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USING DATA AND PREDICTIVE
ANALYTICS TO HELP AT-RISK
STUDENTS SUCCEED
Timothy M. Renick, Ph.D.
Vice President for Enrollment Management & Student Success
Vice Provost
2
THE BENEFITS OF A COLLEGE DEGREE
Source: "The Rising Costs of Not Going to College,” Pew Research Center, 2014
0.00
0.10
0.20
0.30
0.40
0.50
0.60
0.70
0.80
0.90
1970 1975 1980 1985 1990 1995 2000 2005
Bachelor'sDegreeAttainmentRate
(moving3-yeraverage)
Bottom Income Quartile
Second Income Quartile
Third Income Quartile
Top Income Quartile
82.4%
40.2%
14.9%
36.1%
16.5%
10.9%
6.2% 8.3%
Baccalaureate Degree Attainment
by Age 24 by Family Income Quartile
1970 to Present
Source: New York Times, “The Reproduction of Privilege,” March 12, 2012
THE CHALLENGE IN FRONT OF US
3
4
GEORGIA STATE’S CHANGING STUDENT BODY
5
CHANGING DEMOGRAPHICS: RACE & ETHNICITY
25%
30%
35%
40%
45%
50%
55%
60%
65%
Neg. Need -
0 Need
>0 -3K 3K - 6K 6K-9K 9K-12K 12K-15K 15K+
66
(Fall 2008, Undergraduate Students)
Percent of Students with a 3.0 GPA or Above by Financial Need
Impact Of Unmet Financial Need
On Academic Performance
THE COMMON CHALLENGES
Early GPA Trends Are Hard to Reverse
7
1.25
1.50
1.75
2.00
2.25
2.50
2.75
3.00
3.25
3.50
1 2 3 4 5 6 7 8 9 10 11 12
AverageGPA
Term
GPA Trends by Graduate and Dropout Cohort
2008 Freshman Cohort (1st Term GPA 2.0 - 2.75)
Term 8
Grads (25)
Term 9
Grads (38) Term 10
Grads (41)
Term 11
Grads (19)
Term 12
Grads (25)
Term 3 Dropouts
(16)
Term 4
Dropouts (35)
Term 5
Dropouts (16)
Term 6
Dropouts (22)
Term 7 Dropouts (11)
Term 8 Dropouts
(15)
Term 9
Dropouts (10)
Term 10 Dropouts (6)
Term 11
Dropouts (9)
Term 12
Dropouts (10)
8
• Use Data to Identify Problems
• Pilot
• Revise
• Pitch
• Scale
PROACTIVE INTERVENTIONS
9
BEFORE FRESHMAN FALL
SUMMER SUCCESS ACADEMY
• 340 Highest At-Risk Freshmen (low previous retention)
• Summer session before freshman fall with 7 credit hours of
bachelor’s-level work
• Intensive advisement
• Academic skills
• Financial literacy training
• Team building
Retention Rate 2011: 50%
Retention Rate Today: 87%
10
Freshman Learning Communities with block schedules
of 5 to 6 courses: 95% of non-Honors Freshmen
(Opt-out model)
Meta Majors:
STEM
Business
Arts and Humanities
Health
Education
Policy and Social Science
Exploratory
META MAJORS AND BLOCK SCHEDULING
1111
Supplemental Instruction (SI)
2.41
2.60
2.68
2.55
2.15
2.06
1.89
2.82
3.24
2.93
2.74
2.64
2.73
2.26
1
2
3
4
BIOL POLS PHIL CHEM ACCT PHYS CRJU
No
SI
SI No
SI
SI No
SI
SI No
SI
SI No
SI
SI No
SI
SI No
SI
SI
MAXIMIZING EXISTING RESOURCES
Average course GPA
Non SI: 2.41
SI: 2.91
One-Year Retention
No SI: 83.5%
SI: 91.2%
Students Benefitted 2013-14:
9,700
12
College Algebra, Pre-Calculus, Intro to Stats
 Prior to Change: DFW rates were 43%
Fall 2013: DFW rate of 21%
 Number of Students enrolled in courses taught
through the MILE, 2012-13: 7,500+
 Additional passing grades: 1,650
COURSE REDESIGN
Academic Program Redesign: Nursing
Academic Program Redesign
14
15
Panther Retention Grants: Impact
Fall 2011 Grants: 41
Grants to Date: 3,724
Average Grant: $900
Senior recipients graduating
within two semesters: 70%
Continuing Students recipients retained: 90%
FINANCIAL INTERVENTIONS
16
Georgia State’s Web-Based
GPS Advising System
 A collaboration with the Education
Advisory Board and four other
schools
 Based on 10 years of RPG data at
Georgia State and 2.5 million grades
 Live, nightly feeds from Banner and daily alerts to
advisors if students have missed any of the markers
 Predictive analytics for each student’s success in
individual majors and courses
 Tracks 700+ alerts for risk factors
ADVISEMENT
MAJOR MAPS
Chemistry (B.S.)
Semester 1 Semester 2
 Complete 1 of ENGL 1101, ENGL 1102 or
ENGL 1103 (C or Better)
 Complete MATH 1113 or Higher (B- or
Better)
 Complete CHEM 1211K (B- or Better)
 Complete ENGL 1102 or 1103 (C or
Better)
 Complete MATH 2211 or Higher (B- or
Better)
 Complete CHEM 1212K (B- or Better)
 Maintain a cumulative GPA of 2.25 or
Better
Semester 3 Semester 4
 Complete CHEM 2400 (B- or Better)
 Complete MATH 2212 (C or better)
 Complete PHY 2211k (C or better)
 Complete CHEM 3410 (C or better)
 PHY 2212k ( B- or Better) (C or better)
 Maintain a cumulative GPA of 2.25 or
Better
Semester 5 Semester 6
 Complete CHEM 4000 with a C or Better
 Complete CHEM 4110 with a C or Better
 Complete CHEM 4010 with a C or Better
 Complete CHEM 4120 with a C or Better
Semester 7 Semester 8
 Complete CHEM 4160 with a B- or better  Complete CHEM 4190 with a C or Better
18
Graduation Rate in Major by Introductory Course Grade
ALERTS BASED ON HISTORICAL DATA
19
STUDENT HISTORIES
20
MAJOR MATCHING
Predictive Analytics for Courses and Majors
21
CAREER PATHWAYS
22
CAREER PATHWAYS
What’s Next: Alerts on Personal Devices
23
24
• University Advisement Center student visits in the
last 12 months: 42,524
• Pre-Term Registration Corrections: 2,000+
• Required Advising for Major Changes: 6,945
RESULTS: KEEPING STUDENTS ON PATH
25
RESULTS: INCREASED RETENTION
26
PRELIMINARY RESULTS: REDUCED TIME AND
COST
27
GROWING NATIONAL ATTENTION
THE WALL
STREET
JOURNAL
28
WHITE HOUSE COLLEGE OPPORTUNITY SUMMIT
29
Georgia State Degree Conferrals
2008 2009 2010 2011 2012 2013
5-Yr
Change
5,857 6,188 6,419 6,901 7,365 7,590 +30%
MAKING A DIFFERENCE
30
2009 2010 2011 2012 2013 2014
5-YR
Change
AFRICAN
AMERICAN
1,067 1,001 1,322 1,440 1,550 1,692 59%
PELL 1,066 1,298 1,648 1,835 2,007 2,058 93%
HISPANIC 153 196 300 328 372 414 171%
BACHELOR’S DEGREES AWARDED
31
Top 100 Degree Producers
2012 Bachelor's Degrees Conferred to African Americans Nationally
Total
%
Grads %Chg
Institutions State 2010-2011
1Georgia State University GA 1262 31% 17%
2FAMU FL 1224 94% 5%
3North Carolina A & T State University NC 1172 90% -6%
4Jackson State University MS 966 94% 4%
5Howard University D.C. 953 93% -10%
6University of Central Florida FL 939 9% 10%
7University of Memphis TN 862 32% 0%
8Troy University AL 859 32% 4%
9University of Florida FL 859 10% 11%
10University of South Florida-Main Campus FL 845 12% 6%
11University of North Texas TX 835 13% 11%
12Temple University PA 831 15% -5%
13University of Maryland-University College MD 809 25% 11%
14Florida Atlantic University FL 808 18% -3%
15Virginia Commonwealth University VA 805 19% 13%
Source: Diverse Issues in Higher Education
MAKING A DIFFERENCE
32
GEORGIA STATE GRADUATION RATES, 2003-PRESENT
33
GRADUATION RATES BY RACE & ETHNICITY
34
MAKING A DIFFERENCE

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Using Data and Predictive Analytics to Help At-Risk Students

  • 1. USING DATA AND PREDICTIVE ANALYTICS TO HELP AT-RISK STUDENTS SUCCEED Timothy M. Renick, Ph.D. Vice President for Enrollment Management & Student Success Vice Provost
  • 2. 2 THE BENEFITS OF A COLLEGE DEGREE Source: "The Rising Costs of Not Going to College,” Pew Research Center, 2014
  • 3. 0.00 0.10 0.20 0.30 0.40 0.50 0.60 0.70 0.80 0.90 1970 1975 1980 1985 1990 1995 2000 2005 Bachelor'sDegreeAttainmentRate (moving3-yeraverage) Bottom Income Quartile Second Income Quartile Third Income Quartile Top Income Quartile 82.4% 40.2% 14.9% 36.1% 16.5% 10.9% 6.2% 8.3% Baccalaureate Degree Attainment by Age 24 by Family Income Quartile 1970 to Present Source: New York Times, “The Reproduction of Privilege,” March 12, 2012 THE CHALLENGE IN FRONT OF US 3
  • 6. 25% 30% 35% 40% 45% 50% 55% 60% 65% Neg. Need - 0 Need >0 -3K 3K - 6K 6K-9K 9K-12K 12K-15K 15K+ 66 (Fall 2008, Undergraduate Students) Percent of Students with a 3.0 GPA or Above by Financial Need Impact Of Unmet Financial Need On Academic Performance THE COMMON CHALLENGES
  • 7. Early GPA Trends Are Hard to Reverse 7 1.25 1.50 1.75 2.00 2.25 2.50 2.75 3.00 3.25 3.50 1 2 3 4 5 6 7 8 9 10 11 12 AverageGPA Term GPA Trends by Graduate and Dropout Cohort 2008 Freshman Cohort (1st Term GPA 2.0 - 2.75) Term 8 Grads (25) Term 9 Grads (38) Term 10 Grads (41) Term 11 Grads (19) Term 12 Grads (25) Term 3 Dropouts (16) Term 4 Dropouts (35) Term 5 Dropouts (16) Term 6 Dropouts (22) Term 7 Dropouts (11) Term 8 Dropouts (15) Term 9 Dropouts (10) Term 10 Dropouts (6) Term 11 Dropouts (9) Term 12 Dropouts (10)
  • 8. 8 • Use Data to Identify Problems • Pilot • Revise • Pitch • Scale PROACTIVE INTERVENTIONS
  • 9. 9 BEFORE FRESHMAN FALL SUMMER SUCCESS ACADEMY • 340 Highest At-Risk Freshmen (low previous retention) • Summer session before freshman fall with 7 credit hours of bachelor’s-level work • Intensive advisement • Academic skills • Financial literacy training • Team building Retention Rate 2011: 50% Retention Rate Today: 87%
  • 10. 10 Freshman Learning Communities with block schedules of 5 to 6 courses: 95% of non-Honors Freshmen (Opt-out model) Meta Majors: STEM Business Arts and Humanities Health Education Policy and Social Science Exploratory META MAJORS AND BLOCK SCHEDULING
  • 11. 1111 Supplemental Instruction (SI) 2.41 2.60 2.68 2.55 2.15 2.06 1.89 2.82 3.24 2.93 2.74 2.64 2.73 2.26 1 2 3 4 BIOL POLS PHIL CHEM ACCT PHYS CRJU No SI SI No SI SI No SI SI No SI SI No SI SI No SI SI No SI SI MAXIMIZING EXISTING RESOURCES Average course GPA Non SI: 2.41 SI: 2.91 One-Year Retention No SI: 83.5% SI: 91.2% Students Benefitted 2013-14: 9,700
  • 12. 12 College Algebra, Pre-Calculus, Intro to Stats  Prior to Change: DFW rates were 43% Fall 2013: DFW rate of 21%  Number of Students enrolled in courses taught through the MILE, 2012-13: 7,500+  Additional passing grades: 1,650 COURSE REDESIGN
  • 15. 15 Panther Retention Grants: Impact Fall 2011 Grants: 41 Grants to Date: 3,724 Average Grant: $900 Senior recipients graduating within two semesters: 70% Continuing Students recipients retained: 90% FINANCIAL INTERVENTIONS
  • 16. 16 Georgia State’s Web-Based GPS Advising System  A collaboration with the Education Advisory Board and four other schools  Based on 10 years of RPG data at Georgia State and 2.5 million grades  Live, nightly feeds from Banner and daily alerts to advisors if students have missed any of the markers  Predictive analytics for each student’s success in individual majors and courses  Tracks 700+ alerts for risk factors ADVISEMENT
  • 17. MAJOR MAPS Chemistry (B.S.) Semester 1 Semester 2  Complete 1 of ENGL 1101, ENGL 1102 or ENGL 1103 (C or Better)  Complete MATH 1113 or Higher (B- or Better)  Complete CHEM 1211K (B- or Better)  Complete ENGL 1102 or 1103 (C or Better)  Complete MATH 2211 or Higher (B- or Better)  Complete CHEM 1212K (B- or Better)  Maintain a cumulative GPA of 2.25 or Better Semester 3 Semester 4  Complete CHEM 2400 (B- or Better)  Complete MATH 2212 (C or better)  Complete PHY 2211k (C or better)  Complete CHEM 3410 (C or better)  PHY 2212k ( B- or Better) (C or better)  Maintain a cumulative GPA of 2.25 or Better Semester 5 Semester 6  Complete CHEM 4000 with a C or Better  Complete CHEM 4110 with a C or Better  Complete CHEM 4010 with a C or Better  Complete CHEM 4120 with a C or Better Semester 7 Semester 8  Complete CHEM 4160 with a B- or better  Complete CHEM 4190 with a C or Better
  • 18. 18 Graduation Rate in Major by Introductory Course Grade ALERTS BASED ON HISTORICAL DATA
  • 20. 20 MAJOR MATCHING Predictive Analytics for Courses and Majors
  • 23. What’s Next: Alerts on Personal Devices 23
  • 24. 24 • University Advisement Center student visits in the last 12 months: 42,524 • Pre-Term Registration Corrections: 2,000+ • Required Advising for Major Changes: 6,945 RESULTS: KEEPING STUDENTS ON PATH
  • 27. 27 GROWING NATIONAL ATTENTION THE WALL STREET JOURNAL
  • 28. 28 WHITE HOUSE COLLEGE OPPORTUNITY SUMMIT
  • 29. 29 Georgia State Degree Conferrals 2008 2009 2010 2011 2012 2013 5-Yr Change 5,857 6,188 6,419 6,901 7,365 7,590 +30% MAKING A DIFFERENCE
  • 30. 30 2009 2010 2011 2012 2013 2014 5-YR Change AFRICAN AMERICAN 1,067 1,001 1,322 1,440 1,550 1,692 59% PELL 1,066 1,298 1,648 1,835 2,007 2,058 93% HISPANIC 153 196 300 328 372 414 171% BACHELOR’S DEGREES AWARDED
  • 31. 31 Top 100 Degree Producers 2012 Bachelor's Degrees Conferred to African Americans Nationally Total % Grads %Chg Institutions State 2010-2011 1Georgia State University GA 1262 31% 17% 2FAMU FL 1224 94% 5% 3North Carolina A & T State University NC 1172 90% -6% 4Jackson State University MS 966 94% 4% 5Howard University D.C. 953 93% -10% 6University of Central Florida FL 939 9% 10% 7University of Memphis TN 862 32% 0% 8Troy University AL 859 32% 4% 9University of Florida FL 859 10% 11% 10University of South Florida-Main Campus FL 845 12% 6% 11University of North Texas TX 835 13% 11% 12Temple University PA 831 15% -5% 13University of Maryland-University College MD 809 25% 11% 14Florida Atlantic University FL 808 18% -3% 15Virginia Commonwealth University VA 805 19% 13% Source: Diverse Issues in Higher Education MAKING A DIFFERENCE
  • 32. 32 GEORGIA STATE GRADUATION RATES, 2003-PRESENT
  • 33. 33 GRADUATION RATES BY RACE & ETHNICITY