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Observation lab
- 1. Observation Lab I DECIDEDTO GO TO THE WESTFIELD TOPANGA MALL IN WOODLAND HILLS, CALIFORNIA AND VISIT THE STORES THERE.
- 2. H&M Before Entering: The store was 2 floors but seemed very welcoming with open doors and windows to look into the shop. Large size seems intimidating Environment: Somewhat quiet Music playing in background Very hip-hop style Personnel: Because of the large store not many employee interaction Hard to find people that work there No uniforms Very nice when you approach them Quick service at checkout Young employees (16-21) Products: Lots of clothing I looked at the sweaters and shirts mostly Reasonably priced compared to other stores Customers: Very young teenagers to young adults (14-23) Lots of customers were just looking People that were purchasing were with friends or family
- 3. Insights I neverreally noticed the type of people that went into the store and what they were looking for when shopping. I also thought the prices were reasonable compared to other stores that I observed. You sort of had to be assertive with the employees to get their attention.
- 4. Boarders Before entering: The store was somewhat intimidating to enter because it had a demographic Skater shop Very colorful clothing displayed in the front Environment: The store had A LOT OF CLOTHING Seemed like everything was stacked over each other Employees were very nice and welcoming Very long store to walk through Personnel: Employees seemed to wear the clothes that was being sold there No uniforms Very nice and approachable Young employees that seemed like skaters or hippie stereotype (16-23) Products: Clothing was more for the skater community Very overpriced Kind of difficult to find what you wanted with so much clothing sold Customers: Very young customers (14-21) Typically people that enjoyed skating or dressing very colorful and edgy People seemed to just be looking and not purchasing items
- 5. Insights After observingthis store I realized that I don’t really like going in there. I always feel awkward with the people that are in there purchasing items. The employees try to make it welcome but the clothing there isn’t really my style.
- 6. Spencer Gifts Beforeentering: The store seems very rebellious and interesting to enter based off its graffiti design Items sold in front are very humorous Very intriguing to enter Environment: Very colorful and interesting Indie music playing in background People working there are very nice and welcoming Personnel: Employees look very intimidating with lots of piercings and weird clothing Very nice and welcoming people No uniforms Intimidating to speak to at first but always willing to help Products: Products are usually humorous and items you usually wouldn’t buy Not very expensive clothing items Items are somewhat awkward to purchase Not just the sex toys Customers: Customers are usually young teens (15-21) People usually don’t purchase things Just look because it’s funny Diverse group of customers
- 7. Insights I neverreally realized how often I go in there and never purchase anything. I only really observe the funny items and take the store as a joke. I also never realized how nice the employees are even though they look very weird or intimidating .
- 8. Target Before entering: The store had security guards in the front to make sure nobody was stealing Didn’t interact with anybody Not very welcoming Music was very low volume in store Environment: Very quiet and everybody was minding their own business People seemed like they were in a rush Lots of red and white around the store Personnel: Employees didn't really interact with you unless you approached them Wearing red shirts as uniforms Didn’t speak to you at checkout either Products: Very affordable products Low quality Store was 2 floors First floor was clothing, 2nd was groceries and toiletries Customers: Very diverse group of customers No age range of people there Lots of families and young children
- 9. Insights The experiencewas very average and like any other experience in a grocery store. People sort of just mind their own business unless you grab their attention.
- 10. Panda Express Beforeentering: The restaurant was at the food court, so it was very crowded and rushed Very long line Could smell the food easily and the restaurant seemed like a hot dog stand Environment: It seemed very rushed since it was in the food court and the line was very long Not a very comfortable setting to be in Personnel: People didn’t seem very welcoming because they were in a rush All wearing the same uniform with a hot Didn’t seem to have great hospitality Products: Food was somewhat overpriced because it was in a mall Food was obviously good because I enjoy Panda Express Good quantity served to each customer Customers: Seemed to be mostly families or teenagers
- 11. Insights The experiencewasn’t the greatest because it was very crowded and had a long line. The food was very expensive however I enjoyed the food which made me care not so much about how much I spent. Service could’ve been a bit more welcoming.
- 12. Macy’s Before entering: The store had a very standard look with many people entering and leaving the store Very large entrance and very noticeable Perfume aisle is the first thing when you walk in Environment: Very busy with people selling items and purchasing Perfume & makeup people mostly Music is very quiet to hear Hard to find where you’re going Personnel: Very difficult to find someone that works there because they don’t wear uniforms Store is very large as well People will help but aren’t super welcoming Products: Items are overpriced Has 3 floors First floor is perfume, and shoes Second is clothing Third is bedding and toiletry Customers: Very diverse group of customers People are usually purchasing items there and not just looking
- 13. Insights My experienceat Macy’s was very average. I don’t enjoy going there because everything is overpriced and very unorganized with the clothing. They’re usually my last resort for purchasing clothing.