1. Automated Insights
The Continuing Evolution of
Automated Sports Content
Joe Procopio
Chief Product Officer
Automated Insights
joe@automatedinsights.com
@jproco

2. Ai Background

3. Wordsmith™
Confidential and Proprietary
BEFORE
The Wordsmith platform takes in your raw
data, in any format.
AFTER
Wordsmith creates personalized, insightful
narratives at massive scale.
A Patented Engine for Automated Narrative Reporting

4. How it Works
1. Identify trends and insights
2. Prioritize based on value
3. Deliver narrative, with total
tone and variability control
Personalized
Message for
Each User w/
Their Data
Proprietary Data
Real-Time Data
Historical Data
Third Party Data
Confidential and Proprietary

5. Natural Language Generation

6. The Robot Writer
6 Confidential and Proprietary

7. QuakeBot
7 Confidential and Proprietary

8. Ai: Pioneers in NLG
8 Confidential and Proprietary
You Might Already Be Reading
Automated Content
“Not only is automated content virtually
indistinguishable from human-
generated content, but in most cases it is
deemed as more credible and
trustworthy.”
• Dr. Christer Clerwall, Karstad
University
• Results published in Journalism
Practice 2014.
• Journalism graduate students blind-
testing Automated Insights content
against human journalist-written
content from the same NFL games.

9. The Ai Algorithmic Approach
Confidential and Proprietary
• New Data/New Time Period
– Who is the audience?
– What is the topic?
– What is the lede?
– What are the most pertinent facts?
– What is the tone?
– What is the lexicon?
– Edit as we write.

10. How NLG Can Enhance Sports
Content

11. Other Examples
11

12. Reach, Breadth, & Depth
Challenge
Reaching new and existing
users with content that is
specific and relevant to them, in
a way that drives more page
views, engagement, and brand
stickiness.
Ai Solution
Match-up previews, recaps,
trivia, and more—all
personalized for each reader.

13. Expanding Reach of Coverage
Confidential and Proprietary

14. Expanding Breadth of Coverage
Confidential and Proprietary

15. Expanding Depth of Coverage
Confidential and Proprietary

16. Automated Content in Sports
Today

17. Ai Produces > 15 Article Types

18. Plus Pre & Post Game Notes

19. Team & Player Rankings
Note: These Rankings and Grades are ideal for automating slideshows
to highlight top performances and trends, which in turn can be used to
better leverage existing photo and video assets.

20. Visualizations & Analysis
A variety of high-impact and hyper-relevant
graphics, visualizations & analysis for every
sport & every team. Including “Polls in Motion”.

21. Live Scoreboards & Play-by-Play
• LIVE scoreboard, game pages, play-by-play
and interactive box scores
• Can be delivered via Web or Mobile pages on
iPad, iPhone and Droid
When combined with Real Time Insights = Turn-
Key 2nd Screen Experience
Live Scoreboards &
“Intelligent” Play-by-Play

22. Personalization and
Interactivity

23. Sports

24. Sports

25. Powerful 2nd Screen Experiences

26. Note: Our algorithms and
technology platform can
also be used to power
predictive games about
future or even real-time
game activity and results.
Trivia / StatQuiz

27. StatSmack

28. Daily Fantasy and Wagering

29. Quantified Self

32. Summary
Automated Insights creates personalized narratives
and visualizations from raw data, at massive scale.
NLG and automated content can increase the reach,
breadth, and depth of sports content.
We can deliver a unique contextualized experience for
one user or segment among millions — in any tone, on
any screen, and in real time.

33. Thanks!
Thanks for attending.
Please visit us at stats.com
Don’t miss our next webinar:
The NFL and Social Media: What You Need to Know
August 12th at 12:00 p.m. CST
Questions?