Creative portfolio has different campaigns has been published and some of ideas and concepts that we believe we could make the world much beautiful. hope you will enjoy the content
The document summarizes an analysis of two different print advertisements. The first advertisement is for a BMW car, depicting the car's outline shaped like a shark to imply it is powerful and dominant. The second advertisement shows a rubber duck in a dramatic landscape to suggest a Volvo car can accommodate adventures while still suiting family needs. Both ads effectively target their audiences - wealthy buyers for BMW and families for Volvo - through surreal imagery leaving an impression of the vehicles' qualities and positioning.
How effective is the combination of your mainchloe-rhodes
Our main product and ancillary texts are effectively combined through consistent imagery, fonts and styles, allowing audiences to associate them with the artist. We achieve cross-media synergy by using character images from the video across other products to sell an emotional story rather than just the products. All of our products are tied together through a consistent projected image and elements like fonts, reinforcing familiarity and association with the dance genre. As the video did not feature the artist, we emphasized the artist's name in bold yellow font commonly used in dance to reinforce him as an artist and element of the genre. Unlike typical dance products focused on images, ours centers around a narrative conveyed across all products to entice consumers with a fresh, unconventional idea
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This document provides descriptions of 10 design projects by Portfolio WO Tek Oslowski. The projects include a one-page website for a design company, a 16-page product catalogue for a fashion brand, and a magazine covering the SPA and beauty market. Other projects are a visualization for a hair product distributor, a website for an environmental outsourcing company, a typographic poster for a social campaign on obesity, and a corporate identity for a mobile network. International projects include a movie preview poster and folder created during a scholarship in Portugal, and an election flyer for a mayoral candidate.
Here's a little bit about me. I have around 9,10 years of experience in advertising across a wide variety of mediums both digital and offline. In love with branding and retouching
I am highly inclined towards design and typography as well and inculcate that in my advertising work.
The document discusses different types of advertisements, including documentary, realist, non-realist, talking heads, animation, stand alone, and series advertisements. It provides examples for each type, such as the Marmite rescue team documentary advert, the Fairy accelerate the wash up realist advert, the Seven Seas headache pill non-realist advert, the Colgate talking heads advert, the Fairy soft start animation advert, the Guinness extra cold surfer stand alone advert, and the AA you've got a friend series advert. The document analyzes the purpose and effectiveness of each advertising type.
This document summarizes an advertisement for the BMW Z3 created by advertising agency SCPF in January 2000. The ad replicates the simplicity and beauty of a shark's body to advertise the BMW Z3 roadster. It aims to portray driving the Z3 as making the driver the "king of the road," like a shark is king of the ocean. The ad was very successful, winning several international and Spanish advertising awards.
This document contains summaries of three different Mercedes Benz launch events:
Starry Paradise - This describes how bottles are aligned and lit up at night to create a starry effect.
Mercedes GLA Launch - This public event at an urban market in Taipei used lighting, dancers, and music to attract younger customers and showcase the vibrant new car.
Mercedes AMG Launch - This private, fancier event for wealthier customers portrayed the car as exclusive through a fashion show atmosphere to make owners feel cool and special.
The document summarizes an analysis of two different print advertisements. The first advertisement is for a BMW car, depicting the car's outline shaped like a shark to imply it is powerful and dominant. The second advertisement shows a rubber duck in a dramatic landscape to suggest a Volvo car can accommodate adventures while still suiting family needs. Both ads effectively target their audiences - wealthy buyers for BMW and families for Volvo - through surreal imagery leaving an impression of the vehicles' qualities and positioning.
How effective is the combination of your mainchloe-rhodes
Our main product and ancillary texts are effectively combined through consistent imagery, fonts and styles, allowing audiences to associate them with the artist. We achieve cross-media synergy by using character images from the video across other products to sell an emotional story rather than just the products. All of our products are tied together through a consistent projected image and elements like fonts, reinforcing familiarity and association with the dance genre. As the video did not feature the artist, we emphasized the artist's name in bold yellow font commonly used in dance to reinforce him as an artist and element of the genre. Unlike typical dance products focused on images, ours centers around a narrative conveyed across all products to entice consumers with a fresh, unconventional idea
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This document provides descriptions of 10 design projects by Portfolio WO Tek Oslowski. The projects include a one-page website for a design company, a 16-page product catalogue for a fashion brand, and a magazine covering the SPA and beauty market. Other projects are a visualization for a hair product distributor, a website for an environmental outsourcing company, a typographic poster for a social campaign on obesity, and a corporate identity for a mobile network. International projects include a movie preview poster and folder created during a scholarship in Portugal, and an election flyer for a mayoral candidate.
Here's a little bit about me. I have around 9,10 years of experience in advertising across a wide variety of mediums both digital and offline. In love with branding and retouching
I am highly inclined towards design and typography as well and inculcate that in my advertising work.
The document discusses different types of advertisements, including documentary, realist, non-realist, talking heads, animation, stand alone, and series advertisements. It provides examples for each type, such as the Marmite rescue team documentary advert, the Fairy accelerate the wash up realist advert, the Seven Seas headache pill non-realist advert, the Colgate talking heads advert, the Fairy soft start animation advert, the Guinness extra cold surfer stand alone advert, and the AA you've got a friend series advert. The document analyzes the purpose and effectiveness of each advertising type.
This document summarizes an advertisement for the BMW Z3 created by advertising agency SCPF in January 2000. The ad replicates the simplicity and beauty of a shark's body to advertise the BMW Z3 roadster. It aims to portray driving the Z3 as making the driver the "king of the road," like a shark is king of the ocean. The ad was very successful, winning several international and Spanish advertising awards.
This document contains summaries of three different Mercedes Benz launch events:
Starry Paradise - This describes how bottles are aligned and lit up at night to create a starry effect.
Mercedes GLA Launch - This public event at an urban market in Taipei used lighting, dancers, and music to attract younger customers and showcase the vibrant new car.
Mercedes AMG Launch - This private, fancier event for wealthier customers portrayed the car as exclusive through a fashion show atmosphere to make owners feel cool and special.
The Car Cozy is a product that keeps cars warm and helps with starting, it comes in various colors and sizes and is easy to install, and can be purchased to keep cars cozy.
The document discusses an unusual BMW advertisement that uses a shark to represent the car's speed, power, agility and stealth. It is aimed at middle-aged consumers between 30-50 years old who want an efficient, elegant car. The advertisement style is a mix of surrealism, lifestyle and dramatic genres to surreally portray the car's qualities in an unusual way.
The document discusses potential media institutions for distributing a media product. It describes two options: CandiStudios, a small local company chosen because the film was made locally in college and did not require a large budget, and Sky View Films, the filmmakers' own production company which they created because they wanted something perfect for their needs as a small, local company.
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This is the first presentation I have created. This is a mini case study on IKEA and what it could be doing. This presentation has been created as a part of the marketing internship under Prof. Sameer Mathur.
The document summarizes and evaluates a student media project creating advertisements for a fictional razor brand called "Razor Sharpe". The student analyzed existing razor advertisements to develop conventions for their men's and women's ads. Their ads showed characters gaining confidence after using the product. Audience feedback found the target age group and brand name were appealing. The group used school equipment like DV cameras and iMacs for filming, editing, and internet research during planning.
This presentation is about a body spray prototype created by three students. It initially aimed to target men but was changed to target teenage girls. The spray is called "Inspire" and will include inspirational quotes. Storyboards were created showing a surreal advert. The target audience is teenage girls ages 14+. An advertising rate card shows the ideal time slot would be evenings at 21:30 between movies and dramas to target teenagers.
A production company is responsible for the entire film production process including supplying directors, cast, and equipment. They also handle the financial aspects such as budgeting and marketing. Our production company, Smiley Inc., chose this name because it is short and memorable. The logo features an urban graffiti-style smiley face to tie in with the name. Distributors promote and market films by getting feedback, negotiating prices with cinemas, and promoting sales. We chose the distributor Momentum because they have experience with low-budget films and successfully distributed larger films like The King's Speech. We funded our film through a grant from the British Film Institute.
This document provides information on the role and responsibilities of a Digital Marketing Manager position. The role will be responsible for managing and executing the digital marketing strategy across Europe, Middle East and Africa (EMEA). Key responsibilities include leading digital growth, delivering marketing campaigns through digital channels, managing websites and digital assets. Successful candidates will have extensive experience in digital marketing channels like search engine optimization, paid search, display advertising and email marketing. The role requires a strategic thinker who is results-driven and passionate about digital marketing and analytics.
City Bus Branding in Delhi NCR, Best quality, superb coverage throughout day, easy to choose routes for Target Audience, maintenance from agency side for any damages, regular sharing of pictures in traffic gives clear indication of movement.
The agency aims to communicate with consumers by listening to their views, needs, and likes in order to create soulful messages that strike the heart, mind, and soul. The CEO, Aadil Pasha, has international experience in award-winning campaigns and is the author of research publications on branding in Pakistan. The agency provides advertising and branding services including consulting, campaign development, identity creation, commercials, design, and more.
The document discusses two advertisements - one for a Nike shoe and one for a Volvo car. For the Nike shoe advertisement, it summarizes that the ad is promoting a weather-resistant trainer, with the message being about the care and effort that goes into Nike products. It thinks this ad targets teenagers. For the Volvo ad, it summarizes that the ad promotes the car as powerful yet suitable for families, with the message being it can perform outside its comfort zone. It thinks this ad targets families but the car is likely for those over 18 who can drive.
The document discusses two advertisements - one for a Nike shoe and one for a Volvo car. For the Nike shoe advertisement, it summarizes that the ad is promoting a weather-resistant trainer, with the message being about the care and effort that goes into Nike products. It thinks this ad targets teenagers. For the Volvo ad, it summarizes that the ad promotes the car as powerful yet suitable for families, with the message being it can perform outside its comfort zone. It thinks this ad targets families but the car is likely for over-18 drivers.
The document provides a resume for Mohamed Ansaihi summarizing his 14 years of experience in advertising including roles as Creative Director at various advertising agencies in Saudi Arabia, his education in graphic design, and a selection of his creative work for clients such as Mobily, Aljomaih Automotive, KAUST, and others.
Eugene De Guzman is a Manila-based designer whose work includes branding, logo design, web design, and illustrations. Some of his projects include designs for Candlelight Yoga, Lily & Blossom cosmetics, Panda Love Shop, Balikbayan Global Card, Washington Watches, Ital Design Furniture Depot, and lettering works for Balikbayan Magazine. His portfolio displays logos, websites, business cards, and other materials he has designed for clients across a variety of industries over the past 3 years.
This document discusses advertising conventions commonly used in men's aftershave commercials. It notes that these ads typically feature wealthy men in suits driving nice cars and attracting beautiful women, implying the product will help the viewer achieve this lifestyle. While these conventions are used bluntly, the document explains it is because the target 20+ male audience wants goals achieved with minimal effort. It concludes that the author's own aftershave advertisement will include these conventions but in a more subtle way than the "bluntest" example of Paco Rabanne's One Million ad.
As the Presentations Manager at Disney, the document creator was responsible for all aspects of the presentations department including creative, production, technical support, client relations, and team management. Several sample presentation projects are shown that were created to showcase new branding, pitch new business opportunities, and present new strategies to licensees. The presentations incorporated new branding guidelines and visual styles tailored for their specific objectives.
I'm a designer based in Lisbon. Currently working in Novabase — an European top consultancy company with presence at the PSI — as Lead Experience Designer for the Government, Transports & Energy Business Solutions sector.
I start developing my work in brand/graphic design, User Interface and User Experience. Over the past years, I've had the privilege of working for firms, startups and agencies, freelance clients and international companies, creating logos, websites, campaigns and a lot of good memories.
I like new challenges and challenge myself in search of new ideas, still feeling tremendous energy that I would like to apply to challenging projects. As a team leader, is crucial to establish relationships and help others to grow.
As a designer, my goal is to achieve a level of strength and cleanliness in my current work/portfolio that any company would be proud to stand behind.
This document analyzes and summarizes several print advertisements. It discusses the objectives, targets, benefits, tones, and visual elements of ads for Allstate insurance's texting while driving campaign, Kia's rearview camera feature, Apple's iPhone and app store, Mercedes' zero-emissions technology, and McDonald's children's birthday parties. Key details like the use of emotional imagery and understanding the audience's wants are examined.
The document provides a case study analysis of a 2007 print advertisement by Skoda for their new Fabia car model. The ad featured a team of bakers creating a life-sized cake model of the Fabia. The purpose was to show the car's quality and signal it had "lovely things". The ad was unconventional for the car industry by not featuring the actual car. It was distributed in UK newspapers like The Sun and Mail, and promoted on YouTube and Facebook, receiving over 700,000 views. The colorful, unusual ad successfully changed perceptions of Skoda as a cheap brand and increased interest in the new Fabia.
Discover marketing strategy that really works for your business.
Visit PearlUSA.Net and discover more on how to increase your revenue.
#WaterlessCarWash #businessstartegy
Online Advertising The Distribution of Leaflets Pasting Posters Distribution of Promotional Products Advertising Sticker on Vehicles Innovative flyer for the car door handle Pearl Waterless Fun Activities Cooperation with Restaurants Cooperation with the Truck Owners Billboards
The Car Cozy is a product that keeps cars warm and helps with starting, it comes in various colors and sizes and is easy to install, and can be purchased to keep cars cozy.
The document discusses an unusual BMW advertisement that uses a shark to represent the car's speed, power, agility and stealth. It is aimed at middle-aged consumers between 30-50 years old who want an efficient, elegant car. The advertisement style is a mix of surrealism, lifestyle and dramatic genres to surreally portray the car's qualities in an unusual way.
The document discusses potential media institutions for distributing a media product. It describes two options: CandiStudios, a small local company chosen because the film was made locally in college and did not require a large budget, and Sky View Films, the filmmakers' own production company which they created because they wanted something perfect for their needs as a small, local company.
Manali Honeymoon programs, ease Manali wind bunches, Delhi to Manali Honeymoon packs with charge , Manali Honeymoon visits, scarcest over the top Manali Honeymoon visits from Delhi
This is the first presentation I have created. This is a mini case study on IKEA and what it could be doing. This presentation has been created as a part of the marketing internship under Prof. Sameer Mathur.
The document summarizes and evaluates a student media project creating advertisements for a fictional razor brand called "Razor Sharpe". The student analyzed existing razor advertisements to develop conventions for their men's and women's ads. Their ads showed characters gaining confidence after using the product. Audience feedback found the target age group and brand name were appealing. The group used school equipment like DV cameras and iMacs for filming, editing, and internet research during planning.
This presentation is about a body spray prototype created by three students. It initially aimed to target men but was changed to target teenage girls. The spray is called "Inspire" and will include inspirational quotes. Storyboards were created showing a surreal advert. The target audience is teenage girls ages 14+. An advertising rate card shows the ideal time slot would be evenings at 21:30 between movies and dramas to target teenagers.
A production company is responsible for the entire film production process including supplying directors, cast, and equipment. They also handle the financial aspects such as budgeting and marketing. Our production company, Smiley Inc., chose this name because it is short and memorable. The logo features an urban graffiti-style smiley face to tie in with the name. Distributors promote and market films by getting feedback, negotiating prices with cinemas, and promoting sales. We chose the distributor Momentum because they have experience with low-budget films and successfully distributed larger films like The King's Speech. We funded our film through a grant from the British Film Institute.
This document provides information on the role and responsibilities of a Digital Marketing Manager position. The role will be responsible for managing and executing the digital marketing strategy across Europe, Middle East and Africa (EMEA). Key responsibilities include leading digital growth, delivering marketing campaigns through digital channels, managing websites and digital assets. Successful candidates will have extensive experience in digital marketing channels like search engine optimization, paid search, display advertising and email marketing. The role requires a strategic thinker who is results-driven and passionate about digital marketing and analytics.
City Bus Branding in Delhi NCR, Best quality, superb coverage throughout day, easy to choose routes for Target Audience, maintenance from agency side for any damages, regular sharing of pictures in traffic gives clear indication of movement.
The agency aims to communicate with consumers by listening to their views, needs, and likes in order to create soulful messages that strike the heart, mind, and soul. The CEO, Aadil Pasha, has international experience in award-winning campaigns and is the author of research publications on branding in Pakistan. The agency provides advertising and branding services including consulting, campaign development, identity creation, commercials, design, and more.
The document discusses two advertisements - one for a Nike shoe and one for a Volvo car. For the Nike shoe advertisement, it summarizes that the ad is promoting a weather-resistant trainer, with the message being about the care and effort that goes into Nike products. It thinks this ad targets teenagers. For the Volvo ad, it summarizes that the ad promotes the car as powerful yet suitable for families, with the message being it can perform outside its comfort zone. It thinks this ad targets families but the car is likely for those over 18 who can drive.
The document discusses two advertisements - one for a Nike shoe and one for a Volvo car. For the Nike shoe advertisement, it summarizes that the ad is promoting a weather-resistant trainer, with the message being about the care and effort that goes into Nike products. It thinks this ad targets teenagers. For the Volvo ad, it summarizes that the ad promotes the car as powerful yet suitable for families, with the message being it can perform outside its comfort zone. It thinks this ad targets families but the car is likely for over-18 drivers.
The document provides a resume for Mohamed Ansaihi summarizing his 14 years of experience in advertising including roles as Creative Director at various advertising agencies in Saudi Arabia, his education in graphic design, and a selection of his creative work for clients such as Mobily, Aljomaih Automotive, KAUST, and others.
Eugene De Guzman is a Manila-based designer whose work includes branding, logo design, web design, and illustrations. Some of his projects include designs for Candlelight Yoga, Lily & Blossom cosmetics, Panda Love Shop, Balikbayan Global Card, Washington Watches, Ital Design Furniture Depot, and lettering works for Balikbayan Magazine. His portfolio displays logos, websites, business cards, and other materials he has designed for clients across a variety of industries over the past 3 years.
This document discusses advertising conventions commonly used in men's aftershave commercials. It notes that these ads typically feature wealthy men in suits driving nice cars and attracting beautiful women, implying the product will help the viewer achieve this lifestyle. While these conventions are used bluntly, the document explains it is because the target 20+ male audience wants goals achieved with minimal effort. It concludes that the author's own aftershave advertisement will include these conventions but in a more subtle way than the "bluntest" example of Paco Rabanne's One Million ad.
As the Presentations Manager at Disney, the document creator was responsible for all aspects of the presentations department including creative, production, technical support, client relations, and team management. Several sample presentation projects are shown that were created to showcase new branding, pitch new business opportunities, and present new strategies to licensees. The presentations incorporated new branding guidelines and visual styles tailored for their specific objectives.
I'm a designer based in Lisbon. Currently working in Novabase — an European top consultancy company with presence at the PSI — as Lead Experience Designer for the Government, Transports & Energy Business Solutions sector.
I start developing my work in brand/graphic design, User Interface and User Experience. Over the past years, I've had the privilege of working for firms, startups and agencies, freelance clients and international companies, creating logos, websites, campaigns and a lot of good memories.
I like new challenges and challenge myself in search of new ideas, still feeling tremendous energy that I would like to apply to challenging projects. As a team leader, is crucial to establish relationships and help others to grow.
As a designer, my goal is to achieve a level of strength and cleanliness in my current work/portfolio that any company would be proud to stand behind.
This document analyzes and summarizes several print advertisements. It discusses the objectives, targets, benefits, tones, and visual elements of ads for Allstate insurance's texting while driving campaign, Kia's rearview camera feature, Apple's iPhone and app store, Mercedes' zero-emissions technology, and McDonald's children's birthday parties. Key details like the use of emotional imagery and understanding the audience's wants are examined.
The document provides a case study analysis of a 2007 print advertisement by Skoda for their new Fabia car model. The ad featured a team of bakers creating a life-sized cake model of the Fabia. The purpose was to show the car's quality and signal it had "lovely things". The ad was unconventional for the car industry by not featuring the actual car. It was distributed in UK newspapers like The Sun and Mail, and promoted on YouTube and Facebook, receiving over 700,000 views. The colorful, unusual ad successfully changed perceptions of Skoda as a cheap brand and increased interest in the new Fabia.
Discover marketing strategy that really works for your business.
Visit PearlUSA.Net and discover more on how to increase your revenue.
#WaterlessCarWash #businessstartegy
Online Advertising The Distribution of Leaflets Pasting Posters Distribution of Promotional Products Advertising Sticker on Vehicles Innovative flyer for the car door handle Pearl Waterless Fun Activities Cooperation with Restaurants Cooperation with the Truck Owners Billboards
This document provides biographical information about Dick Holzhaus, including his education, work experience, awards, areas of expertise, and notable projects. It summarizes his career as a creative director and founder of his own advertising agency, and lists many of the campaigns and clients he has worked with over the decades. It also highlights some of his most prominent projects such as developing the logo and campaign for Beanet that introduced the term "pinnen" for electronic payments in the Netherlands, and creating the "Car of the Century" project to determine the most significant car from the 20th century.
The BMW advert portrays their new car model as smooth, strong, and fast like a shark to suggest that BMW aims to be the dominant brand in car manufacturing. It targets people aged 25-45 in comfortable careers who could see the surreal, dramatic lifestyle advert in magazines. The Volvo XC90 advert shows the off-road car's family-friendly practicality through a toy duck and scenery, targeting families looking for an all-purpose vehicle through its humorous approach.
Armani Garcia has over 7 years of experience in creative design. This portfolio showcases some of his previous work, including designs for annual reports, marketing materials, websites, branding projects, and presentations. It demonstrates his ability to work across different mediums and with clients in both the UAE and Philippines. The portfolio is intended to highlight Garcia's skills in print, web, and graphic design.
10 TESTED Marketing Strategy for Waterless Car Wash Business Pearl Nano Coatings
Discover marketing strategy that really works for your business.
Visit PearlUSA.Net and discover more on how to increase your revenue.
#WaterlessCarWash #businessstartegy
Online Advertising The Distribution of Leaflets Pasting Posters Distribution of Promotional Products Advertising Sticker on Vehicles Innovative flyer for the car door handle Pearl Waterless Fun Activities Cooperation with Restaurants Cooperation with the Truck Owners Billboards
The document discusses different car advertisements and their target markets. It analyzes ads from Jeep, Toyota Prius, Citroen, H&M, Tesco, and Ford. The Jeep ad targets an upper/middle class audience with its sophisticated black and white imagery. The Prius ad aims to appeal broadly by highlighting environmental friendliness humorously. Citroen and Ford ads emphasize price cuts and value to attract cost-conscious customers. H&M uses celebrity endorsement to show its clothes are affordable. Tesco promotes value chocolate. Overall, the document examines how ads are tailored to different social classes and markets through their messaging, imagery, and emphasis on attributes like price, quality, or environmental friendliness.
The document compares and contrasts advertising strategies between luxury and mass market brands. Luxury brands like Dolce & Gabbana and Tom Ford focus on crafting an image of quality and expense through sophisticated visuals and minimal text or pricing. In contrast, mass brands like Miss Guided, Aldi, and Barry M emphasize price, value, and relatability to attract cost-conscious customers through bold prices, simple designs, and showing products. While luxury brands sell an aspirational lifestyle, mass brands aim to demonstrate affordability and accessibility.
The document compares and contrasts advertising strategies between luxury and mass market brands. Luxury brands like Dolce & Gabbana and Tom Ford focus on crafting an image of quality and sophistication through minimalist ads with subtle colors and no prices shown. In contrast, mass brands like Miss Guided, Aldi, and Barry M attract customers with a focus on price, using bright colors and large text to prominently display cheap prices. While luxury brands sell an aspirational lifestyle, mass brands aim to show affordability and value for money to their target audiences.
The document is a graphic designer's portfolio that includes examples of their branding, logo design, and photography work. It contains 3 sections - Brand Identity Design, Logo Design, and Photography. For each project, it provides details on the client and their requirements, and the designer's concepts and solutions. The portfolio is meant to showcase the designer's creative process and skills to potential clients.
The document is a graphic designer's portfolio that includes examples of their branding, logo design, and photography work. It contains descriptions of projects completed for clients such as creating a logo, branding identity, website, and brochure for a management consulting firm. The portfolio is meant to showcase the designer's creative process and skills in visual communication.
The document analyzes and compares advertising strategies between different brands. Dolce & Gabbana focuses on quality over price in their advertisements, using sophisticated imagery and minimal text. Miss Guided emphasizes price and value for money, with a simple design highlighting costs. Aldi advertises prices prominently in bold colors to draw attention, keeping the quality of their ads lower. Waitrose prioritizes brand image and quality over price, using warm colors and multiple models in their advertisements.
The document contains summaries of print advertisements for three products: Nike trainers, Volvo family cars, and BMW cars. For each ad, the summaries address what product is being advertised, the intended message and audience, and whether the ad is effective at reaching its target. Overall, the analyses find that while the Nike ad may not sell the product well, the Volvo and BMW ads are more memorable and successfully convey their intended messages to the desired audiences through humor and animal comparisons.
The document summarizes information about two print advertisements:
1) The first was created by Scpf advertising agency for BMW and their BMW Z3 car. It was released in January 2000 and likened the car to a shark to portray it as streamlined, formidable and exciting.
2) The second advert was for a Volvo XC90 SUV. It portrayed the car as suitable for both family use and off-road driving, making it superior to other family vehicles. The ad's dramatic landscape imagery aims to draw viewers in and associate them with the car.
The document summarizes a 2007 Skoda car advertisement featuring a life-sized cake model of their new Fabia car. The print ad uses soft colors and typography to draw viewers in, while the vivid orange cake car makes an impression. Both the print and video ads play on words, saying the car is "made from lovely stuff" as cake but also hinting at high quality interior features. The nationwide campaign placed ads in major UK newspapers and saw over 700,000 YouTube views and 150,000 Google searches after promotion on Facebook.
Audi focuses its marketing on quality, performance, and luxury targeting middle to higher income individuals. Its advertisements emphasize the vehicle's technology and design without mentioning price. Ford historically focused on price but is shifting to also emphasize quality to appeal to more customers. Both supermarkets ASDA and Marks & Spencer's target different demographics - ASDA focuses solely on low prices to attract cost-conscious customers while Marks & Spencer's stresses quality even if it means higher prices to appeal to image-conscious consumers. Apple emphasizes innovation and quality over price in its marketing to cultivate an exclusive brand image and attract creative customers, unlike HTC which must compete on price due to reputation issues.
Audi focuses its marketing on quality, performance, and luxury targeting middle to higher income individuals. Its advertisements emphasize the vehicle's technology and design without mentioning price. Ford historically focused on price but is shifting to also emphasize quality to appeal to more customers. Both supermarkets ASDA and Marks & Spencer's target different demographics - ASDA focuses solely on low prices to attract budget-conscious customers while Marks & Spencer's stresses quality even if it means higher prices and appeals to those prioritizing product quality. Apple emphasizes innovation and quality rather than price in its brand marketing to cultivate an image of its products as premium technology.
Supreme is a popular streetwear brand known for its limited seasonal drops and collaborations. It gained popularity within skateboarding and hip hop cultures for its aesthetic designs and branding. Supreme drives demand through limited production runs, seasonal look books, and endorsements from celebrities. While some fans enjoy the brand, others are frustrated by resellers who buy in bulk to profit off Supreme's secondary market where items frequently resell for much higher than the retail price.
Similar to Duaa Abzeed portfolio 2018 - Sr. Art Director (20)
Practical eLearning Makeovers for EveryoneBianca Woods
Welcome to Practical eLearning Makeovers for Everyone. In this presentation, we’ll take a look at a bunch of easy-to-use visual design tips and tricks. And we’ll do this by using them to spruce up some eLearning screens that are in dire need of a new look.
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
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during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
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Duaa Abzeed portfolio 2018 - Sr. Art Director
1. BANK SOHAR / 2017
New Branding Campaign
The idea was build on the new brand positioning
and how we foucus on the «you» as client for the bank sohar with the new identity
Ads & Campaigns
2. Ads & Campaigns
Meraas HUB ZERO / 2016
New Branding Campaign
The idea was build awareness that new future entertainment venues has been launched in dubai at City Walk as
kind of immersive games in collaborate with famous game creators around of the world
To view more click here
3. ADDF /2013
New Branding ad
The idea was build on the new Logo of Abu Dhabi
Duty Free and the desire for buying products during travel
Ads & Campaigns
To view more click here
4. ADAC /2013
Download 400 free publications
campaign
Abu Dhabi
Airports Company
luanched a campaign
that tell travelers to
dowanload 400 free
publications through
thier devices
and the Idea was so
simle
in a visual a bet different
in the collaterals as you
see in next page
12. I’ve got boring from the same way to
create sale ad which it has the same
word in every where that’s not give
attractive for some costumers who
they are searching for some kind of
certain material they want.
So I try to create a word that has
the same meaning of sale which
is “Prices fall down” and the visual
showing that the prices as a flower
fall down around the vase and the
main messege still hang over there
Homecentre /2010
sale ad
13. Here, I carried out a lot of work on creating new
idea and visual for startup the campaign. My task
was to choose both of Models and create the
main messege which is the sand house with visual
and we tried out as a team to show this as a local
family trip on the beach building their own house
simply with a sand
Tawmeel /2011
Bayti campaign
14. LYNIX /2012
stop smoking ad
The Idea was, the smoking
trip is too much long and
it is like a tricky game
when you start it you must
get lost till you find the
end of tricky which is the
death the concept colors
are Black which is refer to
Death and the White color
that the smoker think this
the light in their life
15. This ad is for emarat.com
the brief was to show that we
have launch domain in arabic
type for people whom they dont
know english as long as the
chinese have their own domain
in chinese.
The idea is so simple and with
direct message that show the
arabic words push the english
words from the browser paner
Emarat.com /2011
Corporate ad