This document summarizes how the media product, a magazine, represents indie rock social groups. It does so through its color scheme of red, black and white which are colors associated with indie rock. The magazine also features artists and bands from the indie rock genre like Florence and the Machine, Ellie Goulding, Kings of Leon, and Arctic Monkeys. Photographs of the band Becky Byrne and Refrain show the members displaying unique individual styles of dress that don't match but work together, representing the quirky individuality associated with the magazine's target genre and social groups.