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Marketing & Special Event plan mcc corporate college

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Everest Institute
Everest Institute

Marketing & Special Event plan mcc corporate college

Education
1 of 8
Marketing & Event Activities MCC Corporate College Jodell A. Raymond November 2, 2015
PHASE ONE: Outreach & Mar Com • OUTREACH ▫ Advisory Committee  Competitive Advantage ▫ Professional Association Meetings and Conferences • MAR COM AUDIT ▫ Non-Traditional  Social media  Podcasts  Webinars ▫ Traditional  Advertising  Direct Mail
PHASE TWO: Plan & Execute Open House KEY ELEMENTS INCLUDE: • Cause-related Marketing • MCC Corporate College Experience Sampling • New: Women’s Focus • Call-to-Action: Give-a-way
PHASE TWO: • Cause-related Marketing Event
PHASE TWO: Top-of-the Class • Grant writing • Communication • Leadership and Management • Social Media • Systems • Health & Wellness • CPR
PHASE TWO: NEW CLASS • Women-in-transition • Women Entrepreneurs • Women’s Leadership
PHASE TWO: CALL-TO-ACTION • Evaluations • Give-a-Way!
PHASE THREE: REVIEW & REPORT • Worked Well • Needs Adjustment

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Marketing & Special Event plan mcc corporate college

  • 1. Marketing & Event Activities MCC Corporate College Jodell A. Raymond November 2, 2015
  • 2. PHASE ONE: Outreach & Mar Com • OUTREACH ▫ Advisory Committee  Competitive Advantage ▫ Professional Association Meetings and Conferences • MAR COM AUDIT ▫ Non-Traditional  Social media  Podcasts  Webinars ▫ Traditional  Advertising  Direct Mail
  • 3. PHASE TWO: Plan & Execute Open House KEY ELEMENTS INCLUDE: • Cause-related Marketing • MCC Corporate College Experience Sampling • New: Women’s Focus • Call-to-Action: Give-a-way
  • 5. PHASE TWO: Top-of-the Class • Grant writing • Communication • Leadership and Management • Social Media • Systems • Health & Wellness • CPR
  • 6. PHASE TWO: NEW CLASS • Women-in-transition • Women Entrepreneurs • Women’s Leadership
  • 7. PHASE TWO: CALL-TO-ACTION • Evaluations • Give-a-Way!
  • 8. PHASE THREE: REVIEW & REPORT • Worked Well • Needs Adjustment