The document discusses user experience (UX) integration, focusing on the balance between user needs, content, and business goals through user-centered design and information architecture. It outlines methodologies including stakeholder interviews and usability testing, and provides examples of projects that enhance the experience for complex customer segments. Key success factors for effective UX are highlighted, emphasizing the alignment of user needs with business objectives and intuitive navigation.

1. User Experience
Integration
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2. © Copyright 2012 Axis Technology, LLC
User Experience - About
Orients system design to the
needs and expectations of
the users
Balances the needs of the
end users with the goals of
the business and the context
in which the application is
being built
A user-centered design that
focuses on enabling users to
easily find information and
perform tasks
Navigation and content categorization are presented in a way that fits the users’ thought
process, creating a compelling user experience that allows users to intuitively find information
and perform tasks.
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Our methodology is built around an Information Architecture
approach that optimally seeks to balance the integration of:
Users, Content, and Business Context

3. © Copyright 2012 Axis Technology, LLC
User Experience - Approach
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Information Architecture
Interaction Design
Visual Design
Interaction Modeling
Functionality Matrix
Interviews
Requirements
Personas
Scenarios
User Needs Matrix
Mental Model
Taxonomies
Sitemap
Wireframes
Page Flows
Visual
Design
Interaction
Model
Usability
Testing
Functional
Specification
DesignDefine Inspect TransferOptimize
(Context, users, content)

4. © Copyright 2012 Axis Technology, LLC
User Experience - Approach
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Projects typically involve a core set of activities:
• Identify business goals
• Stakeholder and user Interviews
• Data/Content Analysis
• Organization and Design
• Usability Testing
• Conduct user interviews/analysis
• Establish requirements

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User Experience - Expertise
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• Private Wealth division of a large Bank - When it comes to providing financial
information to ultra-high net-worth investors and family offices, the number of
people consuming the data is significant. These investors have multiple third party
advisors, a staff dedicated to the administration of their wealth, position advisors,
tax preparers, estate lawyers and more. Each group needs their investor’s data for
a different purpose, and each needs it in a different way. Our client partnered
with Axis to help define needs of the Family Office segment, and build an online
service offering to meet the information demands of all of the parties involved.
The Axis User Experience team developed a new approach that put the needs of a
complex financial customer in the spotlight and allowed family offices improved
efficiencies. By streamlining their existing processes and aiding with the
dissemination of information to third party advisors, family office staffers have
more time to focus on their strategic goals: growing family wealth and meeting the
family members’ financial needs.
• Startup focusing on rights management - Our client had a unique proposition – to give
content authors online the ability to build their reputation and make money through
reuse of their content. The company needed an application that would give their
users the tools they needed to manage content licensing across their sources – from
blogs to photo albums, podcasts to Web video – all targeted toward a user
community that demands excellence, and thrives on rich Web experiences. The
client’s service needed to be sensitive to the changing needs and trends of a diverse
and demanding audience. Axis designed an application that embodies the client’s
value proposition – a solid core of license management at the center of a dynamic and
evolving world of online content reuse and community involvement. With a flexible
information architecture and ideas for the future, our client was ready to take user
generated content to the next stage in its evolution.

6. © Copyright 2012 Axis Technology, LLC
User Experience - Drivers
Key Success Factors
• Target user groups/types and their respective needs
• Relationships between users and the business
– How a site facilitates this relationship
– Why a user will return to the site
• Tactical and strategic considerations
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Successful
User
Experience
Alignment of user
needs with the
goals of the
business
An understanding
of who the primary
users are and their
goals
Ability to
categorize and
group information,
data and tasks
Techniques and
processes for
navigating and
searching through
information
Allow users to
intuitively find
information and
perform tasks
Business drivers,
goals, and
objectives
Navigation and
content
categorization
presented in a way
that fits the users’
thought process

7. © Copyright 2012 Axis Technology, LLC
www.AxisTechnologyLLC.com
70 Federal Street
Boston, MA 02110
(857) 445-0110
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