012. VitalBook file.
¥ Don’t think about why you question, simply don’t stop questioning.
Don’t worry about what you can’t answer, and don’t try to explain what
you can’t know. Curiosity is its own reason. Aren’t you in awe when you
contemplate the mysteries of eternity, of life, of the marvelous
structure behind reality? And this is the miracle of the human mind—to
use its constructions, concepts, and formulas as tools to explain what
man sees, feels and touches. Try to comprehend a little more each day.
Have holy curiosity.—ALBERT EINSTEIN - (Greene 205)
Greene, Robert. Mastery. Penguin Books, 11/2012. VitalBook file.
By: Juainta Gomez

18. Robert Green Quotes & Citations
Your true self does not speak in words or banal phrases. Its voice comes
from deep within you, from the substrata of your psyche, from
something embedded physically within you. It emanates from your
uniqueness, and it communicates through sensations and powerful
desires that seem to transcend you. You cannot ultimately understand
why you are drawn to certain activities or forms of knowledge. This
cannot really be verbalized or explained. It is simply a fact of nature. In
following this voice you realize your own potential, and satisfy your
deepest longings to create and express your uniqueness. It exists for a
purpose, and it is your Life’s Task to bring it to fruition. (Greene 310-311)
¥ Greene, Robert. Mastery. Penguin Books, 11/2012. VitalBook file.
By: Juainta Gomez

19. Mastery Journey Timeline
MDL 510-
Matery
Personal
Development
MAR 510-
Internet
Marketing
Fundamentals
MAR 632 –
Digital
Storytelling
and
Branding
IMK591 –
Internet
Consumer
Behavior &
Analysis
IMK 541- Web
Design and
Usability
IMK521- New
Media
Marketing
IMK 511 –
Advanced
Internet
Marketing
Strategies
IMK 621-
Advance
Search
Engine
Optimization
IMK 661 –
Web
Analytics &
Optimization
IMK 671 –
Internet &
the Law
IMK 641 –
Strategic
Internet
Public
Relations
IMK 691-
Internet
Marketing
Campaign
Development
By: Juainta Gomez

20. References
http://www.socialmediaexaminer.com/
about/
http://blog.hubspot.com/marketing/
insightful-marketing-insiders-follow-
twitter-list#sm.
00012b0q3bcssd2zwda20rs0kozr4
By: Juainta Gomez

21. References
¥ http://www.lynda.com/Business-Skills-
tutorials/Leadership-Insights-from-Dan-
Rockwell/143341-2.html?
org=fullsailold.edu
¥ Greene, Robert. Mastery. Penguin Books,
11/2012. VitalBook file
¥ Greene, Robert. Mastery. Penguin Books,
11/2012. VitalBook file.
¥ Greene, Robert. Mastery. Penguin Books,
11/2012. VitalBook file.
¥ Greene, Robert. Mastery. Penguin Books,
11/2012. VitalBook file.
¥ http://www.lynda.com/Facebook-
tutorials/Digital-Marketing-Research/
441601-2.html?org=fullsailold.edu
¥ http://www.lynda.com/User-Experience-
tutorials/User-Experience-Fundamentals-
Web-Design/421802-2.html?
org=fullsailold.edu
By: Juainta Gomez

22. References
¥ https://www.hootsuite.com
¥ https://www.socialmediaexaminer.com
¥ https//www.hubspot.com
¥ https//websitemagaxine.com
¥ https://thewaltdisneycompany.com/about/
¥ https://www.youtube.com/user/incmagazine
¥ Greene, Robert. Mastery. Penguin Books,
11/2012. VitalBook file.
¥ Watch Robert Greene Mastery Video at
Google Talks -
https://youtu.be/J4v_34RRCeE
¥ http://www.lynda.com/Business-Skills-
tutorials/Leadership-Insights-from-Dan-
Rockwell/143341-2.html?org=fullsailold.edu
By: Juainta Gomez

23. References
¥ http://www.lynda.com/User-Experience-tutorials/
User-Experience-Fundamentals-Web-Design/
421802-2.html?org=fullsailold.edu
¥ http://www.lynda.com/Content-Marketing-tutorials/
International-Marketing-Fundamentals/
192458-2.html?org=fullsailold.edu
¥ http://www.lynda.com/Content-Marketing-tutorials/
International-Marketing-Fundamentals/
192458-2.html?org=fullsailold.edu
¥ http://www.lynda.com/Business-Skills-tutorials/
Leadership-Insights-from-Dan-Rockwell/
143341-2.html?org=fullsailold.edu
¥ http://www.lynda.com/Web-Responsive-Design-
tutorials/Exploring-responsive-site/
104969/115617-4.html?org=fullsailold.edu
¥ http://www.lynda.com/Web-Responsive-Design-
tutorials/Responsive-Design-Fundamentals/
104969-2.html?org=fullsailold.edu
¥ http://www.lynda.com/Facebook-tutorials/Digital-
Marketing-Research/441601-2.html?
org=fullsailold.edu
By: Juainta Gomez