Social media marketing refers to gaining website traffic or attention through social media sites like Facebook, Twitter, LinkedIn, and Pinterest in order to foster brand awareness and improve customer service. These social channels are excellent spaces to build relationships, become a local expert, and generate leads. The document provides overviews of using Facebook for the latest trends, profiles, pages, apps, measuring engagement, and sponsored content as well as using Twitter for microblogging, demographics, reputation management, promotion, sales, research, following others, and tracking hashtags.

1. Social Media Marketing

2. Introduction
Social media marketing refers to the process of gaining website traffic or
attention through social media sites. It tends to foster the brand
awareness for the business and improved customer service.

3. Importance
Social channels such as Facebook, Twitter, LinkedIn, Pinterest and
Google +, to name a few, are excellent spaces to build relationships,
become the local expert and generate leads.

4. Facebook
1. Latest trends
2. Difference between Profiles, Places, Groups and Pages3. Social media and communications strategy4. Facebook
Connect (Like, Share, Comment)
5. Facebook Pages (Creating, Managing, Retention)
6.Facebook Apps
7. Measuring and Monitoring
8. Sponsored Stories
9. Facebook Places and check-ins
10. Facebook credits

5. Twitter
1. Introduction to Microblogging & Twitter
2. Twitter Demographics
3. Use for reputation, promotion, sales, conversing, listening, research
4. Who to follow
5. Tweeting (Responding to others, RT, HashTags, Direct Messages)
6. Tracking Code
7. Twitter Account Promotion
8. Searching tweets and users