Bart Schutz was the closing keynote at Conversions@Google in Dublin, Ireland on November 9th 2017. If you want to learn more and how to improve the speed and success of your conversion optimization activities, please contact us at info@onlinedialogue.com

1. Bart Schutz | want more: contact info@onlinedialogue.com
Bart Schutz – Chief Psychology Officer @ Online Dialogue"
"
Marshmallows"
& the Psychology"
behind Evidence Everything"
"
"
Closing keynote at"
Conversions@Google Dublin"
November 9th 2017

2. Bart Schutz | want more: contact info@onlinedialogue.com
Bart Schutz | LinkedIn.com/in/BartSchutz

3. Bart Schutz | want more: contact info@onlinedialogue.com
1) Transactional
2) Informational
3) Transformational

4. Bart Schutz | want more: contact info@onlinedialogue.com
Conscious
Lazy controller
Rational (-izing)
Unconscious
Automatic
Heuristic processes
(always on)
(lazy controller)
System 1
System 2

5. Bart Schutz | want more: contact info@onlinedialogue.com
Ability &
Mo+va+on
Trigger &
Forced Choices
Distrac+on &
Overload
Heuris+cs &
Habits
System 1
System 2
System1
System2

6. Bart Schutz | want more: contact info@onlinedialogue.com
Ability &
Mo+va+on
System 2
System2
Trigger &
Forced Choices
Distrac+on &
Overload
Heuris+cs &
Habits
System 1
System1

7. Bart Schutz | want more: contact info@onlinedialogue.com
System 2 – System 2
A
B
Winner

8. Bart Schutz | want more: contact info@onlinedialogue.com
Winner
System 2 – System 2
A
B

9. Bart Schutz | want more: contact info@onlinedialogue.com
Ability &
Mo+va+on
Trigger &
Forced Choices
Distrac+on &
Overload
Heuris+cs &
Habits
System 1
System 2
System1
System2

10. Bart Schutz | want more: contact info@onlinedialogue.com
System 2 – System 2
A
B
System 1 – System 1
Winner
A
B
Winner

11. Bart Schutz | want more: contact info@onlinedialogue.com
Winner
A
B
System 2 – System 2
A
B
System 1 – System 1
Winner

12. Bart Schutz | want more: contact info@onlinedialogue.com
Ability &
Mo+va+on
Trigger &
Forced Choices
Distrac+on &
Overload
Heuris+cs &
Habits
System 1
System 2
System1
System2

13. Bart Schutz | want more: contact info@onlinedialogue.com
Situational Factors
Emotions
Context
Environment
Personal factors
Nature
Nurture
Marketing
Behavior
System 2 & System 1

14. Bart Schutz | want more: contact info@onlinedialogue.com
Winner
A
B
A
B
3G / 4G
WiFi
Winner

15. Bart Schutz | want more: contact info@onlinedialogue.com
1) Transactional
2) Informational
3) Transformational

16. Bart Schutz | want more: contact info@onlinedialogue.com
"
Marshmallows & the Psychology"
"
behind Evidence Everything"
& Ethical Everything
ondi.me/gconvert17
info@onlinedialogue.com
wheelofpersuasion.com/course
Slides:
Contact us:
Psy blog & course: