8 ways to improve email deliverability ratesLocke Truong
Email is one of the most effective tools marketers possess — for the simple reason that it works. Email marketing generates a whopping $44 for every $1 spent, according to the Direct Marketing Association. That generous payout potential, however, only has a chance if your email gets delivered. So, what steps can you take to improve your company’s email deliverability rates? In this deck, we’ll look at eight ways we find to effectively get your email into inboxes.
8 ways to improve email deliverability ratesLocke Truong
Email is one of the most effective tools marketers possess — for the simple reason that it works. Email marketing generates a whopping $44 for every $1 spent, according to the Direct Marketing Association. That generous payout potential, however, only has a chance if your email gets delivered. So, what steps can you take to improve your company’s email deliverability rates? In this deck, we’ll look at eight ways we find to effectively get your email into inboxes.
If you’re already using MailChimp, then you know that Marketing Automation is an indispensable tool for executing on your inbound marketing strategy. But the majority of marketers still feel that they’re not using the technology to its full potential.
In this presentation, MailChimp expert Allyson Van Houten reveals various hacks for getting better results out of your MailChimp software.
"Is This Thing On? intro to email statistics" covers five metrics for email broadcasts and suggests ways to improve each metric.
Open, click and completion rates, list growth and deliverability are covered. Lots of information based on the 2009 eNonprofit Benchmark survey from M+R and NTEN
This presentation was created by our Operations and Deliverability expert, Joe Scharf. It was presented at the Metrics Marketing Bootcamp 2.0, which was held on the CU-Boulder campus in February 2011. Thanks to Niel Robertson and Trada for putting on a great event and including us!
This is very useful document provided by Sendgrid team. How to avoid reaching your email in spam folder. Hope this will be helpfull to you also. We (http://mystockalarm.com) are using Sendgrid transaction email service and we are happy until now. You can check with them for transaction and marketing emails.
Everyone has emails that get sent to spam every once and a while, but if they are consistently ending up in the junk folder then there are some things you need to check out. If you don’t want to go through the trouble of trying to figure everything out on your own, you can always order a troubleshooting diagnostic test from EmailDelivered and we will figure out the problems for you.
No beating around the bush here, just 27 kickass growth hacking tools with a complete breakdown of why we like each one and how much they cost.
I want to give you exactly the information you need, and none of the fluff you don't.
These 27 growth hacking tools are split into six sections:
Email Marketing, Social Media, Marketing Automation, Browser Plugins, Sales Funnel and Miscellaneous Favorites
Strategies And Technologies To Build And Measure Business Success By Paul Roe...MarTech Conference
From the MarTech Conference in Boston, Massachusetts, August 19-20, 2014. SESSION: The Marketing Performance Blueprint PRESENTATION: Strategies And Technologies To Build And Measure Business Success Given By Paul Roetzer, @PaulRoetzer - CEO, PR20/20. #MARTECH
If you’re already using MailChimp, then you know that Marketing Automation is an indispensable tool for executing on your inbound marketing strategy. But the majority of marketers still feel that they’re not using the technology to its full potential.
In this presentation, MailChimp expert Allyson Van Houten reveals various hacks for getting better results out of your MailChimp software.
"Is This Thing On? intro to email statistics" covers five metrics for email broadcasts and suggests ways to improve each metric.
Open, click and completion rates, list growth and deliverability are covered. Lots of information based on the 2009 eNonprofit Benchmark survey from M+R and NTEN
This presentation was created by our Operations and Deliverability expert, Joe Scharf. It was presented at the Metrics Marketing Bootcamp 2.0, which was held on the CU-Boulder campus in February 2011. Thanks to Niel Robertson and Trada for putting on a great event and including us!
This is very useful document provided by Sendgrid team. How to avoid reaching your email in spam folder. Hope this will be helpfull to you also. We (http://mystockalarm.com) are using Sendgrid transaction email service and we are happy until now. You can check with them for transaction and marketing emails.
Everyone has emails that get sent to spam every once and a while, but if they are consistently ending up in the junk folder then there are some things you need to check out. If you don’t want to go through the trouble of trying to figure everything out on your own, you can always order a troubleshooting diagnostic test from EmailDelivered and we will figure out the problems for you.
No beating around the bush here, just 27 kickass growth hacking tools with a complete breakdown of why we like each one and how much they cost.
I want to give you exactly the information you need, and none of the fluff you don't.
These 27 growth hacking tools are split into six sections:
Email Marketing, Social Media, Marketing Automation, Browser Plugins, Sales Funnel and Miscellaneous Favorites
Strategies And Technologies To Build And Measure Business Success By Paul Roe...MarTech Conference
From the MarTech Conference in Boston, Massachusetts, August 19-20, 2014. SESSION: The Marketing Performance Blueprint PRESENTATION: Strategies And Technologies To Build And Measure Business Success Given By Paul Roetzer, @PaulRoetzer - CEO, PR20/20. #MARTECH
From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: It'S A Martech, Martech, Martech, Martech World. PRESENTATION: How The Marketing Technology Landscape is Blooming - Given by Scott Brinker, @chiefmartec - Ion Interactive, Conference Chair & Author
Which are the essential digital marketing insights and automation tools to grow your business? This deck shows you the best tools across our RACE framework.
What Does Marketing And MarTech Have To Do With Social SellingMarTech Conference
From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: What Does Marketing & Martech Have To Do With Social Selling?. PRESENTATION: What Does Marketing And MarTech Have To Do With Social Selling - Given by Jill Rowley, @jill_rowley - #SocialSelling, Founder & Chief Evangelist
Marks and Spencer's Martech Makeover By Pinak Kiran VedalankarMarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: Marks & Spencer's Martech Makeover: A 130-Year-Old Main Street Retailer's Journey to a Digital Native. PRESENTATION: Marks and Spencer's Martech Makeover - Given by Pinak Vedalankar - @sapientnitro - Director of Technology - SapientNitro. #MarTech DAY1
From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: The Martech Blueprint Imperative. PRESENTATION: The Martech Blueprint Imperative - Given by Cynthia Gumbert, @Cyngumbert - CA Technologies, VP of Digital & New Accounts Marketing
"Email: The Best Growth Hacking Weapon for Startups" par Shubham SharmaTheFamily
Par Shubham Sharma, Developer Evangelist at MailJet
Inscrivez-vous au prochain meetup! — http://www.meetup.com/StartupWorkshop
Inscrivez-vous à la newsletter pour ne pas rater les prochains évènements ! — http://www.thefamily.co/events/
On adorerait votre feedback & suggestion ! — https://thefamily.typeform.com/to/KlGLnM
eBook Example - Agile Education Marketing - Email Marketing Best Practices.pdfBrafton
This eBook is an example of a detailed guide meant to educate the reader on a particular topic.
To learn more about eBook marketing, browse the complete guide here: https://www.brafton.com/blog/strategy/how-to-create-a-marketing-ebook/
Email Delivery Optimization Techniques from Email Marketing Solutions Provide...Manjunatha Kg
Aghreni Technologies best practices article on email marketing and delivery myths.
Aghreni Technologies is part of a global email marketing giant whose competitors include the best names in the business. Team Aghreni has over 4 years of experience in email marketing working with some of the world's largest brands across the world.
Creating an Effective & Engaging Email Marketing ProgramHolly A. Fisher
Research shows a vast majority of consumers want marketing messages via email. Despite all the other forms of communication available to us, email remains the go-to medium. Your nonprofit can use email marketing to share news, recruit volunteers, solicit donors and simply stay in front of your existing and potential supporters. Email marketing is a relatively inexpensive and largely effective way to market your organization.
Everything businesses and marketers need to know to begin with email marketing.
From email drafting to deliverability in the inbox, learn the A to Z of how emails make customer communication worthwhile (even break if done wrong). Take your time to understand the email checklist and don't miss to go through the do's and don'ts.
Segmentation & Personalization in Email Marketing - Brafton WebinarKayla Perry
Email marketing is an incredibly powerful marketing channel - but only if you know how to leverage it the right way. This webinar covers why you should segment your email database, how to create segments and lists, how to use your email lists for max engagement, email marketing strategies and techniques to try and more. View the video recording here: https://www.brafton.com/webinar/segmentation-and-personalization-in-email-marketing/
We thought it would be helpful to create a tool both marketers and small business owners could use. Therefore we are bringing you a new easy to use 5 step guide to help you plan, produce, test, delive and follow up your email marketing campaigns.
Facebooks Ads Suck...or so you might think if you asked enough small business people who have used them. This short slide show, takes you through the best practices around Facebook Ads, using the conversion tracking, and ad optimisation
A great website performs like a robotic sales person selling for you while you sleep. This presentation provides and outline of the most important ingredients to building a better performing website.
This short slideshow will give you a quick introduction to one of the digital marketing fundamental skills - Conversion rate Optimisation (also known as CRO). Discover the science and art of getting more from your digital marketing, with this slideshare presented at the November TechTalk in Bunbury, Western Australia.
A quick guide to getting your business found within the Google Local business listings. Learn how to manage your own SEO on a local business, generating a great experience for people searching for your business in your local region.
The importance of a website for a community event such as a festival or show can no be underestimated today. We have put together a few quick tips for people thinking about running a community event that will help you to think about your website.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
6. A quick guide how not to be a spammer
Are you a secret spammer?
7. SPAM ACT
what the law says…
The Spam Act 2003 prohibits the sending of unsolicited
commercial electronic messages—known as spam—with an
Australian link. A message has an Australian link if it
originates or was commissioned in Australia, or originates
overseas but was sent to an address accessed in Australia.
8. What is a commercial message
according to Australian Communications & Media Authority (ACMA)
The Spam Act 2003 defines a commercial electronic message as:
offers, advertises or promotes the supply of goods, services, land or
business or investment opportunities
advertises or promotes a supplier of goods, services, land or a provider of
business or investment opportunities
helps a person dishonestly obtain property, commercial advantage or other
gain from another person.
9. The in’s and out’s of consent
how not to upset your customers, or break the law
Express consent
E.g. filling in a form, ticking a box on a website, over the phone, face-to-face
or by swapping business cards
Inferred consent
via an existing business or other relationship, where there is reasonable
expectation of receiving commercial electronic messages
Publicly available email addresses
10. Consent Pop Quiz
how not to upset your customers, or break the law
How do you prove sufficient consent to send messages?
Can you email customers to obtain their consent to send messages?
Can you use pre-ticked boxes to obtain consent to send messages?
Do you have consent if recipients don’t object or unsubscribe?
Can someone subscribe or give consent on someone else’s behalf?
Can you contact someone who has published their email or phone number online?
11. How does Mailchimp deal with spam?
Mailchimp will Freeze or terminate your account if you trigger any of the
following metrics
0.1% of your emails marked as spam
>5% of your list bounces
(watch this one for your first campaign)
Mandatory unsubscribe
You must include your contact information inside every email
13. 1. Create Compelling Content
Make sure your emails have
A compelling subject line
One central idea
A clear call to action
Include social share options
Relevance to the reader
14. 2. Use the right tools
in case you we’re wondering no Outlook is not one of them
Modern Email Marketing Systems support
Automated list management
Easy email design & layout
WYSIWIG Testing for different email apps
15. 3. Test Deliverability
make sure that your audience can read it
Make sure it works on ALL devices
Offer both a HTML and text version
Check it for SPAM
16. 3.1 Deliverability & Devices
What do people read their emails on?
Source Litmus – emailmarketshare.com
17. 4. Segment your audience
because everyone is differerent
Match the content of your email to your
audience’s interests.
Demographics – e.g location
Psychographics – e.g. values
Behaviours – e.g. purchasing history
18. 5. Its all about timing
learn when best suits your audience
Take the time to learn from your audience the best time
for them
Generalisations are generally wrong
19. 6. Do, Learn, Adjust, Iterate
make sure that your audience can read it
No one gets it right first time around
Learn to read your reports
Check it for SPAM
21. What is Mailchimp?
Quote:
MailChimp helps you design email newsletters, share them on social
services you already use, and track your results. It's like your own
What I Say:
MailChimp is an email sending and marketing platform that both
campaigns and touts ease of use.
Easy to use web interface – customizable API
SPAM Control services help you stay in the white-list.
22. Main Features
Social Network Integration
Optional Co-branding
Templates
A/B Split Testing
Custom variable tracking
Google Analytics
Inbox Inspector
Auto Responders
Groups / Segments
23. Who can use Mailchimp?
They have all size plans available:
Free Plan
Non Profit Discount
Up to 3.1 million subscribers / 24.8 million messages a month
24. Pricing Options
Free Forever
0-2000 Subscribers / 12,000 Month
Unlimited sending plans
500 subscribers / $10
… more
Up to 25,000 / $150
Pay as you go (like a stamp ranging
4
¢
100
to 3¢ per email)
25. Free vs. Paid
Deliver
Mailchimp Branding
Autoresponders
Spam Filter Diagnostics
Email Client Testing *
Delivery by Time Zone
Share
Social Pro * * *
Forever Free
Paid Plans
Forever Free
Paid Plans
28. Things to remember
Keep your list clean of bounces and unsubscribes*
Ask subscribers add your email address to their contact list.
Use groups for segmentation not lists
Try not to delete lists unless necessary
Verify the list import
For more details visit eepurl.com/nWdfr
32. Start with a subject line
Four words to avoid – }
Help, Percent Off, Reminder & Free*
Make it personal.
Keep it fresh
Keep it short (<50 characters)
ALWAYS, ALWAYS AVOIDE HYPERBOLE!!!
Who’s it from
Could you try a question?
For more details visit eepurl.com/nWdfr
33. The good, the bad & the ugly
Music Camp - Important Travel Information
▪ Open Rate – 93%
▪ Information I need now
Final reminder for complimentary entry to attend the
Bunbury BCI Cluster Conference 2014
▪ Open Rate 0.5%
▪ Reminder and subject is too long
34. Using the subject line researcher
Use the MailChimp Big Data repository to improve your
subject line