Axis Technology Consulting Overview

Axis Technology Consulting
Company Overview
January 2014

http://www.AxisTechConsulting.com
© Copyright 2014 Axis Technology Consulting, LLC
Agenda
• Company Overview
• Axis in Context
• Capabilities and Service Offerings
• eGRC and Operational Risk
• Projects at Major Clients
• Selected Case Studies
2

Axis Technology Overview
• A premier business, software product and information technology consulting firm that
bridges the gap between business needs, technology investments, and future growth.
• Founded in 2000 by experts in the art of identifying and applying IT solutions that meet the
most complex business challenges. Independent and privately held.
• Headquartered in Boston, MA, with locations in New York City, Charlotte and Dallas
• Two subsidiaries:
– Axis Technology Consulting, LLC www.AxisTechConsulting.com
– Axis Technology Software, LLC www.axistechnologyllc.com
• Axis Consulting has a proven track record of success across financial services areas including:
– Retail Banking, Mortgage, Cards, and Credit
– Wealth Management and Retirement Planning
– Asset Management, Distribution, and Manufacturing
– Investment Banking and Commercial Credit
– Insurance and Underwriting
– Risk Management and Compliance
3

Axis Focus Areas
With a broad knowledge of financial, insurance and health industries, we bridge the gap between
business needs, technology challenges, regulatory demands, and growth.
4
User experience is the most critical first step
to a successful customer relationship. Our
Customer Engagement service offerings
cover the full breadth of customer
experience.
Customer Engagement
Managing risk is a critical component to any
business strategy. We focus on operational
and financial risk drivers across your
environment.
Risk Management
Operational excellence is the cornerstone of
successful execution and Axis creates
business value by driving improvements to
your process and governance environment.
Business Operations
Keeping applications current with your
evolving business strategies is challenging; at
some point in every company, significant
transformation is required. Axis can ensure
that your application transformation
initiatives execute cleanly from strategy
through implementation.
Application Transformation

Insurance
Asset Management
Wealth Management
Commercial Banking
Consumer Banking
Our general consulting services cover a wide spectrum of business consulting and value-added software
implementation capabilities. Our highly experienced people are evenly split between business and technology.
We fulfill client strategic needs involving project management, architecture and strategy, as well as on demand
assignments in data warehousing, process engineering, system implementation and user interfaces design.
5
General Consulting Services
Customer Engagement
Data Management and
Data Warehousing
Custom Application
Development, User
Experience and
Interface Design
Project Management
and Business
Analysis
Strategic Consulting
Business and
Information
Risk Management
Business Strategy, Process and Operations
Application Development and Transformation

Customer Engagement
6
DESCRIPTION
• The customer engagement process involves the user
community at the earliest stages of concept and scoping,
determining target audiences, use cases, and key needs
that will guide design and development efforts.
• Projects focus on translating the vision of our clients,
either internally derived or provided by advisory services
firms, into an actionable strategic initiative that helps to
refine, enhance and drive the defined business goals.
• Specialized User Experience projects include the design
and definition of sophisticated graphical solutions to help
to deliver, navigate, and provide access to information
across complex global environments
SERVICE OFFERINGS
• Voice of the Customer
• User Experience
• Rapid Analysis and Design
• Enterprise Integration
• User Centric Design Strategy
• External and Internal Web and Application (UX)
Design
PROJECTS
Brokerage Executive Dashboard Project
Brokerage operational dashboard
designed and developed for
management monitoring and reporting
Wealth Management Strategy
Establish and execute a strategy for the
web channel that has the following
principals: web strategy alignment with
business strategy, seamless client
experience across business segments,
relationship enhancing experience
(reinforcing existing relationships),
brand enhancing, convenient and
informative.
Enterprise
Integration
Voice of the
Customer

Risk Management
7
DESCRIPTION
• Risk Management services involve regulatory and
compliance engagements that help clients reduce
financial, operational and compliance risks and drive
customer centric business models.
• Enterprise Governance, Risk and Compliance services
(eGRC) involve the incorporation of key business and
technical disciplines (strategy, organization, culture,
process, technology and communication). This holistic
approach results in a more complete and integrated
assessment and management of risk.
• Other projects focus on an integrated understanding of
customer and business risk including anti-money
laundering, fraud detection and financial risk mgmt.
SERVICE OFFERINGS
• Enterprise Governance, Risk and Compliance (eGRC)
• Maturity Model Assessment, Control Framework,
Organizational Alignment
• Operational Risk
• Regulatory Compliance, Sensitive Data Assessment ,
Entitlement Management, Data Security
PROJECTS
QC Control Environment
Consent order required that the bank
show evidence that they have linkages
and ownership of all control
environment elements and sustainable
monitoring of changes and impacts.
Risk Data Sourcing Alignment
Aggregate required consistent quality
data across bank to highlight
counterparty exposure.
Entitlement Management
Mainframe systems have created an
environment that has overly complex
entitlements that are not sufficiently
defined or flexible and are not
understood by many.
Operational
Risk
eGRC
Operational
Risk

Business Strategy, Process and Operations
8
DESCRIPTION
• Business requirements definition and stakeholder
validation across the gamut of financial services areas,
including Retail and Institutional Banking, Private Banking,
Wealth Management, Brokerage, Retail and Commercial
Credit, Mortgage and Asset Management .
• Projects focus on defining a clear strategy, providing
strong governance and project management, aligning
processes and proactively managing requirements.
• Our Data Stewardship offering leverages our deep
industry experience to provide practical solutions to data
management issues and is taking on an increased urgency
with regulators and our clients.
SERVICE OFFERINGS
• Business Process Analysis and Transformation
• Program and Portfolio Management
• Data Stewardship Strategy
• Data Governance
• Data Provisioning
PROJECTS
IRA Process Design
Strategy and requirements analysis
effort to identify opportunities for
improvements to the end to end
process – account opening to client
statements and reporting
Enterprise Information PMO
Axis team came in and helped manage
the transition of the data management
functions to the new combined
company.
Data Management Accounting Policy
Develop an enterprise level data
management program that established
standard policy for all aspects of data
management, with particular focus on
governance and quality
Program &
Portfolio
Mgmt
Business
Process
Analysis
Data
Stewardship
Strategy

Application Development & Transformation
9
PROJECTS
Health Ins Enterprise Architecture
Incrementally establish a disciplined
approach to solution development by
establishing a common development
process aligned to, and governed by, a
new Enterprise Architecture practice
capable of coordinating across lines-of-
business and in alignment to business
strategies.
Brokerage Data Provisioning Strategy
Strategy developed for consistent data
provisioning across newly merged
organizations.
Total Financial Picture
Designed and developed financial
analyst workstation
SERVICE OFFERINGS
• Enterprise Architecture
• Data Architecture and Data Warehousing Solutions
• Reference Data Architecture
• Enterprise Data Management
• Solution Evaluation and Selection
DESCRIPTION
• Application development and transformation involve
design, customization and/or integration projects that are
responding to a broad range of clients specific needs.
• Projects focus on identifying business needs and aligning
with the overall strategy resulting in a technical
architecture, roadmap and implementation that has the
correct priorities and focus.
• Structured strategic approach, a strong implementation
process and extensive experience on solution evaluation.
Solution
Evaluation
& Selection
Enterprise
Architecture
Data
Architecture

Minimizing Operational Risk
Challenge
• Chaos in US financial markets led to the financial crisis, forcing dramatic and rapid regulatory
change across any business that directly interacts with Consumers and Consumer data.
• Dodd-Frank and Regulatory agencies demand accountability from Line of Business areas as
well as loosely organized Enterprise Control, Technology and Risk Management Functions.
10
Capabilities Required
• Rapidly identify solutions and processes to cope
with multiple regulatory demands.
• Establish a risk appetite and control strategy for the
organization that is clearly defined and actionable.
• Establish risk and control accountability and
management processes.
• Implement Strategic eGRC technology and
supporting functions to meet requirements.
Impact
• Going beyond reactive point solutions and taking a holistic approach to operational risk is
critical to creating a sustainable Strong Risk Management program
Compliance
Risk
management
Line of
Business
Quality Control/
Quality
Assurance
Audit

eGRC Expertise
The Axis holistic approach to eGRC includes all key business and technical disciplines (strategy,
organization, culture, process, technology and communication) and results in a more complete
and integrated assessment and management of risk throughout the enterprise.
11
DEFECT RIDDEN
PROACTIVE
DYNAMIC, AGILE
HOLISTIC,
COLLABORATIVE,
TRANSPARENT
RISK OPTIMIZED
EFFICIENT
EFFECTIVE
TECHNOLOGY
STRATEGY
CULTURE COMMUNICATION
ORGANIZATION PROCESS

eGRC / Operational Risk Projects
12
Integrated
Control
Platform
• Leveraged the Archer product to create an enterprise class Business GRC capability in response to provisions in the OCC Mortgage
Servicers Cease & Desist Consent Order
• Drove roll out across Mortgage Default Servicing Division (original scope) and continuing across Consumer Bank divisions.
• Defined Governance structure and process routines across stakeholders and participants.
• Managed 18 system releases since 2011 including initial release which had a 60 day initiation to completion window.
Mainframe
Entitlements
Simplification
and
Remediation
• Applied Entitlement Assessment and Remediation Methodology to repeated OCC and internal audit findings for unmanaged and
excessive entitlements within Mainframe environments.
• Working across Global Consumer Bank Divisions within Retail, Bankcards and Real Estate Lending (~20% of users completed through
2013).
• Assessed process and control routines for entitlement assignment by division and designed target state processes and roles.
• Received continuous recognition of value of methodology, key staff and need for the consulting intermediary between business and
technology teams.
DOJ Analysis
and Process
Performance
Control Testing
• Implemented GRC Process and automation activities to independently provide transactional and process performance data to QC testing
organization that ensures compliance with the DOJ Mortgage Settlement criteria.
• Effort includes defining Quality Testing and Sampling Methodology Business and Technical Requirements to effectively implement
control validation testing.
Operational
Risk Platform
• Initial engagement with Partner to decompose, design and implement custom Operation Risk Reports within the ARC Logics Product
Suite as part of a project with their premier Global Bank customer.
• Working with WK regarding two Global customers for 2014 based upon a subject matter expert “retainer” model combined with
implementation projects.
Enterprise
Quality Control
• Engaged to establish a unique Enterprise Capability to support Quality Testing provisions within the Dodd-Frank Act.
• Continue to provide strategic guidance to establish Business Case, socialize concept across Consumer, Wealth Management and
Investment Banking divisions, initiate Vendor RFI/RFP processes and lead POC activities to validate Business Case assumptions
Enterprise
Information
Management
Policy
• Define Enterprise information management policy, standards, and procedures
• Establish Maturity Model standards and assessment criteria.
• Perform initial Maturity assessment and establish remediation strategy including business process, data reconciliation and technology
change recommendations and design.

Bank of America 2013
13
Project Description
Enterprise Information Management Design and implement enterprise metadata solution.
Merrill Lynch Online Analysis and development of Merrill Lynch online applications.
Prime Brokerage / Basel Provide analysis and detailed specifications for the implementation of Basel
requirements.
Credit Risk User interface architecture, design and implementation for Credit Studio and related
credit risk applications.
DOJ Analysis and Process Performance
Control Testing
Implemented GRC Process and automation activities.
OCC Data Analysis In response to OCC reporting requirements, analysis and aggregation of testing data.
Mutual Fund Services Data Store Current state analysis, design and detailed requirements for the replacement of the
mutual fund reporting processes.
Operational Control Platform Strategy Enhancement and further rollout of the eGRC Operational Control Platform.
Operational Control Platform / FALCON
Quality Control
Evolution of the enterprise class eGRC framework including integration of the control
platform.
OCC Consent Define governance structure and process routines in support of the OCC Consent order
requirements.
Band 7 Migration of Managed Desktops to BAC BAND 7 environment.
Consumer OCP Rollout of the operational control platform to
Testing as a Service Proof of Concept for an outsourced quality control testing opportunity.

2011–2012 Consulting Projects at Bank of America
• Columbia Management Group (CMG)
– Cash Web Interface
– Long Term Divesture
– Mutual Fund System Data Store
• Enterprise Technology and Delivery (ET&D)
– Data Management Accountability Policy (DMAP)
– Data Provisioning Strategy
– Enterprise Information Management (EIM) Metadata
• Home Loan & Legacy Asset Servicing
– CE&S Mortgage Control Environment
– CE&S Mortgage Control Platform
– CE&S Process Design
– Consumer Sales Monitoring and Controlling
– Consumer Products Monitoring and Controlling
– Consumer Operations Monitoring and Controlling
– Controls, Effectiveness, & Standards (CE&S) Analytics
– Department of Justice Metrics
– Legacy Asset Servicing Monitoring and Controlling
– Quality Control Testing
– Secondary Marketing Monitoring and Controlling
• Global Risk
– Basel II
– Canadian FX Forwards
– Credit Studio
– Credit Studio Expansion (CSX)
– ECM (Basel)
– Market Risk
– Middle Office Reconciliation
– Over the Counter (OTC) Derivative Clearing
– Prime Brokerage
– Repo Style Trade Flow
– Report Automation
– Risk Dashboard
– Risk Reconciliation and Regulatory Reporting
– Transaction Hub (THub) Decommissioning
• Global Wealth Investment Management (GWIM)
– Commercial Coupons
– Governance Portal
– GWIM FX Derivatives
– Merrill Lynch Online Sites
– My Mobile, Online Advice and Client Feedback Applications
• Supply Chain
– Business Intelligence & Analytics (BI&A) Quality
14

2009-2010 Consulting Projects at Bank of America
• Enterprise Technology & Delivery
– EIM (Enterprise Information Management) Data
Management PMO
– Data Management Accounting Policy (DMAP)
– Merrill Lynch (ML) DMAP Transition
– EIM Metadata
– Audit Remediation
– Data Provisioning Strategy
– EIM Cross Domain
– EIM Data Management
– EIM Data Provisioning
– EIM Enterprise Metadata
– EIM Working Group Governance
– Identity and Access Management
• Global Banking, Securities & Wealth Management
– Prime Brokerage
– Risk Recon and Reporting
– MO Reconciliation
– Market Risk
– Fixed Income Forwards
– Project Spear
– GWIM Risk Analysis
– UST Monthly Risk Reporting
• Supply Chain
– Supply Chain Management Business Intelligence
• Global Wealth Information Management (GWIM)
Cross GWIM
• Online Application
• ML Sites
• PRN IRA Calculator
• Web Performance
Columbia Management Group
• Cash Enhancements
• VRS Reporting
• CM Finance
• Cash End State Project
• CM Data Quality
• CMDI Bus Objects
• Common Analytics
Wealth Management
• Online Sales
• Fixed Income Rationalization
15

Prior Consulting Projects at Bank of America
PB&I CMG Planning & Retirement Cross GWIM
• Analytics and Attribution
• Central Holdings
• Charles River Transition
• Client List
• Client List Process Analysis
• CRM Institutional
• CRM Intermediary/CAESAR
• CSTAR
• Data Management
• Derivatives
• eCommerce
• Fixed Income Transition
• GIM Data Analysis
• Long/Short
• LVTS/CRD
• NASDAQ
• ODS/RRDS
• OMS Rationalization
• PAR/PAR2/PAR Transition
• QSG Database Analysis
• SAR/DNP
• SAR Testing
• Siebel On Demand
• TESE Transition
• Trust Trade Operations
• US Trust Transition
• End State Financial Planning Tool
• Financial Planning JADs
• Interim Planning Tools
• IRA Analysis
• Retirement CRM
• BIL/IRIS Current State
• Brokerage Executive
Dashboard
• Client Connections
• Client Connections
Conversion
• CSG UMA
• EPDM
• ESS (Electronic Supervision
Surveillance)
• Legal and Compliance
Analysis
• Mobile ACI
• NFS Information Flow
(2004/2008)
• ODS/GSM Analysis
• Op Support Dashboard
• PB&I Reporting
• Private Bank PMO
• Specialists Support
• Anti-Money Laundering
• AUM Reporting
• Business Intelligence
• CED Plus
• Enterprise Link (EII Product
Analysis)
• eSignature
• IWM
• Op Center of Excellence
• PFG (Referrals)
• PFG (Referrals) Exception
Reporting
• Security/Entitlements
• Technology Strategy
• W Data Flow Analysis
GBSWM
Legacy ML
• CRM Services Architecture
Strategy
• CRM Services Risk Portal (1/2)
• Non Dollar
• Treasury Analysis
• WCT-CRM
• WTC IT Strategy
• Enterprise Data Management
• GPC Arch Analysis
• Online Channel
Implementation Workstream
• Online Channel Program
Design
• Reg Office Capability Model
16

Consulting Projects at Citigroup
2010 - 2012
• Mainframe Bankcards Reconfiguration
• Mainframe Entitlements Clean-up
• SAMS
• CATE
• EMER/Temp Access
• IS Project Management
• Mainframe Entitlements
• Security Architecture
• Data Masking COE Audit
• PUMA
2009
• Data Masking COE Audit
2008
• Shahryar Special
• CMB Prime Finance CRM project
• DAP GCGNA SWAT
• GWM Swat Team
• PM Dallas
2007
• DAP - Developer Access to Production
• IDEM - multiple projects
• VRM - Vendor Risk Mgt
• CMB Data Masking Pilot
• CTI Project
• Data Masking – DAP
• Data Protection, Data Protection 1
• GWM Data Masking Pilot
2006
• Anti-Money Laundering
• GICAP Settlements
• IDEM - eLabels Integration
• IDEM - Mainframe COBOL Development
• IDEM - Mainframe Entitlement Glossary
• IDEM - Mainframe Templating
17

Consulting Projects at Fidelity
2010 - 2012
• DMsuite Implementation
• EUC IA Support
• Flex Code Modification
• FPCMS SecRef
• NFS Flash E-Learning
• NFS Flex Trading Platform
• Account Opening & NetBenefits Migration
• Account Opening Next Generation 2.8
• Fidelity DMsuite POC
• Fidelity Institutional Product Suite Support
• Fidelity Special
• FPCMS DMSuite Assessment
• FPCMS Fund Reference
• FPCMS MFAS Data Import
• FPCMS Oracle
• Net Benefits Migration Phase II (CES)
• InvestOne
• Site Simplification
2009
• Active Trader Browser Tools
• Integrated Cashiering Platform Redesign
• UNIX Account Security Review
• Active Trader Pro
• Customer Protection System Monitoring Tool
• Intuit e-Tracker
• NetBenefits Migration
• Project Link
• Roth Conversion Calculator
• Roth Conversion Option Symbology DRC
• Universal Enrollment Account Opening
2006
• Brokerage Finance Data Warehouse – 1,
2, 3, 4
• Brokerage - 1, 2, 3, 4
• CFIT Data Warehouse Doc
• CFIT DRM Phase 2
• Data Security - Brokerage
• Data Masking Support
• eWorkplace - 1, 2
• FBC Performance Reporting
• FeB Alpha
• FIIS Data Masking
• FISC DRM
• FISS Data Masking
• FPCMS DRM
• FRIAG - eDelivery
• ISC Reporting
• Performance Mgmt
• Supply Chain
• Talent Planning
• Voyager
2008
• FTG Remediation
• Brokerage Searchable/Sortable Account History-
Sizing
• DCL Usability Implementation Support
• DCLe Agile UI Design & Usability Support
• FeB Design DCL Discovery
• International Quick Study ATP
• International Trade Retail
• Life Stages Strategy - Business Case Support ,
Vision
• Financial Client Integration
• PAS Account Opening - Detailed Design, Discovery,
Follow-Up
• Prime Services Lending Marketplace
• PWI-QDIA- Qualified Default Investment Allocation
• PWI-ROQH-Rollover Quick Hits
2007
• CAFIT
• Data Architecture Blueprint POC
• FDW Document Production Support
• FeB - Design Panel, Intranet Vision, Live
Ops, Account Opening, Banking,
Investment/Customer Service Content, Quick
Content
• Operations Analysis Current State Data Arch
• FPI 2.0
• Fund of Funds
• SoftGrid
18

Service Offering Case Studies
19

Driving Business Architecture
Challenge
• Business architecture focuses on driving organization, governance and standard processes (including
methodology) that drive alignment between technology initiatives and the overall business strategy.
20
Solution
• The team kicked off with a business strategy alignment
effort.
• Then the team performed an extensive requirements
analysis and information architecture effort involving the
user community from conception to testing.
• The team developed a target state comprehensive user
experience model, including use cases and interface design.
• This was done through interview, workshops, context
inquiry and focus groups. Development of a prototype and
usability analysis followed.
Impact
• Organization was able to successfully implement a web
strategy that aligned with the overall business strategy.
• Clear guidelines were created to drive future requirements.
• A sustainable process was put in place to support changing
environment.

eGRC Operational Control
Axis Consulting has driven creation of the Integrated Control Platform that has changed the
way risk and regulatory compliance is managed across the entire Consumer Bank
ICP Platform
GovernanceProcess &
Procedures
Fulfillment Servicing
Compliance Exception Reporting
Strategy &
Culture
Culture
• Established a risk appetite and control
strategy for the organization that is clearly
defined and actionable
Governance
• Expanded and implemented governance
structure including incorporation of
business unit owners
Process
• Engaged partners and implemented
supporting processes and services
Platform
• Leveraged in-house technology to create
an enterprise ready inventory and control
platform
Achieved OCC Requirement
21

Understanding Data Lineage
Challenge
• A large financial institution was dependent on third party vendors for clearing and servicing for their wealth
management business. The information was often delayed impacting a large part of the organization.
22
Solution
• Developed a comprehensive current state
analysis of the technology, people and processes
that existed between these large financial
organizations.
• Documented the feeds, the source systems, the
owners, the transformations and the
challenges/opportunities within the flow and
supporting files, data and quality.
• Identify the critical path for the data to key
business users in finance, risk, compliance and
compensation. Analyze report usage and
identify priorities and redundancies.
• Provide findings for SLA changes, appropriate
communications and initiatives.
Impact
• Financial institution was able to take findings and renegotiate the contract with the third party and
get more competitive SLAs that would meet business user requirements.

Managing Entitlements
Challenge
The existing environment had overly complex entitlements that were based upon severe technical limitations
and arcane definitions that were meaningless to both business and technical staff. There was significant over-
entitlement and poor quality of data and processes associated with mandatory entitlement reviews.
Additionally, lack of a risk based approach in the management of entitlements had resulted in n a single point
of failure.
Solution
Entitlement management program implemented:
• Targeted changes to the technical
environment to overcome limitations
• Clear definition of roles and entitlements of
those roles
• Simplification of those roles, profiles and IDs
so people managers understand entitlements
• Process enhancements to systematically
update, add and remove entitlements
Impact
Created a simpler risk based approach to handling
security handled across complex legacy
environments. Eliminated the single point of
failure
23
Business/User
Entitlement
Administration
Axis Project
Team
Profiles
Roles
IDs
Definitions&
Realignment
Processes&
Entitlement
Management
QualityAssurance
&Data Integrity
Interpret and
transform
Implements
Functional Knowledge

Aggregating Risk
Challenge
• Demonstrate to the regulators the aggregation and detail of
the company’s counterparty exposure within 24 hours of a
request.
Solution
• It was determined through a cost / benefit analysis and
review of the company’s maturity level, that they would not
be able to respond quickly to the required ad- hoc reporting
without creating a “fire drill” and risking incorrect data.
• Therefore a permanent daily solution was implemented that
would be able to meet future ad-hoc requests.
24
Impact
• The team pulled together company-wide detailed trade information across 7 Lines of Business, covering
20+ products from 50+ systems of record for daily processing.
• Data was not being consistently calculated or reported so common definitions needed to be established.
• Completeness, filter and field definitions were unique for this request, creating a new view of the data.
• 200+ people across the company implemented this solution separate from the main portfolio of projects
in 4 phases over 4 months while working hand-in-hand with audit.
• The solution was later integrated into the mainstream regulatory reporting.
• Issues impacting other regulatory requirements were identified as a byproduct of this effort and
remediated.

Implementing Data Governance
Challenge
• There was inconsistent regulatory and financial data being delivered across the company with questionable
sourcing and quality. This data was being used for high profile regulatory and financial reporting.
Solution
25
• The data governance structure was put in place with
accountability at all levels of the organization.
• Put in place policy that requires metadata to be
established and key data elements to be consistently
defined across systems.
• Identify approved provisioning points and technology
feeds that need to comply with provisioning architecture.
• Established standards (e.g., data quality) and measured
businesses using variance from the standard in a
dashboard.
• Created a central governing organization with line of
business liaisons that ensured ongoing support.
Impact
• Data management policy implemented across the fortune
500 financial institution.
• Guidelines enabled more effective merger / acquisitions.
Making consistent data available across the
business and providing guidelines and
standards on where to obtain it
Measuring and reporting against data
quality standards, performing root cause
analysis and remediation.
Maintaining standard system characteristics
and element definitions (data dictionary
mapped to common business language).
Ensuring impacted data is destroyed in
accordance with records retention schedule.
Communicating the status of compliance
with the policy.
Multi-generational plan for achieving
compliance with the policy.
Creating or utilizing structures and routines
to ensure policy compliance.
Policy Requirements

Creating an Advice and Planning Strategy
26
Challenge
A large financial company was trying to hone
their strategy for Advice and Planning and
develop an offering that appeals to existing
and prospective customers through a variety
of delivery channels.
Solution
• The team assessed the customer
landscape looking at service, and
relevance.
• Key demographic, customer capabilities
and required features were identified
based on the service requirements.
• Information was socialized and then
leveraged for process innovation and
product selection / design for these
customer offerings.
• Customer interactions were adapted to appeal to the different profiles.
Impact
• Advice and planning strategy was designed to appeal to the spectrum of customers in ways that were the
most effective.

Developing End State Vision
27
Challenge
A leading provider of private student
lending and securitization sought to
reassess their existing short- and
medium-term Strategic Plans - and two
stalled reenginnering efforts - in light of
a fuller understanding of their strategic
context.
Solution
• Defined the "Big Picture" of the
multi-Customer, Channel, and
Competitive Landscape in which
they operated.
• Highlighted the need for Customer Segmentation by value proposition to improve profitability, product and
channel offering targeting, and competitive position.
• Reenergized stalled Reengineering efforts by refocusing on strategic, prioritized needs of the business model
and technical architecture.
• Highlighted need for Scenario Analysis to proactively identify and address competitive threats, as well as
those posed by demographic, legal, regulatory, channel, and other trends.
Impact
• Integrated and comprehensive view of the strategic context informed the enterprise's End State Vision and
drove new focus for "in-flight" reengineering efforts.

Defining Global Customer Strategy
28
Challenge
The organization had a large
portion of their sales and
assets coming out of Asia,
but their technology and
operations still reflected a
North America-centric
approach. The team needed
to come to consensus on the
customer, their needs and
how to alter their existing
processes and technology to
support the change in
direction.
Solution
• Engage stakeholders in a series of Innovative Working Sessions to drive through understanding the customer,
building consensus on the global strategy and mapping the business model.
• Subsequent sessions focused on driving out the initiatives to support the global strategy, prioritizing, planning
and making a case for action.
Impact
• Changes were implemented across the value chain to impact more effective support for the Asian population
of portfolio managers, traders and customers.
Asia Pacific Markets Open (Apr 12)
US Time 5 AM7 PM
US Market Open (Apr 12)
Asia Pacific Next Day Starts (Apr 13) Asia Pacific Markets Open (Apr 13)
7 PM10 AM12 AM 9 AM 4 PM
US Market
Asia Pacific
Market
Asia Pacific
Trading
Corporate
Actions
US Day Starts (Apr 12)
12 AM
US Next Day
Starts (Apr 13)
Asia Pacific Trading & Confirmations (Apr 12) FX Trading (Apr 12)
Potential
Program Trading (Apr 12)
12 PM
Next Day Corp
Actions (Apr 13)
Available
Tokyo
Time 7 PM9AM 9 AM12 AM2 PM 11 PM 6 AM 2 PM2 AM
April 12th
April 13th
Potential
problem area

Provisioning a Portfolio of Projects
Challenge
As part of the goal to improve the
quality of the information that drove
decision making, a provisioning
strategy needed to be defined and
implemented.
Solution
• Build consensus around a data
provisioning strategy and
implement as part of the data
management accounting policies.
• Socialize the provisioning approach across all lines of business and functions.
• There was not an existing set of charters that include end to end responsibility for provisioning of data so the
team needed to assess the 117+ existing project charters for potential provisioning impact and then revise as
needed.
• Overall assumptions that maintaining existing provisioning capabilities will satisfy target requirements is
challenged by need to integrate new product and international data across LOB and enterprise systems
Impact
• Provisioning strategy, controls and supporting processes are now all an integral part of the operations.
• The transparency of the data lineage and quality of the data has improved due to increased accountability
and ownership.
115
17
29 55 Responsible
Accountable
Consult
Inform
None
29

www.AxisTechnologyConsulting.com
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70 Federal Street
Boston, MA 02110
(857) 445-0110
30
Axis Technology Consulting
Real-world breadth and depth of experience
in financial services and risk management solutions

Axis Technology Consulting Overview

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