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Promoting your research on the web

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Jez Cope
Jez Cope

This document provides guidance on promoting research online. It discusses planning objectives and audience, choosing tools like websites, blogs, social media, citation tools and data sharing sites. Success should be measurable. The document recommends writing concisely for the web, using sites like LinkedIn and Twitter to network and share work, and experimenting to find the best methods before concluding.

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Promoting your research on the web Jez Cope, ICT Project Manager Centre for Sustainable Chemical Technologies University of Bath Bath Course 2012 Section D: Research Management
Planning Tools Conclusions Outline 1 Planning Aims & objectives Audience Measuring success Caveats 2 Tools Websites and blogs Social networking Microblogging Citation & bookmarking Presentation & document sharing Data sharing 3 Conclusions
Planning Tools Conclusions Planning your approach • What do you want to achieve? • Who will you need to reach? • What will success look like?
Planning Tools Conclusions What do you want to achieve?
Planning Tools Conclusions What do you want to achieve? • Attract collaborators; • Attract funding (private/public); • Attract PhD students; • Get more citations to your papers/sales for your books; • Debate & share ideas with peers; • Influence policy; • Knowledge transfer; • Engage with the public; • Reflect & log progress; • …
Planning Tools Conclusions Who is your audience?
Planning Tools Conclusions Who is your audience? • Fellow specialists in your field; • Other researchers; • Undergraduates; • Industry representatives; • Politicians; • General public; • …
Planning Tools Conclusions What will success look like? • Can be quantitative or qualitative; • But should be measurable: think SMART;
Planning Tools Conclusions What will success look like? • Can be quantitative or qualitative; • But should be measurable: think SMART; • For example: • More visitors to your website; • More citations to your work; • More invitations to speak; • More contact with industry; • …
Planning Tools Conclusions Caveats • Protect your “brand”; • Protect your intellectual property; • Don’t infringe copyright.
Planning Tools Conclusions Writing for the web • Make it “scannable”: • Use concise language; • Use bullet points and headings as signposts; • Highlight key words; • Use the “inverted pyramid”: • Start with the conclusion; • Gradually expand in more detail. • Make it suit the content and the audience; • Notice what you find makes web pages easy to read.
Planning Tools Conclusions Websites and blogs Static web pages Blogs people.bath.ac.uk wordpress.com, blogs.bath.ac.uk • Simple to get started • Easy to use; • H:public_html • Edit from anywhere • Requirements: • Requirements: • Know HTML; or • An account (free); • Use a HTML editor. • A web browser.
Planning Tools Conclusions Social networking LinkedIn linkedin.com Academia.edu academia.edu Graduate Junction graduatejunction.net • Useful networking tools; • Especially good for “who knows whom”; • Make contacts before conferences… • …or build on contacts made at conferences;
Planning Tools Conclusions Microblogging Twitter twitter.com Google+ plus.google.com Yammer yammer.com • Short status updates; • Starting discussions, sharing/discovering resources; • “Backchannel” for conferences & meetings; • Follow people you find interesting; • Share useful stuff: • Articles you’ve read/published; • Websites you’ve found; • Tools you use; • Conferences you attend.
Planning Tools Conclusions Citation & bookmarking Diigo diigo.com citeulike citeulike.org Mendeley mendeley.com Zotero zotero.org • See what others are reading; • Shared bibliography; • Project; • Research group; • Wider interest group;
Planning Tools Conclusions Presentation & document sharing SlideShare slideshare.com Scribd scribd.com • Publish and share presentations & documents; • Web-based viewers (no download required); • Embed in your own web page/blog.
Planning Tools Conclusions Data sharing figshare figshare.com LabArchives labarchives.com/bmc Free for BMC authors • Pre- or post-publication? • Be very careful about IP; • Bath Data Archive in the pipeline: • blogs.bath.ac.uk/research360 • More info: • research-data@bath.ac.uk • go.bath.ac.uk/research-data
Planning Tools Conclusions Conclusions • Plan first; • Choose the right tools; • Experiment; • Google for advice (no, really!); • Do what works for you.
Planning Tools Conclusions That’s all folks Email j.cope@bath.ac.uk Blog erambler.co.uk Google+ Jez Cope Any questions? Twitter jezcope (also csctbath) LinkedIn linkedin.com/in/jezcope Diigo diigo.com/user/jezcope SlideShare slideshare.net/jezcope Scribd scribd.com/jez_cope

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Promoting your research on the web

  • 1. Promoting your research on the web Jez Cope, ICT Project Manager Centre for Sustainable Chemical Technologies University of Bath Bath Course 2012 Section D: Research Management
  • 2. Planning Tools Conclusions Outline 1 Planning Aims & objectives Audience Measuring success Caveats 2 Tools Websites and blogs Social networking Microblogging Citation & bookmarking Presentation & document sharing Data sharing 3 Conclusions
  • 3. Planning Tools Conclusions Planning your approach • What do you want to achieve? • Who will you need to reach? • What will success look like?
  • 4. Planning Tools Conclusions What do you want to achieve?
  • 5. Planning Tools Conclusions What do you want to achieve? • Attract collaborators; • Attract funding (private/public); • Attract PhD students; • Get more citations to your papers/sales for your books; • Debate & share ideas with peers; • Influence policy; • Knowledge transfer; • Engage with the public; • Reflect & log progress; • …
  • 6. Planning Tools Conclusions Who is your audience?
  • 7. Planning Tools Conclusions Who is your audience? • Fellow specialists in your field; • Other researchers; • Undergraduates; • Industry representatives; • Politicians; • General public; • …
  • 8. Planning Tools Conclusions What will success look like? • Can be quantitative or qualitative; • But should be measurable: think SMART;
  • 9. Planning Tools Conclusions What will success look like? • Can be quantitative or qualitative; • But should be measurable: think SMART; • For example: • More visitors to your website; • More citations to your work; • More invitations to speak; • More contact with industry; • …
  • 10. Planning Tools Conclusions Caveats • Protect your “brand”; • Protect your intellectual property; • Don’t infringe copyright.
  • 11. Planning Tools Conclusions Writing for the web • Make it “scannable”: • Use concise language; • Use bullet points and headings as signposts; • Highlight key words; • Use the “inverted pyramid”: • Start with the conclusion; • Gradually expand in more detail. • Make it suit the content and the audience; • Notice what you find makes web pages easy to read.
  • 12. Planning Tools Conclusions Websites and blogs Static web pages Blogs people.bath.ac.uk wordpress.com, blogs.bath.ac.uk • Simple to get started • Easy to use; • H:public_html • Edit from anywhere • Requirements: • Requirements: • Know HTML; or • An account (free); • Use a HTML editor. • A web browser.
  • 13. Planning Tools Conclusions Social networking LinkedIn linkedin.com Academia.edu academia.edu Graduate Junction graduatejunction.net • Useful networking tools; • Especially good for “who knows whom”; • Make contacts before conferences… • …or build on contacts made at conferences;
  • 14. Planning Tools Conclusions Microblogging Twitter twitter.com Google+ plus.google.com Yammer yammer.com • Short status updates; • Starting discussions, sharing/discovering resources; • “Backchannel” for conferences & meetings; • Follow people you find interesting; • Share useful stuff: • Articles you’ve read/published; • Websites you’ve found; • Tools you use; • Conferences you attend.
  • 15. Planning Tools Conclusions Citation & bookmarking Diigo diigo.com citeulike citeulike.org Mendeley mendeley.com Zotero zotero.org • See what others are reading; • Shared bibliography; • Project; • Research group; • Wider interest group;
  • 16. Planning Tools Conclusions Presentation & document sharing SlideShare slideshare.com Scribd scribd.com • Publish and share presentations & documents; • Web-based viewers (no download required); • Embed in your own web page/blog.
  • 17. Planning Tools Conclusions Data sharing figshare figshare.com LabArchives labarchives.com/bmc Free for BMC authors • Pre- or post-publication? • Be very careful about IP; • Bath Data Archive in the pipeline: • blogs.bath.ac.uk/research360 • More info: • research-data@bath.ac.uk • go.bath.ac.uk/research-data
  • 18. Planning Tools Conclusions Conclusions • Plan first; • Choose the right tools; • Experiment; • Google for advice (no, really!); • Do what works for you.
  • 19. Planning Tools Conclusions That’s all folks Email j.cope@bath.ac.uk Blog erambler.co.uk Google+ Jez Cope Any questions? Twitter jezcope (also csctbath) LinkedIn linkedin.com/in/jezcope Diigo diigo.com/user/jezcope SlideShare slideshare.net/jezcope Scribd scribd.com/jez_cope