This document discusses how businesses can use the internet in various ways including to advertise, communicate, entertain, inform, publish, recruit, research, sell, support, train, and utilize useful utilities. It provides examples of how businesses can advertise on the internet through interactive pages and hold advertisements off the main page. Businesses can also use the internet to communicate through email lists and websites, entertain customers through games and videos, inform customers as a PR strategy, publish content like newspapers, recruit candidates, research competitors and solutions, sell products, support customers through help pages, train employees remotely, and take advantage of online storage and programs.

1. INTRODUCTION
In today's world of instant communication, consumers expect every business owner to use the
Internet to stay in touch with clients and make new connections. The Internet is also invaluable as an
advertising tool, a way to research methods to improve business and also provides essential utilities
to keep your company running smoothly.
Most business companies of today are pretty much depending on the internet and broadband
services to market their business online to worldwide customers, website hosting and
telecommunication.
A business company who chooses the right broadband package will not only improve their business
potential, but it also helps them to cut cost as well. Digging out more of what you already have such
as broadband connection is one of the best ways to gain productivity. Below is a list of things that you
can do with your broadband Internet connection to maximize its usage:
How Do Businesses Use The Internet
To Advertise
Advertising on the World Wide Web is quite different to traditional media. It is interactive, providing an informative
and educational experience for the visitor. When people visit your pages, they usually access the site via a link that
explains the nature of the content they can expect to find, so they won't be dissappointed.
Advertisement pages are held "out of line", linked to from other pages in which only the linkage appears. So the
advertisement can become a brochure, a technical spec, a list of suppliers and agents without taking up space on the
page that contains the link. Some go even further and provide extra material to generate goodwill and subsequent
visits.
To Communicate
To maximise your return from the Internet, you need to understand its benefits, and how you can harness these so
that you may incorporate them within your Internet business strategy. Electronic mail is an example. It can be used
as a direct analogy with ordinary mail - except that there is a strong bias against electronic junk mail. But there are
also automated mailing lists that people can subscribe to. You could establish your own, to support your "virtual
community" of clients, customers or suppliers. You can use a World Wide Web site to generate interest and create
awareness of both your Company and Products. You can use newsgroups to find the people you need, and
discreetly, to show that you exist.
To Entertain
Browsing and surfing can be leisure pursuits. The frivolous side of the Internet makes it into an advertising medium,
to generate sales and to establish and help reinforce a brand name. So there is scope for games and cartoons, for
video clips and eye-candy, for competitions, lotteries and treasure hunts. Creative individuals and groups need a
chance to show off their skills, to find publishers, employers and sponsors.
To Inform
Why provide information? Academics can establish themselves, their departments and institutes as centres of
excellence - and then sell consultancy services, products, technology. The same applies to individuals, sole traders
and SMEs, for whom getting publicity and contacts can be a major difficulty. For large well established companies,
an altruistic site that provides useful information can be seen as PR.

2. To Publish
The major newspapers have all commited themselves to publishing on a daily basis on the Web. Not only are they
developing and expanding their sites they are also attracting digital advertising from major industrial manufacturers
and suppliers of goods and services.
For small magazines, there are definite gains. The medium is different - they can operate far more cost effectively,
and reduce waste of unsold back copies. Distribution becomes far quicker. Alteration of the pages is both fast and
easy. Errors and ommissions can be found and can be corrected even after the pages have gone live on the Web.
To Recruit
Numerous recruitment agencies are beginning to employ the Web as a source for not only potential candidates but
also for corporate employers to register vacancies. Their current careers service covers Finance, Sales and
Marketing, Computers, and Technical.
To Research
A prime reason for connecting to the Internet is that it offers rich resources for research. Research is not just for
academics. It can be used to find financial results, technologies, solutions, suppliers and experts. It can suggest new
product areas, new markets. It can produce new business alliances and partnerships.
You can also use pages to conduct surveys and market research. The material you publish defines the readers you
get. If you ask them some questions (but without scaring them off), you can record that data that might be
expensive and difficult to collect by conventional means.
To Sell
As transactions become more accepted, companies will use the Internet to sell their products directly. Anything that
is sold by mail order could equally be sold on the Internet. Electronic money transfers should in the end reduce
transaction costs, and this will make it possible to charge small amounts for electronic deliverable goods. New
services can be created that use Internet technologies to deliver goods through new outlets with greater
convenience.
To Support
The prime example of support given over the web is offered by Netscape. Their browser appears with no help files -
this makes it smaller, more quickly delivered. Instead the "help" menu points back to home base. So the people at
Netscape have always had their latest help files on show. They also operate a variety of discussion groups on their
pages, to air problems and share the solutions. They invite you to try out their upgrades. They collect new vendors
and partners.
To Train
The Internet provides a new medium for interactive training and long distance learning. For organisations that are
georaphically spread out, or have many subsidary or associate companies, nationally or internationally, the Internet
offers a cost effective concept for education without wasting resources in terms of time and money.
Research
 As a research tool, the Internet truly shines; you can see what the competition is
up to, explore new equipment and compare prices before making a costly
commitment, and learn the latest techniques in productivity and efficiency. You
can also see what to avoid, and discover what business practices or attitudes
need to be left behind; sites like Consumerist.com provide valuable insights into

3. customer belief and behavior.
Utilities
 The Internet is filled with handy utilities to make your work easier; online data
storage services can handle your computer backups, and you can download
thousands of programs designed to streamline your business. Some of them are
even free, like the OpenOffice software suite, which includes a word processor
and components to create and handle art, spreadsheets, databases and both
virtual and printed presentations. Other utilities can help in time management
and data organization, or provide an online desktop, like Ghost, for the ultimate
in business mobility.