User-generated content drives brand authenticity

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Every brand has a story, and who better to tell that story than its own customers? These user stories—aka user-generated content—are critical to building a brand that customers can relate to and trust. Deploying them strategically across channels represents a huge opportunity to stand out from the noise. Watch the webinar here: https://event.webcasts.com/starthere.jsp?ei=1260295&tp_key=a938d415d7&sti=webinar_page

Marketing

@bellacrt24
@bellacrt24
@domo23 @bellacrt24
@melissalynnhunt@ourunitedplates
@bridget.kealy.goins

@lifeequestrian
@carmenthemodernmom
@forrest.and.jameson
@carmenthemodernmom
@_ashlee.ann_
@goodboybear
@lucille.asbury
@honey.bris

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User-generated content drives brand authenticity

1. User-generated content drives brand authenticity How Framebridge leverages its biggest fans to stand out #BynderFramebridge

2. Brian Kavanaugh Head of US Marketing at Bynder Meagan Lilly Art Director at Framebridge Dominique Munoz Photographer at Framebridge #BynderFramebridge

3. Overview Introduction: Why user-generated content? Framebridge brand story • UGC best practices Questions? #BynderFramebridge

4. What is Bynder? Every brand is in ‘Create More’ mode Bynder = DAM = brand portal = media library Central source of truth Problem: demand always outpaces resources Everything starts with usability There’s brand growth at every company #BynderFramebridge

5. Brand stories begin here... Opportunistic marketing Timing is all: Reebok, Oreo • Content not limited to the studio • Governance and management in the new collaboration era • User-generated content at the forefront: how do you make opportunistic feel more systematic? (source: Digiday.com) #BynderFramebridge

6. Users bring product to life... Why UGC? Why now? Transparency in reviews and customer feedback Brings authenticity, trust, and credibility 60% of consumers say that UGC is the most authentic form of marketing content (Forbes) 85% of users say visual UGC is more influential in their decisions than brand-generated photos or videos (Adweek #BynderFramebridge

7. Real moments = real brand stories #BynderFramebridge

8. Framebridge brand story #BynderFramebridge

9. More Assets, More Authenticity Why the shift Align with a stronger brand focus on the customer Fuel a growing demand for visual assets • Represent our product in a more authentic way • Desire for more locality at retail stores #BynderFramebridge

10. @bellacrt24 @bellacrt24 @domo23 @bellacrt24 @melissalynnhunt@ourunitedplates @bridget.kealy.goins

11.

12. @lifeequestrian @carmenthemodernmom @forrest.and.jameson @carmenthemodernmom @_ashlee.ann_ @goodboybear @lucille.asbury @honey.bris

13.

14. #BynderFramebridge

15. #BynderFramebridge

16. #BynderFramebridge

17. First, Do No Harm The Do’s of UGC • Be transparent • Be a good person (even if you’re a brand) • Know the rights #BynderFramebridge

18. #BynderFramebridge

19. Keep the conversation going at video.bynder.com or give our trial a spin yourself at https://www.bynder.com/en/trial/ Up next: your questions! Drive brand authenticity with UGC x

20. Questions?

User-generated content drives brand authenticity

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