The document discusses user experience mapping, which visually represents a user's journey over time to tell their story on a single page. It provides tips for creating experience maps, such as defining goals, usage patterns, wants/needs, and opportunities to delight users. The map should illustrate key phases, events, influencers, and points of friction. Creating a compelling yet balanced visualization can help connect insights and tell the full story. Experience mapping originated from user-centered design and has evolved from a narrow focus on interfaces to encompass all aspects of a person's experience.