The document discusses innovation trends from 2004 to 2015. It covers the rise of social media like Facebook and Twitter from 2004 to 2008. From 2009, it covers disruptions from companies like Airbnb and Uber. From 2010 onward, it lists the explosion of mobile devices and apps, IBM Watson, 3D printing technology, makers and artisans, crowdfunding and the sharing economy. It then focuses on trends for 2015, including wearables, the Internet of Things, beacons, smart homes, augmented reality, and the importance of simplicity, functionality and emotion in user experience design.

1. 23 Aprile 2015
UniCredit Tower
23 Aprile 2015
UniCredit Tower

2. INNOVATION TRENDS
Stefano Mizzella
CEO, LIFE Interaction

3. I N N O V AT I O N T R E N D S
2 0 0 4 - 2 0 1 5

4. 2004 / 2008 - Facebook & Twitter | Social Media

5. 2009 - Disruption of models Airbnb & Uber

6. 2010 - Mobile Explosion & App Madness

7. 2011 - IBM Watson

8. 2012 - 3D Printing Technology

9. 2013 - Makers & Artisans Explosion

10. 2014 - Crowdfunding & Sharing Economy

11. 2 0 1 5

12. W E A R A B L E

13. If the user is having a
problem, it’s our problem.
- Steve Jobs

14. I N T E R N E T O F T H I N G S

15. Simplicity is the ultimate
sophistication.
- Leonardo Da Vinci

16. i B E A C O N

17. To design an easy-to-use
interface, pay attention to
what users do, not what they
say.
- Jakob Nielsen

18. S M A R T H O M E

19. - Jakob Nielsen
A user interface is like a joke. If
you have to explain it, it’s not
that good.
- Martin LeBlanc

20. A U G M E N T E D E X P E R I E N C E

21. What makes people
passionate, pure and simple,
is great experiences. If they
have great experience with
your product or service,
they’re going to be
passionate about your brand.
- Jesse James Garrett

22. U X

23. S I M P L I C I T Y
F U N C T I O N A L I T Y
E M O T I O NU X

24. 23 Aprile 2015
UniCredit Tower
23 Aprile 2015
UniCredit Tower