Using Analytics to Drive UX Strategy

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Simon is managing director of award-winning digital marketing agency, PushON and a founder of the market leading SASCon conference. Since its launch in 2005, PushON has grown into one of the most highly regarded digital agencies in the UK with a team of 25 digital experts and an annual turnover in excess of £1m. With over 20 years worth of experience in the digital sector and an honest, down-to-earth approach, Simon is a regular guest speaker at a range of conferences and events, offering his invaluable insight and knowledge to help brands achieve clear ROI on their digital marketing campaigns.

We are PushON
The Online Marketing People

What is all this UX Schnizzle
Mcdizzle of which you speak?

This looks awesome!
This is what the client
wants to see.
Historically…

If you can all try to buy a
blue jumper please and
complete the survey
Ideally…

UX Design
(Top Down Approach)
Analytics
(Bottom up Approach)

Key an eye on the blog:
http://analytics.blogspot.co.uk/
Loads of great tutorials and insights on
the YouTube channel:
http://www.youtube.com/googleanalytics

Try the page speed suggestions
Page Speed Score, high score = good, low score = bad

Make Your Boss Think You’re Clever
Click Create To Install the Dashboard
Select the account to
apply the dashboard to

Check out:
http://www.google.co.uk/analytics/learn/solutions-gallery.html
http://www.dashboardjunkie.com
http://econsultancy.com/uk/blog/62828-10-useful-google-analytics-
custom-dashboards
http://www.stateofsearch.com/google-analytics-dashboards/

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http://siteapps.com/app/button_optimizer-430

Telephone
0844 967 0565
Email
info@pushon.co.uk
Online
pushon.co.uk
Thanks for listening, I hope it was
informative and helpful

The web is full of best practices and results of AB-tests. Can’t you just copy those, lie back and watch your conversion rates go up? Bad idea. Best practices don’t always work. So, what to do instead? Just test every idea that pops into your head? No again! That will result in bitter disappointment because your tests will fail over and over again. The key is to get to know your visitors before you start testing. Research their behavior on your website. Learn how to create AB-tests that really make a difference thanks to user research. So you can focus on what your visitors want: their needs, their priorities and their actions.

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Using Analytics to Drive UX Strategy

1. We are PushON The Online Marketing People

2. Using Analytics to drive UX Strategy

3. What is all this UX Schnizzle Mcdizzle of which you speak?

4. This looks awesome! This is what the client wants to see. Historically…

5. If you can all try to buy a blue jumper please and complete the survey Ideally…

6. Let’s busk it Reality…

7. UX Design (Top Down Approach) Analytics (Bottom up Approach)

10. Key an eye on the blog: http://analytics.blogspot.co.uk/ Loads of great tutorials and insights on the YouTube channel: http://www.youtube.com/googleanalytics

11. Site Speed

12. Try the page speed suggestions Page Speed Score, high score = good, low score = bad

13.

14. Custom Dashboards

15. Facts About Visitors Dashboard

16. Click the “Save dashboard to your Google Analytics Profile” button http://www.dashboardjunkie.com/visitor-facts-dashboard

17. Make Your Boss Think You’re Clever Click Create To Install the Dashboard Select the account to apply the dashboard to

18.

19. Check out: http://www.google.co.uk/analytics/learn/solutions-gallery.html http://www.dashboardjunkie.com http://econsultancy.com/uk/blog/62828-10-useful-google-analytics- custom-dashboards http://www.stateofsearch.com/google-analytics-dashboards/

20.

21.

22. Event Tracking Track Interactions with elements on page External Links Internal Banners Sign-up, log-in, form submissions Downloads Widgets Videos Social Sharing Buttons Form Completion Progress

23. Events Flow Report

24. Content Experiments

25. Content Experiments

26. Button Optimizer App from SiteApps http://siteapps.com/app/button_optimizer-430

27.

28.

29. Telephone 0844 967 0565 Email info@pushon.co.uk Online pushon.co.uk Thanks for listening, I hope it was informative and helpful