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Digital marketing utilizes digital technologies like websites and social media to market products and services in a targeted, measurable, and interactive way. Traditional marketing used print, radio, TV, and other offline media with limited reach and impact on purchasing behavior. Digital marketing achieves broader reach through various online channels and social media which allow sharing content to attract the right audiences. Websites play an important role in digital marketing as the central representation of a business and platform to drive traffic from other digital marketing activities. Email marketing is also a core part of an effective digital marketing strategy to engage and acquire customers.





