This document provides an introduction to the book "Brand Management Software For Dummies, Bynder Special Edition" which covers topics such as why brand management matters, how to prepare to purchase brand management software, documenting brand guidelines, using brand templates, deploying a brand asset library, managing creative workflows, and ways to elevate a brand. It includes chapters on getting started with brand management, introducing brand management software, embracing brand guidelines, staying consistent with brand templates, deploying a digital asset management library, and facilitating brand approvals. The book is intended to help readers understand the importance of brand management and provide guidance on using software and processes to effectively manage
Take a look at a demo of the participant workbook for a Leadership Essentials course from Vital Learning: Communicating Up.
In this course, managers and team leaders learn how to frame communication towards their own managers so that a desired result is achieved.
Take a look at a demo of the participant workbook for a Leadership Essentials course from Vital Learning: Communicating Up.
In this course, managers and team leaders learn how to frame communication towards their own managers so that a desired result is achieved.
Riwal customer story: How Riwal integrates digital solutions with Bynder to o...Bynder
See how aerial platform manufacturer Riwal optimizes customer experiences by seamlessly delivering documents, images, and manuals across all client-facing touchpoints
Pathfinder international customer story: How Pathfinder used Bynder to centra...Bynder
By getting the Pathfinder team on one centralized and easy-to-use digital asset management platform, Pathfinder's usability and access challenges were eliminated almost immediately.
Managing content is now crystal-clear throughout their global team, so anyone can find what they need, when they need it, without having to rely on an overburdened communications team to distribute assets.
The result? Pathfinder's visual brand story is fully communicated with Bynder as its backbone.
Omron Automation Americas customer story: How Omron creates a seamless conten...Bynder
Omron Automation Americas began a website and rebranding initiative, masterminded by their internal marketing teams, assisted by consultants at DEPT, and powered by the CMS platform SDL Tridion. There was only one thing missing—the right content!
Nordea customer story: How Nordea drives consistency and operates as one unif...Bynder
Operating in multiple markets, Nordea needed a solution that would help their team to work closer together and communicate a unified, unique, and consistent brand identity across all customer-related content.
Nationalmuseum Sweden customer story: How Nationalmuseum Sweden organizes hun...Bynder
By using an external server to manage their content, too much time was wasted having to back up images, apply metadata consistently, and keep it organized.
Not only that, but it was simply impossible to get any time, anywhere access to images as and when people needed it
Monotype customer story: How Moda Operandi improves content accessibility, us...Bynder
Before adopting Bynder, Monotype’s use of a somewhat outdated DAM system created three primary challenges: access, maintenance, and usability.
With a history rooted in acquisitions and expansion into new regions, employees were using legacy asset management systems that were difficult to access for new employees, which were challenging to navigate and impossible to maintain on a global scale.
LeasePlan Customer Story: How LeasePlan uses Bynder to find any asset, anytim...Bynder
LeasePlan’s previous DAM solution was becoming unfit for service as their brand, team, and marketing grew in both size and scope. It was almost impossible to keep track of users in the system, making it difficult to control how brand content was being used worldwide—a risk to both security and brand consistency. Now that LeasePlan employees have centralized content and campaign projects within Bynder, their global marketing operations are unified, controlled, and 100% on-brand.
By collaborating in one single space, there is much clearer oversight on the progress of campaigns, helping to reduce the bottlenecks and encourage clearer communication among its employees spread across its 32 regional teams worldwide.
Klarna Customer Story: How Klarna boosted their strong brand strategy with th...Bynder
With a strong focus on the Klarna brand to stand out against the competition, controlling and publicizing the brand consistently was a challenge with rapid company growth and distributed teams. This resulted in inconsistencies in brand presence across markets and a lack of visibility into what assets were in circulation.
innocent drinks customer story: How innocent drinks centralized their marketi...Bynder
As well as creating tasty thirst-quenching drinks, innocent has always relied on a small talented in-house creative team to craft all branding and marketing materials. However, as the company continued to grow internationally, safeguarding brand consistency became a big concern.
Following an expansion into various European markets back in the early 2000s, innocent drinks struggled to standardize the use of creative assets as more and more material was created, and subsequently saved in different locations by different team members.
A smart and secure way to store and share creative assets both internally and externally was much needed.
Five Guys customer story: How international expansion highlighted the growing...Bynder
In 2003 Five Guys began offering U.S. franchise opportunities and sold more than 300 stores in just 18 months. Fast forward to today and there are over 1,600 locations (1/3 company-owned and 2/3 franchisees) open in 19 countries and another 1,500 units in development worldwide.
This rapid growth and expansion worldwide created a need for one cloud-based system that would consolidate their assets, organize them in an easily searchable way, and give easy access to the asset library to employees across the globe.
They also needed a database that provided tracking so they could see who was using which assets and what was being done with them. They wanted a platform that could add expirations to assets and collections so when they would share files with the press they could only have access to them for a limited amount of time, making sure they wouldn’t use outdated assets.
EVBox Customer Story: How EVBox enables partners with Bynder's DAM platformBynder
Growing from a small team of 15 employees with few resellers and a couple hundred installation partners in 2015, to over 400 employees and thousands of partners in 2019, EVBox has experienced substantial growth in a short amount of time. As a young, ambitious, and forward-looking company, they needed to get a better grasp on how digital assets were being managed in order to scale their operations.
Prior to Bynder, all assets were managed internally via Google Drive and/or SharePoint, and with external partners, they mostly relied on email or WeTransfer to send documentation. Aside from the endless uploading, downloading, and sharing of assets, this created a lot of inconsistent messaging—such as different logos, colors and product descriptions—which compromised the team’s ability to position the brand in a professional manner.
The biggest business impact of these inefficiencies was the sharing of incorrect or outdated product information— something that often negatively impacted the end customer’s buying experience. Given EVBox’s unique use case, Bynder has been set up in a way that enables their global partner network to be as self- sufficient as possible—helping to drive partner enablement, internal education on EVBox’s products, and strong brand positioning.
Education First customer story: How Bynder helped Education First prepare for...Bynder
One of EF’s largest divisions, EF International Language Campuses (ILC), provides immersive language learning programs in 52 destinations around the globe. They are in the process of a digital transformation, focusing on improving efficiency and differentiating themselves from competitors.
EF promotes its products using high-quality imagery and videos, which it needs to be able to deliver consistently across multiple departments and hundreds of offices and schools worldwide. Accessibility and visibility on key resources was an area for improvement that, if addressed, could increase productivity and reduce the repetition of simple tasks.
Bynder became EF’s ‘central source of truth’ for resources, enabling quick access and clear visibility to the right content across multiple markets and departments while connecting with other vital tech tools—a huge leap forward for their digital transformation efforts.
de heus customer story: How de heus optimized their branding and marketing ef...Bynder
Since its inception over 100 years ago, it’s been a priority for De Heus to maintain its roots as a family-owned business, with the same vision, values, and culture that enabled the company to become a global top-12 feed supplier with over 6,000 employees worldwide.
Yet, its increasingly international focus during the last decade created new challenges for their global marketing team based in the Netherlands. With so many new business units coming under the De Heus brand in recent years, it’s made it challenging for the Dutch-based marketers to provide them with the latest brand materials while ensuring their brand identity was communicated consistently—whether that’s in Serbia or South Africa.
From using old logos to repetitive requests, there were real challenges that De Heus needed fixing to make sure their branding was fit for the rapid global growth they were experiencing.
Coolblue customer story: How Coolblue streamlines digital asset management wo...Bynder
Coolblue’s business goal of making customers happy rests on conveying their brand consistently and authentically at each and every customer touchpoint.
The Coolblue brand is a strategic asset, and the solutions they invest in to manage and grow the same must be equally modern, scalable and dynamic. The team saw an opportunity to streamline workflows/operations related to digital asset management, which triggered the hunt for a DAM.
How can you measure brand growth?
The definition of 'brand' isn’t something tangible, it lives inside the heads of its supporters. It’s why they choose your company over another, why they recommend you to their friends, why they recognize you amongst everything else that’s out there, it’s why they keep coming back to you. And all of these experiences are difficult to measure. Brand Growth Playbook outlines the ten key steps that will help you grow your brand, told by the brand marketers living it with Bynder.
Every brand has a story, and who better to tell that story than its own customers? These user stories—aka user-generated content—are critical to building a brand that customers can relate to and trust. Deploying them strategically across channels represents a huge opportunity to stand out from the noise. Watch the webinar here: https://event.webcasts.com/starthere.jsp?ei=1260295&tp_key=a938d415d7&sti=webinar_page
Snackable guide to growth hacking your digital ad and banner creationBynder
It shouldn't take hours to create digital ads and banners. Learn how you can growth hack your digital ad and banner creation with Bynder's Digital Templates solution. Empower the marketer and free the designer!
What is digital asset management for consumer packaged goodsBynder
Digital asset management (DAM) is transforming all industries, but none more than the consumer packaged goods space. Brands in this category typically have countless photos, logos, PDFs, sales materials, event assets, videos, presentations, as well as, different versions based on location and language. And don’t forget about version controls and limited time access for special events and announcements.
All of these assets need to be stored, organized and distributed both internally and to external vendors and partners. The best way to keep up with the never-ending onslaught of assets is with DAM.
The pace of content marketing is in-tents. But most organizations are missing a key piece of equipment necessary to survive in the marketing cycle wilderness.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover