The pace of content marketing is in-tents. But most organizations are missing a key piece of equipment necessary to survive in the marketing cycle wilderness.

1. 8%
Convert
Attract
Manage
Essential Elements:
Four Technologies for
Content Marketing
The pace of content marketing is in-tents. But most
organizations are missing a key piece of equipment
necessary to survive in the marketing cycle wilderness.
Content creation is an adventure
most marketers embark on
Marketing tech everyone needs
for basic survival
Which explains why they’re
packing in more content
Managing content is getting s’more
complicated for everyone
But most marketing organizations are
still scouting the territory
Everything is harder
without the proper tools
DAM is the multi-tool of marketing
Download our guide to
The Core Four: Essential Marketing Technologies
for a complete look at what you can do with DAM
at the center of your marketing stack.
are already on the path.
content
marketing
tactics13
On average, B2B marketers use at least
Content
Marketing
Experience
Level
It’s useful for finding your way,
keeping track of assets and knowing
where your brand has been.
“Digital asset management is
moving to the center between
upstream creative and
downstream delivery.”
-Nick Barber,
Forrester Research
of businesses have CRM
NOVICE
11%
COMPETENT
27%
EXPERT
24%
29%PROFICIENT
91%
100%
of business leaders use
marketing automation88%
but only 35% have a platform
for managing creative content35%
Nearly everybody with
a website has a CMS
MAP CMS CRM DAM
MARKETING
AUTOMATION
PLATFORM
CONTENT
MANAGEMENT
SYSTEM
CUSTOMER
RELATIONSHIP
MANAGEMENT
DIGITAL
ASSET
MANAGEMENT
SOURCES
https://info.bynder.com/en/core-four-essential-marketing-technologies
88% 76%&
create at least one
piece of content
each day
are increasing
investment in
content marketing
say they plan
to produce
more content
60% 75% 76%
of B2B of B2C
MASTER
different
social media
platforms6
separate
different
paid media
channels
3
CONTENTMARKETINGEXPERIENCE10
20
30
40
50
60
70
80
90
100