1. What makes a
GREAT Website!
By: Sanjivani Seereeram

2. The OBJECTIVE of your website
The fundamental question you must ask
yourself is:
“How can my website help my customers?”
For e.g.
 Is the goal to help customers find info on my
products?
 Can the website save them time or money?
 Is the website a means to reach customers?

3. Effective website design can allow
an org to achieve
5Ss SELL
Sales through a clear
OVP
Online services for relevant & up Conversations
to date info SERVE SPEAK opened up
between
customers and
org and even
customers and
Saved customers
cost…print,
post, face to SAVE SIZZLE
face, sales Helps build brand
transactions value

4. CRM Objectives = Site
Objectives
Customer
Customer Customer
Acquisition Retention Extension
* Keeping *Selling other
Step TWO
Step ONE
Step THREE
* Winning relevant products
customers customers
to customers
- Timely,
personalized,
* Converting relevant emails
prospects & offers

5. 4 factors believed to
encourage return visits
1. High Quality Content
- The right info at the right time
2. Ease of Use
- Good navigation
3. Quick Download time
- Visitors won’t wait for site to download
4. Frequently updated
- Site stays fresh
- New and relevant info updates

6. * Efficient
* Gives User
Satisfaction
* Memorable
* Learnable
Usability?
“The extent to which a
product can be used by
specified users to achieve
specified goals with
effectiveness, efficiency
and satisfaction in a
specified context of use”
(BSI 1999)

7. Web accessibility?
“All about allowing all users of a website to interact
with it regardless of disabilities…”

8. http://www.hobo-web.co.uk/design-website-for-blind/

9. Buying Modes:
Databases:
Communications: Both online &
Customer
Online Value offline buying
databases must
Propositions modes must be
be integrated
facilitated
INTEGRATED WEBSITE
DESIGN

10. Online Value Propositions
OVPs should be :
 Unique
 Clear and Strong
 A proposition to your
visitor
 Different from
competitors
 Not available in the real
world
 Impactful to the lives of
customers

11. Online Value Propositions
OVP’s
should
Be
placed:
 On URL’s and
Traffic building
tools
 Clearly on websites: homepages
 On all interactions online and offline
to deliver the message effectively

12. Options for Personalization
COOKIES
COUNTRY
CUSTOMER
PREFERENCES
RECOMMENDED
ALGORITHMS

14. Website OR Documentary???
 http://waterlife.nfb.ca/
 Great information
 Dramatic imagery
 Interactive
 However, complicated…confusing…points to
a situation of imbalance between visual
design and accessibility & usability
 I literally re-visited this site four times to
appreciate its content and to understand it

15. Excellent Website

17. Site Personality
How would you describe a website?
 Formal?
 Interactive?
 Fun?
 Engaging?
 Entertaining?
 Professional?
 Serious?

18. Informational Websites

19. Interactive Website
THE CHART

20. http://www.oxochart.com/

21. THE END!