Make your Google Search Console Data more useful with Power BI Here is a simple step by step guide to taking the daily GSC data, smoothing it into weekly summary data and presenting a nice clean report to show progress without all of the noise that the daily data shows https://www.selectdistinct.co.uk/2024/03/01/using-google-search-console-data-in-power-bi/ #SEO #DataAnalytics #PowerBI #GSC

1. Power BI Tips and Timesavers
Working with Google
Search Console Data in
Power BI

2. Google Search Console is a very powerful tool to measure SEO
performance.
This post highlights how with a little effort you can use Google Search
Console Data in Power BI to create much more compelling dashboards

3. Why would you need to
The standard reporting you get from the Google Search Console is quite limited

4. With Power BI you can make it a lot more engaging

5. Step 1 – Export the GSC data
At the top right of the google search
console, click export
You can then save it as an excel file
In the Excel file there are a number of tabs
We will only keep the dates tab

6. Step 2 - Load the data into Power BI Desktop
Open Power BI Desktop
Click Get Data and select your excel file, wherever you
saved it

7. Step 3 – Add a week ending column
Go to the table view, and click new column,
Then use the DAX code to create the new column
Week Ending = 'Dates'[Date] + 7 - WEEKDAY([DATE],
2)
now press enter and your new Week ending column is
added

8. Step 4 – Apply a custom date format
Go to the model view, and select the field you want to
set the format
In the properties panel scroll down to Date Time
Format
In the drop down list there is a 'custom' option at the
top of the list
You now see a custom format box, type this notation
dd mmm yy

9. Final Step - create the power bi report
We brought the Impressions
and clicks into a combo line
and column chart, and used
the new week ending fields
as the x axis
Then created a separate
measure for the click through
rate and presented that
below with conditional
formatting to highlight the
changes in those rates using
a gradient scale

10. Using the standard google search console report is ok for technical
exploration. But if you want to share this information with a wider audience
who want to see more compelling and attractive reports. You need to apply
some reporting skill to the solution
Using Google Search Console Data in Power BI shows you how it can be done
with a simple static data example, bringing custom date formats, conditional
formatting and a calculated column into the mix to make it much more user
friendly

11. For more Tips, Tricks and
Timesavers, visit our website
Business Analytics Blog – Select Distinct
Credit: simon.harrison@selectdistinct.co.uk