This document discusses and compares two Malaysian LED lighting businesses - Nitto Optotronics and Optotronics Semiconductor. Both companies produce LED lights that are more energy efficient and better for the environment than traditional lights. While Nitto Optotronics produces general LED lighting and has three branches and 500 employees, Optotronics Semiconductor focuses on automotive LED lights, has two branches and 650 employees. The document analyzes the similarities and differences between the two companies, including their histories, products, strategies, and competitors. It ultimately concludes that both companies produce high-quality LED lights, though Optotronics Semiconductor has established itself as the sole Malaysian provider of automotive LED lights.

1. ENGLISH 2 (ELG30605)
A TALE OF TWO BUSINESSES – A
COMPARATIVEANALYSIS OF 2
BUSINESSES OF SIMILAR INDUSTRY IN
DIFFERENT GEOGRAPHICAL LOCATIONS

2. GROUP MEMBERS
TAN JIT KIM (0323854)
JOSEPH SOH (0323887)
LOH WEN JUN (0323551)
TEH WEI HONG (0323743)
THOMAS TING SHII KAI (0323962)
CHRISTINA CHUA YI MEI (0323859)
CAROL TANG NGIE BING (0323963)

3. DESCRIPTION OF
THE
LED LIGHTINGS
IN MALAYSIA

4. KEY SUMMARY
Based on our research, LED lightings are quite advantageous and
safe to the environment. We have chosen two particular
businesses, Nitto Optotronics in Puchong, Selangor and Opto
Semiconductor in Taiping, Perak. Both have a similar advantage,
which give a greener environment. With eco-friendly usage, they
believe that a green practice represents the future which is
essential to all businesses in order to achieve sustainable and
profitable growth. They managed to find a more unique way by
using LED lightings to support energy efficiency and make lesser
carbon emission to environment as LED generates lesser heat
and more lights compare to normal lightings.

5. HISTORY OF TRADE
• LED LIGHT IS ONE OF THE LATEST TECHNOLOGY IN THE
LIGHT INDUSTRY
• ADVANTAGE OF LED LIGHT:
• LONGER LIFESPAN
• BETTER ENERGY EFFICIENCY
• EXAMPLE :
• NORMAL LIGHTING REQUIRES 36 WATTS TO POWER IT BUT LED
LIGHTS ONLY REQUIRE HALF OF THAT AMOUNT; 18WATTS
• NORMAL LIGHTING PRODUCES 80% HEAT AND 20% OF LIGHT,
WHEREAS LED LIGHT PRODUCES 20% HEAT AND 80% LIGHT
• LED LIGHT HAS THE ABILITY TO SHINE BRIGHTER AND
LONGER COMPARED TO THE OLDER GENERATIONS OF
LIGHTS
• LESSER AMOUNT OF HEAT ENERGY GENERATED HELPS
TO MAINTAIN THE SURROUNDING TEMPERATURE

6. • DISADVANTAGE:
• MORE EXPENSIVE DUE TO THE NEW TECHNOLOGY
• HOWEVER, IN THE LONG-RUN…. IT SAVES MORE ENERGY
DUE TO ITS CURRENT-CONSERVING FEATURE AND ABLE TO
LAST LONGER
• TYPES:
• DIFFERENT VARIETIES OF LED LIGHT BEING INTRODUCED TO
THE MARKET WITH EACH HAVING DIFFERENT PROPERTIES
TO SERVE DIFFERENT PURPOSES.

7. Description of the
BUSINESS

8. Nitto
Optotronics
Optotronic
Semiconductor
VS
(PUCHONG)
(PERAK)

9. Nitto Optotronics
B-6F-05, IOI Boulevard, Jalan Kenari 5, Bandar
Puchong Jaya, 47170 Puchong, Selangor.
LOCATION

10. Nitto Optotronics
Founded in 2010 (6 years)
Founder Group of Consortium
Main Service General lighting

11. DESCRIPTION
• Two branch
• 500 employees
• 25 current costomers MAIN PRODUCT
FUTURE PLAN
• Nitto LED Street Lights
• Nitto LED HighBay Light
• Nitto LED Flood Light
• Nitto LED Round Downlight
• Nitto LED Light Bulb
• Nitto Chromo-SpotlightMore type of
• lightings
• Streetlights
change from down lights to high bay light
Nitto Optotronics

12. Nitto LED
Street Lights
Nitto LED
HighBay Light

13. Nitto LED
Round Downlght
Nitto LED
HighBay Light

14. Nitto LED
Street Lights
Nitto LED
HighBay Light

15. Optotronic Semiconductor
Lot 10563, Jalan Perusahaan 3, Kemunting
Industrial Estate, 34600 Kamunting Perak.
LOCATION

16. Founded in 2000 (16 years)
Founder Group of Consortium
Few People Took Over 5 Years
Optotronic Semiconductor

17. DESCRIPTION
• Three branch
• 650 employees
• 2 current customers MAIN PRODUCT
FUTURE PLAN
• Auto Rear Lighting
• High automated line service by using robot
• Reduce number of labour cost
Optotronic Semiconductor

18. Auto Rear
Lighting

19. Competitors of
NITTO OPTOTRONICS

20. NITTO OPTOTRONICS
PHILIPS
VS
• Located in Petaling Jaya
• Prodeced lighting system
• Lighting that feel
comfortable, productive and
safe
• Beauty spaces and
transform enviroments
• Deliver illumination
expecrience

21. NITTO OPTOTRONICS
OSRAM
VS
• Located in Petaling Jaya
• One of the guiding lights
• Prodeced lighting system
• Semiconductor is standards
in the feild of illumination
and visualization

22. NITTO OPTOTRONICS
GE
VS
• Located in Central of Kuala
Lumpur
• Excellent quality
• Offers client reduced cost
and lowered ion
environment impact

23. Strategies
Employed

24. Strategies Employed
Quality of Service  Always good
Quality of Products
 Brighter
 Longer Lifespan
 Varieties of Grade
 Explosion proof
 Safer
 Energy efficiency
 Greener to environment
Pricing  Offers, Lower price
Services and Products
 Provide standard service
that every LED shop has
such as delivery service
 Provide multipple choice
of products

25. Competitors of
OPTOTRONICS
SEMICONDUCTOR

26. NO
COMPETITOR

27. COMPARATIVE
SUMMARY

28. SIMILARITIES
TYPE OF LIGHTINGS LED
TARGET/ACHIEVEME
NT
Create LED lighting that have longer lifespan,
brighter and energy efficiency
INDUSTRY Manufacture from factory
FOUNDER Group of Consortium
STRATEGIES Tolerate the price and maintaining the quality

29. DIFFERENCE
Nitto Optotronics Optotronics Semiconductor
COMPETITORS 3 None
ESTABLISHED YEAR 5 16
FIRST PLACE COMPANY
ORIGIN
Yes No
NUMBER OF BRANCHES 2 3
NUMBER OF ESTIMATED
EMPLOYEES
500 650
NUMBER OF CLIENTS 25 2
REVENUE OF COMPANY 20 to 40 millions 60 to 70 millions
MOTIVE
Going green and eco-friendly
to save environment
Being more safety, clean and
quality
HOW OFTEN RELEASE
NEW PRODUCT
Every quarter of the year No new product

30. CONCLUSION
Based on what we had research between the 2 businesses,
both company that sell LED lights products are very
competitive. Although one of the company sells general
LED lightings and the other company sells automotive LED
lightings. Both the company resources are set up with the
same quality of LED lighting products. Since Optotronic
semiconductor industry had no competitive in Malaysia, it
had been the only business that involve in selling
automotive semiconductor with high grades LED products it
had been a high profit and is high demand to the market.
Automotive vehicle could install the brake light and signal
light with the use of Optotronic semiconductor of LED
products for a longer lifespan.

31. OBSTACLE FACED
BY
NEW BUSINESS

32. Insufficient budget
Certification of
production
Competitors Everywhere

33. RECOMMENDATIONS

34. OPTO SEMI-CONDUCTOR
 Branches
 Location
 Technology
NITTO OPTOTRONICS
 Product
 Cost
 Advertisment

35. Bibliography
1) Nitto energy efficiency solutions (2015/2016 ed., p. 28). (1996). IOI
Boulevard, Puchong, Selangor
2) Optotronics semiconductor Sdn. Bhd (2011 ed., p. 24). (1996). Manufacturing
Plant P1 Kamunting, Perak
3) Smith, F. Reading. Cambridge: Report writing (2008) Retrieved from
http://www.skillsyouneed.com/write/report-writing.html
Reference
1) Nitto Optotronics. (n.d). Retrieved from http://www.nitto-opto.com
2) Optotronics Semiconductor. (n.d). Retrieved from
http://www.optotronic.net/about.html