Using A/B-testing to grow your company / visitor knowledge
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Story by Ton Wesselin at #AB40 London on May 28th 2014. Keynote on how to use A/B-testing to grow your company.
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Using A/B-testing to grow your company / visitor knowledge
- 1. ONLINE DIALOGU E G u i d i n g y o u t o d i g i t a l m a t u r i t y # o n l i n e o p t i m i s e r s # A B 4 0 L o n d o n 2 0 1 4 / 0 5 / 2 8 G ROWTH
- 2. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize Thank you #AB40
- 3. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize A/B-testing FUN
- 4. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize A/B-testing
- 5. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize
- 6. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize We optimize
- 7. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize In business
- 8. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize We’re sooooo slow
- 9. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize Optimisation needs more impact
- 10. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize Start-up world
- 11. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize Investing in Start-ups
- 12. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize Grow fast
- 13. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize Or…
- 14. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize Get out of the office
- 15. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize Getting to know your customer
- 16. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize Being trained
- 17. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize Learning from every conversation
- 18. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize The web
- 19. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize Digging through log files
- 20. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize Trying to improve
- 21. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize I learned about him
- 22. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize Quality circle
- 23. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize So I started with: 0 / 1 Testing
- 24. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize Then I learned about this story…
- 25. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize Bill Murray
- 26. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize Trying to get the girl
- 27. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize Constant testing environment A / B Testing
- 28. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize They can’t learn like that!
- 29. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize Better Dialogue Optimization Winner!! Variation B! Variation A! Default!
- 30. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize I started with this stuff
- 31. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize On with the “Dramatic changes”
- 32. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize How does Bill finally win Andie?
- 33. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize Why is your visitor here?
- 34. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize How can you help your visitor to fullfil his needs?
- 35. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize It’s not about conversion optimization It’s about learning how to serve your visitors!
- 36. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize Ever been to Vegas?
- 37. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize Automate the non learning stuff!
- 38. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize Testing costs time Use it to LEARN
- 39. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize FA C T & A C T & Tell Combine Analyze Test Create Analyze Find
- 40. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize Data Driven Data Driven Data Driven Data Driven Data Driven Data Driven Data Driven Data Driven Data Driven Data Driv Data Driven Data Drive Data Driven @ To n W
- 41. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize Persuasion Psychologist Persuasion Psychologist Persuasion Psychologist Persuasion Psychologist Persuasion Psychologist on Psychologist Persuasion Psion Psychologist Persuasion Psych sion Psychologist @ B a r t S
- 42. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize CRO magic Data Driven Persuasion Psychology +
- 43. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize Wheel-of-persuasion.com
- 44. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize Autonomy +25% sales
- 45. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize But.. same test Significant more submits, but.. Less registrations
- 46. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize Layering +14% sales
- 47. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize Statistics please…
- 48. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize Obey the rules 1. Get a good test population 2. You will find winning losers 3. You will have losing winners You need to re-test
- 49. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize Use psychology insights
- 50. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize So you will learn
- 51. Email: ton@onlinedialogue.com onlinedialogue.com Twitter: @TonW #optimize And have the happy end
- 52. ONLINE DIALOGU E G u i d i n g y o u t o d i g i t a l m a t u r i t y # o n l i n e o p t i m i s e r s # A B 4 0 L o n d o n 2 0 1 4 / 0 5 / 2 8 G ROWTH