Hotbox Sports is a technology company that has developed a multi-patented B2B internet-based platform for fantasy sports, not to be confused with B2C fantasy games such as Fan Duel or Draft Kings. The game concept is based upon users activating players once in a multi-event contest targeted its white-labeled technology to professional sports teams/leagues, media companies, state/government lotteries and gaming organizations.
2. INTRODUCTION TO HOTBOX SPORTS
• Founded: 2005 and now has 19 employees
• Corporate Presence: New Jersey; New York; Boston; Madrid; St. Croix
• Market Position: A white label technology provider of patented fantasy gaming software
designed for deployment by professional sports leagues, teams, media and telecomm
companies, state/government lotteries and gaming institutions to generate high
engagement, loyalty and revenue across proprietary digital platforms.
• Patent Protection – U.S. Patent No. 7,699,707 issued April, 2010 and active through
2027 along with others pending. Lottery Game patented through 2031.
• Novel game concept in which users activate players once in a multi-event contest period
creating uncertainty similar to fantasy football.
• HBX’s unique, patented process breaks down the week into distinct game periods and
allows you to activate a player only once each period, creating uncertainty.
• A path to life-changing payouts
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3. EXECUTIVES
Tarek Bahou: Founder, Chairman, Chief Executive Officer
The inventor of the current intellectual property and founder of HSV, Tarek Bahou works fulltime as its Chairman and Chief Executive
Officer. Under Tarek’s leadership, HSV has grown from an idea to an enterprise-level website, which boasts the highest user engagement
levels of any competitor in the industry.
Marcel Mamie – Vice Chairman
Marcel Mamie is Vice Chairman of Hotbox Sports, in charge of business development for Europe & Latin America, as well as strategy &
finance. As CEO & Founder of Mamie Capital AG, Switzerland, fundraiser in high tech, he organized and led the last 3 raises of HSV. He
and his team, under guidance of Diego Martinez, were responsible for bringing in all European Operators for HSV. 30 years acting as
financial advisor in industrial risks, pension planning and asset management, representing multiple insurance and banking institutions,
based in US, England and Switzerland. Mr. Mamie currently sits on the Board of Directors for Boomwriter Media Inc., located in Boston,
MA. Mr. Mamie graduated from Winterthur Business School, specializing in banking, insurance brokerage and management.
Joseph G. DiLorenzo: Chief Strategic Officer
Joe DiLorenzo is most known for having worked for more than eighteen years with the Boston Celtics, primarily as Chief Financial Officer
or Senior Vice President of Administration, including roles that helped take the Boston Celtics public on the New York Stock Exchange.
Joe also held leadership roles with the Boston Garden/Boston Bruins organization for 11 years and was COO or CEO of Plymouth Rock
Studios for 5 years and CEO of M/D Group for 7 years.
Terry Lyons: Chief Marketing Officer
Terry Lyons is widely known in the sports world for his 27 year career helping build the NBA into a globally-recognized sports, business
and philanthropic property. The long-time Vice President of the NBA, Lyons organized and managed the NBA’s international
communications, public relations and media relations programs and also worked in conjunction with USA Basketball on four Summer
Olympics and World Championships, dating back to the 1992 Barcelona Games, where for the first time professional basketball players
such as Larry Bird, Magic Johnson and Michael Jordan were allowed to play and win the Gold Medal as part of the Dream Team.
Don Casey: Vice President of Business Development
Coach Casey’s on-court basketball resume is extensive and is highlighted by stints as head coach of the NBA’s Los Angeles Clippers and
New Jersey Nets, and long-time assistant coach of the Boston Celtics. Don Casey is best known for his implementation of zone defenses
and is the brainchild of the Temple Zone, which is now utilized at all levels of basketball. His book “Own the Zone” is considered a
coaches bible to not only implement a zone defense but also beating it.
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4. DAILY GAMES v. HOTBOX
Fan Duel with recent raise of ($70m) and Draft Kings ($41m) appears to be needed to raise capital
to pay for Promotion and Mass-advertising to consumers. HBX model focuses on media company,
government lotteries and potential league/team partnering w/ revenue share element!
Small daily payouts v. life-changing payouts!
Daily Games = B2C v. Hotbox Sports = primarily B2B
Daily game loyalty with so many similar games v. patented, different, more-engaging HBX game!
HBX works WITH partners to harness their brand and marketing power which means:
- targeted, low cost, effective marketing and social media reach
- near zero cost of user acquisition for HBX v. Daily Game advertising
- white-labeled approach to have the partners promote their own site, not HBX
Daily Games currently not relevant in international markets
A huge differentiator with HSV versus other gaming is the margin or rake, which generally runs
below 5%. Because of the insurance mitigation, the rake generally runs over 30% for most of HSV
entry-fee based games.
HBX can bring back Intellectual Property rights “back” to Leagues (if they partner)
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5. COMPELLING DEMOGRAPHICS
PLAYERS
• 80% male
• 51.5% Not Married
• Average Age: 34
• College Degree or More: 78.1%
• Years in Fantasy Sports: 9.51
• Hours Consuming Sports per week: 17.89
• Hours Consuming Fantasy per week: 8.67
• Favorite Fantasy Sport: Football (69.4%)
• Pay League Fee: 46.9%
INDUSTRY
Per US
• League Fees $52 $1.71B
• Transaction Fees $8 $262M
• Website Hosting Fees $9 $290M
• Website Prize Fees $7 $230M
• Information Material $20 $656M
• Challenge Games $15 $492M
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6. PRODUCT OFFERINGS
LEAGUE STYLES
• Free to Play - Team and bracket games
• Cash Entry Fee Pick’em/Lottery based (Cash
Prizes)
• Tier Based – 50 players broken out into groups
of 5 in each of 10 Tiers. Participants must
choose one player from each of the 10 Tiers,
then choose which night he is going to perform
best (statistically). The number of Tiers and
Players can be adjusted between 5 and 10.
• Pick’em – 50 players in the pool. Participants
must choose players and which night each is
going to perform best (statistically). The
number of players can be adjusted between 5
and 10 for differing payouts.
• Commissioner
TEAM-BASED CONTEST
Fans use their favorite teams
to compete against other fans
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7. HOW IT WORKS
Hotbox Sports creates an “American” Fantasy Football Environment for Basketball, Hockey,
Soccer & Baseball (and others).
STEP 1
Choose your player
STEP 2
Choose which game you
think he will play best in
STEP 3
Your player’s stats only count
for the game you started him in
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8. ENTRY FEE/LOTTERY GAME PRODUCTS
Hotbox can offer an entry-fee game that is not based on a random drawing, but a game in which
the participant controls his/her own fate, based on skill. It is that perception of controlling one’s
fate and the simplicity of the game, that will be the lynch pin of the Hotbox lottery game success.
• Depending on game variations, participants select a starting lineup from a list of 12 to 50
players on a team or in a professional league.
• You pick 5-10 players
• Each player selected can only be used once over a rolling 3 event-game period. Therefore,
more emphasis is placed on “determining” which game is most favorable to start a player.
• Jackpots per drawing could range from $100,000 - $1,000,000 or more, depending on the
odds, the price of the entry fee and the number of players chosen within the rules of the
respective games.
Example: Each participant must pick which game over the next three games he/she believes
Lebron James will produce the most fantasy points. If the participant picks the correct night for
each player, they win. The participant needs to be correct for all players selected in order to win
the grand prize.
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9. NOT CONSIDERED GAMBLING (IN THE UNITED
STATES)
The Unlawful Internet Gambling Enforcement Act (“UIGEA”), the Professional and Amateur Sports
Protection Act (“PASPA”), the Wire Act, and the federal Prohibition on Illegal Gambling all address
“betting or wagering” on sporting events. The UIGEA, however, contains a specific exemption for
fantasy sports contests fulfilling certain conditions:
1. Participants pay a one-time, non-refundable entry fee in exchange for the experience of participating in the
Promotion
2. All prizes and awards offered to winning participants must be established and made known to the
participants in advance of the contest, and the value of those prizes and awards may not depend on the
number of participants or the amount of any fees paid by those participants.
3. All winning outcomes must reflect the relative knowledge and skill of the participants and be determined
predominantly by accumulated statistical results of the performance of individual athletes in multiple real-
world sporting events.
4. Lastly, none of the results may be based on the outcome of the game, including the score, point-spread.
The performance or performances of any single real-world team or any combination of such teams are not
the deciding factors in our product.
Legal opinions available by Drinker Biddle and Michael and Carroll, PC
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10. RISK MITIGATION
Lloyd’s insurers provide coverage for well over $100,000,000 prizes. The
premiums vary by sport, the odds, the amount of entry fee, the prizes and other
components determined by the actuarial.
Certifies gaming products based on the testing, inspection and compliance
with GLI Standards and applicable requirements of circa 450 gaming
jurisdictions around the world.
Contracted as the payment custodian, handling all money
transfers and transactions and able to take i-gaming transactions that gambling
institutions are precluded from doing now.
Geo Blocking Capabilities
Age Verification
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11. RULES OF THE CONTEST
Example: Select 10 different players over a 3-game play period.
You pick one of three games you want each player to start. The scoring examples below is
similar, appropriate dynamic scoring for other sports.
Hockey
Point: 1 point
Rebound: 1 point
Assist: 1 point
Steal: 1.5 points
Block: 1.5points
Double Double: 5 points
Triple Double: 15 points
Quadruple Double: 25 points
20+ Rebounds: 5 points
15+ Assists: 5 points
40+ Points: 5 points
50+ Points: 10 points
1 Minute: .1 points
Basketball
Defensemen
Time on the ice: 0.01
point per minute
Shot: 1 point
Goal: 5 points
Assist: 3 points
Shorthanded Goal: 2.5 points
Game Winning Goal: 3 points
Penalty Minutes: -1 point
per minute
2 Goal Game: 5 points
Hat Trick: 15 points
Plus Minus: Game Total
Forwards
Time on the ice: 0.01
point per minute
Shot: 0.5 point
Goal: 5 points
Assist: 3 points
Shorthanded Goal: 2.5 points
Game Winning Goal: 3 points
Penalty Minutes: -1 point per minute
2 Goal Game: 5 points
Hat Trick: 15 points
Goalies
Time on the ice: 0.01 point per minute
Save: 0.4 point
Goals Against: -3 points
Win: 5 points
Loss: -3 points
Shut Out: 5 points
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12. FANTASY CHALLENGE DEMO
Banner Integration
Player Display
Integration
MVP Player
Integration
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Facebook
“Like” Button
13. CUSTOMIZABLE TRIGGER
A customizable trigger is built so sponsors
can run promotions or current offers. A “Page
Takeover” box will appear when a player sets
their Fantasy Challenge Lineup.
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“Set Lineup” email reminders are sent every
game period with the sponsorship banner
included.
E-
BLASTS
15. NEW JERSEY DEVILS DEMO
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"Fantasy sports plays an important role
in a fan’s experience, and we wanted to
bring Devils fans a game where they
could focus on their favorite players and
their favorite team,” said Scott O’Neil,
CEO of the New Jersey Devils and
Prudential Center. “Our collaboration
with Hotbox Sports, offering both free-to-
play games and this first-of-its-kind
entry-fee game, will ensure Devils fans
have an unrivaled fantasy game
experience.”
Devils Hotnights Interactive Demo
16. ACTIVE DEMOS El reto de as (PRISA/AS.com)
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18. REAL MADRID
Real Madrid is the Number 1 followed sports team in the world. Negotiating along with Real Madrid for
a gaming partner. Integration of API’s are underway.
RECENT PARTNERS
MARCA is a Spanish national daily sport newspaper owned by Unidad Editorial. The newspaper
focuses primarily on futbol, in particular the day-to-day activities of Real Madrid. It has a daily
readership of over 2,500,000, the highest in Spain for a daily newspaper, and more than half of sports
readership. They also own 24-hour/day sports radio station, Radio Marca and the TV channel MARCA
TV.
Mediatech Solutions is the operator that runs Marca sports betting platform. Media Tech will approach
all their operators to offer an arrangement similar to MARCA, so far one of these, Mediaset, has opted
in and will launch as soon as GLI approval
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Xbox terminal will allow you to see Hotbox fantasy statistics, through a sports ticker, on the same
screen with your favorite TV show or sporting event. Hotbox wants to touch the user on TVs, phones,
PCs or tablets.
19. PRISA is the world’s leading Spanish and Portuguese-language business group in the fields of
information, entertainment and education. Present in 22 countries, it reaches more than 52 million
users through its global brands. With over 250 web sites, visited by 36 million unique monthly
users, it offers products and services tailored to the consumer habits of users through mobile
phones, iPads, eBooks, PSP consoles, and all kinds of mobile devices.
RECENT PARTNERS2
Terra is a global digital media company and content producer with a presence in 19 countries,
including the United States where it serves the growing Hispanic community. Focusing on
lifestyle, entertainment, sports and news, Terra creates an interactive user experience for millions
of U.S. Hispanics and provides solutions for advertisers seeking exposure among this key
demographic. In Latin America, Terra is the region’s leading Internet company, with 100 million
unique visitors per month. Telefonica, S.A. is a Spanish broadband and telecommunications
provider with operations in Europe, Asia, North America and South America,. Operating globally, it
is the sixth-largest mobile network provider in the world.
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20. Golazzos is an award-winning social gaming and betting platform for soccer fans in a gamified
environment. Golazzos recently achieved 1st Prize at the Endevour Colombia Start-Up Competition Nov
2013 as "Best Start-Up", Best Product at the Movi-Forum, MoviFest in Miami, Fl and was selected by
Apps.co, the Colombian government accelerator program, to be part of an acceleration process at
www.hubbog, one of the leading accelerators in Colombia.
RECENT PARTNERS3
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Mediaset S.p.A., is an Italian-based mass media company that is the largest commercial broadcaster
in the country. The company currently has three main television production centers, in Segrate,
Cologno Monzese and Rome. Due to their proximity to (or encirclement by) Italy, Albania, Croatia,
Switzerland, Malta, San Marino, the Vatican City and Slovenia also receive Mediaset broadcasts. In
addition to its domestic television interests, Mediaset also operates a series of news, entertainment
and sport websites; holds 50.1% of the Spanish broadcasting firm Mediaset España Comunicación;
owns the film production company Medusa Film; and heads a consortium which owns the television
production house Endemol.
,
Suertia is one of the fastest growing sport books in Spain.
21. RECENT PARTNERS4
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Luckia, a division of Egasa, is an off-line and on-line gaming experience allowing
users to access games from a home computer, bar or cafe, one of their gaming
arcades or even from the street on a mobile device. Egasa continues its
international expansion process, with operations in countries such as Spain,
Chile, Colombia, Peru, Mexico, Panama and Croatia.
Betware/Novomatic has been a pioneer in the Internet gaming market since 1996,
developing interactive solutions for licensed gaming operators. Operating over
1,400 gaming facilities worldwide, NOVOMATIC is the undisputed market leader
in Europe for electronic casino operations and one of the largest gaming
technology companies in the world with over 30 years of experience.
Betware’s core product is a flexible and open Gaming Platform that allows
lotteries and gaming operators to implement best-of-breed games, services and
content from vendors of their choice. Betware operates the following lotteries:
Spain, Finland, Belgium, United Kingdom, Iceland, Brazil, Columbia, Chile,
British Columbia, Quebec.
RECORD is a Mexican version of Spanish newspaper Marca , which is distributed
daily covering various sports as well as website and 24 hour a day sports and
entertainment radio station.
22. COMPUTER AND TABLET INTEGRATION
1. A simple web page on your site that includes an iframe to our
page (we will provide you with all the code for the page), or
IFRAME EXAMPLE
o To get it working on your site, simply create a web
page with your header and footer, and add the
following line of code: <iframe
src='http://www.hotboxsports.com' frameborder='no'
style='width:100%; height:100%;'></iframe>
I-Frame Portal Finished Product
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2. Adding a line to your site's .htaccess file (server-side configuration file)
telling your server to show our content on a designated url (we will provide
the line to add)
HTACCESS EXAMPLE
o RewriteRule ^hotboxsports/?$ http://www.hotboxsports.com/ [P]
o Under the "RewriteEngine on" line in their .htaccess file, and
send us the link.
o What this should do is have
http://www.YOURWEBSITE.com/hotboxsports show the
http://www.hotboxsports.com content
There are two possible routes that you can take to integrate our game on
your site either via an iframe or HTaccess:
23. PHONE AND APP INTEGRATION
1. The game is not resource-intensive, so to keep
things simple, the app will show the same site as
the computer and tablet.
2. The app developer needs only to drop a standard
browser control in the app to show the same URL
as the computer and tablet use.
3. Adjustments can be made to create a look more
fitting for a tablet or mobile device, if necessary.
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FANTASY CHALLENGE
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24. CONTACTS
This Overview has been prepared by Hotbox Sports (“HBX”) solely for informational and discussion purposes only.
Nothing contained herein shall be deemed: (1) a commitment, undertaking or agreement of any kind on the part of
HBX or any of its affiliates. By accepting this document, each recipient acknowledges and agrees that all of the
information contained herein is highly confidential. Each recipient further agrees that it will hold the information
contained in this document and the transactions contemplated hereby in confidence, and it will not copy, reproduce
or distribute this document in whole or in part, or disclose its content to anyone without HBX’s prior written
consent, other than to persons such recipient has retained to advise it in connection with a potential transaction.
By accepting delivery of this document, you expressly agree to the foregoing and expressly agree to maintain the
disclosed information contained in this document in confidence. If a recipient does not wish to pursue this matter,
it agrees that it will return this document to HBX as soon as practicable, together with any other materials relating
to a transaction that the recipient may have received from HBX or any of its affiliates, agents or representatives, as
specified.
Please direct all inquiries to any of the following individuals:
Tarek Bahou
CEO
Hotbox Sports
tbahou@hotboxsports.com
Mobile (201) 694-6753
Terry Lyons
Chief Marketing Officer
Hotbox Sports
tlyons@hotboxsports.com
Mobile (917) 613-4292
Joseph G. DiLorenzo
Chief Strategic Officer
Hotbox Sports
jdilorenzo@hotboxsports.com
Mobile (617) 650-2522
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