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Observing at the ikeja city mall
The Ikeja City Mall is the largest shopping mall in Lagos, with over 30 stores. It provides a welcoming environment for shopping, relaxation, and entertainment. Observations of one store found it was brightly lit with controlled temperature. Items were arranged by function and color at eye level, allowing for easy shopping. Shoppers, mostly female around age 27, spent an average of 20 minutes in the store, with 45% making a purchase.
Observing at the ikeja city mall
- 1. Observing at theIkeja City Mall
- 2. • The IkejaCity Mall is the largest shopping mall on the Lagos Mainland. • With over 30 stores and more to come, it provides a wonderful environment for shopping, relaxation and fun.
- 3. The first thing that catchesthe eye is a white dress shirt.
- 5. Goods tastefully Quiet arranged by environment, function and very cool color, allowing compared to for an easy temperature shopping outdoors experience Items here The Average seem shopper is moderately female with a priced mean age of 27. And she is Majority of the mostly attendants are accompanied women All items are between the placed at eye ages of 23-45 45% of level Average time shoppers spent make a 20minutes. purchase
- 6. Store windows usedto Store caters to the advertise wares young and trendy Huge store Sign Electronically controlled doors The store is brightly lit and temperature is controlled
- 7. Shoppers come singly and in pairs Items are placed at eye level Moderate pricing structure Spotlights are used to Store windows showcase outfits in season used to advertise Attendants come to you the wares moment you walk in Average attendant is 23 Total outlook is urban casual Average time spent is 30 minutes
- 8. Doors are wide open, encouraging you to come in Brightly lit with rows of spotlights Controlled store temperature Huge store sign with a shadowed effect Female attendants between the ages of 21-33 Security is hidden Average shopping time is Store caters to the young classy and 30 minutes professional woman Attendants mirror the image of Upscale store the store Black mannequin models used to display outfits put together Items are placed at eye level, with a few bags placed on higher shelves
- 10. Bright Lights andcontrolled indoor temperature Top shelves are reserved for Open doors with security bigger items. guarding the entrance Store caters to general household items, consumer goods, and there is a Deli at the back Items are displayed There is a mix in the gender of in shelves employees found in this store There is a central display table just at the entrance used to Average employee age display freshly baked items is 28
- 13. Impulse items arelocated near the cash registers Average shopping time is 45 minutes Impulse items are located near the cash registers Shoppers are both male and female and the average age is 27 Shoppers come singly and in pairs Carrier bags are not allowed in the store.
- 16. Rob Pattinson still warmingthe hearts of Nigerian women
- 17. Mall decorated for theEid ul-Kabir celebration
- 18. Closed doors manned by security Bright Lights and controlled indoor temperature Music from a contemporary radio station filters through from Neighborhood Security Carrier bags strategically superstore guards help are not placed with parking allowed in speakers
- 19. A huge gift section is the Cash register is first thing I beside the store notice upon entrance entering the store Store caters to the general populace Majority of the employees are female Average employee age is 25
- 20. Items are arrangedon shelves with the top shelves holding larger sizes. Items are arranged by function