Presentation to Frank Fenner Foundation, 18 February 2015
Speaking notes are available at http://sustainablejill.com/publications/
Information about Frank Fenner Foundation is at http://www.natsoc.org.au/about-fff
Using marketing for cultural transformations - Students of Sustainability 201...Gill King
Presentation & notes for workshop at Students of Sustainability, Flinders University, Australia, 12 July 2015.
Speaking notes are available at http://sustainablejill.com/publications/.
Criticism of sustainable development by abu khairul basharAbu Khairul Bashar
There are three pillars of Sustainable Development
Economic development,
Social development, and
Environmental protection.
These pillars are Interdependent and mutually reinforcing. If there comes any breakththrough of these pillars, Sustainable development can not be fulfilled properly. So, It may be a weaken side of it.
An assessed project for Masters Yr 1 students to attack which relates cultural differentiation to the understanding of inhibitors to the uptake of sustainability worldwide. Incorporates a four page 'thinkpiece'.
How Integration of Systems Will Bring Concrete Benefits to the Earth and to M...Stephen Lee
Presentation made to the Hong Kong Bio- and Eco-Energy Industry Assocation, Dec 14, 2011. The world is at an uncertain divide, with the East on the rise and the West on the decline. Excesses of capitalism, and escalating costs of social benefits brought imbalances to the world, potentially pitching the young generation against the old. Will the vision of a green planet be shattered because it is unaffordable and too much of an economic burden on mankind? It is more imperative than ever that efforts to clean up the planet be based on the idea of integrating, automating and optimizing past systems which were operated in isolation from one another. New and concrete benefits will be turned up by innovative ways to explore synergistic relationships among proximate systems and to optimize their joint operation. An example can be found in bringing together systems of waste treatment, electricity production, and steam or heat production. However, real benefits must exceed real costs before the world will remain committed to the path of a green planet.
Different approaches to sustainable developmentMariam Elsadek
sustainable development considered to be the modern environmental movement, against anthropocentric and biocenteric school of thoughts, it merges both philosophies to make the new approach of conservation. Different approaches has been taken to study the content of sustainable development.
Using marketing for cultural transformations - Students of Sustainability 201...Gill King
Presentation & notes for workshop at Students of Sustainability, Flinders University, Australia, 12 July 2015.
Speaking notes are available at http://sustainablejill.com/publications/.
Criticism of sustainable development by abu khairul basharAbu Khairul Bashar
There are three pillars of Sustainable Development
Economic development,
Social development, and
Environmental protection.
These pillars are Interdependent and mutually reinforcing. If there comes any breakththrough of these pillars, Sustainable development can not be fulfilled properly. So, It may be a weaken side of it.
An assessed project for Masters Yr 1 students to attack which relates cultural differentiation to the understanding of inhibitors to the uptake of sustainability worldwide. Incorporates a four page 'thinkpiece'.
How Integration of Systems Will Bring Concrete Benefits to the Earth and to M...Stephen Lee
Presentation made to the Hong Kong Bio- and Eco-Energy Industry Assocation, Dec 14, 2011. The world is at an uncertain divide, with the East on the rise and the West on the decline. Excesses of capitalism, and escalating costs of social benefits brought imbalances to the world, potentially pitching the young generation against the old. Will the vision of a green planet be shattered because it is unaffordable and too much of an economic burden on mankind? It is more imperative than ever that efforts to clean up the planet be based on the idea of integrating, automating and optimizing past systems which were operated in isolation from one another. New and concrete benefits will be turned up by innovative ways to explore synergistic relationships among proximate systems and to optimize their joint operation. An example can be found in bringing together systems of waste treatment, electricity production, and steam or heat production. However, real benefits must exceed real costs before the world will remain committed to the path of a green planet.
Different approaches to sustainable developmentMariam Elsadek
sustainable development considered to be the modern environmental movement, against anthropocentric and biocenteric school of thoughts, it merges both philosophies to make the new approach of conservation. Different approaches has been taken to study the content of sustainable development.
Ecotourism and Global Challenges -Presentation to European Ecotourism Confere...Anna Pollock
Business as Usual not possible; challenges the fixation on volume growth; need for an evolutionary leap in consciousness; shift from growth (more) to flourishing (better); eco hosts are at the frontline helping guests come into a right relationship with Nature.
This presentation is a synopis of a study, in which I examined international art and sustainability policies for county Carlow, where I live. The study quickly grew to scope arts and sustainability policy for all of Ireland.
Presentation on Conscious Travel to Ministry of Tourism, EcuadorAnna Pollock
Outlines the what, why and how of Conscious Travel as a movement, concept and collaborative learning and change agency. Presents the new "7 Ps" of an alternative tourism model to mass industrial tourism whose outcome of Plenty is achieved by a focus on People, Place, Purpose, Pull Marketing, Protection (resource conservation & rejuvenation) and Pace - the art of slow.
Showcasing sustainability at Otago PolytechnicSamuel Mann
Presentation showcasing what is already great in Education for Sustainability at Otago Polytechnic. For workshop for Staff Professional Development day, 30th June 2011. Presenters Niki Bould, Bridie Lonie, Andy Thompson, Morag MacAuley, Samuel Mann
This presentation describes the happenings over the 2 1/2 day period, including the methods, how participants worked together to understand what they are proud of in the Holland/Zeeland community and common ground.
Building an Iconic Destination That Inspires and EnduresAnna Pollock
Shows how the three change drivers - technology, values and biophysical reality are inter weaving and necessitating a new approach to destination marketing and management. Hosts must wake up and become community change agents
Flourishing Beyond Sustainability: The Promise of a Regenerative TourismAnna Pollock
Delivered to the Baltic Sea Tourism Forum 4 months before Covid19 arrived in Europe. Outlines why and how tourism needs to change its operating model from being extractive to regenerative.
Ecotourism and Global Challenges -Presentation to European Ecotourism Confere...Anna Pollock
Business as Usual not possible; challenges the fixation on volume growth; need for an evolutionary leap in consciousness; shift from growth (more) to flourishing (better); eco hosts are at the frontline helping guests come into a right relationship with Nature.
This presentation is a synopis of a study, in which I examined international art and sustainability policies for county Carlow, where I live. The study quickly grew to scope arts and sustainability policy for all of Ireland.
Presentation on Conscious Travel to Ministry of Tourism, EcuadorAnna Pollock
Outlines the what, why and how of Conscious Travel as a movement, concept and collaborative learning and change agency. Presents the new "7 Ps" of an alternative tourism model to mass industrial tourism whose outcome of Plenty is achieved by a focus on People, Place, Purpose, Pull Marketing, Protection (resource conservation & rejuvenation) and Pace - the art of slow.
Showcasing sustainability at Otago PolytechnicSamuel Mann
Presentation showcasing what is already great in Education for Sustainability at Otago Polytechnic. For workshop for Staff Professional Development day, 30th June 2011. Presenters Niki Bould, Bridie Lonie, Andy Thompson, Morag MacAuley, Samuel Mann
This presentation describes the happenings over the 2 1/2 day period, including the methods, how participants worked together to understand what they are proud of in the Holland/Zeeland community and common ground.
Building an Iconic Destination That Inspires and EnduresAnna Pollock
Shows how the three change drivers - technology, values and biophysical reality are inter weaving and necessitating a new approach to destination marketing and management. Hosts must wake up and become community change agents
Flourishing Beyond Sustainability: The Promise of a Regenerative TourismAnna Pollock
Delivered to the Baltic Sea Tourism Forum 4 months before Covid19 arrived in Europe. Outlines why and how tourism needs to change its operating model from being extractive to regenerative.
Digital Watchdog DWC-V4363TIRB User ManualJMAC Supply
Buy the Digital Watchdog DWC-V4363TIRB at JMAC Supply.
https://www.jmac.com/Digital_Watchdog_DWC_V4363TIRB_p/digital-watchdog-dwc-v4363tirb.htm?=slideshare
Using marketing for cultural transformations - continuing the conversationGill King
Workshop at Human Ecology Forum, Australian National University, 14 November 2014 as part of the Transforming Culture stream in the Forum.
Follows up presentation and discussion on 31 October 2014.
Using marketing for cultural transformationsGill King
Presentation to Human Ecology Forum, Australian National University, 31 October 2014.
This discussion-starter is part of the Transforming Culture stream in the Forum.
Speaking notes are available at http://sustainablejill.com/publications/.
Re framing the scene - appropriating familiarity for cultural change - Intell...Gill King
Presentation to Intellectual Property and Climate Change: The Paris Accord conference, Australian National University, 11 May 2015.
Speaking notes are available at http://sustainablejill.com/publications/.
Collective Journey to a Resilient Net Zero World | Paulo Dalla Nora MacedoPaulo Dalla Nora Macedo
Paulo Dalla Nora Macedo : The Net Zero World is a global campaign designed to communicate our collective journey to creating a resilient, net zero world.
"What got us here, wont get us there!" Pirelli july 2014 Mebs Loghdey
I have developed and delivered two fresh and interesting sessions for Hyper Island, Unilever, Mercer and Pirelli. These sessions were developed as a response the Innovation and Sustainability imperatives faced by most managers.
Entitled "What got us here won't get us there!", this sessions teach managers about
1. Language, metaphor and reframing
2. Q-storming - designing powerful questions
3. Systems thinking
Managers leave these sessions better equipped to engage a future that is at once digital, mobile, social, green and data rich.
When earth falters, we falter!
When earth thrives, we thrive!
Let’s not disregard our home!
Our actions determine our destiny for generations to come!
Nature doesn’t need people!
People need nature!
Mother Earth evolves!
Are YOU prepared to evolve along nature?
“If your actions inspire others to dream more, learn more, do more become more you are a leader!” – John Quincy Adams
Be involved, Be engaged!
Speaking engagement at
STEMinar - Ecological Movement Seminar: Celebrating Verdant Revolution!
Bio-integrated organization’s advocacy awareness of the different environmental issues within our communities
USC - University of San Carlos (STEM campus)
For speaking and coaching engagements, contact me via ExpertFile or LinkedIn
www.expertfile.com/experts/joris.claeys
www.linkedin.com/in/knowledgenabler
You can request this presentation in PDF or PPT with full animation email at
Joris.Claeys@outlook.com
Students selected topics from the book "What Matters: The World's Preeminent Photojournalists and Thinkers Depict Essential Issues of Our Time" by David Elliot Cohen who maintains that "a single image still has the power to change the world." They reserached their topic, composed an interest statement about whay it mattered to them (and should matter to everyone), compiled images and URLs about the topic to post to a blog and facebook group page.
'Reinventing exhibitions on climate change' at the 2nd Asian children's museu...9b+
Museo Pambata held the 2nd Asian Children's Museum Conference, with the theme “Children and Climate Change,” in Manila last February 2 to 4, 2012.
Over a hundred participants from different fields came together for a three-day conference to discuss climate change awareness and how to teach children about the role they play in facing the effects of climate change.
These are the slides to the MGCY Capacity Building team's first webinar: SUSTAINABLE DEVELOPMENT 101. They introduce "what is sustainable development" in a simple and friendly way which you can replicate!
Adrian Ramsay (Centre for Alternative Technology) - Thinking Globally, Acting...TheSchumacherInstitute
When the modern green movement was born in the mid-1970s, many activists and campaign groups, inspired by Schumacher and other influential figures, focused on the potential for self-sufficient lifestyles as a solution to the unsustainable use of the Earth’s resources. During the past 40 years the debate has moved towards asking how society as a whole can operate in a sustainable way focusing, for example, on linking large and small scale renewable technologies into the grid.
The evolution of CAT’s work is an example of this, with our Zero Carbon Britain research demonstrating how existing technology could meet the country’s needs with the political will to drive these changes at a national level. At the same time, there is increased interest in how individuals and communities can make a difference locally, as demonstrated by the Transition Towns and community power movements. With the crucial international climate talks in Paris fast approaching, to what extent should the green movement be focused on national targets and initiatives versus the promotion of bottom-up solutions? Or does the long-term slogan of the green movement of ‘Thinking Globally, Acting Locally’ remind us that we can combine the need to harness local solutions with a drive for national and international frameworks for restricting global temperature rise and protecting the Earth’s resources and biodiversity?
The role of business in the transformation to a post-growth, post-consumer so...Wilmette Institute
Based on concepts from ELEVEN by Paul Hanley, business can be seen as both an active and passive participant in a world at risk due to consumerism and its consequences, and economic planning based on an ethos of never-ending growth. In his book ELEVEN, Paul Hanley uses multiple sources to present a clear and logical description of the genesis of the current paradigm and where it is inexorably leading. Science informs us that the current economic order is unsustainable. With the world population projected to rise another 50% to 11 billion by 2100, current economic and environmental issues will deepen and turn catastrophic. As the notion that there is a spiritual aspect to reality fades into anachronism, the sustainability crisis deepens.
The core proposal of the book and the learnshop is that the solution to the seemingly insurmountable and catastrophic issues facing the world today can be found through a comprehensive public education approach that leads to profound ethical-social-ecological transformation. Such a program can be spearheaded by responsible business and their activities in the community —for example, supporting neighbourhood grass roots initiatives. Business can play play an enabling role in this process. It can reorient advertisements that suggest how consumer goods should not define us and symbolise who we are, and instead promote environmental and moral values that result in a sustainable future. Instead of a focus on profits only, business can support communities to transform, and demonstrate by example that “avarice and self-interest (need not) prevail at the expense of the common good.” Ultimately, in order to realistically address world issues, businesses will need to live a new morality, contribute to a reduction in excessive consumption, and renounce the paradigm of continuous economic growth. A sustainable, values-based reality needs to be made visible through education, particularly moral education, starting with children and youth.
What new insights or learning do you hope your learnshop will provoke?
To investigate the present environmental and economic issues so that our awareness is improved, and that we can clearly explain why a change in paradigm is essential. The learnshop will seek to gain insight and understanding about the issues facing the world and the role of business. Through discussion and sharing of ideas we hope brainstorm what could and should be done to address these issues – both the possible and the desirable. Which values/virtues are present and absent in the current paradigm? How to select a plan of action in the face of confusing messages and “false news.” Which virtues or values, if implemented, have the greatest potential for affecting constructive change? Finally what are the barriers to change that need to be overcome. What are the main themes that can be effectively addressed by the business community and what methods and materials are needed to address them?
Helping People Power Transform Streets - Australian Walking & Cycling Confere...Gill King
How can we help people power to quickly transform our streets to be safe & welcoming for walking, rolling & cycling? Presentation at Australian Walking & Cycling Conference 20 October 2023
Backlash Shows Way Forward - Australian Walking & Cycling Conference 2023.pptGill King
Resistance show us how to get people out of the car & onto the street for active transport. Presentation at Australian Walking & Cycling Conference, 19 October 2023
Re framing the scene: appropriating familiarity for cultural change - Student...Gill King
Presentation & notes for workshop at Students of Sustainability, Flinders University, Australia, 12 July 2015.
Speaking notes are available at http://sustainablejill.com/publications/.
Presentation given to Canberra Urban & Regional Futures Seminar Series 'Density by Design', 22 September 2014, University of Canberra, Expert panel discussion with Gordon Lowe, Rodney Moss and Gillian King
Diabetes is a rapidly and serious health problem in Pakistan. This chronic condition is associated with serious long-term complications, including higher risk of heart disease and stroke. Aggressive treatment of hypertension and hyperlipideamia can result in a substantial reduction in cardiovascular events in patients with diabetes 1. Consequently pharmacist-led diabetes cardiovascular risk (DCVR) clinics have been established in both primary and secondary care sites in NHS Lothian during the past five years. An audit of the pharmaceutical care delivery at the clinics was conducted in order to evaluate practice and to standardize the pharmacists’ documentation of outcomes. Pharmaceutical care issues (PCI) and patient details were collected both prospectively and retrospectively from three DCVR clinics. The PCI`s were categorized according to a triangularised system consisting of multiple categories. These were ‘checks’, ‘changes’ (‘change in drug therapy process’ and ‘change in drug therapy’), ‘drug therapy problems’ and ‘quality assurance descriptors’ (‘timer perspective’ and ‘degree of change’). A verified medication assessment tool (MAT) for patients with chronic cardiovascular disease was applied to the patients from one of the clinics. The tool was used to quantify PCI`s and pharmacist actions that were centered on implementing or enforcing clinical guideline standards. A database was developed to be used as an assessment tool and to standardize the documentation of achievement of outcomes. Feedback on the audit of the pharmaceutical care delivery and the database was received from the DCVR clinic pharmacist at a focus group meeting.
Willie Nelson Net Worth: A Journey Through Music, Movies, and Business Venturesgreendigital
Willie Nelson is a name that resonates within the world of music and entertainment. Known for his unique voice, and masterful guitar skills. and an extraordinary career spanning several decades. Nelson has become a legend in the country music scene. But, his influence extends far beyond the realm of music. with ventures in acting, writing, activism, and business. This comprehensive article delves into Willie Nelson net worth. exploring the various facets of his career that have contributed to his large fortune.
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Introduction
Willie Nelson net worth is a testament to his enduring influence and success in many fields. Born on April 29, 1933, in Abbott, Texas. Nelson's journey from a humble beginning to becoming one of the most iconic figures in American music is nothing short of inspirational. His net worth, which estimated to be around $25 million as of 2024. reflects a career that is as diverse as it is prolific.
Early Life and Musical Beginnings
Humble Origins
Willie Hugh Nelson was born during the Great Depression. a time of significant economic hardship in the United States. Raised by his grandparents. Nelson found solace and inspiration in music from an early age. His grandmother taught him to play the guitar. setting the stage for what would become an illustrious career.
First Steps in Music
Nelson's initial foray into the music industry was fraught with challenges. He moved to Nashville, Tennessee, to pursue his dreams, but success did not come . Working as a songwriter, Nelson penned hits for other artists. which helped him gain a foothold in the competitive music scene. His songwriting skills contributed to his early earnings. laying the foundation for his net worth.
Rise to Stardom
Breakthrough Albums
The 1970s marked a turning point in Willie Nelson's career. His albums "Shotgun Willie" (1973), "Red Headed Stranger" (1975). and "Stardust" (1978) received critical acclaim and commercial success. These albums not only solidified his position in the country music genre. but also introduced his music to a broader audience. The success of these albums played a crucial role in boosting Willie Nelson net worth.
Iconic Songs
Willie Nelson net worth is also attributed to his extensive catalog of hit songs. Tracks like "Blue Eyes Crying in the Rain," "On the Road Again," and "Always on My Mind" have become timeless classics. These songs have not only earned Nelson large royalties but have also ensured his continued relevance in the music industry.
Acting and Film Career
Hollywood Ventures
In addition to his music career, Willie Nelson has also made a mark in Hollywood. His distinctive personality and on-screen presence have landed him roles in several films and television shows. Notable appearances include roles in "The Electric Horseman" (1979), "Honeysuckle Rose" (1980), and "Barbarosa" (1982). These acting gigs have added a significant amount to Willie Nelson net worth.
Television Appearances
Nelson's char
Artificial Reefs by Kuddle Life Foundation - May 2024punit537210
Situated in Pondicherry, India, Kuddle Life Foundation is a charitable, non-profit and non-governmental organization (NGO) dedicated to improving the living standards of coastal communities and simultaneously placing a strong emphasis on the protection of marine ecosystems.
One of the key areas we work in is Artificial Reefs. This presentation captures our journey so far and our learnings. We hope you get as excited about marine conservation and artificial reefs as we are.
Please visit our website: https://kuddlelife.org
Our Instagram channel:
@kuddlelifefoundation
Our Linkedin Page:
https://www.linkedin.com/company/kuddlelifefoundation/
and write to us if you have any questions:
info@kuddlelife.org
Characterization and the Kinetics of drying at the drying oven and with micro...Open Access Research Paper
The objective of this work is to contribute to valorization de Nephelium lappaceum by the characterization of kinetics of drying of seeds of Nephelium lappaceum. The seeds were dehydrated until a constant mass respectively in a drying oven and a microwawe oven. The temperatures and the powers of drying are respectively: 50, 60 and 70°C and 140, 280 and 420 W. The results show that the curves of drying of seeds of Nephelium lappaceum do not present a phase of constant kinetics. The coefficients of diffusion vary between 2.09.10-8 to 2.98. 10-8m-2/s in the interval of 50°C at 70°C and between 4.83×10-07 at 9.04×10-07 m-8/s for the powers going of 140 W with 420 W the relation between Arrhenius and a value of energy of activation of 16.49 kJ. mol-1 expressed the effect of the temperature on effective diffusivity.
Natural farming @ Dr. Siddhartha S. Jena.pptxsidjena70
A brief about organic farming/ Natural farming/ Zero budget natural farming/ Subash Palekar Natural farming which keeps us and environment safe and healthy. Next gen Agricultural practices of chemical free farming.
"Understanding the Carbon Cycle: Processes, Human Impacts, and Strategies for...MMariSelvam4
The carbon cycle is a critical component of Earth's environmental system, governing the movement and transformation of carbon through various reservoirs, including the atmosphere, oceans, soil, and living organisms. This complex cycle involves several key processes such as photosynthesis, respiration, decomposition, and carbon sequestration, each contributing to the regulation of carbon levels on the planet.
Human activities, particularly fossil fuel combustion and deforestation, have significantly altered the natural carbon cycle, leading to increased atmospheric carbon dioxide concentrations and driving climate change. Understanding the intricacies of the carbon cycle is essential for assessing the impacts of these changes and developing effective mitigation strategies.
By studying the carbon cycle, scientists can identify carbon sources and sinks, measure carbon fluxes, and predict future trends. This knowledge is crucial for crafting policies aimed at reducing carbon emissions, enhancing carbon storage, and promoting sustainable practices. The carbon cycle's interplay with climate systems, ecosystems, and human activities underscores its importance in maintaining a stable and healthy planet.
In-depth exploration of the carbon cycle reveals the delicate balance required to sustain life and the urgent need to address anthropogenic influences. Through research, education, and policy, we can work towards restoring equilibrium in the carbon cycle and ensuring a sustainable future for generations to come.
4. About me
• Sustainability facilitator bringing together
people, information & ideas
• 20 years Aust Gov’t policy, management
– environment (particularly climate change), industry
& ageing
• Long-term interest in climate change & urban
planning
– scientist, policy-maker, community member,
activist
– interested in systemic change, game-changers
cultural change!
5. • catalyst for social change to bring about
biosensitive societies which satisfy the
needs of humankind and the Earth's
ecosystems of which we are a part … and
upon which we are entirely dependent.
6. Human activity degradation of natural environment
detrimental to human prosperity, health and wellbeing
Human civilisation ∝ transforming dominant world culture
• rapid
• reassert the biophysical realities within which we live
• promote culture sensitive to & respectful of nature & its limits
Still time for effective action to minimise disruption to human
society
Transforming Culture stream - assumptions
7. Shifting How We (FFF) Think
• Academic focus – theoretical models
• Practical focus – effecting change
̶ How?
̶ Very practical set of steps and possibly
even a group to carry these forward
10. • Narratives we tell ourselves
• Those narratives become our
identity
• New stories can replace current
stories
– What is needed, not what is possible
Culture & Communication
13. Why advertisers & marketers?
• Behaviour change industry
• Use psychology to influence behaviour
• Evidence-based
• Creative
14. Shaping Public Opinion
“develop a message and strategy for
shaping public opinion on a national scale”
(internal fossil fuel industry memo)
– ‘This manufactured campaign found a receptive
audience among many citizens who would
understandably prefer not to acknowledge the
existence of such a frightening and potentially
overwhelming threat as global climate change.’
Gore, A. 2009. Our Choice, p. 358
15.
16. What can we learn from the
commercial world?
1. Psychology
2. Models for influencing
17. .
Ferrier, A. & Fleming, J. 2014. The Advertising Effect: How to change behaviour.
Oxford University Press: South Melbourne.
19. Advertising, Psychology & Systems Thinking
How do we replace them?
What do we want to replace them with?
What are the dominant images, stories & words in our
culture?
‘Mere exposure effect’ (Zajonc 2001)
Every time we see a picture, hear a story or read words,
it makes an impression on our brains (Heath 2001)
27. Why focus on behaviour?
Action changes attitude
faster than
attitude changes action
28. Six Principles of Influence
1. Reciprocity
2. Commitment & Consistency
3. Social Proof
4. Liking
5. Authority
6. Scarcity
Robert Cialdini. 1984. Influence: The Psychology of Persuasion.
31. ‘Selling’ change – why?
• ‘Reframing is social change.’
(George Lakoff. 2004. Don’t Think of an Elephant, Scribe Publications: Melbourne)
• If you don’t know where you’re going,
any path will take you there
39. How do we replace them?
Jack Proctor, Native Fishing Boat at Sea, 1942 , Blue Mountains Local Studies, Blue Mountains City
Library, CC BY-NC-SA 2.0
40. Summary (1)
• Culture is about communication.
• Language, stories and images that resonate
with us emotionally are the key.
• Psychology and marketing can provide
invaluable help with transforming culture.
• A bold, vivid and clear alternative that
engages us emotionally is the key to change.
41. A. Marketing
change attitudes & behaviour
useful
B. One basic marketing model: Pain Island, Pleasure
Island, Boat
1. Pleasure Island – imagining different futures (scenarios)
2. There are boats to get to Pleasure Island
3. Pacific colonisers – get on boats without knowing
destination
C. FFF can help people imagine different future
help get people get on boats that may be legal
Summary (2)
44. "Never doubt that a small group of
thoughtful, committed citizens can
change the world; indeed, it's the
only thing that ever has."
- Margaret Mead
45. Asian Wisdom
Tell me, I forget.
Show me, I remember.
Involve me, I understand.
- ancient Chinese proverb
47. http://www.unep.org/newscentre/default.aspx?DocumentID=2754&ArticleID=9703
Christiana Figueres, Executive Secretary UNFCCC
Keynote address at the World Coal Association International Coal &
Climate Summit, 18 November 2013:
“…the phrase "where there's a will, there's a way" is
tantamount to human history because will precedes
innovation, and innovation precedes transformation.
John F. Kennedy called for putting man on the moon in ten
years at a point when no one knew how that would be
done.”
Vision: Bold, vivid & clear is vital
48. “I believe that this nation should commit itself to achieving
the goal, before this decade is out, of landing a man on the
moon and returning him safely to the earth. No single
space project in this period will be more impressive to
mankind, or more important for the long-range exploration
of space; and none will be so difficult or expensive to
accomplish…. all of us must work to put him there.”
JFK, Man on the Moon Speech, Joint Session of Congress, 25 May 1961
• Daring, daunting, word-picture of a possible future
• Specific: who, what, how, where, when
Vision: Bold & clear is vital
Williams, P. 2005. Coaching Your Kids to Be Leaders: The Keys to Unlocking Their
Potential. FaithWords: New York
49. It’s Time
• "It's Time remains the most memorable and important political
campaign we have seen in Australia.
• "It is a shining example of the truly effective political campaign: it
took the highly complex and intelligently transformed it into
something approachable, fresh, and believable.
• "The song itself has simple but positive lyrics about the future and
invites the audience to get on board and be part of that bright and
exciting world. It was a pitch aimed directly at those middle-class
voters who were concerned that Labor was too militant or pro-union.
In my opinion, there has never been a better, more effective
advertisement in Australian political campaigning. It still gives me
goosebumps. Watch it and see if you agree."
• https://www.youtube.com/watch?v=vqMCZBjvmD4
http://www.abc.net.au/news/2014-10-22/its-time-gough-whitlam-1972-
campaign/5831996
52. Archaic thinking in 21st century
• ‘energy is “produced”’
– the law of conservation of energy means that
energy can neither be created nor destroyed
but only change form;
– the language of ‘production’ derives from
another archaic time
• ‘energy = fuel’
– fuel is just one way of (inefficiently) converting
energy from one form to another
53. Conscience Families Precious (Fairness)
(Stand up for what is right) (Sacrifice)
http://www.abc.net.au/news/2014-11-07/lambie-vows-to-oppose-bills-until-
adf-pay-offer-boosted/5873432
54.
55. Letter of Hope
1. Change what we do
2. Change how we do it
3. Change how language, stories, images
What it means to be human, Australian
Different to what got us into this mess
4. New, clear, positive vision for the future
56. Letter of Hope
• We cannot succeed if we do not have
hope…or a clear vision
• Familiar values we connect with
Family
Community
Friendship and mateship
Fair go
57. Letter of Hope
When you are literally fighting for your life,
you are very clear and focused about what
is your goal, your vision for the
future…and you have the energy to do
whatever it takes – even things you've
never done or fought off before – to win