Other questions you might have • What do they expect when landing on your website? • What is their main reason for visiting? • Are they successful & satisfied? • What are they planning to do next? Answer: ask your visitor
How does it work technically? 1. Implement ML Onsite Survey 2. Create a folder, eg: www.domain.nl/integration or www.domain.nl/metrixlab or ... 3. Upload ‘ml_ganalytics.asp’ and some other files (to be delivered by MetrixLab) into ‘/integration’ folder
Evaluate search campaigns… What visitor profiles did we attract during our paid search campaign? Compared with organic search? Where are these visitors in the customer life cycle?
…understand whý visitors leave conversion funnels Who is leaving? Why are they leaving? What’s next?
Understand effect of specific pages … Which pages lead to unsuccessful visits? Which pages contribute most to the brand? Do target audiences visit sections specifically created for them?
… and evaluate campaign websites Reached target group? Who is visiting what? Compare user segments with TV segments
Measure change in knowledge, attitude & behaviour Where did we realize a positive change in knowledge, attitude and behaviour?
Key Take Out What, When, Who, Why and and where What’s next?) Provides you with all the context needed: - to articulate online strategies - to invest in what’s needed the most - to optimize your website
End Slide Thank you for participating! Questions? Pieter van der Gouwe + 31 (0) 62 436 54 15 Mobile firstname.lastname@example.org