SlideShare a Scribd company logo
“Blockchain im richtigen
Leben - Mehrwerte für
Unternehmen”
MeetUp im Digital Hub Logistics
25.02.2020
Hamburg
Christian Schultze-Wolters
Geschäftsbereichsleiter
Blockchain Solutions
IBM DACH
Warum Blockchain ??
Transparenz.
Sicherheit.
Vertrauen.
Beschleunigung.
3
Hyperledger Fabric - Mitglieder der “Linux Foundation”
Premier General
Associate
Technologie
IBM confidential
4
Blockchain Lösungen für alle Unternehmen und
Organisationen in allen Industrien
Identity
Global Trade
Food Safety
Universal
Payments
Trade
Finance
Government
Distributed
Energy
Healthcare
Provenance
Unlisted
Securities
Insurance
Clearing &
Settlement
Bank
Guarantees
IBM Food Trust™
Only 1 in 4 consumers
trust today’s food
ecosystem
1 out of 10
people get
sick each
year, and
420,000
die from
foodborne
illness
1 in 5
seafood
samples
mislabeled
worldwide
1 / 3
of fresh
food is
thrown out
because it
is
considered
unacceptab
le
13.6 bn
lost to food
and drink
companies
due to food
fraud
IBM iX / © IBM Corporation 6
30%
of the world's
energy is used for
the entire food
chain
84%
of shoppers
agreed how and
where food was
produced was an
important factor
to consider
before making
buying decisions
$$$$$$$$
Food Safety Food WasteFood Fraud Food awarenessInefficiency Sustainability
The root of these issues, and many others, are the lack of trust and transparency
7
• Campero chicken - reared without antibiotic treatments.
Need for tracking of this article in all stages of production, transformation
and distribution, reaching the highest levels in food safety.
• Decisive step in the development of Act for Food global program
Problem
• Centricity and IBM Food Trust connected audit data to the blockchain.
Technology and services of IBM, as well as the collaboration of the Galician
company Coren.
• Campero chicken "Quality and Origin” QR code is included in its label,
which is scanned through the smartphone.
Solution
• Pioneering traceability system in the distribution sector
• Guarantee consumers the traceability of products with total transparency.
It responds to the need to offer them greater visibility on food safety, trust
and health guarantee.
• For the supplier: it allows to have a 360º view of the entire distribution
process and to value the quality of the product.
Results & Implications
https://actforfood.carrefour.com/our-initiatives/the-food-blockchain
Carrefour launches the first
food blockchain in Spain
Think at IBM / Blockchain Summit/ June 27, 2019 / ©2019 IBM Corporation
90780836A2 et 90790836A1
9
2006 E. Coli Outbreak in Spinach
…due to
1 supplier,
1 lot,
1 day
3 deaths
199 cases reported across 26 states, 31
hemolytic uremic syndrome (HUS) incidents
6-7 years
to recover…
Nationwide Impact Country-wide Recall Impact on the Industry
IBM, Progenus and Wagralim confidential
10
EHEC outbreak in Germany in 2011 had serious impacts
>4,000 infected people
and 53 deaths across Germany
Nationwide Impact Consequences Impact on the Industry
Dumping millions of
cucumbers in Spain
every day; salad,
tomatoes across EU
Recall of sprouts
Economic, political,
societal issue
80% sales drop for range of
vegetables
Vegetable import ban
ES➔D, EU➔RUS
Long root cause analysis
Damage compensation
budget by EU €227M for
70% of damage
11
The effectiveness of the IBM Food Trust solution was demonstrated with a Walmart mango pilot
How long does it take to trace
a package of sliced mangoes
back to the farm?
Typical manual, mixed digital
and paper-based method
IBM Food Trust digital solution
6 days
18 hours
26 minutes
2.2 seconds
Pilot Test Case Supply Chain Results
Food Trust
12
A range of pain points across the supply chain need to
be addressed in order to advance the industry
Growers
▪ Prove farm is not a
source of outbreak
▪ Ease of connectivity
to the supply chain
Consumers
▪ Learn about recalls
and increased
transparency
▪ Reduce risk of being
victimized by food
fraud
Regulators
▪ Identify contamination
quickly
▪ Reduce unnecessary
testing
Food Service
▪ Assure customers
food supplied Is safe
▪ Reduce wasted food
Food Logistics
▪ Enhance ability to
meet compliance
standards
▪ Reduce manual
processes
Food Retailers
▪ Assure customers
food supplied is safe
▪ Conduct targeted
recalls quickly
Certification Bodies
▪ Reduce fraudulent
certificates
▪ Increase renewal
speed
Food Manufacturers
/ CPGs
▪ Instill trust between
retails, suppliers &
customers
▪ Automate & reduce
manual certificate
management Wholesalers
/ Distributors
▪ Conduct targeted recalls
▪ Enable internal data
sharing
13
IBM Food Trust leverages blockchain to address main
food industry concerns
Trace Certification Freshness* Consumer*
Early Adopters
Food Supply Chain
Ecosystem
Modules
Blockchain
Technology
IBM Food Trust solution provides secure access to end-to-end food supply chain information via specialized modules
IBMFoodTrust
*Part of 2018 roadmap for delivery
Food Safety Supply Chain Optimization Food Waste Consumer Demand
14
IBM Food Trust consists of modules that address different
pain points and continually expand the functionality
• IBM Food Trust provides a blockchain platform for the food industry as well as a variety of modules targeting real business
needs for all players in the ecosystem
• We are working with 3rd party providers to further increase value by providing them the ability to build and distribute modules
Data Entry & Access Certifications
Freshness* Consumer*
Trace
. . .
Coming soon
IBM Module
3rd Party Module
*Part of 2019 roadmap for delivery
15https://food-trust-walk-through.mybluemix.net/ supported live demo
IBM Food Trust Trace Modul
16
Company 1
Company 2
Company 4
Company 5
Company 3
IBM Food Trust Certificate Modul 1/2 (Certificates)
17
IBM Food Trust Certificate Modul 2/2 (Certificates)
18
Where are we on our journey?
Pork
Traceability /
safety
Mango
Traceability /
global trade
Onboarding agriculture,
ingredient suppliers, retailers,
CPGs, QSRs and others
2017 2018
Additional partners joined the IBM
Food Trust™ network, with growing
food data transactionsconducts traceability pilots
2016
Das Momentum wächst
19
• Das größte non-crypto Blockchain-
Netzwerk weltweit
• 200+ Kunden auf der
IBM Food Trust Plattform
• Über 20 Mio Transaktionen für über
17.000 Produkte
• Top 4 US Lebensmitteleinzelhändler
auf der Platform
2H2019:
• Raw Seafoods: Muscheln (US)
• Sucafina/Farmer Connect: Kaffee
• Olivenöl (Tunesien)
• Sustainable Shrimp Partnership
(Ecuador)
Walmart priorisiert
die Nutzung von
Food Trust für
Blattgemüse und
verpflichtet
Lieferanten zur
Nutzung binnen
einem Jahr
FDA empfiehlt
die Nutzung
aktueller
Technologien wie
z. B. Blockchain
für die Rück-
verfolgung von
Lebensmitteln
Food Trust als
Produkt
offiziell
verfügbar für
Trace und
Certificate
Module
Walmart
Lieferanten von
Blattgemüse
kommen auf die
Plattform
Carrefour stärkt die
Markenbindung mit
Food Trust durch
QR Codes für Ver-
braucher bei
Eigenmarken ( 400
bis Ende 2022 )
200+
Kunden
IBM und Walmart haben über ein Jahr mit
Marktführern daran gearbeitet,
eine robuste, offene und ganzheitliche
Blockchainlösung für die
Lebensmittelindustrie zu bauen.
IBM Food Trust Fresh
Insights Modul
verfügbar
Albertsons verfolgt
Romanasalat
Nestlé & Carrefour
kündigen Ver-
braucherzugriff auf
Mousline Kartoffel-
püree Produktions-
informationen an.
“farm to store”
2H 2018 1H 2019
20
IBM Deutschland GmbH
Französische Straße 24
10117 Berlin
Mobile: +49 160 710 9975
Mail: SCHUWO@de.ibm.com
Christian Schultze-Wolters
IBM Deutschland GmbH
Geschäftsbereichsleiter
Blockchain Solutions DACH

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200225 meet up digital hub logistics ibm

  • 1. “Blockchain im richtigen Leben - Mehrwerte für Unternehmen” MeetUp im Digital Hub Logistics 25.02.2020 Hamburg Christian Schultze-Wolters Geschäftsbereichsleiter Blockchain Solutions IBM DACH
  • 3. 3 Hyperledger Fabric - Mitglieder der “Linux Foundation” Premier General Associate Technologie
  • 4. IBM confidential 4 Blockchain Lösungen für alle Unternehmen und Organisationen in allen Industrien Identity Global Trade Food Safety Universal Payments Trade Finance Government Distributed Energy Healthcare Provenance Unlisted Securities Insurance Clearing & Settlement Bank Guarantees
  • 6. Only 1 in 4 consumers trust today’s food ecosystem 1 out of 10 people get sick each year, and 420,000 die from foodborne illness 1 in 5 seafood samples mislabeled worldwide 1 / 3 of fresh food is thrown out because it is considered unacceptab le 13.6 bn lost to food and drink companies due to food fraud IBM iX / © IBM Corporation 6 30% of the world's energy is used for the entire food chain 84% of shoppers agreed how and where food was produced was an important factor to consider before making buying decisions $$$$$$$$ Food Safety Food WasteFood Fraud Food awarenessInefficiency Sustainability The root of these issues, and many others, are the lack of trust and transparency
  • 7. 7 • Campero chicken - reared without antibiotic treatments. Need for tracking of this article in all stages of production, transformation and distribution, reaching the highest levels in food safety. • Decisive step in the development of Act for Food global program Problem • Centricity and IBM Food Trust connected audit data to the blockchain. Technology and services of IBM, as well as the collaboration of the Galician company Coren. • Campero chicken "Quality and Origin” QR code is included in its label, which is scanned through the smartphone. Solution • Pioneering traceability system in the distribution sector • Guarantee consumers the traceability of products with total transparency. It responds to the need to offer them greater visibility on food safety, trust and health guarantee. • For the supplier: it allows to have a 360º view of the entire distribution process and to value the quality of the product. Results & Implications https://actforfood.carrefour.com/our-initiatives/the-food-blockchain Carrefour launches the first food blockchain in Spain
  • 8. Think at IBM / Blockchain Summit/ June 27, 2019 / ©2019 IBM Corporation 90780836A2 et 90790836A1
  • 9. 9 2006 E. Coli Outbreak in Spinach …due to 1 supplier, 1 lot, 1 day 3 deaths 199 cases reported across 26 states, 31 hemolytic uremic syndrome (HUS) incidents 6-7 years to recover… Nationwide Impact Country-wide Recall Impact on the Industry IBM, Progenus and Wagralim confidential
  • 10. 10 EHEC outbreak in Germany in 2011 had serious impacts >4,000 infected people and 53 deaths across Germany Nationwide Impact Consequences Impact on the Industry Dumping millions of cucumbers in Spain every day; salad, tomatoes across EU Recall of sprouts Economic, political, societal issue 80% sales drop for range of vegetables Vegetable import ban ES➔D, EU➔RUS Long root cause analysis Damage compensation budget by EU €227M for 70% of damage
  • 11. 11 The effectiveness of the IBM Food Trust solution was demonstrated with a Walmart mango pilot How long does it take to trace a package of sliced mangoes back to the farm? Typical manual, mixed digital and paper-based method IBM Food Trust digital solution 6 days 18 hours 26 minutes 2.2 seconds Pilot Test Case Supply Chain Results Food Trust
  • 12. 12 A range of pain points across the supply chain need to be addressed in order to advance the industry Growers ▪ Prove farm is not a source of outbreak ▪ Ease of connectivity to the supply chain Consumers ▪ Learn about recalls and increased transparency ▪ Reduce risk of being victimized by food fraud Regulators ▪ Identify contamination quickly ▪ Reduce unnecessary testing Food Service ▪ Assure customers food supplied Is safe ▪ Reduce wasted food Food Logistics ▪ Enhance ability to meet compliance standards ▪ Reduce manual processes Food Retailers ▪ Assure customers food supplied is safe ▪ Conduct targeted recalls quickly Certification Bodies ▪ Reduce fraudulent certificates ▪ Increase renewal speed Food Manufacturers / CPGs ▪ Instill trust between retails, suppliers & customers ▪ Automate & reduce manual certificate management Wholesalers / Distributors ▪ Conduct targeted recalls ▪ Enable internal data sharing
  • 13. 13 IBM Food Trust leverages blockchain to address main food industry concerns Trace Certification Freshness* Consumer* Early Adopters Food Supply Chain Ecosystem Modules Blockchain Technology IBM Food Trust solution provides secure access to end-to-end food supply chain information via specialized modules IBMFoodTrust *Part of 2018 roadmap for delivery Food Safety Supply Chain Optimization Food Waste Consumer Demand
  • 14. 14 IBM Food Trust consists of modules that address different pain points and continually expand the functionality • IBM Food Trust provides a blockchain platform for the food industry as well as a variety of modules targeting real business needs for all players in the ecosystem • We are working with 3rd party providers to further increase value by providing them the ability to build and distribute modules Data Entry & Access Certifications Freshness* Consumer* Trace . . . Coming soon IBM Module 3rd Party Module *Part of 2019 roadmap for delivery
  • 16. 16 Company 1 Company 2 Company 4 Company 5 Company 3 IBM Food Trust Certificate Modul 1/2 (Certificates)
  • 17. 17 IBM Food Trust Certificate Modul 2/2 (Certificates)
  • 18. 18 Where are we on our journey? Pork Traceability / safety Mango Traceability / global trade Onboarding agriculture, ingredient suppliers, retailers, CPGs, QSRs and others 2017 2018 Additional partners joined the IBM Food Trust™ network, with growing food data transactionsconducts traceability pilots 2016
  • 19. Das Momentum wächst 19 • Das größte non-crypto Blockchain- Netzwerk weltweit • 200+ Kunden auf der IBM Food Trust Plattform • Über 20 Mio Transaktionen für über 17.000 Produkte • Top 4 US Lebensmitteleinzelhändler auf der Platform 2H2019: • Raw Seafoods: Muscheln (US) • Sucafina/Farmer Connect: Kaffee • Olivenöl (Tunesien) • Sustainable Shrimp Partnership (Ecuador) Walmart priorisiert die Nutzung von Food Trust für Blattgemüse und verpflichtet Lieferanten zur Nutzung binnen einem Jahr FDA empfiehlt die Nutzung aktueller Technologien wie z. B. Blockchain für die Rück- verfolgung von Lebensmitteln Food Trust als Produkt offiziell verfügbar für Trace und Certificate Module Walmart Lieferanten von Blattgemüse kommen auf die Plattform Carrefour stärkt die Markenbindung mit Food Trust durch QR Codes für Ver- braucher bei Eigenmarken ( 400 bis Ende 2022 ) 200+ Kunden IBM und Walmart haben über ein Jahr mit Marktführern daran gearbeitet, eine robuste, offene und ganzheitliche Blockchainlösung für die Lebensmittelindustrie zu bauen. IBM Food Trust Fresh Insights Modul verfügbar Albertsons verfolgt Romanasalat Nestlé & Carrefour kündigen Ver- braucherzugriff auf Mousline Kartoffel- püree Produktions- informationen an. “farm to store” 2H 2018 1H 2019
  • 20. 20 IBM Deutschland GmbH Französische Straße 24 10117 Berlin Mobile: +49 160 710 9975 Mail: SCHUWO@de.ibm.com Christian Schultze-Wolters IBM Deutschland GmbH Geschäftsbereichsleiter Blockchain Solutions DACH