The document discusses the target audience for a magazine about indie music. It would represent the indie music sub-genre, which is associated with being emotional or alternative to mainstream trends. Originally, the magazine was thought to mainly target males, however further research found it should also appeal to some females. The main ethnicity would be white, as indie music lacks diversity among performers and fans. The social class would range from middle to upper class, as indie music relates to people from a variety of economic backgrounds.