Report on MANAGEMENT PRACTICES IN BEXIMCO PHARMA

1. MANAGEMENT PRACTICES IN
BEXIMCO PHARMA
WITH SPECIFIC EXAMPLE [PLANNING]
REPORTED TO:
ISRAT SABRINA

2. REPORTED ON
MANAGEMENT PRACTICES IN
BEXIMCO PHARMA
Principle of Management
MGT- 1201
Submitted To
Israt Sabrina
lecturer
DEPARTMENT OF BUSSINESS ADMINASTRATION
SHANTO-MARIAM UNIVERSITY OF CREATIVE TECHNOLOGY
Submitted By
MD Arif hossain
ID : 171401138 Group: B
BBA [ Batch : 45th
]
DEPARTMENT OF BUSSINESS ADMINASTRATION
SHANTO-MARIAM UNIVERSITY OF CREATIVE TECHNOLOGY
SUBMISSION DATE
[22-08-2017]

3. GROUP PROFILE
Program: BBA Batch: 45th
Group: B Department: DBA
SL.NO NAME ID
1. MD Arif Hossain [ Leader ] 171401138
2. MD Shakil Mahmud 171401136
3. Al-Amin 171401111
4. Sweety Ghosh 171401127
5. MD Salman Ahmed 171401143
6. Asif Sarkar Tonmoy 171401137
7. Jinnat Akhter 171401150

4. LETTER OF TRANSMITTAL
March 9, 2014
Israt Sabrina
Lecturer
Shanto-Mariam University of Creative Technology
Subject: Acceptance of Job Analysis report.
Dear Sir,
It gives me immense pleasure in preparing this report that was assigned
to me in fulfillment of my course requirement.
This report has been valuable to me as it assisted to unite the practical
experience to theoretical knowledge.
I would like to mention that I am extremely grateful to you for your
valuable guidance, extreme understanding effort and constant
attention as and when required in accomplishing the report.
I shall be very pleased to answer any query you think necessary as and
when needed.
Sincerely Yours,
Md Arif Hossain & his Group

5. ID: 171401138
Shanto-Mariam University of Creative Technology

6. ACKNOWLEDGEMENT
I acknowledge my heartiest gratefulness to all who have extended their
hands of cooperation in preparing the report. At first I express my
gratitude and acclaim our in debt fullness towards my relevant course
instructor Israt Sabrina , for his overall guidance, advice and support in
encouraging our responsibilities consciously while creating this report.
I would like to express gratitude towards Mr. Faijullah Zisan, Assistant
Manager Export, Matador Group Limited for his assisting approach and
effort to provide me the necessary information and kind assistance
while preparing this report.
I would also like to thank all the Group members for their sincere effort
in completing this report. Without the teamwork and assisting attitude
of the members of the group it would not have been possible in
finishing this regulatory report.
I would be thankful if this report comes to any benefit of my teacher as
well as any students of Shanto-Mariam University of Creative
Technology.
Md Arif Hossain & group
ID: 171401138
Shanto-Mariam University of Creative Technology

7. TABLE OF CONTENTS
MANAGEMENT PRACTICES IN .....................................................................................................................2
BEXIMCO PHARMA......................................................................................................................................2
Table of Contents......................................................................................................................................10
What Is Management :..........................................................................................................................13
Why an organization should practice management:.............................................................................13
Profile of Beximco Pharmaceuticals Limited..........................................................................................14
Data Interpretation of BPL:....................................................................................................................14
Organization Structure of BPL:...............................................................................................................15
Different Duties Performed by the Executives of BPL: ..........................................................................16
Different types of planning sets by BPL:................................................................................................17
The steps in planning followed by BPL:..................................................................................................18
A Hierarchy of Objective of BPL: ...........................................................................................................20
The Objective Setting Process of BPL:....................................................................................................21
BPL & MBO:...........................................................................................................................................21
The Strategic Planning Process Followed by BPL:..................................................................................22

8. EXECUTIVE SUMMARY
Bangladesh is a developing country where industry sector is
contributing in its local GDP at an increasing rate. Among the sub-
sectors, the contribution of the manufacturing sector is the highest in
GDP. Pharma industry in manufacturing sector is rising swiftly. This
research report is prepared to realize the significance of Pharma
industry with numbers of matters analysis like industry’s structure,
major players in market, major products, contribution in GDP, trends in
industry and key factors of success in Pharma industry. As a real
illustration, Beximco Pharmaceutical Ltd is analyzed with company
profile, market position, SWOT analysis, financial analysis and recent
updates.
The Beximco Pharma is the 3rd
largest company in Pharma industry.
With lots of key success it has some gap in quite success factors area. It
has big share market but it is growing not positively than other less
share marketed Pharma companies are growing very fast. It can expand
its products line bring new categories medicine like herbal,
nutraceutical and ayurvedic or allopathic medicine within 6 months to 1
year as these medicines’ treatment has practice in Bangladesh and has
large demand among mid-level to poor level people and export in the
globe. It can stand as like garments industry with qualified products and
revolutionary change in medicine industry through core concentration
and powerful analysis in medical world rest of thousand coming years.

9. INTRODUCTION
WHAT IS MANAGEMENT :
Management is the art of making effective use of resources to
achieve goals. It concerns planning, coordinating and implementing all
aspects of an organization’s operation in a manner which fulfils the
organization’s aims. In other words, once a museum identifies its
purpose, good management helps to achieve it. As different processes
are needed to achieve various aims, we tend to discuss management
practices in terms of particular functions.
WHY AN ORGANIZATION SHOULD PRACTICE MANAGEMENT:
Management is the sole of an organization. An organization can’t
run without management. Management is necessary in every steps of
an organization. Management Practice is using managerial process to
run an organization. Every organization has a goal & objective,
management set this goal and it says how an organization can achieve
this goal. Staffing, Leading and Controlling) are performed by different
levels of managers. So we can say that every organization should
practice management The basic operations of an organization
(Planning, Organizing, in proper way.
Here we discuss about the management practice of Beximco
Pharmaceuticals Limited.

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PROFILE OF BEXIMCO PHARMACEUTICALS LIMITED
Company Name: Beximco Pharmaceuticals Limited (BPL)
Date of Establishment: 1976 (Start operation in 1980)
Organization Structure: Tall Structure
Address: 19 Dhanmondi R/A, Road No. 7, Dhaka 1205, Bangladesh.
Vision: “We Are Building a Healthier Tomorrow”
Mother Company: Beximco Group
DATA INTERPRETATION OF BPL:
Beximco Pharmaceuticals Ltd (BPL) is a leading manufacturer of
pharmaceutical formulations and Active Pharmaceutical Ingredients
(APIs) in Bangladesh. The company is the largest exporter of
pharmaceuticals in the country and its state-of-the-art manufacturing
facilities are certified by global regulatory bodies of Australia, Gulf
nations, Brazil, among others. The company is consistently building
upon its portfolio and currently producing more than 400 products in
different dosage forms covering broader therapeutic categories which
include antibiotics, antihypertensive, anti-diabetics, anti-asthma
inhalers etc. Among many others.
BPL decades of contract manufacturing experience with global
MNCs, skilled manpower and proven formulation capabilities, the
company has been building a visible and growing presence across the
continents offering high quality generics at the most affordable cost.
Ensuring access to quality medicines is the powerful aspiration
that motivates more than 3000 employees of the organization, and
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each of them is guided by the same moral and social responsibilities
the company values most.
ORGANIZATION STRUCTURE OF BPL:
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DIFFERENT DUTIES PERFORMED BY THE EXECUTIVES OF BPL:
Different jobs are performed by different groups of people. One
can’t do every thing. We know there are different skills in different
level of management. These skills are:
 Technical Skill
 Human Skill
 Conceptual Skill
 Design Skill
Technical skill is very essential for operation level executives. The
director of manufacturing should have some technical skills. S/he
should know about the raw chemicals, the production process and
other things related to production. The other top executives also have
some technical skills, but it is too low.
Human skill is very important for the middle and first level
managers. The Int. Marketing Director, Sales Director, GM, Senior
Managers should have this skill. These people are always working with
field officers, different clients and some time with workers. So they
should have the ability to communicate with people.
Conceptual skill is important for top and middle level managers. It
means the ability to see the “Big Picture”. Top level people should able
to see future. In future what is the position of BPL is set by the
Directors, CEO and GM of this company.
Design skill is very essential for top management. The Chairman,
Vice-chairman, Directors and CEO can able to solve the problems
without hampering any group. They can take have the skill that
prevent the problems. This group of management must have a skill of
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good design engineering in working out a practical solution to a
problem.
THE PLANNING PROCESS OF
BEXIMCO PHARMACEUTICALS LIMITED
DIFFERENT TYPES OF PLANNING SETS BY BPL:
Every organization must have a plan and this plan is created
through a process. BPL also has many plans for their different
operation. BPL divides its plans in different types.
 Purpose or mission
 Objectives & goals
 Strategies
 Policies
 Budget
 Different time period of planning
The purpose or mission is the basic task of BPL. The main mission
of BPL is making profit by producing pharmaceutical formulations and
Active Pharmaceutical Ingredients (APIs). So they set plans to
accomplish their main mission.
The objective & goal of BPL is accomplished their mission and
doing the other tasks like staffing, organizing leading & controlling. For
this reasons they set their plans to gain their objectives.
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BPL set its plan by determining its strategies. How much resources
they have and how they use it properly is a big issue for planning. So
they evaluating their resources and its allocation before set a plan.
Every organization has a policy. BPL set its plan by maintaining its
policies. They make their policies that how a plan can create, who can
create a plan or what is the range of planning.
Budget is the biggest issue for planning. Before setting plans BPL
check its budget. They always try to make balance between budget
and plans.
BPL divides its plans in different time period. They make short
term, mid-term and long term plans. For different tasks BPL takes
these different plans. Their short term plans took one day to one year,
mid-term plans took one year to five or ten years and long term plans
take ten to twenty years.
THE STEPS IN PLANNING FOLLOWED BY BPL:
 Aware of opportunities
 Establishing objectives
 Developing Premises
 Determining alternative courses
 Evaluating alternative courses
 Selecting a course
 Formulating derivative plans
 Numerating plans
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There is so many opportunities are come when a plan want to set. So
BPL should always aware about these opportunities. It can evaluate the
opportunities and select the best one.
After that BPL establish its objectives. It declares the objectives to
the employees of this whole enterprise. The employees are mentally
prepared for achieve the objectives set by the top management of
BPL.
Then BPL is determining the alternative courses. They examine
the alternative ideas from many other opportunities, specially the
plans those not immediately apparent. Every plan has more than one
alternative, if the plan has no alternative it is wrong.
After determining alternatives, BPL evaluating the alternatives.
Here BPL examines their strong and the weak points. Then match it
with the alternatives and their objectives. They evaluate these
alternatives in a logical process.
After evaluating BPL select the best idea as a plan. It is the point
of real decision making for the management of BPL. Here they
examine their opportunities, threats, weakness and strength, then
make a final decision.
After making a decision BPL design some plans that support the
basic plan. Here they evaluate the characteristics the basic plan and
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make decisions that fulfil the error of the main plan and make it more
logical & practical.
THE OBJECTIVES OF
BEXIMCO PHARMACEUTICALS LIMITED
Every organization has an objective that the achievement the
goals, set by the top level management of the organization. There are
different sub objectives that are accomplished by the different level of
management.
A HIERARCHY OF OBJECTIVE OF BPL:
MANAGEMENT PRACTICES IN BEXIMCO PHARMA ARIF,SWEETY,SALMAN,SHAKIL,AKASH,SHAKIL,JINNAT
Socio economics
purpose
Division
Objectives
Department & unit
objective
Individual
objectives
performance
personal
development
More specific
overall objectives
Overall objectives
of the
organization
Mission
Chairman, Vice-
chairman,
Directors
CEO, CFO & other
top
level
managersDirectors
GM, Director:
Marketing,
Director: Sales,
Director:
Manufacturing,
COO level
managers
Directors
Senior managers
& other lower
level managers

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THE OBJECTIVE SETTING PROCESS OF BPL:
There are two types of objectives. One is verifiable and other is
non-verifiable. BPL always use verifiable objective. In verifiable
objective all plans are very specified by the management. BPL uses this
method because it can create a clear concept about the decision to
the employee and they can prepare themselves to fulfil the objectives.
BPL & MBO:
MBO is a comprehensive managerial system that integrates many
key managerial activities in a systematic manner and that is
consciously directed towards the effective and efficient achievement
of organization and individual objective. So BPL always tries to
perform their managerial activities through objectives, means they set
objectives first and then practically apply it through managerial
activities.
THE STRATEGIES & POLICIES OF
BEXIMCO PHARMACEUTICALS LIMITED
Strategies & polices are very essential for planning. A plan is
depending on the strategies & policies of an enterprise. So BPL set its
strategies & policies very carefully. BPL thinks strategies are
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determining the purpose and basic ling run objectives and the adoption
of course of action and allocation of resources necessary to achieve its
aims. Policies are general statement or understanding that guides the
managers of BPL in decision making purposes.
THE STRATEGIC PLANNING PROCESS FOLLOWED BY BPL:
 Inputs
 Industry analysis
 Enterprise profile
 Orientation of top managers
 Purpose and major objectives
 External environment
 Internal environment
 Development of alternative strategies
 Evaluation & choice of strategies
 Medium and short range planning, implementation & control
 Consistency and contingency
In strategic planning process the first thing is input. Here BPL inputs
different raw data like the basic goals & objectives, their mission, vision
and the basic aim of BPL. Here BPL also inputs the organization
structure.
The next step for strategic planning process is industry analysis. In
this step BPL segment the market in different parts. Then they
evaluate the each segment’s attractiveness. Then they analysis the
different threads and opportunities. They try to gather information
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about the potential buyers, suppliers, substitute product and
competitive firms. In a word in this step BPL analyze the whole industry
whether it will perfect for them or not.
After analyzing industry BPL make their enterprise profile. In this
profile they show their mission, vision & objectives.
The enterprise profile is shaped by the executives. So they must
know how to get the success, what kind of task they should do, how to
do and when to do. For these reasons top management gives some
instructions to the executives.
Then BPL sets the purpose and major objectives. It is the end points
toward which the activities of BPL are directed.
Here BPL evaluates the external environment that they shall face in
future and now. The external environments are economic, social
political, legal, demographic, and geographic and so on. The present
and external future environment must be assessed in term of threats
and opportunities.
Like external environment BPL also evaluates the internal
environment that they shall face in future and present. The external
environments are human resource, financial sources, production level,
product or service quality, cost of raw materials, availability of raw
materials etc.
Then BPL develops the alternative strategies. They set these
alternative strategies by evaluating the internal and external
environments. They evaluate the threats, opportunities, strong and
weak points of the environments.
After that BPL carefully evaluate various strategies then select one or
more strategy for this organization. The strategic choice must be
considered in light of the risks involved in a particular decision.
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Then BPL makes sure the implementation and control of medium
and short range planning. For this reason they consider the all phases of
the process.
The last key aspect of BPL strategic planning process is consistency
and contingency. During all phases of strategic planning process
consistency testing is essential for BPL
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