Discover the most common email marketing pitfalls that cause ecommerce nightmares. Learn simple exercises to uncover and prevent the same mistakes. Optimize your current email strategy by avoiding destructive segmentation, poor acquisition and tracking. Learn to advance your current plan of action.
B2B Email Experts is a leading business to business research studies by creating successful email marketing campaign, data appending techniques and customized email lists.
8 ways to improve email deliverability ratesLocke Truong
Email is one of the most effective tools marketers possess — for the simple reason that it works. Email marketing generates a whopping $44 for every $1 spent, according to the Direct Marketing Association. That generous payout potential, however, only has a chance if your email gets delivered. So, what steps can you take to improve your company’s email deliverability rates? In this deck, we’ll look at eight ways we find to effectively get your email into inboxes.
Whitepaper: Email Marketing Tips - How a SPAM Filter Works (Q & A)Pinpointe On-Demand
Whitepaper - Questions & Answers about how an Enterprise SPAM Filter Works – This accompanies our Webinar that can be viewed on demand at:
http://www.pinpointe.com/resources
Pressing the “send” button on an email doesn’t necessarily mean your messages reach your recipients’ inboxes. Along the way, email communications can encounter an array of deliverability issues that can affect your email marketing ROI as well as your open, click-through, and conversion rates. Using data from 20 leading retailers tracked over a two-month period, Ryan Moss explains why messages from even the biggest brands can land in spam folders or even go missing. He also reviews how message subject lines, content, and Internet Service Providers (ISPs) can impact your email deliverability.
B2B Email Experts is a leading business to business research studies by creating successful email marketing campaign, data appending techniques and customized email lists.
8 ways to improve email deliverability ratesLocke Truong
Email is one of the most effective tools marketers possess — for the simple reason that it works. Email marketing generates a whopping $44 for every $1 spent, according to the Direct Marketing Association. That generous payout potential, however, only has a chance if your email gets delivered. So, what steps can you take to improve your company’s email deliverability rates? In this deck, we’ll look at eight ways we find to effectively get your email into inboxes.
Whitepaper: Email Marketing Tips - How a SPAM Filter Works (Q & A)Pinpointe On-Demand
Whitepaper - Questions & Answers about how an Enterprise SPAM Filter Works – This accompanies our Webinar that can be viewed on demand at:
http://www.pinpointe.com/resources
Pressing the “send” button on an email doesn’t necessarily mean your messages reach your recipients’ inboxes. Along the way, email communications can encounter an array of deliverability issues that can affect your email marketing ROI as well as your open, click-through, and conversion rates. Using data from 20 leading retailers tracked over a two-month period, Ryan Moss explains why messages from even the biggest brands can land in spam folders or even go missing. He also reviews how message subject lines, content, and Internet Service Providers (ISPs) can impact your email deliverability.
Whaddup with the Data: Working with Lists, Opt-Outs & QueriesHighRoad Solution
What's truly valuable in today's marketing world? The data. More, more, more! The more data we capture, the more we can understand...and better yet, predict....the behaviors of our target users. If we can understand our users' tastes & preferences we can begin to shape their user experience into a journey that we set out for them to take.
Where do we start? What do our list counts, soft bounces, hard bounces and more numbers mean, let alone list count discrepancies that are often encountered when systems integrate.
This session will get to the heart of data and you'll leave feeling confident that you can decipher data, start to assess patterns and more.
Email Delivery Optimization Techniques from Email Marketing Solutions Provide...Manjunatha Kg
Aghreni Technologies best practices article on email marketing and delivery myths.
Aghreni Technologies is part of a global email marketing giant whose competitors include the best names in the business. Team Aghreni has over 4 years of experience in email marketing working with some of the world's largest brands across the world.
Many of the world’s largest brands encounter deliverability issues and roughly a quarter of all emails fail to reach consumers. Email deliverability has become increasingly complicated and intimidating for even the savviest marketers.
In this white paper, Yesmail busts various myths, including:
-Deliverability is all about subject lines and trigger words
-Bulking doesn’t matter if you keep acquiring new subscribers
-Best practices around deliverability are different for B2B email marketers
Email continues to be a powerful channel for driving business. Are you feeling the power? Or could your email marketing use a turbo-boost?
“An Introduction to Email Marketing” is more than a quick overview. It’s a how-to compendium that explains why a holistic approach to email – integrating it with your other marketing channels – is most valuable and how you can implement and measure a top-performing email marketing program.
This is very useful document provided by Sendgrid team. How to avoid reaching your email in spam folder. Hope this will be helpfull to you also. We (http://mystockalarm.com) are using Sendgrid transaction email service and we are happy until now. You can check with them for transaction and marketing emails.
Email Marketing What You Dont Know Can Hurt YouEric Salerno
20 slides on email marketing basics and some ideas on how to improve your email marketing practices. Presented by Red Ember Marketing at the Boston Internet Marketing MeetUp.
The Agoge Sequence slide deck from Sam Nelson
Livestream: https://www.linkedin.com/feed/update/urn:li:activity:6555128262367027200
Article: https://www.linkedin.com/pulse/writing-copy-closers-blueprint-2x-response-rates-sam-nelson/
Some best practices in email marketing and how to measure a successful email program. Includes campaign tagging, building trended analysis, and email reputation troubleshooting. Email segmentation mentioned briefly as a best practice.
How to Measure Email Marketing Success and ROI- Analysis of Key MetricsMakesbridge
Email marketing is an incredible channel to reach potential clients and maximize existing client base. But 2/3 of the campaigns prove to be inefficient. Why?
Given the fact that modern marketer wear multiple caps and are liable for many moving parts of their marketing mix, it’s simple for your email marketing data to become mixed up in all the metrics and KPI’s you need to watch out for.
As a result you won’t be able to measure success of a particular segment and may result in losing sight of the actual return on the investment. Measurement is the way to showing success. It’s the only way a marketer gauges progress, results, and actual return on investment.
In this post, we're trying to help marketers measure their marketing success and determine actual return on marketing investments.
eBook Example - Agile Education Marketing - Email Marketing Best Practices.pdfBrafton
This eBook is an example of a detailed guide meant to educate the reader on a particular topic.
To learn more about eBook marketing, browse the complete guide here: https://www.brafton.com/blog/strategy/how-to-create-a-marketing-ebook/
Whaddup with the Data: Working with Lists, Opt-Outs & QueriesHighRoad Solution
What's truly valuable in today's marketing world? The data. More, more, more! The more data we capture, the more we can understand...and better yet, predict....the behaviors of our target users. If we can understand our users' tastes & preferences we can begin to shape their user experience into a journey that we set out for them to take.
Where do we start? What do our list counts, soft bounces, hard bounces and more numbers mean, let alone list count discrepancies that are often encountered when systems integrate.
This session will get to the heart of data and you'll leave feeling confident that you can decipher data, start to assess patterns and more.
Email Delivery Optimization Techniques from Email Marketing Solutions Provide...Manjunatha Kg
Aghreni Technologies best practices article on email marketing and delivery myths.
Aghreni Technologies is part of a global email marketing giant whose competitors include the best names in the business. Team Aghreni has over 4 years of experience in email marketing working with some of the world's largest brands across the world.
Many of the world’s largest brands encounter deliverability issues and roughly a quarter of all emails fail to reach consumers. Email deliverability has become increasingly complicated and intimidating for even the savviest marketers.
In this white paper, Yesmail busts various myths, including:
-Deliverability is all about subject lines and trigger words
-Bulking doesn’t matter if you keep acquiring new subscribers
-Best practices around deliverability are different for B2B email marketers
Email continues to be a powerful channel for driving business. Are you feeling the power? Or could your email marketing use a turbo-boost?
“An Introduction to Email Marketing” is more than a quick overview. It’s a how-to compendium that explains why a holistic approach to email – integrating it with your other marketing channels – is most valuable and how you can implement and measure a top-performing email marketing program.
This is very useful document provided by Sendgrid team. How to avoid reaching your email in spam folder. Hope this will be helpfull to you also. We (http://mystockalarm.com) are using Sendgrid transaction email service and we are happy until now. You can check with them for transaction and marketing emails.
Email Marketing What You Dont Know Can Hurt YouEric Salerno
20 slides on email marketing basics and some ideas on how to improve your email marketing practices. Presented by Red Ember Marketing at the Boston Internet Marketing MeetUp.
The Agoge Sequence slide deck from Sam Nelson
Livestream: https://www.linkedin.com/feed/update/urn:li:activity:6555128262367027200
Article: https://www.linkedin.com/pulse/writing-copy-closers-blueprint-2x-response-rates-sam-nelson/
Some best practices in email marketing and how to measure a successful email program. Includes campaign tagging, building trended analysis, and email reputation troubleshooting. Email segmentation mentioned briefly as a best practice.
How to Measure Email Marketing Success and ROI- Analysis of Key MetricsMakesbridge
Email marketing is an incredible channel to reach potential clients and maximize existing client base. But 2/3 of the campaigns prove to be inefficient. Why?
Given the fact that modern marketer wear multiple caps and are liable for many moving parts of their marketing mix, it’s simple for your email marketing data to become mixed up in all the metrics and KPI’s you need to watch out for.
As a result you won’t be able to measure success of a particular segment and may result in losing sight of the actual return on the investment. Measurement is the way to showing success. It’s the only way a marketer gauges progress, results, and actual return on investment.
In this post, we're trying to help marketers measure their marketing success and determine actual return on marketing investments.
eBook Example - Agile Education Marketing - Email Marketing Best Practices.pdfBrafton
This eBook is an example of a detailed guide meant to educate the reader on a particular topic.
To learn more about eBook marketing, browse the complete guide here: https://www.brafton.com/blog/strategy/how-to-create-a-marketing-ebook/
The Hidden Metrics of Email Deliverability WebinarReturn Path
Are your marketing emails ending up in the spam folders at Gmail, Yahoo or Outlook.com? It could be due to subscriber engagement. Check our webinar to learn about the engagement metrics mailbox providers use - and don’t use - to determine if an email should be delivered to the inbox or spam folder.
The Complete Guide to B2B Email Marketing: Create more effective B2B email campaigns with these six steps:
By Sales Force-Pardot
Complete Guide to B2B Email Marketing will walk you through the entire process of creating effective,targeted emails — from planning and designing to sending and optimizing — in six straightforward steps:
Step 1: Authentication & Deliverability
Step 2: Template Design
Step 3: Email Content
Step 4: Testing & Optimization
Step 5: Sending Best Practices
Step 6: Tracking & Reporting
Take a Guided Tour with Pardot:
http://www2.pardot.com/interactive-guided-tour?url_called=70130000000mARf
6 best practices to manage email reputationSherin Thomas
If you are an email marketer and getting your email filtered, it might not be the email content, but your email reputation that needs improvement. When you deliver emails, major ISPs and other external parties will assign you an email reputation
Segmentation & Personalization in Email Marketing - Brafton WebinarKayla Perry
Email marketing is an incredibly powerful marketing channel - but only if you know how to leverage it the right way. This webinar covers why you should segment your email database, how to create segments and lists, how to use your email lists for max engagement, email marketing strategies and techniques to try and more. View the video recording here: https://www.brafton.com/webinar/segmentation-and-personalization-in-email-marketing/
AgilOne is a cloud-based predictive intelligence application for marketers. Based on a data-scientist approach to marketing, AgilOne processes exploding volumes of customer data, measures, predicts and maximizes customer lifetime value and recommends what immediate actions to take to increase revenue.
AgilOne allows marketers to optimize their acquisition, growth and retention marketing based on both current and potential customer revenue. AgilOne marketing tools are based on an intelligent SaaS platform that makes multi-channel customer data clean and smart.
AgilOne has helped hundreds of brands including Bosch, ideeli, Moosejaw, HP, PetCareRx, MAVI Jeans, Holland & Barrett and Shazam. AgilOne is backed by venture capital firms Sequoia Capital and Mayfield Fund. For more information, please visit www.agilone.com.
For retailers, the holiday season is omnipresent. You’re either neck deep in it or you’re preparing for it. In this presentation, Chad White, the Salesforce Marketing Cloud’s Lead Research Analyst and author of “Email Marketing Rules,” discusses the 6 things retailers need to work on before the upcoming holiday season: (1) Reassessing program goals, (2) Getting mobile-friendly, (3) Optimizing snippet text, (4) Increasing targeting and personalization, (5) Building out triggered emails, and (6) Keeping inactivity in check. This slide deck includes links to research reports, articles, and real-world examples so you can go in depth on the topics that are most important to you.
6 Retail Email Marketing Priorities for 2015Chad S. White
Getting ready for the holiday season is almost a year-round effort—which is to say you’re preparing for November and December the other 10 months of the year.
To help you prep, I discuss 6 retail email marketing priorities in this slide deck, which includes supplemental links to research reports, articles, and real-world examples that allow you to take a deep-dive into the topics that are most important to you:
1. Reassessing program goals
2. Getting mobile-friendly
3. Optimizing snippet text
4. Increasing targeting and personalization
5. Building out triggered emails
6. Keeping inactivity in check.
Check out this slide deck and see why making progress on each of these priorities between now and October will get your email program in excellent shape for the upcoming holiday season.
AgilOne Email Edition allows you to test and optimize email frequency and content for each of the customer segments, which are automatically synched back with your e-mail platform.
Apple's Mail Privacy Protection - How it Impacts your Email MarketingVbout.com
Discover in this presentation, everything you need to know about MPP, how it impacts your email marketing and how you can leverage this update to improve your email marketing strategy.
7 Email Verification Strategies for Small Businesses ||verifyemailmadhumadhu542020
Email marketing is a cost-effective and powerful tool for small businesses to reach their
target audience, build relationships, and drive growth. However, the success of email
marketing campaigns hinges on the quality of the email list. Inaccurate or outdated email
addresses can lead to bounces, reduced deliverability, and damage to your sender
reputation. To address these issues, small businesses should adopt effective email
verification strategies to ensure their email lists are clean and up to date. This
comprehensive guide explores the importance of email verification for small businesses
and provides practical strategies to implement it effectively.
EDMs (Electronic Distributed Marketing) through eNewsletters is almost as old as the internet itself and shouldn’t be discounted by marketers with so many additional options now available to connect with your customer base. This seminar looks at how to improve your eMarketing, increase deliverability, understand the different platforms, improve open rates, implement A/B testing, encourage segmentation and personalisation, and drive higher engagement and click through, whilst understanding how to integrate this strategy holistically across the Integrated Digital Marketing approach and support it with cross pollination and linking. We’ll talk about responsive designs and different ESP (Email Service Providers), and how users integrate with their emails… and what you can do to increase sharing and virality.
Things you can learn include:
The evolution of email marketing
Different eMarketing Platforms
What affects deliverability
CAN-SPAM act and Double Opt-ins
White lists, black lists and DSNBL
How to improve Open Rates
Implementing A/B testing
Segmenting your email subscribers/CRM
Personalisation and Psychology in eMarketing
Increasing click through and engagement
Tracking & Reporting on your email marketing
An Integrated Digital Marketing approach
Good design for email templates
Responsive Design for emails
Mail Chimp platform
Social Sharing, Forwarding and View Online
Vorian Agency EDM & eNewsletter Marketing with MailChimp SeminarMatt Lynch
Join industry veteran Matt Lynch, the General Manager of Perth, WA based technical marketing company Vorian Agency, with a look at EDM - Email Direct Marketing. How to improve deliverability, open rates, click through rate, virality and social share. How to reduce
Pathway to Email Marketing: Best Practices and How-ToMarketo
Your Marketo Email Marketing application has the power to automatically engage buyers with relevant email conversations automatically and at scale. Move beyond basic batch and blast campaigns to authentic, timely and relevant email communications that drive results. View these slides, as we share best practices and how-to’s from creating email campaigns in Marketo quickly and easily to reporting on results that matter.
Email Marketing Inbox Deliverability: POVJosue Sierra
Delivering email marketing to consumers requires an understanding of the technical best practices that enable marketers to ensure consumers are seeing their marketing emails. This presentation provides in-depth outline of sending best practices to ensure optimal delivery.
The 15 Minute Breakdown: The Answer to Signal LossTinuiti
Signal loss has been a challenge to navigate for marketers for quite some time now.
Signals have no where to go – but we found them a home. Let’s talk about it.
Join Tinuiti’s Data Privacy expert, Nirish Parsad, as he breaks down signal loss and shares insights on how to address one of marketing’s most pressing challenges – in just 15 minutes.
An Amazon Seller’s Guide to Operational Success: Driving Traffic from Externa...Tinuiti
Pushing organic traffic to Amazon is important, but marketers need to stay ahead of the competition and avoid spending valuable ad dollars on non-converting detail pages.
In this session, we will explain how sellers can achieve success by driving traffic to their storefront pages from outside sources and how to maximize review generation. Tinuiti’s retail operations expert will be joined by Amazon seller tools company, eComEngine, leading micro influencer marketing platform, Stack Influencer, and ad optimization toolkit, Ampd.
How to Master Omnichannel Display and Video for AmazonTinuiti
Diversifying your media mix leads to higher conversions – but what is the best way to do it?
Tune in to this session to hear from Tinuiti’s marketplace expert on how you can go beyond harvesting existing demand by diversifying your media mix. We’ll dive into the opportunities of Online Video (OLV), Streaming TV, incrementality, and how they all interface with AMC.
AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023Tinuiti
We all know the Amazon landscape has changed vastly since 2020 – but has your strategy adapted accordingly? Because the old playbook won’t cut it anymore.
During this session, hear from Tinuiti’s Marketplaces expert and digital marketing forecasting agency, Stratably, to hear what 2023 will look like and the tactics you need to leverage so you don’t miss out on new sales and stay ahead of the curve.
Bottom of Funnel Conversion: Search and Display Strategies to Jump-Start 2023...Tinuiti
For both advertisers and consumers, the economic uncertainty of 2023 looms large. Now is the time to be agile with your search and display strategy so you can get ahead.
Tinuiti’s marketplaces experts will share best practices for leveraging campaign coverage, keyword and product targeting, growth tactics, and more during this session. Join us to learn more about how to beat the competition by focusing on bottom of the funnel conversions.
Driving Middle Funnel with Consideration: How to take Advantage of the Newest...Tinuiti
You may have great awareness and conversion tactics, but if you can’t convert potential customers in the middle of the funnel, your efforts will be for naught.
Learn how to make every moment shoppable and join Tinuiti’s Marketplaces expert and sustainable advertising platform, Teads, to understand the importance of driving middle of the funnel tactics, and the latest tips on how to do so.
Finding The New Top of Funnel: In-Store Physical Retail MediaTinuiti
In-store engagements have long been considered the last stop in the consumer journey. But with the rise in digital capabilities, in-store advertising is becoming a search and discovery tactic as well. In-store advertisements are becoming an upper-funnel tactic, a tremendous opportunity for brands in the spaces where customers are ready to buy.
Tune into this session to hear from Tinuiti’s EVP of Commerce, joined by in-store consumer experience platform, Cooler Screens, as they reveal how to connect data points across retail media.
Finding The New Top of Funnel: Riding The Third WaveTinuiti
The third wave of retail media is destined to be the biggest of digital advertising (after the first and second waves of search and social) – but still leaves the question: “will we close the loop?” Our marketplaces expert joins subscription-based market research company, Insider Intelligence, in this can’t miss- session.
Bottom of Funnel Conversion: What Your Brand Can Do if Sales Are Down in Q1Tinuiti
If you’re looking to answer the most pressing question of 2023 – how can I more efficiently grow sales during Q1 with less budget? – then you won’t want to miss this session.
Join Tinuiti’s Commerce expert and Tinuiti client, organic food company, Nature’s Path, as they discuss effective ways to structure campaigns to drive conversions. The session will navigate the evolving channels in emerging marketplaces and how to stay on top.
The 15-Minute Breakdown: Clarifying the Misconceptions Behind Buying CTV/OTTTinuiti
Common perceptions are that buying streaming is too much for some ad budgets because of CPMs – however, our experts know that is not always the case.
Join our Tinuiti x Bliss Point Media expert, Rochell Rotenberg, as she walks through three ways to make media buying more efficient – in just 15 minutes.
5 Myths About Breaking Into the Streaming Space, DebunkedTinuiti
There’s something scarier out there than Bigfoot and the Boogeyman combined – and that’s the myths many marketers believe about Streaming advertising. But much like a blurry snapshot of a mysterious creature, these misconceptions quickly fall apart upon closer investigation.
Join Tinuiti x Bliss Point Media’s Streaming expert, Elisa Westman, as she breaks down the five most common myths about Streaming advertising so your brand can make a more informed investment decision.
Turning Shoppers Into Customers: How to Retain Your New Customers Post-HolidayTinuiti
The holiday shopping frenzy has come to an end and it’s finally time to take a step back from your marketing strategy and enjoy some downtime, right? Wrong! ‘Tis the season to capitalize on holiday shoppers and convert them into loyal customers.
Join Tinuiti’s panel discussion as we sit down with experts from Movable Ink, a content personalization platform, Yotpo, eCommerce marketing platform, and Justuno, conversion marketing and analytics platform, to weigh in on how you can leverage different channels – and make connections between them – to retain shoppers post-holiday.
The 15-Minute Breakdown - 5 Big Bets for 2023Tinuiti
The word of the year for 2020 was “Unprecedented.” In 2021, it was “Resilience.” For 2022, we’d go with “Chaotic.” And, if we had to guess how 2023 is going to shape up, we’d pick two very different words, depending on what type of marketer you are: “Survivor” or “Thriver.”
During tough times, it can be difficult to go bold with your marketing strategies. But, it’s exactly when competitors are treading water that courageous companies should wade into the deep end and push off the wall with all their might.
We’re placing our Big Bets for 2023—and unveiling them in this webinar. You won’t want to miss it.
2023 Digital Marketing Panels: How Can I Be More Efficient With My Budget and...Tinuiti
With economic uncertainty, it’s more critical than ever to ensure that each and every dollar of ad spend drives performance.
In this session, Tinuiti’s CRO experts will talk with our partners from conversion marketing and analytics platform, Justuno, and experience optimization platform, VWO, about how to efficiently convert customers, tools to leverage and how to get ahead. Enter 2023 with confidence by joining this informative session.
2023 Digital Marketing: How Do I Reach New Customers and Convert Audiences In...Tinuiti
In the challenging economic climate, brands are facing more pressure than ever to reach new customers – and to do so in a way that is budget-efficient.
In this session, join Tinuiti and our Streaming agency, Bliss Point Media, alongside our partners from custom algorithm platform, Chalice, and out-of-home advertising platform, Ad Quick. You’ll learn ways to maximize your ROI by filling the funnel. We’ll also cover solutions for overcoming common measurement challenges, audience targeting, and cookie deprecation.
2023 Digital Marketing Panels: How Can Social Perform Now That Content Is Cha...Tinuiti
The playbook for the type of content that performs best on social channels has been upended. Our Paid Social experts are joined by our partners from Reddit, and plug-and-play machine-learning platform, Black Crow, in this panel discussion.
We’ll dive into how to overcome a lack of creative resources, how to incorporate macro- and micro- influencers, and how to develop a comprehensive social strategy that performs. Tune in to learn best practices for leveraging platforms, data, and more.
2023 Digital Marketing Panels: How Do I Effectively Use My Data, Especially N...Tinuiti
Signal loss isn’t coming. It’s here. And understanding how to use data properly across your customer Lifecycle is more crucial than ever before.
During this session, hear from Tinuiti’s in-house experts alongside our partners from marketing automation platform, Klaviyo, and the world’s leading data activation platform, Hightouch. We’ll cover best practices for data strategy to adapt to the current privacy-by-default landscape. You don’t want to miss these valuable tips to help you navigate the landscape going into next year.
2023 Digital Marketing Panels: How Do I Diversify My Presence Online and Get ...Tinuiti
Consumer consumption patterns are changing and meeting people where they are is more imperative than ever.
Tinuiti’s marketplaces experts will be joined by our partners from the Amazon seller tools company, eComEngine, and the leading all-in-one platform for selling on Amazon, Jungle Scout. We’ll share brand strategy and forecasting tips for how to nurture your customers and convert leads. We’ll also dive into supply chain restraints, how to optimize delivery systems, opportunities to take advantage of on Amazon, and more.
2023 Digital Marketing Panels: How do I prepare for what’s next in 2023?Tinuiti
How do you prepare for what’s next in 2023? Join us for an Honest discussion (pun intended) on consumer sentiment, the shifting consumer landscape, and how to win.
During this candid talk, we are joined in conversation by Tinuiti client and award-winning baby and beauty store, The Honest Company. Together, we will dive into how Honest has navigated retail challenges and pivoted through the ever-changing retail landscape to continue to reach its ideal customers.
(Another) Wild Year in Data Privacy: What Went Down in 2022 & What to Expect ...Tinuiti
Here we are at the end of another crazy year navigating an ever-changing privacy landscape. And, we hate to break it to you…but 2023 is shaping up to bring even more changes. The question is – are you prepared?
In this webinar, our privacy experts recap everything that happened in 2022, and provide you with your survival guide for 2023 – you won’t want to miss this.
5. ELITESEM.COM CONFIDENTIAL | 5
What is Deliverability?
Email Deliverability can be broadly defined as the ability to get messages into subscribers’
inboxes. When referring to the email metric, it is often called an inbox rate.
You cannot have successful email program, if your campaigns are consistently going to spam, or
being blocked by ISPs (Gmail, Yahoo, Etc.).
• There’s a variety of ways that online retailers track their inbox rate that we’ll review:
– Panel Data Tracking
– Email Certification & Whitelisting
– Seed List Tracking (Weighted & Unweighted)
– Open Rate By ISP/Domain
6. ELITESEM.COM CONFIDENTIAL | 6
Can You Trust Panel Data?
Email Panel Data is derived from real email users who volunteer to have their inboxes tracked by 3rd
party tools. The driving appeal behind this form of email deliverability tracking is that the data is taken
from real humans interacting with your company’s emails. However, there are few glaring issues with
this form of tracking:
• The 3rd party apps tracking panel data have been found to encourage contacts to flag more emails
as spam or will add additional email filters which can inflate spam rates.
• User self-filtering or older inactive email addresses can cause significant inaccuracies in panel data.
(Ex. Panel subscriber manually flags your companies emails as spam. )
• Due to recent privacy concerns related to 3rd party panel data farming tools, Google updated their
user data policy which will help increase user protections for Gmail subscribers and could mark the
end of panel data tracking with this major ISP.
Note: If interested in learning more about these recent privacy issues related to Gmail and panel data
companies, check out this CNET article.
7. ELITESEM.COM CONFIDENTIAL | 7
Email Certification & Whitelisting
Email Certification or Whitelisting is a service that a lot of email deliverability companies urge
is the most powerful deliverability solution. They promise preferential inbox treatment at major
ISPs, but this is often misleading.
• One of the largest ISPs, Gmail does not have any certification or whitelisting partners.
• For many certification and whitelisting programs, a company will often be required to
improve their deliverability before even being qualified for certification.
• The best way to improve your deliverability is to limit sending to your inactive contacts, as
ISPs will look at how often your contacts interact with your emails.
8. ELITESEM.COM CONFIDENTIAL | 8
Seed List Tracking
Seed List Tracking uses a list of test email addresses created specifically to
track whether emails are reaching the inboxes, spam folders, or not being
delivered at all. Typically seed lists will be made of around 1-2k test email
accounts with representation from of all the different ISPs (Gmail, Yahoo,
AOL, Comcast, Etc.)
• Seed lists will typically be the most accurate way to track deliverability as
the test email accounts have no previous engagement activity, in
comparison to panel data.
• Seed list tracking tools will typically offer weighted and unweighted
options based on the ISP breakdown of your contact list.
• We recommend adding a seed list to at least 5 email campaigns each
month to keep an accurate account of your on-going email deliverability.
Sample Seed List Report
ISP ISP Weight Inbox Spam Missing
Gmail 42% 100% 0% 0%
Yahoo 26% 100% 0% 0%
Hotmail 12% 80% 0% 20%
Comcast 3% 70% 25% 5%
Additional
ISPs
17% 100% 0% 0%
ISP ISP Weight Inbox Spam Missing
Gmail 42% 100% 0% 0%
Yahoo 26% 100% 0% 0%
Hotmail 12% 80% 0% 20%
Comcast 3% 70% 25% 5%
Additional
ISPs
17% 100% 0% 0%
Total Unweighted 87.5% 6.3% 6.3%
Total Weighted 96.7% 3.9% 5.0%
9. ELITESEM.COM CONFIDENTIAL | 9
Open Rates By ISP - Exercise
In addition to seed list tracking, we strongly recommend reviewing real subscriber
engagement data in your Email Service Provider (ESP). If you believe a particular ISP is
blocking your marketing emails, then you can use this simple exercise to help uncover that
issue:
1. Create ISP Segments: Split your actively mailed list into separate ISP segments (Gmail,
Yahoo, AOL, Hotmail, Etc.). Example Rule: Any Email Address ends in “@gmail.com”
2. Separate Email Sends: Send your normal mailings to each of these separate ISP
segments for 3-5 campaigns to see if you see any consistent and significant differences
in open rates across the separate ISPs. Some ESPs do this automatically within their
platform.
3. Suppress Inactive Contacts: If you notice there is an issue with a particular ISP, then try
pulling back that ISP segment to only include the most active contacts. Example Rule:
Any Email Address that ends in “@hotmail.com” and has opened an email within the last
30 days.
4. Slowly Re-Expand to Less Active Contacts: Once you see deliverability improve, you can
slowly expand that ISP segment back to your normal business rules. If the issue re-
occurs, then you may need to re-think your business rules as you may be sending to too
many inactive contacts.
Important Note: Check with your ESP, most platforms will allow you to look at open rates by
domain without any extra effort needed.
ISP Open Rate
Gmail 15.3%
Yahoo 14.7%
Hotmail 5.4%
Comcast 13.3%
Additional ISPs 14.2%
Sample ISP Segment Split Report
11. ELITESEM.COM CONFIDENTIAL | 11
What is Destructive Segmentation?
Destructive Segmentation can affect every aspect of an email program. Companies often overlook
the importance of proper email targeting because they believe a bigger email list or a super
targeted segment will drive more revenue. Here’s some common issues you may want avoid:
• Segments Are Too Small: If you’re looking to develop more detailed segments, start with your
biggest customer segments. If you could split your customer base in 2 to 4 groups, what would
those be? Once you find success in your largest segments, you can test your way to small
more personalized segments.
• Only Targeting Contacts Based On Recent Purchases: While an email contact may have
purchased in the last year or purchases repeatedly every month, if they have not opened an
email in over a year, then they are likely not adding any actual value to your email program
and should likely be removed.
• Removing Active Contacts: If you have active contacts who open every email, but have never
purchased a product, don’t simply remove them. They could be completing purchases through
another channel or they may have not seen an appealing email offer from you yet.
• Forgetting To Test: Make sure your always test new segments. Are these contacts generating
more revenue now that your emails are more personalized?
12. ELITESEM.COM CONFIDENTIAL | 12
Segmentation: The 2 Rules of Thumb
There are 2 major rules of thumb that you should follow when creating business rules for your email
segments. All contacts should either be recent sign ups or actively engaged with your emails.
• 1. Recency – We recommend that you allow contacts a chance to open their 1st email campaign
between 1-3 months after their initial sign up date.
• 2. Engagement – If a contact has never opened an email or has not opened a campaign within the
last 6-12 months, we might recommend removing them from your email segmentation
completely.
• Important Note: Every email program is different and the best segmentation rules should be
decided on a case-by-case scenario.
Following these 2 basic rules, can help:
• Increase Open/Click Rates
• Increase Email Deliverability
• Cut Costs By Lowering ESP Sending Allocation
13. ELITESEM.COM CONFIDENTIAL | 13
Segment Value - Exercise
Even if you have poor email engagement or email deliverability issues, it
can sometimes be tough to make an internal business case for adjusting
your list size and segmentation practices. Here’s a simple exercise you
can use to help build a case:
1. Create Engagement Segments: Break your active mailing list up into
separate groups, based on contact’s engagement. (1-3 Mo Openers,
3-6 Mo Openers, 6-9 Mo Openers, Etc.)
2. Separate Email Sends: Separate all your email sends by these
engagement groups for a couple of campaigns.
3. Breakout Metrics: Review metrics by each engagement segment
and see if all segments are actually providing significant value.
Sample Engagement Segment Report
Segment Open Rate Click Rate Revenue
0-3 Mo Openers 35.9% 23.5% $90,341
3-6 Mo Openers 15.7% 12.3% $13,972
6-8 Mo Openers 3.5% 0.9% $2,093
8-12 Mo Openers 1.0% 0.4% $201
12-15 Mo Openers 0.4% 0.1% $0
15-18 Mo Openers 0.1% 0.0% $0
15. ELITESEM.COM CONFIDENTIAL | 15
Email Engagement
Email Engagement is often overlooked and pushed aside as many companies may be tempted
to send too many emails or mail too many inactive contacts. There are a few elements to keep
in mind when reviewing email engagement:
• Email Cadence: How often are you sending?
• Segmentation: Who are you sending to?
• Last Engagement: How recently have contacts engaged with your emails?
16. ELITESEM.COM CONFIDENTIAL | 16
Email Cadence - Exercise
One big misconception in email marketing is the belief that sending more emails will always
produce more revenue. Increasing email cadence may often help a company reach short term
financial goals, but can be detrimental to the long term health of your email list.
We recommend taking these steps to help you determine if you’re sending too many emails or
too little:
1. Review Cadence: Go through your own email inbox to count how many campaigns
you sent each month over the past year. Alternatively, if you’re able to export
campaign sends, you may also be able to get these counts via your ESP.
2. Compare Metrics: Take this email cadence data and overlay your other monthly
email metrics to see what trends may be occurring. If your cadence went up, did
your email engagement and email revenue go up too? Or did those metrics go
down?
19. ELITESEM.COM CONFIDENTIAL | 19
Segmentation Shift - Exercise
Segmentation Shifts and business rule shifts can play large part in poor email engagement. As a result,
some companies may see email channel sales level off or decline when incorrectly updating
segmentation rules. Here’s a few steps you can take to look at segmentation trends in your email
program:
1. Record Your Segmentation Rules: Check your ESP to see what basic segmentation rules you’ve had
in place over the last year or two. Have there been any large shifts in business rules over that time
period? Write them down and record when those changes occurred.
2. See Affects On Email Metrics: Take this information and overlay it on top of your other historical
email metrics to see how audience rule shifts have affected your email program.
20. ELITESEM.COM CONFIDENTIAL | 20
Ex. Segmentation & Cadence Graph
0
5
10
15
20
25
$0.00
$200,000.00
$400,000.00
$600,000.00
$800,000.00
$1,000,000.00
$1,200,000.00
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Revenue Email Cadence
Email
Cadence
14 15 18 13 14 15 13 18 20 20 20 22
Active Email
Segment
(Signed up in last 4 months
Or purchased in last 12 months)
And Opened In last 4 months
Purchased In Last 12 Months
Or Signed Up in Last 4 Months
Opened In Last 10 Months
Or Received Welcome Email In Last 6 Months
21. ELITESEM.COM CONFIDENTIAL | 21
Last Engagement - Exercise
In addition to looking at engagement metrics over time, it is also beneficial to take into
account what percentage of your current contacts are engaged. This can help point to
where you may be see the largest drop off in email engagement and help you determine
the best business rules for your email segmentation. Here’s another quick exercise:
A. Most ESPs will allow you create email segments based off of last open date. Try
creating segments for all contacts in your active email list who have opened in the
last:
– 0-1 Month
– 1-2 Months
– 2-3 Months…and so on.
– Never Opened
B. You can do this same exercises for last click date and last purchase date for further
breakdowns.
Last Open Contacts Percentage
1 Month 773,945 59.4%
2 Month 179,805 13.8%
3 Month 85,212 6.5%
4 Month 44,300 3.4%
5 Month 41,694 3.2%
6 Month 38,828 3.0%
7 Month 26,971 2.1%
8 Month 16,026 1.2%
9 Month 15,505 1.2%
10 Month 15,766 1.2%
Never Opened 64,886 5.0%
Total Active Segment 1,302,938 100.0%
22. ELITESEM.COM CONFIDENTIAL | 22
Last Engagement - Exercise
In addition to looking at engagement metrics over time, it is also beneficial to take into
account what percentage of your current contacts are engaged. This can help point to
where you may be see the largest drop off in email engagement and help you determine
the best business rules for your email segmentation. Here’s another quick exercise:
A. Most ESPs will allow you create email segments based off of last open date. Try
creating segments for all contacts in your active email list who have opened in the
last:
– 0-1 Month
– 1-2 Months
– 2-3 Months…and so on.
– Never Opened
B. You can do this same exercises for last click date and last purchase date for further
breakdowns.
Last Open Contacts Percentage
1 Month 773,945 59.4%
2 Month 179,805 13.8%
3 Month 85,212 6.5%
4 Month 44,300 3.4%
5 Month 41,694 3.2%
6 Month 38,828 3.0%
7 Month 26,971 2.1%
8 Month 16,026 1.2%
9 Month 15,505 1.2%
10 Month 15,766 1.2%
Never Opened 64,886 5.0%
Total Active Segment 1,302,938 100.0%
Last Click Contacts Percentage
1 Month 312,705 24.0%
2 Month 118,567 9.1%
3 Month 132,900 10.2%
4 Month 87,297 6.7%
5 Month 67,753 5.2%
6 Month 40,391 3.1%
7 Month 28,665 2.2%
8 Month 19,544 1.5%
9 Month 25,016 1.9%
10 Month + 41,694 3.2%
Never Clicked 428,406 32.9%
Total Active Segment 1,302,938 100.0%
24. ELITESEM.COM CONFIDENTIAL | 24
Poor Email Acquisition
Poor Email Acquisition limits marketing reach, stagnates email lists, and leaves a lot of revenue on the
table. Many website visitors don’t convert during their 1st site visit, so it’s important to optimize email
acquisition strategy to capture as many contacts as possible to have the ability to re-market to them.
Here’s some essential methods to improve your acquisition strategy:
• Add basic email sign up forms to all major locations on your website. (Site Navigation Header, Site
Footer, Checkout, Etc.)
• Add overlays that track site visitor interaction to intelligently display email webforms.
• Most importantly, make sure to track all email sign up sources. Without proper tracking, it will be
difficult to identify issues or the success of your acquisition strategy. This is the most commonly
overlooked step.
25. ELITESEM.COM CONFIDENTIAL | 25
Basic Sign Up Forms
Add basic email sign up forms to all major locations on your website.
• Place an email sign up link at the top of your website that will display on
every page and clearly ask for visitors emails. You can also highlight a
welcome offer to 1st time customers to increase visitor interest.
Top Navigation – Static Callout On Every Page
26. ELITESEM.COM CONFIDENTIAL | 26
Basic Sign Up Forms
Add basic email sign up forms to all major locations on your website.
• Place an email sign up link at the top of your website that will display on
every page and clearly ask for visitors emails. You can also highlight a
welcome offer to 1st time customers to increase visitor interest.
• Add sign up forms to other site locations like your website footer to help
maximize visibility.
Website Footer
27. ELITESEM.COM CONFIDENTIAL | 27
Basic Sign Up Forms
Add basic email sign up forms to all major locations on your website.
• Place an email sign up link at the top of your website that will display on
every page and clearly ask for visitors emails. You can also highlight a
welcome offer to 1st time customers to increase visitor interest.
• Add sign up forms to other site locations like your website footer to help
maximize visibility.
• If you request visitors to create an account, be sure to keep your webform as
simple as possible and only ask for the most necessary information to lower
the barrier to entry.
Simplify Account Creation
28. ELITESEM.COM CONFIDENTIAL | 28
Target Visitor Behavior
In addition to basic sign up forms, there is a lot of user-friendly technology today
that can greatly improve email acquisition by targeting visitor’s based on
behavior.
• Target visitors based on a their traffic source, time spent on site, total page
visits, percentage page scrolled, previous webform overlays seen, etc.
Website Entry Form
29. ELITESEM.COM CONFIDENTIAL | 29
Target Visitor Behavior
In addition to basic sign up forms, there is a lot of user-friendly technology today
that can greatly improve email acquisition by targeting visitor’s based on
behavior.
• Target visitors based on a their traffic source, time spent on site, total page
visits, percentage page scrolled, previous webform overlays seen, etc.
• Target visitors who appear to be trying to leave your site based on scroll
behavior with an exit-intent campaign allowing you to re-target visitors, who
otherwise could bounce and be lost.
Exit-Intent Form
30. ELITESEM.COM CONFIDENTIAL | 30
Target Visitor Behavior
In addition to basic sign up forms, there is a lot of user-friendly technology today
that can greatly improve email acquisition by targeting visitor’s based on
behavior.
• Target visitors based on a their traffic source, time spent on site, total page
visits, percentage page scrolled, previous webform overlays seen, etc.
• Target visitors who appear to be trying to leave your site based on scroll
behavior with an exit-intent campaign allowing you to re-target visitors, who
otherwise could bounce and be lost.
• Customize forms to be optimized for desktop and mobile devices.
Desktop & Mobile Optimization
31. ELITESEM.COM CONFIDENTIAL | 31
Target Visitor Behavior
In addition to basic sign up forms, there is a lot of user-friendly technology today
that can greatly improve email acquisition by targeting visitor’s based on
behavior.
• Target visitors based on a their traffic source, time spent on site, total page
visits, percentage page scrolled, previous webform overlays seen, etc.
• Target visitors who appear to be trying to leave your site based on scroll
behavior with an exit-intent campaign allowing you to re-target visitors, who
otherwise could bounce and be lost.
• Customize forms to be optimized for desktop and mobile devices.
• Additionally, these types of overlays can be great for AB testing designs and
offers to improve email acquisition over time.
AB Test Offers & Designs
32. ELITESEM.COM CONFIDENTIAL | 32
Tracking List Growth
In addition to improving acquisition, it is important to make sure you’re
tracking list growth. Outside of just tracking total opt ins in each month, it’s
important to track your active list growth and sign up source performance
when possible. Here’s an exercise to help start tracking your email list
growth:
1. Track Active List Monthly: Start recording the size of your actively
emailed contact file each month. This can also be retroactively done by
looking in your ESP at email send counts from previous months.
2. Find The Roots Of Losses: You can compare monthly opt-ins and opt-
outs to your active list net growth each month to also calculate
additional losses, which would typically be the amount of inactive
contacts falling off your active list each month.
3. Apply Across Sign-Up Sources: If you currently track different sign up
sources, you can repeat this exercise to determine which acquisition
methods contribute to the most engaged and valuable contacts.
Month Jul 2018 Aug 2018 Sep 2018 Oct 2018 Nov 2018 Dec 2018
Active List Size 489,328 499,114 504,106 524,270 566,211 589,426
Active List Net Growth 20,174 9,787 4,991 20,164 41,942 23,215
Total Opt Ins 25,930 23,920 12,937 22,637 46,827 25,982
Total Opt Outs 2,893 3,023 3,121 1,281 3,251 2,176
Est. Additional Loss 2,863 11,110 4,825 1,192 1,634 591
(Opt Ins - Opt Outs) - (Active List Net Growth) = Est. Additional Loss
Sample List Growth Report
Month Jul 2018 Aug 2018 Sep 2018 Oct 2018 Nov 2018 Dec 2018
Active List Size 489,328 499,114 504,106 524,270 566,211 589,426
Active List Net Growth 20,174 9,787 4,991 20,164 41,942 23,215
Total Opt Ins 25,930 23,920 12,937 22,637 46,827 25,982
Total Opt Outs 2,893 3,023 3,121 1,281 3,251 2,176
34. ELITESEM.COM CONFIDENTIAL | 34
Losing & Misplacing Subscribers
Losing & Misplacing Subscribers is one of the most prevalent and easiest-to-make mistakes
that many companies will face on a semi-regular basis. It is often an hidden problem that can
be caused by some these following issue:
• Broken API connections between an ESP and company webforms, CRM platforms, or
other 3rd party tools
• General misunderstandings of a particular ESP platform and improper email segmentation
that may overlook large portions of audiences
• Forgetting to load contacts into ESPs from online giveaways, retail events or other one-off
acquisition projects
35. ELITESEM.COM CONFIDENTIAL | 35
Sign Up Source Test - Exercise
Sign Up Source Tracking is simple and straightforward exercise to help uncover any
surface level issues. Here’s step-by-step instructions to track your sign up sources:
1. Review Sign Up Sources: Determine and record all potential ways a visitor could
sign up for marketing emails. (web account registration, pop-up webform, referral
program, retail store, checkout page, mobile app, etc.)
2. Sign Up Test Accounts: Create a test an email account for each the email sign up
sources you have discovered. Manually sign up one of the unique email addresses
at each of the sign up sources.
3. Track & Review: Track each email account to see if the email was added to your
ESP, if a correct welcome email was sent to the email account, and check 30, 60,
or 90 days out to see if those email accounts are still receiving regular marketing
communications from your company.
36. ELITESEM.COM CONFIDENTIAL | 36
Sign Up Source Tracking
Test Email Address Sign Up Source
Sign Up
Date/Time
Was Contact
Passed To ESP?
Welcome Email
Received?
Still receiving emails
30 days later?
Notes
Testemail1@gmail.com Desktop Overlay
3/8/2019 @
4:50pm
Yes 3/8/2019 @ 4:53pm Yes
Testemail2@gmail.com Footer Webform
3/8/2019 @
4:59pm
Yes 3/8/2019 @ 4:59pm Yes
Testemail3@gmail.com Mobile App
3/8/2019 @
5:02pm
Yes 3/8/2019 @ 5:08pm No
Sign up source is being blocked by
segmentation rules.
Testemail4@gmail.com Retail Store
3/8/2019 @
5:09pm
Yes 3/8/2019 @ 5:09pm Yes
Testemail5@gmail.com Refer A Friend Program
3/8/2019 @
5:10pm
No No No
3rd party integration was setup
incorrectly.
Testemail6@gmail.com Account Registration
3/8/2019 @
5:33pm
Yes No No
Contact was passed to ESP, but the
welcome email API is broken in the
registration form.
Sample Sign Up Source Tracking Report
37. ELITESEM.COM CONFIDENTIAL | 37
Lost Contact Segmentation - Exercise
A Lost Contact Segmentation Test can also be run within most ESPs fairly easily to
determine whether your current segmentation rules are accidently suppressing
marketable contacts. Contacts can easily be lost when managing multiple segments that
may be split by a contact’s purchase history, country location, gender, etc. Here’s a
quick exercise you can use to determine if this is an issue for your email program:
1. Define Basic Business Rules: While your segments may have a large number of rules,
narrow them down to lowest common denominators. Example Logic: All contacts
who have signed up in the last 6 months OR have opened any email in the last 12
months
2. Build Active Mailing List: Create one master segment based on those rules, that
encompass all the contacts you believe should be emailing.
3. Compare Segment Counts: Add up all of your actively used segment counts to see if
those align with the segment you created. If you already have one active segment,
make sure the new counts align with the new basic rule filter, as contacts can still be
lost within a single segment.
Please see the Sample Lost Contact Segment Test Report on the following slide.
38. ELITESEM.COM CONFIDENTIAL | 38
Lost Contact Segmentation - Exercise
Email
Segments
US Segment EU Segment CA Segment
Aggregate Of
Active Segments
Master Rules
Test Segment
Missing Contacts
Contact Count 534,233 298,688 67,242 900,163 1,182,920 282,757
Email
Segments
Retail
Customer
Web
Customer
Mobile App
Customer
Aggregate Of
Active Segments
Master Rules
Test Segment
Missing Contacts
Contact Count 309,281 326,621 134,623 770,525 812,591 42,066
Sample Lost Contact Segment Test Report
40. Key Takeaways
Properly Track Email Deliverability
Start seed listing and use ESP metrics to most accurately track inbox rates and deliverability.
Use Smart Segmentation
Only email valuable contacts. Avoid emailing inactive contacts who contribute little to no email sales.
Watch Email Engagement
Balance how often emails are sent with the value they produce.
Improve Email Acquisition
Make email sign up forms visible and more intelligent. Test and track list growth.
Inspect For Missing Contacts
Test all email sign up sources and ensure email segmentation logic is accurate.
ELITESEM.COM CONFIDENTIAL | 40
41. ELITESEM.COM CONFIDENTIAL | 41
Top 5 Email Marketing Mistakes
Simple exercises to prevent the most common email marketing pitfalls
Questions? Let’s discuss!
ELITESEM.COM CONFIDENTIAL | 41
42. ELITESEM.COM CONFIDENTIAL | 42
Top 5 Email
Marketing
Mistakes
Simple exercises to prevent the
most common email marketing pitfalls
download link url
Top 5 Email
Marketing Mistakes
45. ELITESEM.COM CONFIDENTIAL | 45
Target Visitor Behavior
• In addition to basic sign up forms, there is a lot of user-friendly technology
today that can greatly improve email acquisition by targeting visitor’s based
on behavior.
– Target visitors based on a their traffic source, time spent on site, total
page visits, percentage page scrolled, previous webform overlays seen,
etc.
Website Entry Form
46. ELITESEM.COM CONFIDENTIAL | 46
Target Visitor Behavior
• In addition to basic sign up forms, there is a lot of user-friendly technology
today that can greatly improve email acquisition by targeting visitor’s based
on behavior.
– Target visitors based on a their traffic source, time spent on site, total
page visits, percentage page scrolled, previous webform overlays seen,
etc.
– Target visitors who appear to be trying to leave your site based on
scroll behavior with an exit-intent campaign allowing you to re-target
visitors, who otherwise could bounce and be lost.
Exit-Intent Form
47. ELITESEM.COM CONFIDENTIAL | 47
Target Visitor Behavior
• In addition to basic sign up forms, there is a lot of user-friendly technology
today that can greatly improve email acquisition by targeting visitor’s based
on behavior.
– Target visitors based on a their traffic source, time spent on site, total
page visits, percentage page scrolled, previous webform overlays seen,
etc.
– Target visitors who appear to be trying to leave your site based on
scroll behavior with an exit-intent campaign allowing you to re-target
visitors, who otherwise could bounce and be lost.
– Customize forms to be optimized for desktop and mobile devices.
Desktop & Mobile Optimization
48. ELITESEM.COM CONFIDENTIAL | 48
Target Visitor Behavior
• In addition to basic sign up forms, there is a lot of user-friendly technology
today that can greatly improve email acquisition by targeting visitor’s based
on behavior.
– Target visitors based on a their traffic source, time spent on site, total
page visits, percentage page scrolled, previous webform overlays seen,
etc.
– Target visitors who appear to be trying to leave your site based on
scroll behavior with an exit-intent campaign allowing you to re-target
visitors, who otherwise could bounce and be lost.
– Customize forms to be optimized for desktop and mobile devices.
– Additionally, these types of overlays can be great for AB testing
designs and offers to improve email acquisition over time.
AB Test Offers & Designs