Keep it Fresh: tips to take your strategy & client offering one step further as a Digital PR agency
Marina Plummer - Senior Digital PR Manager @ Kaizen COVID-19 shook the world of Digital PR, as the words 'static' and 'interactive' became more clunky and a thing of the past, making way for more hybrid and flexible content formats such as data stories and proactive reactive PR as a result. As an agency, it is CRUCIAL to keep things fresh, not only to keep the clients you have but also to get new ones. As a result, brand focus has become the crux of our pitch process, and moving away from standard slides, starting with a blank canvas has done wonders for client wins and also employee motivation. During this talk, Marina will discuss how to keep your strategy fresh and wow either a current or potential client to show them that you are ahead of everyone else.
