Advertising is a form of communication between producers and consumers that has the purpose of making customers aware of products and services, drawing them to businesses, and enhancing company image. While advertising is meant to ethically promote businesses, some companies engage in false or misleading advertising to convince customers to buy products by taking advantage of those lacking knowledge, though it is illegal and unethical. Solutions to false advertising include strengthening laws and punishments for violations and exposing lies on social media.

1. What is adver,sing ?
Adver&sing
is
a
form
of
communica&on
between
producer
and
consumer.

2. What is its purpose?
• Make
customers
aware
of
your
product
or
service
• Draw
customers
to
your
business
• Enhance
the
image
of
your
company
• Announce
new
products
or
services

3. False adver,sing?
• false
or
misleading
statements
• misrepresenta&on
of
the
product
that
may
nega&vely
affect
many
customers
• somewhat
illegal
and
unethical

4. Why some companies s,ll do it?
• to
convince
customers
to
buy
their
products
• take
advantages
of
those
customers
who
lack
of
knowledge
and
trust

5. Solu,ons to false adver,sing
• Strengthen
the
law
to
make
punishment
on
those
who
commi@ed
false
adver&sing
• Expose
their
lies
by
pos&ng
on
social
media.