As a core part of your online marketing strategy, your website is essential to attracting consumers to your business. Your website is often where potential customers form their first impressions of your company and decide whether or not to contact you. But is your website doing all it can to attract visitors, hold their attention, and convince them to contact you? Take a look at 10 of the most common mistakes that businesses make to their websites and then assess your website. Are you making any of these mistakes, too?
Technical SEO has to do with the functionality of a website. The first precondition for a good ranking in search engine result pages is that the site works properly.
#CRODay - User Identification and Psychology: the New Way to Convert in 2015Natzir Turrado
Personalisation. User Activation. Recommendation. Multi device tracking. What do they all have in common? Users need to Identify themselves.
When our users register and login in our websites, we can increase conversions by using powerful techniques based on our users preference, experience or behaviour.
Converting anonymous sessions into registered users (user Registration & Login) has never been a priority of web teams. It's time to change this and increase conversions in a brand new way. The 2015 way.
In this talk Xavier and Natzir, two skilled and veteran CRO's, will discuss this topic and give you tips to increase the login rate on your website. This will allow you to increase your conversion rates by personalising your user's experience.
A simple but powerful slide deck that I use to explain the mission, structure, and guiding principles of an effective B2B marketing team. I use the analogy of a flywheel to show how the key components of the org revolve around and pick up energy from, the brand, website, content assets and marketing automation system.
Technical SEO has to do with the functionality of a website. The first precondition for a good ranking in search engine result pages is that the site works properly.
#CRODay - User Identification and Psychology: the New Way to Convert in 2015Natzir Turrado
Personalisation. User Activation. Recommendation. Multi device tracking. What do they all have in common? Users need to Identify themselves.
When our users register and login in our websites, we can increase conversions by using powerful techniques based on our users preference, experience or behaviour.
Converting anonymous sessions into registered users (user Registration & Login) has never been a priority of web teams. It's time to change this and increase conversions in a brand new way. The 2015 way.
In this talk Xavier and Natzir, two skilled and veteran CRO's, will discuss this topic and give you tips to increase the login rate on your website. This will allow you to increase your conversion rates by personalising your user's experience.
A simple but powerful slide deck that I use to explain the mission, structure, and guiding principles of an effective B2B marketing team. I use the analogy of a flywheel to show how the key components of the org revolve around and pick up energy from, the brand, website, content assets and marketing automation system.
How to avoid Cart Abandonment on an eCommerce store?Knowband Store
Is your eCommerce store suffering from increased abandoned carts? Implement these important tips that can help in grabbing more sales and conversions for your online site.
These days there are multiple E-commerce websites sprouting
around the web. The ease with which a driven entrepreneur can
realise his dream of selling his product has allowed the industry to
mushroom exponentially. Though there have been many pitfalls with
multiple start-ups falling to generate any revenue and subsequently
shutting shop.
Designing UI/UX is essentially a problem-solving approach specific to
design, which involves assessing known aspects of a problem and
identifying the more ambiguous or peripheral factors that contribute
to the conditions of a problem. Failing fast in a test group and
environment is the best way to achieve the required design for user
interface and user experience (UI) and (UX).
If for brick and mortar store it was location, location, location and
store, store and store for e commerce it is UI, UI and UI and UX, UX
and UX
Art of Serverless Business Value - Serverless Days Sydney 2019Yun Zhi Lin
Video recording: https://youtu.be/xnUINpe5HwE
The point of serverless is to focus on business value. But what exactly is serverless business value? Why is serverless becoming gov minister/strategic C level conversation? Where are we in mainstream adoption? How does each cloud provider compare? Is there life beyond serverless? Come and find out!
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SAP CRM Online Training by real time Experts with live projects in Hyderabad India. With 6 Months Free Server access We Provide Training on All SAP MODULES
This is a presentation on leadership traits that doesn't take itself too seriously - i.e. each trait illustrated through a meme. It is my view on the top 20 leadership traits of great leaders I've worked for. I kept the slides simple but have many stories and talking points behind them so feel free to ping me for the deeper explanation. And/or let me know your thoughts from your own experiences.
The purpose of this deck is two-fold:
1. provide key insights on how to build a highly effective and predictable demand gen engine
2. provide a template for a monthly demand gen dashboard that tracks the value/ROI of your actions
There are numerous other key metrics that are essential for marketing to track but are not represented in this template such as customer experience [NPS, CSAT, etc.], brand recognition & affinity, website analytics, email analytics, PR share of voice, ad campaign effectiveness, and so on and so on.
Additionally, this dashboard is not intended to replace a full sales pipeline dashboard but rather to provide insights on how marketing is contributing to sales effectiveness and revenue.
More Related Content
Similar to 10 Website Mistakes and How to Avoid Them
How to avoid Cart Abandonment on an eCommerce store?Knowband Store
Is your eCommerce store suffering from increased abandoned carts? Implement these important tips that can help in grabbing more sales and conversions for your online site.
These days there are multiple E-commerce websites sprouting
around the web. The ease with which a driven entrepreneur can
realise his dream of selling his product has allowed the industry to
mushroom exponentially. Though there have been many pitfalls with
multiple start-ups falling to generate any revenue and subsequently
shutting shop.
Designing UI/UX is essentially a problem-solving approach specific to
design, which involves assessing known aspects of a problem and
identifying the more ambiguous or peripheral factors that contribute
to the conditions of a problem. Failing fast in a test group and
environment is the best way to achieve the required design for user
interface and user experience (UI) and (UX).
If for brick and mortar store it was location, location, location and
store, store and store for e commerce it is UI, UI and UI and UX, UX
and UX
Art of Serverless Business Value - Serverless Days Sydney 2019Yun Zhi Lin
Video recording: https://youtu.be/xnUINpe5HwE
The point of serverless is to focus on business value. But what exactly is serverless business value? Why is serverless becoming gov minister/strategic C level conversation? Where are we in mainstream adoption? How does each cloud provider compare? Is there life beyond serverless? Come and find out!
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SAP CRM Online Training by real time Experts with live projects in Hyderabad India. With 6 Months Free Server access We Provide Training on All SAP MODULES
This is a presentation on leadership traits that doesn't take itself too seriously - i.e. each trait illustrated through a meme. It is my view on the top 20 leadership traits of great leaders I've worked for. I kept the slides simple but have many stories and talking points behind them so feel free to ping me for the deeper explanation. And/or let me know your thoughts from your own experiences.
The purpose of this deck is two-fold:
1. provide key insights on how to build a highly effective and predictable demand gen engine
2. provide a template for a monthly demand gen dashboard that tracks the value/ROI of your actions
There are numerous other key metrics that are essential for marketing to track but are not represented in this template such as customer experience [NPS, CSAT, etc.], brand recognition & affinity, website analytics, email analytics, PR share of voice, ad campaign effectiveness, and so on and so on.
Additionally, this dashboard is not intended to replace a full sales pipeline dashboard but rather to provide insights on how marketing is contributing to sales effectiveness and revenue.
501 Questions Every B2B CMO Needs To AskTodd Ebert
Taking the reins as a new CMO can be daunting. You need learn all about the company, strategies, markets, products, customers, personas, buying journeys, competitors, processes, technologies, etc. -- not to mention all the myriad details about the marketing team, brands, plans and budgets. What does the marketing team do well? What do they not do well? What do they not do at all?
You've got just a few months to gather all the information, analyze it, identify gaps, develop your plan and present it to the CEO and Board.
Having gone through this process several times, I created an Evernote list with questions to ask in order to be thorough in gathering all the information. Over the years that simple list grew unwieldy with hundreds of questions so I dumped it into a Word doc and then got the bright idea to turn it into an ebook for B2B CMOs -- the only one of it's kind.
Presentation with my POV on the critical elements necessary for successful B2B marketing.
1. Know your customer journey
2. Always be helping
3. Create marketing so good people would pay for it
4. Promote the power trio
5. Simmer your leads
6. Get in bed with Sales
7. Cultivate continuous improvement culture
8. Build products that sell themselves
Rebranding: A 4 Step Plan for B2B MarketersTodd Ebert
Your brand has huge strategic importance for improving your competitive position, engaging more prospects and ultimately winning more customers. So that’s why I wrote this ebook, “Rebranding: A 4-Step Plan for B2B Marketers”. In the book, I lay out detailed how-to’s for pulling off every part of a rebranding from aligning your leadership around the brand to launching it internally and externally. You’ll discover examples of what my team and I did to make MultiView’s rebranding successful at every stage. I’ve also included a scorecard for selecting your digital agency and a checklist for making sure you have all your bases covered. I hope you find the content helpful and if you have any questions, please DM me on Twitter @ToddEbert. I’d be happy to share my experience having done this several times.
B2C and B2B advertisers view their audiences from two completely different perspectives even though they’re often both talking to the same people. The infographic below showcases how important it is for B2B marketers to ensure that they are using the right lens to identify, target and communicate with their potential customers online.
The process that happens between the time a site visitor clicks a link and a page loads with targeted ads can seem mysterious – but this infographic sheds light on what goes on behind the scenes of programmatic advertising and the technology that brings your message to your buyers.
Audience Targeting Techniques for B2B MarketersTodd Ebert
According to Google’s Changing Face of B2B Marketing, many B2B marketers operate under the myth that B2B marketing should only target the highest-level executives. In reality, the decision-making ecosystem has dramatically changed. 81% of non-C suite workers now have a say in purchase decisions.
“B2B marketers need to understand that it’s not just about targeting a specific buyer, online. The B2B decision making process is a journey that involves not just one audience, but many. Company influencers and end users actually weigh in on the purchase decision,” says Todd Ebert, MultiView’s Chief Marketing Officer.
This ebook shows B2B marketers how to navigate today’s changing world of digital marketing by understanding online audiences and applying a variety of audience targeting techniques.
The buying journey has completely changed over the last decade due in large part to the Internet and the amount of information now accessible online. Businesses must come to the realization that their prospective buyers are completing up to 70% of their buying journey before contacting them. This stat may be staggering to some, but there’s good news — you still have the ability to influence your audience early on and throughout their entire buying journey. My new eBook takes a deep dive into what a modern day B2B buyer’s path to purchase looks like, the marketing solutions that play into each phase of their buying journey, and how those marketing solutions ultimately influence the buyer’s decision to purchase. This eBook is a must read for any marketer looking for a fresh perspective on the B2B digital landscape and how their business can capitalize on the online marketing opportunities available to them.
25 Ways to Get More Customers by Todd EbertTodd Ebert
In today's highly competitive market it’s not realistic to think that every prospect will become a customer. In other words, some lead leaks are inevitable but you can plug leaks and close more business by following these 25 marketing best practices.
In a perfect world, turning every prospect to into a customer would be a snap. From the second consumers go online to look for your types of products or services, they would always discover your business, visit your website, contact you, and choose to become your customer. In reality, only some prospects will turn into customers. But what if you could find the problems where you are losing prospects and then fix these “leaks”? What would those extra customers mean to your bottom line?
Don't Leak Leads is all about educating SMBs on the importance of identifying where they are missing opportunities to reach new clients and get new business. These stats provide a few insights into how consumers find local businesses online, what they expect from business websites, and how businesses follow up and nurture leads. To learn more about the Don't Leak Leads movement, visit www.dontleakleads.com.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
2. 2
Try
T
h
i s , N o t
Th
at
As a core part of your online marketing strategy, your website is essential to attracting
consumers to your business. Your website is often where potential customers form their first
impressions of your company and decide whether or not to contact you. But is your website
doing all it can to attract visitors, hold their attention, and convince them to contact you?
It’s important that you aren’t making the many common mistakes that businesses make
with their websites — mistakes that lead to less site traffic, lost conversions, and ultimately,
reduced revenue.
To help you assess the strength of your website, we put together this guide covering
10 common business website mistakes, along with some tips on how to avoid
them. You’ll see examples of actual business website transformations from ReachLocal
clients who’ve used ReachEdge™, the powerful marketing system that combines a smart
website, lead management software, and a powerful mobile app to help businesses attract
more consumers to their sites and convert those visits into leads.
Take a look at 10 of the most common mistakes that businesses make to their websites and
then asses your website. Are you making any of these mistakes, too?
Website Mistakes &
How to Avoid Them
3. Try This, Not That: 10 Website Mistakes & How to Avoid Them Ebook
---------------------------------------------------------------------------------------- 3 ---------------------------------------------------------------------------------------
Website Mistake: Cluttered, Busy Home Page
Over 60% of the time, consumers who cannot immediately
find the information they need on a website will choose to
leave the site rather than keep looking.1
So, if you want prospective customers to stick around, make the most valuable information, like your phone
number, business hours, and list of services, as easy to find as possible. But if your home page is too busy and
cluttered with extraneous copy, images, or design elements, it can make it difficult for visitors to know where to
look or find the information they really need. If you think giving your website visitors “everything but the kitchen
sink” on the homepage is a good strategy, you’re probably overwhelming them with too much information.
------------------------------------- Air Conditioning Company Cuts the Clutter-------------------------------------
Before: This HVAC company’s original website was
heavy on the text and light on the visual appeal. And,
even though their phone number was present on their
old site, it wasn’t featured prominently on the page, so
visitors had a difficult time finding it. Taken in total, these
elements can turn off online visitors and cause them to
abandon the website, as seen in high bounce rates.
After: With their smart website, this business
broke free of copy- and image-clutter with
a clean design, which features customized
images that build credibility with visitors. Plus,
their ReachEdge team created search-optimized
copy about popular topics like “HVAC installation
and repair,” which helps the company be found
by consumers searching for these subjects. Result?
The business website now receives more targeted
traffic from motivated-to-buy consumers.
1)
1
Online Marketing Institute
4. Try This, Not That: 10 Website Mistakes & How to Avoid Them Ebook
---------------------------------------------------------------------------------------- 4 ---------------------------------------------------------------------------------------
Website Mistake: Too Little Copy
Although many sites are guilty of having too much copy cluttering their home page, other sites are guilty
of leaving out important information, like their location, hours of operation, address, service lines, or
other important details. It’s important to remember that the job of your website is to convince people to
contact you, otherwise, it won’t help you get more customers. Let’s look at how one small business website
transformed their sparse website by using ReachEdge.
---------------- Dental Practice Website Pops With the Right Balance of Content----------------
Before: This dental practice suffered from having a
bare-bones website. Not only can a lack of interesting
and helpful content be detrimental to a business’ ability
to get found in search engines, but it can also turn off
potential clients who do visit the website, leading to high
bounce rates and therefore low conversion rates.
After: This dental practice upgraded to a ReachEdge
website, which provides customized, search-friendly
content that appeals to and educates site visitors.
Engaging copy is key to getting site visitors to spend
more time on the website and helps convert them into
leads for the practice.
2)
5. Try This, Not That: 10 Website Mistakes & How to Avoid Them Ebook
---------------------------------------------------------------------------------------- 5 ---------------------------------------------------------------------------------------
(555) 555-####
3) Website Mistake: No Clear Conversion Path
Did you know that 83% of people surveyed said they sometimes
leave a website because it takes too many clicks to get what
they want?2
And when that happens to people who visit your website, they’re probably not going to contact you.
You can fix this by emphasizing your desired conversion path as the most important thing on your website.
For example, if you want visitors to call you, promote your phone number in a large font at the top of your
homepage and on all of the pages on your site. This can substantially increase the amount of calls you get
from your potential customers. Sounds easy, but 60% of businesses are missing a primary conversion path
on their websites.3
--------------------------------- Concrete Company Optimizes for Conversions---------------------------------
Before: Having too many items on the menu and
too many value propositions cluttered this concrete
company’s original website and confused their audience
about where to go or what to do next. The contact
information is difficult to find, which increases the
likelihood visitors will leave the site before contacting
the company.
After: Working with his ReachEdge project manager,
the business owner chose a layout from one of the many
professional themes offered in ReachEdge’s suite of
templates. His ReachEdge smart website now makes it
easy for consumers to know just where to look with a
simple, clean, and professional design. It also makes
the phone number the most important thing on the page
— because a call is what they really want from their
website visitors!
2
Online Marketing Institute 3
BIA/Kelsey
(555) 555-5555
6. Try This, Not That: 10 Website Mistakes & How to Avoid Them Ebook
---------------------------------------------------------------------------------------- 6 ---------------------------------------------------------------------------------------
Website Mistake: Unstated Call to Action
Each conversion path should include a clear and concise call to action that instructs your website visitors what
the next step in their buying journey is. For example, “Call for a Free Quote,” is a popular call to action.
But, did you know that 70% of business websites don’t ask
visitors to take any action?4
It’s no wonder so many businesses are losing out on leads from their website visitors. You can redesign your
website to include a straightforward call to action. When you use a ReachEdge smart website, you can get
rid of this problem automatically, because each site includes an optimized call to action that you select.
----------------- Defense Attorney Appeals With Images & Strong Call to Action-----------------
Before: This legal practice’s website was too
boring, which can be a disadvantage when it
comes to an appealing online presence. Its content-
heavy home page, which buried the call to action,
and lack of images were likely to send a visitor
straight to a competitor.
After: Their ReachEdge site offers a clean, professional
layout with an easy-to-find phone number and a
clear call to action — “Call Today for a Free Initial
Consultation.” Both elements are featured prominently at
the top of the page, which encourages potential clients
to call the firm to schedule an appointment.
4)
4
Online Marketing Coach and Small Business Trends
7. Try This, Not That: 10 Website Mistakes & How to Avoid Them Ebook
---------------------------------------------------------------------------------------- 7 ---------------------------------------------------------------------------------------
Website Mistake: Value Proposition Doesn’t Pop
The value proposition of your business is a key component for your website, because it tells each visitor
what you do and the benefit you offer. Plus, it sets you apart from your competitors. This focal-point
message should be easy to identify and work seamlessly with the overall content message. Your
ReachEdge project manager partners with you to craft the perfect value proposition based on your
business’ key values and goals.
----------------------------------- Veterinary Clinic Gets Streamlined Message-----------------------------------
Before: This veterinary clinic’s original website had a
lot going for it: colors that work well together, a great
team photo, an introductory video, and a social media
button linking the site to the clinic’s Facebook page.
These are all great elements for a site. But, the overall
design wasn’t fresh, the content was poorly organized,
and the website lacked a single, cohesive message for
current and potential clients.
After: With ReachEdge, this vet clinic’s website got a
professional upgrade that included a streamlined design
with crisp fonts and a single message that focuses only
on what matters most to clients and prospects. The
value proposition, “Where your pet’s health is our top
priority!” features prominently on the page but doesn’t
distract from the other areas of content.
5)
8. Try This, Not That: 10 Website Mistakes & How to Avoid Them Ebook
---------------------------------------------------------------------------------------- 8 ---------------------------------------------------------------------------------------
Website Mistake: Unprofessional or Outdated Design
Does your website lack the right amount of copy or have too much? Is the layout static, incorporate too
many colors or fonts, or use Flash? If your website is dated, loads slowly, or includes bad design, then it
could be driving prospects away.
In fact, research shows that 85% of consumers abandon a
website due to poor design.5
Today’s consumers expect websites to be professional looking with the right amount information they need to
decide to do business with you.
---------------------------------------- Technical College Gets Updated Design----------------------------------------
Before: While the design is a step in the right direction,
this website doesn’t have enough copy that Web visitors
would need to see. It lacks a clear call to action and
phone number at the top right of the page. The window
of opportunity to engage online visitors is brief; don’t
send them on a hunting expedition on your site to find
the information they need.
After: Using one of ReachEdge’s themes, this website
now has the right amount of information in the right
places. There’s a clear call to action, (“Enroll today!”),
a phone number at the top right, a clear value
proposition (“Education that works!”), and clear access
to details about the school. The visual also includes a
more representative sample of the student population,
rather than an image of just one student as shown in
the before example. With ReachEdge, your project
manager will work with you to craft the right messages
your website needs to engage visitors and encourage
them to contact you.
6)
5
Online Marketing Institute
555-555-555
(555)555-5555
9. Try This, Not That: 10 Website Mistakes & How to Avoid Them Ebook
---------------------------------------------------------------------------------------- 9 ---------------------------------------------------------------------------------------
555-555-555
Website Mistake: No Secondary Conversion Path
A secondary conversion path like an email, contact form, or live chat technology helps you get conversions
from visitors who are unable to pick up the phone or want to contact you after business hours. It’s important
to optimize your website for these types of conversions as well.
A BIA/Kelsey report showed that almost 75% of small businesses
don’t even list an email address on their home page.6
---------- Auto Website Adds Secondary Conversion Path to Get More Contacts ---------
Before: This busy, dated website makes the phone
number difficult to find. Plus, there’s no secondary
conversion path like an email, contact form or live chat
options for online visitors to use. Secondary conversion
paths are important because they give visitors additional
options to contact you, which is important because
consumers aren’t always comfortable calling a company
this early in the sales process.
After: This ReachEdge website offers a fresh layout
that’s clean and easy to read and includes a consumer-
centric image. The bottom-right corner of the screen is
an example of live chat technology.* It’s an easy and
convenient way for consumers to ask questions about
your products and services from the comfort of their
home, office, or on the go. Capturing leads and contacts
this early in the buying process helps you to move your
customers one step closer to the final sale.
7)
6
BIA/Kelsey *
TotalLiveChat sold separately from ReachEdge.
10. Try This, Not That: 10 Website Mistakes & How to Avoid Them Ebook
-------------------------------------------------------------------------------------- 10
�������������������������������������������������������������������������������������
Website Mistake: Lengthy Contact Forms
What information do you collect in your contact forms? How many questions are too many?
Studies have shown that website contact forms should only
be three to five fields in length.7
But many businesses try to collect too much information. This causes abandoned forms, because people
simply don’t want to take the time to fill them out. If your website is guilty of this problem, it’s important to use
as few fields as possible.
--------------------- Business School Changes Content Form to Short and Sweet --------------------
Before: The contact form on this site has ten
fields for an online visitor to fill out — that’s double
the maximum recommendation of five form fields.
Consumers today lead very busy lives and are
also easily distracted. So, don’t give them a
reason to leave your site prematurely because of
a contact form that’s too long.
After: The contact form on the school’s new
ReachEdge site has just four field sections: name,
phone, email address and comments. This falls within
the ideal amount of three to five fields. You want to
collect pertinent information from your leads, but you
don’t want to overwhelm them with too many fields.
Make sure your contact forms are short and sweet.
You can collect additional information from your
potential customer when you follow up with them.
8)
7
Unbounce
11. Try This, Not That: 10 Website Mistakes & How to Avoid Them Ebook
-------------------------------------------------------------------------------------- 11
�������������������������������������������������������������������������������������
Website Mistake: No Mobile Site
Today, 76% of consumers surveyed use their smartphone to
access information about a local store they want to visit.8
This means your website needs to be optimized for mobile in addition to desktop viewing.
What are on-the-go consumers looking for? For starters, your address, phone number, hours of operation,
and maps or driving directions. By creating a mobile-friendly website with key features like a map and click-
to-call functionality, you’re increasing your chances of being contacted by consumers who are looking for
businesses while on the go.
------------------------------------ Auto Website Gets Mobile-Friendly Update -----------------------------------
Before: Does your website look right on a mobile phone?
In this example, you see a website that isn’t designed to be
viewed on a smartphone. When loaded on a smartphone, the
information is cut off on the screen, which results in a poor user
experience for its prospects. They will most likely abandon any
further research about the website if they cannot read what’s on
their phone.
After: With this after example, the website is now mobile-
friendly. The site is easily viewable on a smartphone screen;
no wording or images are cut off. With more than half (55%)
of mobile retail shoppers ultimately making a purchase,
mobile technology is increasingly gaining popularity among
consumers during the sales process.9
Having a mobile-
friendly website is now more important than ever.
9)
8
Local Corporation 9
Nielsen, xAd, Telmetrics Mobile Path to Purchase study, 2013
555-555-555
Call Today 555-555-5555
12. Try This, Not That: 10 Website Mistakes & How to Avoid Them Ebook
-------------------------------------------------------------------------------------- 12
�������������������������������������������������������������������������������������
Website Mistake: Doesn’t Track Conversion Sources or Measure ROI
Do you know which marketing tactics are driving the most leads and customers to your business? Do you
know how many calls and form submissions you receive from online marketing efforts like SEO and social
media? Unless you ask leads how they found your business, you probably have no way to know. In addition,
one of the biggest problems businesses have when it comes to their websites — and their marketing in
general — is not being able to easily understand their return on investment.
-------------------------------------- Apartment Complex Tracks Lead Sources -------------------------------------
Before: This site contains no back-end technology
that tracks where calls and clicks to it are coming from.
Not having this information puts the company at a
disadvantage, because the business owner doesn’t
know which online marketing efforts are effective, thus
increasing the chance of wasted marketing dollars.
After: This ReachEdge website is equipped
with six tracking phone numbers that
automatically swap on the site based on the
visit’s marketing source: direct ads, organic
search, paid search, directories, social
media, and other sources. Thanks to this
tracking technology, the apartment complex
now knows which marketing programs are
driving the most visits and contacts to its
site. With this information, the company can
make better decisions on where to spend its
marketing dollars.
FLOOR PLANS
Interior advantages span from fabulous Tuscan
touches of rich slate and hard wood flooring,
oversized open concept floor plans, designer color
schemes, and gourmet kitchens with granite
countertops. Come experience city excitement,
suburbia style. Villas di Lucca… Upgrade yourself.
10)
Social
Other
PPC
SEO
Direct
Site
Traffic
Directories
555-555-####
Tracking phone number
that’s directly related to each
marketing source.
13. Try
T
h
i s , N o t
Th
at
Website Mistakes &
How to Avoid Them
Is your website a victim of some of these
common mistakes that could be costing you
customers? Learn how ReachEdge’s website
design options and lead tracking functionality
can attract more visitors to your website and
help you turn them into customers.
Call us at 866-978-9312 to learn more.