The document discusses the development of an indie music magazine by the author Eve Hardman. She challenged her initial idea for the front cover photo shoot and went with a simpler image of her cover star holding an acoustic guitar to better portray an indie vibe. She chose to represent people in the magazine equally in terms of gender and used subjects in the target audience age range. The magazine focuses on portraying people as they would be perceived in everyday life without challenging stereotypes. The author wants to partner with established magazine distributors like Bauer who have experience distributing successful music magazines.

1. Eve Hardman

2. The genre of my music magazine ‘Indie’. I have
asked several people in the age range of my
target audience showing them all three parts
of the magazine in which I have created,
they then came to the conclusion of whether
they felt the magazine suited the genre. I
also needed to know whether my magazine
fitted the codes and conventions of other
music magazines.

3. I have challenged my initial ideas especially for
the front cover, I originally planned to take the
shoot outside in a wood, with my cover star
with wet hair throwing it backwards and I
wanted to take the picture whilst they would
whip the hair. I decided this idea was too
gloomy for the indie style of music it probably
suited a more heavy metal kind of genre. So I
decided to change the front cover idea and go
for something more simple yet effective I chose
my cover star holding a guitar upright it was a
acoustic as I feel that portrays a more indie
vibe, this also indicates to the audience it is a
music magazine

4.  I have chosen to present people in my magazine
in a certain way to appease a certain social
group: people who enjoy listening to indie
music. I have used different things to help me
gain this outcome such as:
 Gender – I used gender in such a way that made
it equal and fair to suit all audiences members. I
chose to take a picture of a male for my front
cover holding an acoustic guitar because I feel
although more girls do play this instrument the
stereotype is stronger when connect boys to
instruments especially guitar, this is my personal
opinion which is why I chose a male to be the
cover star.

5. I used a mixture of both boys and girls on the
contents page and on my double paged spread I
based the interview on the girl lead singer
Georgia Kilshaw from indie band. She discusses
how much she loves music and wants to carry on
it throughout her career. I have taken several
pictures of her with her microphone to signify
she is the lead singer I made this picture cover
the two pages with the main body text on one
side and the image on the other, this layout
worked brilliantly.
 Age – I used the age range to suit my target
audience. The people I have taken the pictures
of all range from the same ages as my target
audience therefore I could ask for their personal
opinions on what I feel would look best
considering they are the age range I am trying to
connect with through my magazine.

6.  Genre of music- I had to keep to the style
and the whole vibe of this genre of music, so
my magazine suited the people who listen to
this form of music.
 Challenging Stereotypes – I haven't really
challenged stereotypes I feel the way I have
portrayed the people in my magazine is how
they would be perceived in normal day to
day life. This is good as it means I have been
realistic within my magazine something in
which the public and my target audience will
be grateful for.

7. A media institution is an (often profit based) establishment that is in
charge of distributing, marketing and producing different media
products.
For example Development Hell, Distributes Mixmag and Bauer
distributes Kerrang and Mojo.
I would use the distributers like Bauer for my magazine because like I
said above they have distributed magazines such as Kerrang and Mojo
which both are very successful and have been for many years they are
two of the most well known music magazines which is why I would like
them to distribute my magazine.