The document provides observations from visits to multiple stores in a shopping center. It notes details like colorful decor, lighting, lack of loud music, temperatures, security presence, and interactions with customers and salespeople. Stores had central tables for featured products and prices were easily found. Customers generally spent 20 minutes shopping with families and touching products. Recommendations include adding light background music, lists of store names by floor, separate sales items, and enabling online shopping from store websites.

3.  Yes. Store draws me in by looking at cool posters on stores
walls and cool display of products. Doors remain closed. I
feel good as I approach store and if I had enough I will pick
all items from wish list. I feel good and my mind started
working fast as I approach any store. Signing letters are big
and bold fonts. Singing letter on any store gave me an
abstract idea what items they deal in.

4.  As I entered in any store and took my iPhone out
of my pocket to take pictures, everyone started
looking at me like I am James bond 007.
 Some people were afraid that this is the guy who
is inspecting us. They did not allow me to take
pictures. I felt that I will miss this assignment.
 Some people might be thinking I am their
competitor.
 I was thinking that if
in near future, by any
means any of the store gets looted I am in the
videos. I prayed and will pray that God protect
these all stores where I took pictures for my
assignment.

5.  Mostly the stores that I have visited were very colorful. It
looks cool. Floor is divided into square shaped tiles.
 Ceiling is mostly 12-14 feet high. Stores are well lit. I
was comfortable with lights.
 Environment was not much loud. Only noise was due to
salesmen talking to each other like birds chirping early
in the morning in tree.
 Music was not being played in any store. Salesmen said,
they only play music when owner of shopping centre is
on visit.
 Stores’ temperature was neither warm nor cold. Stores
are mostly sparse.
 I did not feel any smell or may be its because my nose
is not working heheh.
 Cash register is located on each floor.

6.  Stores security, most of
them were looking at ground. Few of
them did seem interested in securing the place. They were
visible though.
 I wanted to stay for 5-10 minutes only if they allowed me to
stay that much time.
 Yes. Environment influence the perceived value of
customers.

7.  It takes 30-60 second and sales person tries to verify
that either customer is for window shopping or really
interested in buying.
 They don’t have any script to follow.
 They treat all customers equally except ladies hehehe.
 5:2 is ratio of sales people to customer.
 Mostly 20+ and ladies.
 They don’t use store products because their salary is
low so they cant buy store products.
 Some sales persons wear uniform some not. Mostly
they don’t match with store image.

8.  Cakes, T-Shirts and Shalwar Kameez I noticed first.
 Yes in each store there is central table or central place
for featured products.
 Mostly they are in middle of stored but it is very
difficult to find because they pasted stickers
everywhere in store “Sale, Sale, Sale”.
 Products are arranged by functions or categories.
 There are no free samples but there are items of each
category in display rack.
 Products at eye level are which are hanged for display
and mainly which are in centre of store.

9.  Least accessible items are either in the topmost rack or in
storage area.
 There is no specific place for most and least expensive
place.
 Yes prices are easy to find.
 In some stores, impulse items are near cash register but it
is not true for each store.

10.  Mostly customers were with families. Average age was
around 35.
 When customers enter in store they make a whole trip
and keep on selecting goods based on their needs.
 Customer usually spend 20 minutes in each store.
 Customers touch products and it is encouraged by
stores because it will increase the likelihood of buying
products eventually.
 75% are on mission but 25 % are for window shopping.
 75% purchases products.

11.  There is floor map as you enter in shopping center.
 Stairs are also available as well as lift.
 Fire extinguishers are placed at different places.
 Mostly stores had walls with white colors.
 Posters on the walls were attracting customers to buy
stuff.
 Sales persons are very talkative. If
they don’t find
customer they started talking to each other.
 It is really bad idea to take pictures in shopping centre
especially country like Pakistan.
 Many sales persons laughed when they saw me taking
pictures.
 Few stores have broken ceiling painted black.

13.  There is floor map which guides you regarding each
floor and shops name.
 There is no music in shopping centre.
 Stairs are also available.
 Every store is not strict about uniform of sales people.
 Lights are circular shaped placed in row in ceiling.
 All products are arranged by type.
 Broken roof

14.  Adding light music in store will be good. It will keep
customer relaxed and delighted and customers will
not observe noise of salesmen in different stores.
 There should be list of all stores name available on
each floor.
 There should be separate space for items on sales not
mixed with other items.
 Each Store should have website from where people
can buy items online and receive via products
shipping system.
 Stores offering sales should be listed at ground floor.