Assignment #13 (p2): Group Ancillary Research And Analysis


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Assignment #13 (p2): Group Ancillary Research And Analysis

  1. 1. Chosen Level …Some Could – At least three magazines or more each.
  2. 2. I’m reviewing
  3. 3. What kind of things are in the magazine?• Being a listings magazine it gives people the best1. Restaurants2. Clubs3. Venues4. Films5. Music6. Shopping7. Styles...
  4. 4. Who is the audience/target audience? How do you know?• The target audience is aimed at social people who enjoy night out with friends or after work i.e Uni students and working to upper class people• I think its a cross of both niche and mass audience its aimed at both males and females and from uni students to people in there late 40’s so there is no real limit
  5. 5. How is the magazine organised/structures?P: 4-23 ; Are interviews & reviews P: 32-62 ; Has ad for venues and concerts, reviews of films, music, clubs, cabret, comedy, art etc Our double page spread i= P: 68-78 ; Also has some reviews , would go in p4-23 as The Eating & Drinking Awards, Top near the front is where 10... Pubs with stories people are more likely so see our page, this is the area for TV, documentary and stars interviews, reviews and Ads
  6. 6. What are most of the pages about in the magazine about? It varies from ...Fashion Interviews Health Concerts The way in which our documentary can fit in is through the magazine being diverse so is our documentary
  7. 7. What do they advertise?• They tend to advertise events among other things ... British airways offers, Vodafone offers, Toyota offers, John Lewis, Hp windows 7 laptops, Time out guides, Master card, Concerts Our documentary ad can fit perfectly as this magazines is diverse with allows are range of different things to be advertised
  8. 8. Where is it magazine available? Its available in 67 countries worldwide
  9. 9. How much does it cost to use a full double page spread in the magazine?This is the full list ofpricing in the magazine This is the price for a double page spread
  10. 10. Items Shown/Discussed in Magazine• Editors letter• Taste – drink, travel• Cars• Features – e.g James Brown• Cover Start Article• 100 best things in the world• Fashion• Grooming• GQ directory• Art• Sport• Music• Film• Action
  11. 11. Who is the Audience/Target Audience• Men – as it’s a gentlemans magazine• Middle classes – articles are focused on expensive consumption• 30’s – 40’s – mature magazine• Font is bold and simple writing ‘Man Rage!’ to create connection with male reader, they could relate• Colours red and black mean danger – men are attracted to danger• Mass because its conventional to mens taste – cars, watches etc• Front cover features a playful seductive woman with ‘in bed with’ clearing to get male attention
  12. 12. How is the Magazine Organised/Structured?Details of the month Taste Cars Features Fashion Talk – Our documentary fits here
  13. 13. How is the Magazine Organised/Structured?Our Documentary Article would feature as a Double Page spread in the ‘Talk’ Section as it features the ‘greatest shows on earth’which our documentary would be a ‘special’ possibly put before or after the ‘film’ sub-section.
  14. 14. What are most page about?• Men’s pop culture• Cars• Gadgets• SportsOur documentary fits into this because it heavily features gadgets and technology, thus linking to the use of media.
  15. 15. What do they Advertise?• Watches• Perfume• Fashion• Technology• Alcohol• Batteries
  16. 16. Where is GQ Available?• US • Germany• UK • Spain• Russia • Australia• Italy (MenStyle) • India• France • Mexico• Japan • Korea• South Africa • Taiwan• China• Italy• Portugal
  17. 17. Size of Magazine Adverts/Articles
  18. 18. Cost of a Full Double Page Spread Key: Price Price with 10% Discount Price with 15% Discount Price with 20% Discount Double Page Spread would cost £3,000 / £4,000
  19. 19. Wired
  20. 20. What kind of things are inside the magazine?• Movie posters• Car posters• Information on the latest pc tablets• Designer items• Information/pictures on new technology• Images of other magazines
  21. 21. Who is the audience/target audience?Technology nerds because of the..• Lengthy paragraphs about the latest technology• Futuristic fonts and background• The adverts are mainly smart phone and tablet related• smartly dressed professionals on cover
  22. 22. Niche or Mass?Niche audience because..• Technology nerds are a small, specific group• Mass audience wouldn’t be interested
  23. 23. How is the magazine organised/structured?• Posters of cars and jewellery• Articles on technology focused topics• Retailer adverts• Articles on international brands
  24. 24. Where could your double-page spread, which is an article features your documentary, fit in?My double-page spread could be included in the technology focused topics section.This is because my documentary topic is about whether media platforms are demographic or hegemonic.
  25. 25. What are most of the pages about in the magazine?• Technology• Adverts• Articles
  26. 26. How could your documentary fit into this? My documentary would be in the technology section as it is in relation to media platforms.
  27. 27. By looking at the adverts, what do they advertise?• Latest gadgets• Cars• Jewellery
  28. 28. How does this connect to target audience?The target audience are very technology aware and can adapt to using the latest technical inventions.
  29. 29. Where is the magazine available?• Bookshops e.g, WH Smith, Waterstones etc• Android• iPad• Kindle• Online Subscription