3. The door wasn’t open….
This made me feel unwelcomed.
The sign lettering was slightly
smaller than the door’s width. It
was in this font…
This tells me that this is a FANCY store.
4. Environment
The store has mostly dark and light shades of brown…
which made me feel very relaxed.
They have tile floors that make the store very cool.
Their ceiling is high, but easily reached when standing
on a stool… which makes the store seem big even
though it isn’t really.
The store is brightly lit in the center to showcase the
items on the center tables.
There was a mellow tune playing, which matched the
environment perfectly.
The cash register is immediately to the right of the
door when entering.
5. The store’s security was well hidden.
I (personally) didn’t want to stay
long; But many other people were
spending a lot of time there.
The environment was very high-
class. It mirrored the prices of the
items.
(They were expensive, for me
anyway.)
6. Personnel
The salesman immediately tells us to ask him if
we need help.
They don’t have scripts to follow but they treat
customers equally.
The ratio of salesmen to customers is 1:2
They have uniforms … casual suits.
They match the store’s image in that they look
very smart and well dressed.
7. Products
The first products you notice are the
ones on the center table. They’re the
first things you see as you enter the
store.
All the items in the store are for sale.
The products are arranged by type.
There are no impulse items near the
register.
8. Customers
The customers are almost never alone. They are
family.
25-35 is their average age, and they are almost
always women.
They tend to walk in the same direction.
The customers tend to stay for 15 or more
minutes.
The customers touch the items. It is encouraged.
They browse.
9. This store draws you in because of the way the
watches are displayed, and because the store
was so bright!
10. The door was open.
This made the store
seem welcoming.
The sign lettering
was obviously the
“SWATCH” logo.
11. Environment
The store had a white tile floor and
the walls were covered in Swatch
advertisements.
Their ceiling was high, and could only
be reached with a ladder.
The store is brightly lit.
The cash register is near the back of
the store.
12. The store’s security was
well hidden.
I (personally) didn’t want
to stay long; But many
other people were
spending a lot of time
there.
13. Personnel
The salesman does not immediately
approach you but follows your progress
out of the corner of his eyes.
The ratio of salesmen to customers is 1:2
They do not have uniforms
14. Products
All the items in the store are for sale.
The products are arranged by type.
There are no impulse items near the
register.
15. Customers
The customers are almost never alone. They are
family.
The customers are children and adults in a family.
They tend to walk in the same direction.
The customers tend to stay for 15 or more
minutes.
The customers touch the items. It is encouraged.
They browse.
25% of customers buy.
16. This store draws you in
because of the way the
items are displayed.
The store is very dark,
with only a few sources of
light, and the clothes are
very colorful.
18. Environment
The store had a light grey tile floor.
Their ceiling was average height
The store is dimly lit.
The cash register is near the back of
the store.
19. The store’s security was
well hidden.
Many people took at least
15 minutes browsing the
store.
20. Personnel
The salesman makes contact
immediately.
The ratio of salesmen to customers is 1:2
They do not have uniforms.
21. Products
All the items in the store are for sale.
The products are arranged by type.
There are impulse items beside the
cash register.
22. Customers
The customers are almost never alone. They are
family.
The customers are children and adults in a family.
They tend to walk in the same direction.
The customers tend to stay for 15 or more
minutes.
The customers touch the items. It is encouraged.
They browse.
25% of customers buy.
23. This store draws you in
because of the way the
items are displayed.
The store is bright, and
spacious. ALSO it has
SEATING.
25. Environment
The store had a light brownish-grey
tile floor.
Their ceiling was average height
The store is brightly lit.
The cash register is at the back of the
store.
26. The store’s security was
not obvious. I don’t think it
had any security cameras.
Many people took at least
15 minutes browsing the
store.
27. Personnel
The salesman makes contact
immediately.
The ratio of salesmen to customers is 1:2
They do not have uniforms.
28. Products
All the items in the store are for sale.
The products are arranged by type.
There are no impulse items beside
the cash register.
29. Customers
The customers are almost never alone. They are
family.
The customers are mostly adults.
They tend to walk in the same direction.
The customers tend to stay for 15 or more
minutes.
The customers touch the items. It is encouraged.
They browse.
25% of customers buy.
30. This store draws you in
because of the way the
items are displayed.
The store is bright, and
spacious.
32. Environment
The store had a light cream colored
tiles
Their ceiling was average height
The store is brightly lit.
The cash register is at the back of the
store.
33. The store’s security was
not obvious.
Many people took at least
15 minutes browsing the
store.
34. Personnel
The salesman makes contact
immediately.
The ratio of salesmen to customers is 1:2
They do not have uniforms.
35. Products
All the items in the store are for sale.
The products are arranged by type.
There are a lot of impulse items
beside the cash register.
36. Customers
The customers are almost never alone. They are
family.
The customers are mostly adults.
They tend to walk in the same direction.
The customers tend to stay for 15 or more
minutes.
The customers touch the items. It is encouraged.
They browse.
25% of customers buy.
