The document discusses observations from visits to 6 different stores - Big Bazar, Croma, Star Bazar, Pantaloons, UCB India, and Fab India. For each store, details are provided about the store entry, environment, personnel, products, and typical customers. The environment, products, and customers varied between stores depending on whether they were grocery, electronics, clothing, or traditional wear retailers. However, most stores had bright lighting, music, security cameras and arranged products by type, brand or price.

1. 6 Stores Discussed :
 Big Bazar
 Croma
 Star Bazar
 Pantaloons
 UCB India
 Fab India
BIG BAZAR
Store Entry:
The store draw me in
The door was opened.
Open door was due to the electronic error in the automatic
The sign lettering was big and in Arial solid font
It conveys very clear and sound communication of a big grocery store

2. Environment:
The color scheme of the store was blue and white and is it very welcoming
Flooring is a type of a tile & this makes the cleaning procedure effective and fast , so the
store looks neat & clean
The ceiling is 20 feet high and it talks of a spacious store
The store is very bright and all the items displayed are well displayed
There is soothing music played at the store
The noise is primarily because of people discussing with their family in the process off
choosing what to buy at the store .
Soothing music is played and it makes shopping experience comfortable
The store was cold
The store was crowded with merchandise
No the store does not have a distinctive smell
The cash register is located near the exit point of the store
Thee CCTV cameras can be seen at the store
30 minutes is enough time spent while shopping at the store
Yes the environment influence the perceived value of the merchandise
Personnel:
It takes a sales person 5 minutes to initiate contact
No the salesperson does not have a script to follow with each customer
Yes the salesperson was treating different customers differently
The ratio of salespeople to customers was 1: 20
The age was 20-35 and gender was mixed as employees
No the salespeople using the store products

3. Yes the salespeople have a uniform
Yes the salespeople match the stores image
Products:
Consumer materials was first product that i noticed
No there is no central display table with featured products
“ sale” persay is on a special day i.e on Wednesday only
The products arranged by price mostly
Yes there are free sample & demonstrations
Less priced products are at eye level
Slow moving items in the store are in the least accessible locations
The most expensive products have a showcase area and the other goods are relativelt
cheaper than market & no specific location
Yes the prices of the products easy to find
Yes there impulse items near the cash register
Customers:
Most customers alone or are family members.
The average age of the customers is 35 & mostly they are women
The customer tend to walk in a path & direction
The customers stay in the store for a about 30 minutes
Yes the customers touch the products
Most customers appear to be on a mission
95 percent of customers purchase products in the store

4. CROMA Store
Store Entry:
The store draws me in because of the latest Gadgets displayed
The door was closed
Closed glass see-through automatic open door was present and is welcoming
The sign lettering is big and in Arial solid font
Unique name for a electronic store
Environment:
The color scheme of the store is white and is calm
Flooring is a type of a tile & it looked neat & clean
The ceiling is 10 feet high
The store is very bright and all the items displayed are well displayed
There is soothing music played at the store
The noise is primarily because of people playing different gadgets simultaneously
Soothing music is played and it makes shopping experience comfortable
The store was cold

5. The store was crowded with merchandise
No the store does not have a distinctive smell
The cash register is located near the exit point of the store
Thee CCTV cameras can be seen at the store
1 hour is enough time spent while shopping at the store
Yes the environment influenced the perceived value of the merchandise
Personnel:
It takes a sales person 1 minutes to initiate contact
No the salesperson does not have a script to follow with each customer
Yes the salesperson was treating different customers differently
The ratio of salespeople to customers was 1: 5
The age was 20-30 and gender was mixed as employees
Yes the salespeople were using the store products
Yes the salespeople have a uniform
Yes the salespeople match the stores image
Products:
TV and mobiles were the first product that i noticed
No there is no central display table with featured products
“ sale” items are located in the categories with appropriate signage
The products arranged by Company offering and category of gadget
Yes there are demonstrations
Most of the products are below eye level and displayed on table

6. Slow moving items in the store are in the least accessible locations
The most expensive products have a showcase area and the sales items are sown in a
specific table in a category
Yes the prices of the products easy to find
No there are no impulse items near the cash register
Customers:
Most customers alone are with friends
The average age of the customers is 35 & mostly men
The customer tend to walk in a different paths & directions
The customers stay in the store for a about 1 hour
Yes the customers touch the products
Most customers appear to be browsing
30 percent of customers purchase products in the store

7. PANTALLONS
Store Entry:
The store draws me in
The door was opened and is welcoming
The sign lettering was big and in Arial solid font in italics
It conveys very clear and sound communication
Environment:
The color scheme of the store was white and is it very welcoming
Flooring is a type of a tile & the store looks neat & clean
The ceiling is 20 feet high and it talks of a spacious store
The store is very bright and all the items displayed are well displayed
There is soothing music played at the store
There is very less noise
Soothing music is played and it makes shopping experience comfortable
The store was cold
The store was crowded with merchandise

8. Yes the store have a distinctive smell
The cash register is located near the stairs at the ground level
Thee CCTV cameras can be seen at the store
1 hour is enough time spent while shopping at the store
Yes the environment influence the perceived value of the merchandise
Personnel:
It takes a sales person 2 minutes to initiate contact
Yes the salesperson does not have a script to follow with each customer
Yes the salesperson was treating different customers differently
The ratio of salespeople to customers was 1: 10
The age was 20-30 and gender was mixed as employees
No the salespeople are not using the store products
Yes the salespeople have a uniform
Yes the salespeople match the stores image
Products:
Mane queen displayed the latest fashion clothing line of pantaloon
No there is no central display table with featured products
“ sale” persay items are arranges separately and tagged % on the MRP
The products arranged by Brand
No there are no free samples & demonstrations
Sports and T-shirts are displayed at eye level
Slow moving items in the store are in the least accessible locations

9. The most expensive products have a brand segment showcase area and the other
goods are relatively cheaper can be identified by brand
Yes the prices of the products easy to find
No there are no impulse items near the cash register
Customers:
Most customers are friends or family members.
The average age of the customers is 18 & mostly they are women
The customer tend to walk in different paths & directions
The customers stay in the store for a about 1 hour
Yes the customers touch the products
Most customers appear to be on a mission and also browse
50 percent of customers purchase products in the store

10. STAR BAZAR
Store Entry:
The store draws me in because of the Trust if TATA group branding
The door was opened & appeared welcoming
The sign lettering was big and in Arial solid font
It conveys very clear and sound communication Environment:
The color scheme of the store was white and is it very welcoming
Flooring is a type of a tile & the store looks neat & clean
The ceiling is 20 feet high and it talks of a spacious store
The store is very bright and all the items displayed are well displayed
There is soothing music played at the store

11. The noise is primarily because of people discussing with their family in the process off
choosing what to buy at the store .
Soothing music is played and it makes shopping experience comfortable
The store was cold
The store was crowded with merchandise
No the store does not have a distinctive smell
The cash register is located near the exit point of the store
Thee CCTV cameras can be seen at the store
30 minutes is enough time spent while shopping at the store
Yes the environment influence the perceived value of the merchandise
Personnel:
It takes a sales person 5 minutes to initiate contact
No the salesperson does not have a script to follow with each customer
Yes the salesperson was treating different customers differently
The ratio of salespeople to customers was 1: 25
The age was 30-45 and gender was mixed as employees
No the salespeople are not using the store products
Yes the salespeople have a uniform
Yes the salespeople match the stores image
Products:
Consumer materials was first product that i noticed
No there is no central display table with featured products and the sales products are
kept in the category

12. The products arranged by price mostly
Yes there are free sample & demonstrations
Less priced & fast moving brands are placed at eye level
Slow moving items in the store are in the least accessible locations
The most expensive products have a showcase area and the other goods are relatively
cheaper than market are emphasised
Yes the prices of the products easy to find
Yes there impulse items near the cash register
Customers:
Most customers alone or are family members.
The average age of the customers is 35 & mostly they are women
The customer tend to walk in different paths & direction
The customers stay in the store for a about 1 & half hour
Yes the customers touch the products
Most customers appear to be on a mission
95 percent of customers purchase products in the store

13. UCB India
Store Entry:
The store draws me in because of the Brand equity and strong fashion sense
The door was closed
Closed door but a see-through entry point showcased most of the new stocks
The sign lettering was big and in Arial solid font
It conveys very clear and sound communication
Environment:
The colour scheme of the store was blue and white and is it very welcoming
Flooring is a type of a marble and gives rich look .
The ceiling is 12 feet high and it talks of a spacious store

14. The store is very bright and all the items displayed are well displayed
There is latest English top charts music played at the store
There is very less noise at the store
Soothing music is played and it makes shopping experience comfortable
The store was cold
The store was crowded with merchandise
No the store does not have a distinctive smell
The cash register is located near the exit point of the store
Thee CCTV cameras can be seen at the store
30 minutes is enough time spent while shopping at the store
Yes the environment influence the perceived value of the merchandise
Personnel:
It takes a sales person 1 minutes to initiate contact
No the salesperson does not have a script to follow with each customer
Yes the salesperson was treating different customers differently
The ratio of salespeople to customers was 2:1
The age was 20-30 and gender was mixed as employees
Yes the salespeople are using the store products
No the salespeople don’t have a uniform
Yes the salespeople match the stores image
Products:
The latest offering and fashion products was first product that i noticed

15. No there is no central display table with featured products
The “ sale” products are kept seperately
The products arranged by price mostly
Yes there are trials allowed
Fast moving and most designs are at eye level
Slow moving items in the store are in the least accessible locations
The most expensive products have a showcase area and the other goods are relatively
cheaper than market & no specific location
Yes the prices of the products easy to find
Customers:
Most customers alone or are with friends
The average age of the customers is 20 & mostly they are women
The customer tend to walk in a path & direction
The customers stay in the store for a about 15 minutes
Yes the customers touch the products
Most customers appear to be browsing
35 percent of customers purchase products in the store

16. FAB INDIA
Store Entry:
The store draws me in because of the Traditional attire
The door was closed
Closed door but a see-through entry point showcased most of the new stocks
The sign lettering was big and in different font
The traditional look and theme is different
Environment:
The colour scheme of the store was brown and is it very warm
Flooring is a type of a chip and marble gives a traditonal look .
The ceiling is 12 feet high and it talks of a spacious store
The store is bright and all the items displayed are well displayed
There is no music played at the store
There is very less noise at the store
Shopping experience comfortable

17. The store was cold
The store was crowded with merchandise
No the store does not have a distinctive smell
The cash register is located near the exit point of the store
The security can be seen at the store entry/ exit point
15 minutes is enough time spent while shopping at the store
Yes the environment influence the perceived value of the merchandise
Personnel:
It takes a sales person 1 minutes to initiate contact
No the salesperson does not have a script to follow with each customer
Yes the salesperson was treating different customers differently
The ratio of salespeople to customers was 2:1
The age was 30 and gender was mixed as employees
Yes the salespeople are using the store products
No the salespeople don’t have a uniform
Yes the salespeople match the stores image
Products:
The latest offering and the traditional in-fashion products were the first products that i
noticed
No there is no central display table with featured products
The “ sale” products are kept seperately
The products arranged by price mostly
Yes there are trials allowed

18. Fast moving and most designs are at eye level
Slow moving items in the store are in the least accessible locations
The most expensive products have a showcase area and the other goods are relatively
cheaper than market & no specific location
Yes the prices of the products easy to find
Customers:
Most customers alone or are with friends
The average age of the customers is 40 & mostly they are women
The customer tend to walk in a path & direction
The customers stay in the store for a about 30 minutes
Yes the customers touch the products
Most customers appear to be on a mission.
50 percent of customers purchase products in the store