Uses and gratifications
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Uses and Gratifications Theory suggests that the public plays an active role in controlling media by seeking out media that fulfills their needs rather than passively accepting what media provides. There are four basic needs that media can fulfill: diversion or relaxation from everyday life, forming personal relationships and social groups, discovering personal identity, and learning about events through surveillance of news and gossip.
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Uses and gratifications theory
In 1948, Lasswell proposed that media served four functions: surveillance, correlation, entertainment, and cultural transmission. Bulmer and Katz expanded on this, proposing the "uses and gratifications" theory that individuals choose media to fulfill certain needs like diversion, personal relationships, personal identity, and surveillance. For example, a magazine like Top of the Pops allows readers to relax and learn about celebrities for diversion, feel connected through gossip for relationships, see reflections of themselves for identity, and get celebrity updates for surveillance. The uses and gratifications theory remains influential in understanding why people engage with various media.
Name ideas
The document discusses naming a new music magazine. It considers taking inspiration from established magazines like NME, Q, and Rolling Stone. Several potential name options are listed, with explanations provided for the top three choices. The first name, "1, 2, 3, 4," references how bands count into songs. The second name, "Musical Express," clearly identifies the magazine's music genre. The third name, "Music Mayhem," combines music with mayhem to seem edgy and appeal to independent and individual audiences.
Name ideas
The document discusses naming a new music magazine, considering inspiration from established magazines like NME, Q, and Rolling Stone. It evaluates three potential names: "1, 2, 3, 4" which references bands counting in songs but would require thought; "Musical Express" which clearly identifies the music genre; and "Music Mayhem" which combines music with mayhem to attract both music fans and a more individual audience, targeting indie fans in particular.
Focus Group
The document summarizes the results of a focus group to choose a name and font for a new pop music magazine. Most participants preferred the name "Pop Starz" as it directly references pop music and stars. The magazine creator also chose the font labeled number one, as it was described as bubbly, trendy, and stylish - qualities fitting for a pop music magazine.
Similar magazines ahmad wahab
The document summarizes information about three music magazines - Rolling Stone, NME, and Spin. It provides details about each magazine's founding date, publication frequency, founder, location, publisher, and musical genres covered. It also comments that the images and styles of NME and Spin would make good templates for a music magazine in the same genres due to their professional layouts, clear text, and colors that complement the content.
Evaluation question 5
This document discusses how the author attracted and addressed their target audience for a music magazine. Through a questionnaire, the author determined that most people would pay £2 for the magazine and set the price accordingly. The author also included common magazine features like subscriptions and interviews with musicians to attract readers interested in indie rock music. A subscription box was included on the contents page to appeal to readers looking for a cheaper way to get the magazine regularly.
Evaluation Question 2
The document discusses ways the magazine represents its audience. It references streaming music on the front cover to appeal to listeners. Photos from other bands are used as content. The cover artist is asked to wear certain clothing brands in photos. An upcoming concert guide is included instead of a poster to match the genre and be a popular gift with the magazine.
Magazine pitch
The document discusses the title, design, and target audience of a new music magazine. The author chose "Pulse" as the title because it is short and memorable, and implies the magazine is essential. The magazine will use black, blue, and white colors to seem sophisticated yet calm, matching the indie rock genre. The target audience is ages 15-21, for both genders, as indie rock appeals equally to both and survey respondents were evenly split between genders.
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Uses and gratifications theory
In 1948, Lasswell proposed that media served four functions: surveillance, correlation, entertainment, and cultural transmission. Bulmer and Katz expanded on this, proposing the "uses and gratifications" theory that individuals choose media to fulfill certain needs like diversion, personal relationships, personal identity, and surveillance. For example, a magazine like Top of the Pops allows readers to relax and learn about celebrities for diversion, feel connected through gossip for relationships, see reflections of themselves for identity, and get celebrity updates for surveillance. The uses and gratifications theory remains influential in understanding why people engage with various media.
Name ideas
The document discusses naming a new music magazine. It considers taking inspiration from established magazines like NME, Q, and Rolling Stone. Several potential name options are listed, with explanations provided for the top three choices. The first name, "1, 2, 3, 4," references how bands count into songs. The second name, "Musical Express," clearly identifies the magazine's music genre. The third name, "Music Mayhem," combines music with mayhem to seem edgy and appeal to independent and individual audiences.
Name ideas
The document discusses naming a new music magazine, considering inspiration from established magazines like NME, Q, and Rolling Stone. It evaluates three potential names: "1, 2, 3, 4" which references bands counting in songs but would require thought; "Musical Express" which clearly identifies the music genre; and "Music Mayhem" which combines music with mayhem to attract both music fans and a more individual audience, targeting indie fans in particular.
Focus Group
The document summarizes the results of a focus group to choose a name and font for a new pop music magazine. Most participants preferred the name "Pop Starz" as it directly references pop music and stars. The magazine creator also chose the font labeled number one, as it was described as bubbly, trendy, and stylish - qualities fitting for a pop music magazine.
Similar magazines ahmad wahab
The document summarizes information about three music magazines - Rolling Stone, NME, and Spin. It provides details about each magazine's founding date, publication frequency, founder, location, publisher, and musical genres covered. It also comments that the images and styles of NME and Spin would make good templates for a music magazine in the same genres due to their professional layouts, clear text, and colors that complement the content.
Evaluation question 5
This document discusses how the author attracted and addressed their target audience for a music magazine. Through a questionnaire, the author determined that most people would pay £2 for the magazine and set the price accordingly. The author also included common magazine features like subscriptions and interviews with musicians to attract readers interested in indie rock music. A subscription box was included on the contents page to appeal to readers looking for a cheaper way to get the magazine regularly.
Evaluation Question 2
The document discusses ways the magazine represents its audience. It references streaming music on the front cover to appeal to listeners. Photos from other bands are used as content. The cover artist is asked to wear certain clothing brands in photos. An upcoming concert guide is included instead of a poster to match the genre and be a popular gift with the magazine.
Magazine pitch
The document discusses the title, design, and target audience of a new music magazine. The author chose "Pulse" as the title because it is short and memorable, and implies the magazine is essential. The magazine will use black, blue, and white colors to seem sophisticated yet calm, matching the indie rock genre. The target audience is ages 15-21, for both genders, as indie rock appeals equally to both and survey respondents were evenly split between genders.
As media studies
My magazine, called "Noise," challenges some conventions of real music magazines while also adopting many common forms and styles. It uses fonts, banners, featured artists, images, and a limited color palette similar to magazines like "Q" and "NME." However, it targets a younger, more indie-focused audience. The magazine layout sticks to a three-color rule to look professional while highlighting artists through photos and headlines in the style of other music publications.
Evalation of front cover
The document discusses the design choices made for a music magazine cover. It describes styling the featured artist in black and white to match the magazine's style while making them stand out. Conventions like using uppercase for the masthead and placing the barcode and price lower are followed. The 'Top 20 Albums' and interviews with popular bands are meant to inform and excite readers about new music. Quotes from famous bands and naming other covered acts on the cover aim to promote the magazine and attract readers.
All of my deconstructions
The magazine cover features two solo artists positioned back-to-back to represent their individual careers coming together in their new band, The Last Shadow Puppets. The layout follows the rule of thirds with cover lines, artists, and logo placed in different thirds. The magazine logo is in the top left to catch the reader's eye and a free CD offer acts as a "lure" to encourage purchase. The promise of a "first major interview" serves as a "hook" to draw in potential buyers. The dark clothing and high collars of the artists imply a rock genre with secretive or dark music. The target audience is likely young people in their late teens to mid-twenties given NME
All of my deconstructions
The magazine cover features two solo artists positioned back-to-back to represent their individual careers coming together in a new band called The Last Shadow Puppets. The layout follows the rule of thirds with the cover lines, artists, and logo placed in different thirds. A free CD is offered as an incentive to purchase the magazine, which also promotes an exclusive first interview with the band as a hook to attract buyers. The dark clothing and secretive poses of the artists imply their rock music will be dark in genre and style, targeting a young audience interested in new bands.
2 Uses and Gratifications Theory
The document discusses the audience theory proposed by Blumler and Katz in 1974. This theory suggests that the audience controls what media produces in order to ensure its success. There are four criteria for audience satisfaction with media: diversion from daily life, surveillance of helpful or interesting information, finding personal identity through media representations, and using media for social relationships and conversation topics. The document provides examples of how a magazine called NME satisfies these criteria for its audience.
Question 2
The document discusses the target audience for a magazine about indie music. It would represent the indie music sub-genre, which is associated with being emotional or alternative to mainstream trends. Originally, the magazine was thought to mainly target males, however further research found it should also appeal to some females. The main ethnicity would be white, as indie music lacks diversity among performers and fans. The social class would range from middle to upper class, as indie music relates to people from a variety of economic backgrounds.
Similar magazines
This document compares the target audiences and styles of three music magazines - NME, Rolling Stone, and Q Magazine - to the creator's own proposed magazine called "Fame and Fortune." NME targets a similar indie rock audience as Fame and Fortune but skews slightly older. Rolling Stone covers multiple genres while Fame and Fortune focuses only on indie rock. Q Magazine and Fame and Fortune share audiences interested in similar indie bands and artists. The document notes differences in front cover styles between the magazines.
Question 5
The document summarizes feedback received about a magazine called WTF!. The magazine aimed to attract readers by using bold fonts and colors on the cover to catch attention. It featured interviews with popular musicians about their lives outside of music. Positive feedback noted readers wanted to learn more about their favorite artists' personal lives. Some criticism argued the cover did not clearly communicate that the magazine was about music. Overall, more could be done to ensure all audiences understood the magazine's focus on both musicians and their music.
Question 2
The document discusses a music magazine created to represent teenage fans of hardcore and alternative music. The magazine features bands these fans listen to and an article profiling a guy that fits the genre's stereotypes. The images in the magazine follow this dominant ideology by depicting only guys with long hair, tattoos, piercings and stretched ears wearing certain clothing. The creator aimed to use these stereotypical images so readers of the same type would feel comfortable and relate to the magazine.
Magazine name analysis
The document analyzes the name of a music magazine. It argues that the plain and clear name makes it easily recognizable for customers. While some may find it boring, the plainness allows it to stand out on shelves. The name is also relevant to the genre of music featured, as it references enjoying popular music.
Evaluation
The document discusses the development of an indie music magazine by the author Eve Hardman. She challenged her initial idea for the front cover photo shoot and went with a simpler image of her cover star holding an acoustic guitar to better portray an indie vibe. She chose to represent people in the magazine equally in terms of gender and used subjects in the target audience age range. The magazine focuses on portraying people as they would be perceived in everyday life without challenging stereotypes. The author wants to partner with established magazine distributors like Bauer who have experience distributing successful music magazines.
Question 4
The magazine will attract a young, male audience between 18-25 years old, based on the male artists and bands featured on the cover and in pictures. The target audience is similar to readers of NME magazine and would have incomes around £22,000 a year. An example target reader is Joe, a 22-year-old teacher from London who enjoys music, going to concerts, the gym, and football in his free time and would buy the magazine on his commute.
Question 2
The magazine represents an indie audience that enjoys trendy but rough fashion, attending live music gigs, and socializing. Photographs in the magazine feature models that fit this target audience and their generally subdued facial expressions. The text uses slang terms indie fans would recognize to engage them, and photos include props like guitars that are fashion statements within indie culture and represent the music genre central to the audience.
Feedbac koffthepublic
The document summarizes feedback from 7 people on a music magazine created by the author. The people provided feedback on a scale of 1 to 10, suggested changes, and what features they liked. Most rated it between 7-9 and said it looked similar to NME magazine in style. Suggested changes included more advertising, different fonts, and a less "punky" featured band. Liked features included photos, fonts, colors and headings. Most said the models looked like musicians and the genre was obviously indie rock.
Evaluation question 2
This document summarizes how a pop music magazine represents its target social groups. The magazine targets late teens and early twenties who are typical heavy spenders interested in the latest technology and pop music. Both males and females are represented on the magazine cover featuring a band comprised of both genders. The target audience is also characterized as social media users focused on their careers and achieving goals.
2. How does your media product represent particular social groups?
This document summarizes how the media product, a magazine, represents indie rock social groups. It does so through its color scheme of red, black and white which are colors associated with indie rock. The magazine also features artists and bands from the indie rock genre like Florence and the Machine, Ellie Goulding, Kings of Leon, and Arctic Monkeys. Photographs of the band Becky Byrne and Refrain show the members displaying unique individual styles of dress that don't match but work together, representing the quirky individuality associated with the magazine's target genre and social groups.
Question 4
The document discusses targeting a magazine towards late teens. It aims to attract this audience through focusing on popular rock music, using bright colors not typically seen in mainstream magazines to make it stand out, and employing unusual, broken-up fonts that represent the rock genre and signal that the magazine is rebelling against social norms. The document explains how these design choices for the cover, headlines, and articles would appeal to and attract the target late teen audience.
Publication plan
The document outlines a plan for a new music magazine called Emphatic. Key details include a price of £3.99 per issue, a monthly publication schedule, and a goal to become a dominant player in the music magazine market through exclusive interviews and solid content. The magazine will focus on hip hop and rap artists, with regular content on smaller artists and prize giveaways, as well as featured interviews of top artists like Eminem.
Uses and gratifications explanation and application
This document provides an explanation and application of Uses and Gratifications theory. The theory focuses on why people use media rather than the content itself, and assumes that audiences actively interpret media to meet personal needs like identity, information, entertainment, and social interaction. The document then applies this theory in summarizing how magazines like VIBE and NME meet these audience needs through artist interviews, news, and topics for social conversation.
Audience theories
Every piece of media has an intended audience that encounters it. A target audience is a specific group at which a business aims its products and services. When constructing a text, the target audience and how they will respond must be considered.
Uses and Gratifications Theory proposes that individuals consume media to meet their own needs, such as diversion from problems, personal relationships, identity, and information. Kerrang magazine exemplifies this by providing content about music, fashion, and events to divert readers and support their interests and relationships.
The Hypodermic Needle Model suggests media has the biggest influence on passive audiences and can easily change their behavior and thinking by injecting messages. However, audiences can also reject messages. For
Evaluation question 5
The document discusses how a music magazine would attract and address its target teenage audience using uses and gratifications theory. It would provide information about artists, festivals, and their lifestyles to inspire and engage readers. It would also allow teenagers to relate to celebrities and find social interaction by discussing articles. Research found the audience prefers magazines with a larger ratio of large images over text, so the magazine is designed with more visuals than words to match the target audience's preferences.
Media evaluation
The document discusses how a teen pop culture magazine would represent and appeal to its target audience. It would focus on topics of interest to teens like relationships, music, movies and fashion. The target reader is described as enjoying social media, pop music from acts like One Direction, and shopping brands like Hot Topic. The magazine language uses slang like "awesome" and "poppin'" and features these popular artists to attract fans and make the magazine appealing and recognizable to its teen audience. Overall, the document analyzes how the magazine's content, language, and design fit its target demographic.
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What's hot
As media studies
My magazine, called "Noise," challenges some conventions of real music magazines while also adopting many common forms and styles. It uses fonts, banners, featured artists, images, and a limited color palette similar to magazines like "Q" and "NME." However, it targets a younger, more indie-focused audience. The magazine layout sticks to a three-color rule to look professional while highlighting artists through photos and headlines in the style of other music publications.
Evalation of front cover
The document discusses the design choices made for a music magazine cover. It describes styling the featured artist in black and white to match the magazine's style while making them stand out. Conventions like using uppercase for the masthead and placing the barcode and price lower are followed. The 'Top 20 Albums' and interviews with popular bands are meant to inform and excite readers about new music. Quotes from famous bands and naming other covered acts on the cover aim to promote the magazine and attract readers.
All of my deconstructions
The magazine cover features two solo artists positioned back-to-back to represent their individual careers coming together in their new band, The Last Shadow Puppets. The layout follows the rule of thirds with cover lines, artists, and logo placed in different thirds. The magazine logo is in the top left to catch the reader's eye and a free CD offer acts as a "lure" to encourage purchase. The promise of a "first major interview" serves as a "hook" to draw in potential buyers. The dark clothing and high collars of the artists imply a rock genre with secretive or dark music. The target audience is likely young people in their late teens to mid-twenties given NME
All of my deconstructions
The magazine cover features two solo artists positioned back-to-back to represent their individual careers coming together in a new band called The Last Shadow Puppets. The layout follows the rule of thirds with the cover lines, artists, and logo placed in different thirds. A free CD is offered as an incentive to purchase the magazine, which also promotes an exclusive first interview with the band as a hook to attract buyers. The dark clothing and secretive poses of the artists imply their rock music will be dark in genre and style, targeting a young audience interested in new bands.
2 Uses and Gratifications Theory
The document discusses the audience theory proposed by Blumler and Katz in 1974. This theory suggests that the audience controls what media produces in order to ensure its success. There are four criteria for audience satisfaction with media: diversion from daily life, surveillance of helpful or interesting information, finding personal identity through media representations, and using media for social relationships and conversation topics. The document provides examples of how a magazine called NME satisfies these criteria for its audience.
Question 2
The document discusses the target audience for a magazine about indie music. It would represent the indie music sub-genre, which is associated with being emotional or alternative to mainstream trends. Originally, the magazine was thought to mainly target males, however further research found it should also appeal to some females. The main ethnicity would be white, as indie music lacks diversity among performers and fans. The social class would range from middle to upper class, as indie music relates to people from a variety of economic backgrounds.
Similar magazines
This document compares the target audiences and styles of three music magazines - NME, Rolling Stone, and Q Magazine - to the creator's own proposed magazine called "Fame and Fortune." NME targets a similar indie rock audience as Fame and Fortune but skews slightly older. Rolling Stone covers multiple genres while Fame and Fortune focuses only on indie rock. Q Magazine and Fame and Fortune share audiences interested in similar indie bands and artists. The document notes differences in front cover styles between the magazines.
Question 5
The document summarizes feedback received about a magazine called WTF!. The magazine aimed to attract readers by using bold fonts and colors on the cover to catch attention. It featured interviews with popular musicians about their lives outside of music. Positive feedback noted readers wanted to learn more about their favorite artists' personal lives. Some criticism argued the cover did not clearly communicate that the magazine was about music. Overall, more could be done to ensure all audiences understood the magazine's focus on both musicians and their music.
Question 2
The document discusses a music magazine created to represent teenage fans of hardcore and alternative music. The magazine features bands these fans listen to and an article profiling a guy that fits the genre's stereotypes. The images in the magazine follow this dominant ideology by depicting only guys with long hair, tattoos, piercings and stretched ears wearing certain clothing. The creator aimed to use these stereotypical images so readers of the same type would feel comfortable and relate to the magazine.
Magazine name analysis
The document analyzes the name of a music magazine. It argues that the plain and clear name makes it easily recognizable for customers. While some may find it boring, the plainness allows it to stand out on shelves. The name is also relevant to the genre of music featured, as it references enjoying popular music.
Evaluation
The document discusses the development of an indie music magazine by the author Eve Hardman. She challenged her initial idea for the front cover photo shoot and went with a simpler image of her cover star holding an acoustic guitar to better portray an indie vibe. She chose to represent people in the magazine equally in terms of gender and used subjects in the target audience age range. The magazine focuses on portraying people as they would be perceived in everyday life without challenging stereotypes. The author wants to partner with established magazine distributors like Bauer who have experience distributing successful music magazines.
Question 4
The magazine will attract a young, male audience between 18-25 years old, based on the male artists and bands featured on the cover and in pictures. The target audience is similar to readers of NME magazine and would have incomes around £22,000 a year. An example target reader is Joe, a 22-year-old teacher from London who enjoys music, going to concerts, the gym, and football in his free time and would buy the magazine on his commute.
Question 2
The magazine represents an indie audience that enjoys trendy but rough fashion, attending live music gigs, and socializing. Photographs in the magazine feature models that fit this target audience and their generally subdued facial expressions. The text uses slang terms indie fans would recognize to engage them, and photos include props like guitars that are fashion statements within indie culture and represent the music genre central to the audience.
Feedbac koffthepublic
The document summarizes feedback from 7 people on a music magazine created by the author. The people provided feedback on a scale of 1 to 10, suggested changes, and what features they liked. Most rated it between 7-9 and said it looked similar to NME magazine in style. Suggested changes included more advertising, different fonts, and a less "punky" featured band. Liked features included photos, fonts, colors and headings. Most said the models looked like musicians and the genre was obviously indie rock.
Evaluation question 2
This document summarizes how a pop music magazine represents its target social groups. The magazine targets late teens and early twenties who are typical heavy spenders interested in the latest technology and pop music. Both males and females are represented on the magazine cover featuring a band comprised of both genders. The target audience is also characterized as social media users focused on their careers and achieving goals.
2. How does your media product represent particular social groups?
This document summarizes how the media product, a magazine, represents indie rock social groups. It does so through its color scheme of red, black and white which are colors associated with indie rock. The magazine also features artists and bands from the indie rock genre like Florence and the Machine, Ellie Goulding, Kings of Leon, and Arctic Monkeys. Photographs of the band Becky Byrne and Refrain show the members displaying unique individual styles of dress that don't match but work together, representing the quirky individuality associated with the magazine's target genre and social groups.
Question 4
The document discusses targeting a magazine towards late teens. It aims to attract this audience through focusing on popular rock music, using bright colors not typically seen in mainstream magazines to make it stand out, and employing unusual, broken-up fonts that represent the rock genre and signal that the magazine is rebelling against social norms. The document explains how these design choices for the cover, headlines, and articles would appeal to and attract the target late teen audience.
Publication plan
The document outlines a plan for a new music magazine called Emphatic. Key details include a price of £3.99 per issue, a monthly publication schedule, and a goal to become a dominant player in the music magazine market through exclusive interviews and solid content. The magazine will focus on hip hop and rap artists, with regular content on smaller artists and prize giveaways, as well as featured interviews of top artists like Eminem.
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2. How does your media product represent particular social groups?
2. How does your media product represent particular social groups?
Similar to Uses and gratifications
Uses and gratifications explanation and application
This document provides an explanation and application of Uses and Gratifications theory. The theory focuses on why people use media rather than the content itself, and assumes that audiences actively interpret media to meet personal needs like identity, information, entertainment, and social interaction. The document then applies this theory in summarizing how magazines like VIBE and NME meet these audience needs through artist interviews, news, and topics for social conversation.
Audience theories
Every piece of media has an intended audience that encounters it. A target audience is a specific group at which a business aims its products and services. When constructing a text, the target audience and how they will respond must be considered.
Uses and Gratifications Theory proposes that individuals consume media to meet their own needs, such as diversion from problems, personal relationships, identity, and information. Kerrang magazine exemplifies this by providing content about music, fashion, and events to divert readers and support their interests and relationships.
The Hypodermic Needle Model suggests media has the biggest influence on passive audiences and can easily change their behavior and thinking by injecting messages. However, audiences can also reject messages. For
Evaluation question 5
The document discusses how a music magazine would attract and address its target teenage audience using uses and gratifications theory. It would provide information about artists, festivals, and their lifestyles to inspire and engage readers. It would also allow teenagers to relate to celebrities and find social interaction by discussing articles. Research found the audience prefers magazines with a larger ratio of large images over text, so the magazine is designed with more visuals than words to match the target audience's preferences.
Media evaluation
The document discusses how a teen pop culture magazine would represent and appeal to its target audience. It would focus on topics of interest to teens like relationships, music, movies and fashion. The target reader is described as enjoying social media, pop music from acts like One Direction, and shopping brands like Hot Topic. The magazine language uses slang like "awesome" and "poppin'" and features these popular artists to attract fans and make the magazine appealing and recognizable to its teen audience. Overall, the document analyzes how the magazine's content, language, and design fit its target demographic.
Gratification theory
The document discusses the uses and gratifications theory developed by Katz and Blumler, which proposes that media consumers actively select media to fulfill certain needs. It identifies four main needs - diversion, personal relationships, personal identity, and surveillance - and provides examples of how reading a music magazine like NME could fulfill each need, such as providing diversion, connecting readers through shared interests, allowing comparison to celebrities, and informing readers about celebrity lifestyles.
Uses and gratifications theory
The uses and gratifications theory suggests that media users actively select media sources that satisfy specific needs. There are four main needs addressed: diversion, which involves escaping reality through media; personal relationships, which involves using media for companionship and socializing; personal identity, which involves using media to learn about oneself and identify with social groups; and surveillance, which involves using media to learn about events and other people. The document then provides examples of how magazines may satisfy these needs through content on celebrities, gossip, and discussion forums, in order to attract and engage readers.
Uses and gratification
The uses and gratification theory suggests that media users actively select media to fulfill certain needs. There are four basic needs: diversion, personal relationships, personal identity, and surveillance. Diversion fulfills the need to relax and escape daily life. Personal relationships involve using media for companionship and social groups. Personal identity relates to learning about oneself through media portrayals. Surveillance satisfies the need to stay informed about events and celebrities. Magazines like Q can fulfill these needs for teenagers - diversion through celebrity gossip, personal relationships by staying up-to-date with friends, personal identity through featured opportunities, and surveillance of latest celebrity news.
Uses and gratification theory
The document discusses how music magazines provide information to readers and fulfill various psychological needs through Uses and Gratification Theory. It explains that magazines inform readers about events and conditions while also helping them feel secure in their knowledge. Additionally, magazines allow readers to find personal identity and feel connected to celebrities by reading about their lives. However, this intense focus on celebrities can prevent readers from connecting with real friends and society. While magazines provide entertainment and escape from problems, they can also manipulate readers' behaviors and be used as a substitute for real social interaction and companionship.
Media Evaluation 2.
This document discusses how a media product represents the indie social group and genre of music. It begins by explaining stereotypes associated with different music genres, using examples like rock music fans dressing in black and being seen as grungy. It then discusses how memes and tropes spread ideas about styles of dress and tastes in music through social groups. The document focuses on the indie genre, describing fans as quirky individuals who enjoy attending smaller music festivals and shows. Photos and articles in a sample magazine are analyzed, showing how they portray the laidback, summery aesthetics and values of the indie lifestyle like discovering new artists.
Evaluation questions
The document provides information about a media studies candidate's music magazine project. It includes details about the target audience, which is primarily males aged 16-30 who enjoy indie music. It also discusses how the magazine will represent certain social groups through its coverage of popular indie artists and bands, as well as through its focus on music festivals and concerts. The document suggests the magazine would be distributed by IPC Media, the same publisher as the music magazine NME, since they have similar audiences and coverage of indie music. It also explains how the magazine will utilize various media platforms like social media, a website, and an app to engage audiences and make the brand easily accessible across different channels.
Evaluation questions
The document is a portfolio submission from a student named Alexander Stuart Metcalfe for a media studies course. It includes details about the intended target audience and purpose of their proposed music magazine product.
The primary target audience is identified as males aged 16-30 who enjoy indie music. A secondary audience of women and older/younger people also interested in indie music is mentioned. Market research suggests the audience wants to read about up-and-coming bands in addition to established artists.
Several real-world magazines are referenced as examples, particularly NME, in terms of format, distribution, and appealing to a similar audience. Distribution through a monthly print magazine, website, app and social media is proposed to make the
Uses and Gratifications Theory
The document discusses the audience theory proposed by Blumler and Katz in 1974. This theory suggests that the audience controls what media produces in order to ensure its success. There are four criteria for audience satisfaction with media: diversion from daily life, surveillance of helpful or interesting information, finding personal identity through media representations, and using media for social relationships and conversation topics. The document provides examples of how a magazine called NME satisfies these criteria for its audience.
Evaluation Question 5
The document summarizes Katz and Bulmer's Uses and Gratification Theory, which explains that media consumers seek to fulfill their needs through media. The theory argues that audiences are not passive, but actively select media to fulfill five needs: entertainment, personal identity, surveillance, diversion, and social interaction. The document then provides examples of how a fictional rap magazine might fulfill these needs for its target 18-24 year old audience through its cover design, interviews, and discussion of artists.
Q5 complete
The document discusses how the author addressed their audience for their music magazine. They conducted research on similar magazines to understand conventions. They also distributed a questionnaire to their target audience to understand what content and features would appeal to them. Key findings included that the target audience was mostly female aged 16-24 who listen to pop/rock music daily and regularly read music magazines. The author also discusses elements of the magazine like the bold masthead, color scheme using red, black and white, and column-based layout to attract readers and not overwhelm them with text.
Uses and gratifications theory
The document discusses Uses and Gratifications Theory, which focuses on what audiences do with media rather than what media does to people. It provides examples of how readers may use a magazine to fulfill information needs, develop personal identity, enable social interaction and entertainment gratifications. Specifically, readers could learn exclusive details about celebrities, develop opinions of role models, find topics for conversation, and escape from problems by indulging in others' lives.
Uses and gratifications theory
The document discusses Uses and Gratifications Theory, which focuses on what audiences do with media rather than what media does to people. It provides examples of how readers may use a magazine to fulfill information needs, develop personal identity, enable social interaction and entertainment gratifications. Specifically, readers could learn exclusive details about celebrities, develop opinions of role models, find topics for discussion, and escape from problems by indulging in others' lives.
Uses and gratifications theory
The document discusses Uses and Gratifications Theory, which focuses on what audiences do with media rather than what media does to people. It provides examples of how readers may use a magazine to fulfill information needs, develop personal identity, enable social interaction and entertainment gratifications. Specifically, readers could learn exclusive details about celebrities, develop opinions of role models, find topics for conversation, and escape from problems by indulging in others' lives.
Audience responses
The document discusses several types of audience responses to media:
1. Preferred reading is when the audience fully understands and agrees with the message of a media product. An example is understanding the intended female audience of a Cosmopolitan magazine cover.
2. Negotiated reading is when the audience accepts the preferred reading but interprets it through their own experiences. A fan of Miley Cyrus may be drawn to her appearance on a Cosmopolitan cover compared to a non-fan.
3. Oppositional reading is the opposite interpretation based on one's own values, such as criticizing unrealistic beauty standards portrayed on magazine covers.
Audience responses
The document discusses several types of audience responses to media:
1. Preferred reading is when the audience fully understands and agrees with the message of a media product. An example is understanding the intended female audience of a Cosmopolitan magazine cover.
2. Negotiated reading is when the audience accepts the preferred reading but interprets it through their own interests and experiences. A fan of Miley Cyrus may be drawn to her appearance on a Cosmopolitan cover.
3. Oppositional reading is the opposite interpretation, depending on one's values. One may object to airbrushed images promoting unrealistic beauty standards.
Audience responses
The document discusses several types of audience responses to media:
1. Preferred reading is when the audience fully understands and agrees with the message of a media product. An example is understanding the intended female audience of Cosmopolitan magazine based on its cover themes and design.
2. Negotiated reading is when the audience accepts the preferred reading but interprets it through their own interests and experiences. A fan of Miley Cyrus may be drawn to her appearance on a Cosmopolitan cover more than a non-fan.
3. Oppositional reading is the opposite interpretation based on one's own values, as when someone criticizes unrealistic beauty standards portrayed on magazine covers.
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Uses and gratifications explanation and application
Uses and gratifications explanation and application
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Question 3 of Evaluation
The document discusses how the creator collected audience feedback throughout the process of creating a music video, advertisement, and album packaging. Feedback was gathered through surveys, showing work-in-progress to others, and asking specific questions. This feedback resulted in many changes and improvements to better suit the target audience of 16-25 year olds. Key changes included adding black and white scenes to the music video, choosing a different title sequence, and selecting a consistent color theme for the album packaging.
Evalutation Question 3
The audience feedback helped the creator improve their music video, advert, and digipak targeted towards 16-25 year olds. Based on feedback, they changed scenes to black and white to better convey emotions, selected a different title sequence that looked more professional, and improved the narrative clarity and mood through additional editing techniques. Feedback also helped determine the best advert design that clearly related to the digipak. The creator incorporated various suggested edits to better represent the feelings of the song to their intended audience.
Evaluation Q3
The feedback the student received from their audience helped improve their music video, advert, and digipak in several ways. Audience feedback confirmed that including black and white scenes in the music video better conveyed the intended emotions. Feedback also indicated that one title sequence for the music video looked more professional than the other. For the advert, feedback showed that using an image inconsistent with the digipak cover seemed unprofessional. And feedback on initial digipak photos suggested a color theme would better match the intended genre of drum and bass/house music.
Evaluation Q3
The document discusses how feedback from an audience helped improve the creator's music video, advert, and digipak. Changes were made such as adding black and white scenes to the video to better convey emotions, selecting a title sequence preferred by viewers, and choosing advert and digipak designs that related better to the genre of music. Feedback revealed preferences that led to a more professional and coherent final product tailored for the target audience of 16-25 year olds.
Audience feedback
This document contains an audience feedback survey asking respondents to choose their favorite advert, comment on whether a music video should change between black and white or stay one color, if a digipak fits the genre of music in the video, what kind of music they listen to, where they shop for music, and how they spend their spare time. It also asks them to provide two things they liked about the music video and two things they would change.
Digipack
This document summarizes the design choices for a mock CD package. It discusses using overlapping photos on the front and back covers to link the images and theme. Audience research showed the most popular band name was "Sub Zero" and song title was "Youth". The booklet will include song lyrics. The CD and CD holder background will feature the same camouflage image so the CD blends in. The spine uses a cutout from the holder image for visual interest when the case is closed.
Gant Chart
The Gant chart is a type of bar chart that illustrates a project schedule. It shows the tasks involved in a project arranged in their sequence over time, with dependencies between tasks visually displayed. The Gant chart is useful for project planning and management as it allows managers to see the timeline and dependencies at a glance.
Shooting Script
The shooting script outlines 29 scenes depicting three performers - a Punk Girl, Upper Class Girl, and Lower Class Girl - over the course of a day and night. It begins with establishing shots of the countryside and the performers going about their morning routines. As night falls, the Lower Class Girl walks alone through town drinking at a pub with little money, while the Upper Class Girl rides her horse miserably. The next day, the three girls' paths converge as Punk Girl bikes across the field and bumps into the other two, reuniting smiling and laughing while flashbacks depict their time together the night before.
Asking for permission to use song
I requested permission from OWSLA Records to use one of their songs in a music video but received no reply, yet still used the song anyway. OWSLA Records is one of sub Focus' record labels. The other label is Ram Records who did not provide an email, so a call will be made instead to request permission.
Evaluation Q2
The document provides an evaluation of the effectiveness of combining a music video with ancillary texts like a CD cover and album advert.
The music video represents different social classes through three girls aged 17-19 engaged in various activities. It uses black and white to convey its narrative about stereotypes of teenagers.
The CD cover features layered photos and genre-related fonts to represent the house music genre while also including pop elements. An initial proposed album advert was revised to avoid singling out one girl and focusing attention on her.
The final album advert and layout follows conventions through its positioning of the image, ratings, release date, and inclusion of social media and purchase information, along with a fake band website.
Props List
This props list provides details of the items needed for the film "Turn it Around" directed by Jessica Goldsmith. It outlines the props required for three main characters - Emily Goldsmith, Ibby Hearn, and Sian Teasdale - across various scenes. Emily, portrayed as punk, will wear dark colored tartan leggings, boots, and jumper. Ibby, from the upper class, wears riding attire including boots and a jacket at the stables. Sian, depicted as working class, is dressed in a grey hoodie, black leggings, and Nike sneakers, drawing on stereotypes of that demographic.
Props list
This document contains a props list for the film "Turn it Around" directed by Jessica Goldsmith. It lists various props needed for scenes involving three main characters - Emily Goldsmith, Ibby Hearn, and Sian Teasdale. For each prop, it specifies the scene numbers and pages where the prop will be used, the character associated with the prop, and locations where it will appear. The props include clothing items, accessories, household items, riding equipment, and vehicles that will be needed over the course of filming.
Cast list
This document lists 4 people involved in a production including their names, roles, addresses, and mobile phone numbers. Emily Louise Goldsmith, Isabella Annie Hearn, and Sian Annie Teasdale are listed as performers while Jessica Anne Goldsmith is listed as the director and producer.
Audience Feedback
The document contains an audience feedback survey asking respondents to: 1) Circle their favorite advert shown; 2) Explain why they chose that advert; 3) State if they prefer a black and white to color transition or a single effect in a music video; 4) Indicate if they feel the packaging fits the music genre; 5) Select the genres of music they typically listen to; 6) Identify where they shop to buy music; 7) List their spare time activities; and 8) Provide two things they like and would change about a music video.
Audience Questionnairre
The document summarizes research from a questionnaire given to the target audience for a music video. Key findings include:
- The primary target audience is 12-17 year olds, but the video is also being shown to college students.
- Most respondents were female, so the research is more specific to females, but secondary research will account for both.
- Consideration is being given to removing dialogue from the beginning based on the research.
- Pop music is most popular but the chosen song has a pop sound and did well on music charts.
- The story aims to challenge stereotypes about teenagers.
- Most effective advertising will be online, specifically YouTube which the target audience uses to
My target audience for my music video are 16
The document discusses targeting a music video at 16-25 year old males, as research found that genre of the music (house/drum & bass) appeals most to males. While the target is young males, the music video will feature three girls to attract female viewers by representing female teenagers, not to appeal to "male gaze."
Drum and Bass Timeline
This document discusses the history and characteristics of drum and bass music. It is a genre that artists like Sub Focus, David Guetta, and Basement Jaxx fit under. Drum and bass is perceived as rebellious and is often played at raves, where it is common to have large DJ stations and flashing lights.
Analysing six music videos
This music video for Kesha's "We R Who We R" was directed by Hype Williams and relates closely to the lyrics through visual cues. It promotes partying and drinking through scenes set at a rave. The video uses techniques like the male gaze to appeal to both male and female audiences. Close-ups are used to focus on Kesha and other girls in revealing outfits dancing to the upbeat electro-pop song.
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Uses and gratifications
- 1. Uses and Gratifications Theory Jessica Goldsmith
- 2. This theory suggests that the public play and active role in controlling the media. This is because they public look for media that supplies their needs instead of the media providing it for them. Therefore, the public control the media as the media are supplying for their demands instead of the public going along with the media. 4 Basic Needs: • Diversion – this is the need to escape their everyday lives and use the media to relax and calm down. • Personal Relationships – they use the media to fulfil their needs and to form a relationship/to be a part of a social group. • Personal Identity – we use the media to fin ourselves and the way media presents our genre helps us to discover who we are. • Surveillance - we use the media to find out what is going on around us/in the world (e.g. Celebrity Gossip).
- 3. Personal Identity In NME you have the opportunity to win tonnes of things and the chance to go to festivals and Diversion concerts. They also give NME allows the consumer out freebies (Skyline- free to relax and find out about music) that the consumer new upcoming artists. This enjoys to listen to. may encourage them to listen to music and calm down from their busy everyday lives. You can get hooked into the magazine and be reading it for hours as it contains many interesting articles from a variety of topics. Surveillance Personal You can read articles about your favourite Relationships celebrities. E.g. In this From reading NME you magazine you can read can find out all the latest about Eminem and how news and gossip that you he managed to recover can chat about with and make a huge people who have the comeback. same interests in you.