The document discusses the creation of 3 promotional products - a music video, CD digipak, and magazine advert - for a fictional band called Cold Fire. Key points: 1) The products were designed to work together and promote the band's genre (alt-rock) with a consistent mysterious/unknown theme and polaroid aesthetic. 2) Decisions like color choices, photos, and layouts were made to represent the band's name ("Cold Fire") and album title ("Be Somebody") while maintaining a coherent style across items. 3) Techniques like facial expressions, lighting, shots, and framing were used in the video to enhance the music and keep viewers engaged without objectifying women.

1. How effective is
the
COMBINATION
of your main
product and
ancillary task?

2. Aim
O The aim of this task to create 3 products
that worked together to create a good
promotion platform for our artist.
O The 3 items were: a music video, digipak
and a magazine advert. Through doing
audience research, we were able to
identify who would buy the album and
would watch the video if it was real. This
helped us plan and make the decisions we
needed to enabling the products to look
legit and believable for the genre.
O We tried to make a link throughout 3 and
use the music video we created to develop
ideas for the other products. Creating a
sense of unity between them all. I think my
group and I manage this as there is a
resemblance between them all.

3. The Products
For the actual CD, it took some time to get this right. In
the end, we decided on a swirl full of colours with the
bands name being prominent throughout in a mixture of
different sizes and positions. We chose these colours
due to the band being called ‘Cold Fire’ the blues and
the purples connote cold whilst the orange and the red
are in contrast as they represent the fire of the name.
For the back of the CD, we chose to have a photo that
was taken of a gathering of trees which was edited and
made into polaroid. This was chosen as it has a cold
feel to it, again connoting the bands name.
Also, nothing much is suggest from the photo, making it
look quite mysterious and arty. As a group, we believe
that is
what we wanted our Digipak to look like
and also think it represents our artist
well.

4. The Products
For the front cover, we used a photo of a pair shoes
hanging from a tree in the countryside. As the album
is called ‘Be Somebody’ we thought this fit in well
with having a constant theme throughout which
would be a little bit mysterious and unclear.
For inside the digipak, we chose to have an image of
the unknown mouth from the video and underneath
the image there is a quote from the lyrics of the song.
Again, the unknown mouth connotes a little bit of
mystery which is what we aimed for. We chose to
have this photo on the pane so it
united the 3 products we had
made. The lyrics on the page was
added, again to show unity
between the print texts and music
video.

5. The Products
O Polariods feature heavily between the print
products. This decision was done due to
the genre and how individual my group and
I felt the band would be and felt this design
choice would connote the feel of the band.
The scattered placement of the photos is
done to not make the advert look over
thought but to look original. To make it look
real and believable we added where the
album could be purchase for to promote
the band the best we could. The mouth
from the video is added into a polaroid and
features on the advert. This is done to
show the link between the 3. The dark
background represents the rock side of the
band, but it was also done to enhance the
photos to make them stand out more and
really emphasise the polaroids.

6. Media Language
O Facial Expression: An example of
where we used a facial expression to
show how the character was feeling
was during the dance routine where
the actor falls to floor and feels like
giving up.
O Body Language: Body language is
shown when the actor in the video is
having her interview, the way she is
playing with her nails connotes that
she’s nervous.
O Object Connotation: At the beginning
of the video, the actor is shown
screwing paper and throwing it. This
shows that the actor doesn’t agree
and is upset with outcome of reading
it.
O Use of Lighting: Throughout the
video, a mouth appears singing the
lyrics to the song. This has a black
and white effect on it and also uses
an effect called Raster, this also
carries on throughout the entire piece.
We chose to have it back and white to
keep the mysterious feel flowing
through the three products.

7. Media Language
O
Length of Shot: We tried to keep the
length of shots appropriate for the
speed of the music. For example,
when the music sped up the length
of shots decreased. This showed the
link between the visuals and the
music cutting to the beat.
O Camera Angle: We chose to use a
selection of camera angles through
the piece. These included: Close
ups, extreme close ups, over the
shoulder, low and high angles.
O Focus: The focus of the products
was to promote the artist ‘Cold Fire’
by creating them in way to show
them in a positive light but also to
show what genre of music the band
are representing without
O GraphicsO Layout: The layout of the 2 print
products are set around
polaroids being placed in a
messy layout. By doing this, as a
group we felt it connoted the
genre the best we could.
O Logo: We chose not to have a
logo for the band, but just to use
the name in the same font on all
3, allowing people to remember
it and link the 3 together.

8. Media Language
Mise-en-Scene:
O Set/Location: We chose to film in a middle
class street of houses and a dance studio,
again this
O Costume/Clothing: We made sure the two girls
that feature in the video had a positive
representation so we made sure the clothing
they wore was appropriate and didn’t agree
with Goodwin’s thought about women in music
videos.
O Lighting: The lighting of the video is quite
bright, this is due to the positive meaning of
the lyrics. As the genre is Alt Rock, it isn’t
expected for the lighting to be very dark which
is a convention of rock videos.
O Framing/Size, and Positioning of characters
within the frame: On the magazine advert, the
photos that contain 3 people in the shot are
directly in the middle. EG the photo where
they are leaning again the trees, it is centred.
This allows them to become the centre of
attention and the first thing that people see.
Also, in the video, the mouth scenes are done
so that the framing is just the mouth and
nothing else. We decided this after trying the
shot in full, but felt that having other facial
features took away from what we were trying
to achieve.

9. Representation/
Image
O One a whole, we wanted to make
sure the representation that was
shown in the video and on the print
products was positive and didn’t
connote anything else. We made
sure the people in the video where
dressed appropriately EG, wearing
full clothing, not showing their bodies
in a sexualised way through a lack of
clothing.
O As for the image of the 3
products, we wanted to make sure
when people sure them, they knew
exactly what genre they belonged
to, which is Alt Rock. Also, we
wanted to make sure there was a
continuous feel of mysterious and
unknown. Giving the feeling that the
song/band isn’t just aimed at one
specific audience.