Crossplatform Events that Rock Susan Tenby, Online Community Director  Megan Keane, Online Community Manager Nonprofit Com...
#10NTC
Crossplatform Events that Rock Susan Tenby, Online Community Director
We are working toward a time when every nonprofit and social benefit organization on the planet has the technology resourc...
COMMUNITY  ENGAGEMENT
TechSoupGlobal has reached over 83,000 nonprofit  organizations through these  key community endeavors
100,000  organizations have received product donations  400,000  unique monthly visitors 190  countries of origin of visit...
TechSoup Global has established an  extensive partner network in 32 countries Visitors from 72 countries have visited our ...
CAMPAIGN DESIGN
#10NTC  Hashtags help in tracking campaigns and events across media streams
 
DIGITAL  STORYTELLING
#TSDIGS Digital Storytelling Megan Keane, Online Community Manager
Multitasking Channels for Chat Twitter Facebook Second Life LinkedIn YouTube Flickr Email Forums Chat Skype
VIDEO
The TSDIGS Challenge: Video story in 60 seconds or 5-panel photo story
Nonprofit  Commons
TWITTER
Twitter @NPSL Nonprofits in Second Life:  Collaborative Twitter Stream
Twitter @TechSoup
Nonprofit Commons in Second Life:  Virtual Communities
MIXED REALITY
Being in two places at once is possible with mixed reality Evonne Heyning, Interactive Producer
 
STREAMING
 
Streaming into Mixed Reality Blending live content:  audio, video, chat with virtual events so that participation is made ...
Upload content to web Watch & Present Across Channels Producing Crossplatform Events
Tools of the Trade Quicktime Broadcaster:  Video streaming software Soundflower:   Combines audio inputs for streaming Aud...
WEBINARS
 
Regular webinars unite ReadyTalk and virtual access with dynamic presentations from anywhere
Tips for Success <ul><li>Assign two people to every channel you plan to participate in during your crossplatform event </l...
SOCIAL MEDIA STRATEGY
Randi Kopp, Social Media Consultant
Financial Times/ Justmeans Social Innovation Awards Contest *Citizen’s Choice* Managing a  Cross-Platform Social Media Cam...
Crossplatform Supporters
 
Know Your Audience - Who and Where They Are
Have a Strategy Already in Place
CONVERSATION APPRECIATION
Third Party Applications Make Deployment & Tracking Easier
Social Media ENGAGEMENT Campaign Strategy Crossplatform Dialog - The Conversation Ask for help (voting and sharing). Give ...
Crossplatform Wrap-Up
INTEGRATION
 
#10NTC
 
Call In Text Online Call  404.939.4909 Enter Code  206 Text  206  to  69866 Visit  nten.org/ntc-eval Enter Code  206 Sessi...
Contact Susan Tenby @suzboop Megan Keane @penguinasana Evonne Heyning @amoration Randi Kopp @dustyartaud @TECHSOUP  @NPSL
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10NTC Crossplatform Events that Rock

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Online events aren't only about having a conversation on your own website. How can you get more people involved by meeting them where they're at? We'll use the TSdigs event in October 2009 as a case study. The event took place on forums, webinars, Tweetchat, Second Life, flickr and YouTube. This cross-platform event allowed for multiple levels of interaction with the single goal of teaching nonprofits how to tell stories digitally. The panel will take place across a mixed-reality framework, to illustrate the process and feeling of a cross-platform/mixed reality event.

Takeaways:

1. Why would one use more than one platform and what platform would one choose for an online event?

2. How can event organizers manage multiple backchannels and still hold space in the real life room?

3. How can you make platforms talk to each other via feeds?

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10NTC Crossplatform Events that Rock

  1. 1. Crossplatform Events that Rock Susan Tenby, Online Community Director Megan Keane, Online Community Manager Nonprofit Commons Volunteer Consultants Evonne Heyning, Interactive Producer Randi Kopp, Social Media Consultant Jessica Dally & Layal Rabat Community Asst & Inworld Correspondents
  2. 2. #10NTC
  3. 3. Crossplatform Events that Rock Susan Tenby, Online Community Director
  4. 4. We are working toward a time when every nonprofit and social benefit organization on the planet has the technology resources and knowledge they need to operate at their full potential
  5. 5. COMMUNITY ENGAGEMENT
  6. 6. TechSoupGlobal has reached over 83,000 nonprofit organizations through these key community endeavors
  7. 7. 100,000 organizations have received product donations 400,000 unique monthly visitors 190 countries of origin of visitors 25% of overall traffic to TechSoup from outside U.S. (FY08 only) 115,000 monthly TechSoup online forum visitor sessions (FY08 only) IMPACT REACH Since TechSoup Global was founded in 1987 it has served 83,000 NPOs. Every month there are 400,000 visitors to our website from 190 countries. $1.8 billion retail value of technology product donations distributed $1.1 billion in potential savings for NGOs 4 million technology products distributed 37 product donor partners 45 Net Tuesday cities in 16 countries worldwide 155,000 documents downloaded REACH
  8. 8. TechSoup Global has established an extensive partner network in 32 countries Visitors from 72 countries have visited our Blog & Nonprofit Commons in Second Life Australia Belgium Botswana Brazil Bulgaria Canada Chile Croatia France Germany Hong Kong Hungary India Ireland Japan Kenya Luxembourg Macau Mexico Netherlands New Zealand Poland Romania Russia Slovakia Slovenia South Africa Spain Taiwan United Kingdom United States
  9. 9. CAMPAIGN DESIGN
  10. 10. #10NTC Hashtags help in tracking campaigns and events across media streams
  11. 12. DIGITAL STORYTELLING
  12. 13. #TSDIGS Digital Storytelling Megan Keane, Online Community Manager
  13. 14. Multitasking Channels for Chat Twitter Facebook Second Life LinkedIn YouTube Flickr Email Forums Chat Skype
  14. 15. VIDEO
  15. 16. The TSDIGS Challenge: Video story in 60 seconds or 5-panel photo story
  16. 17. Nonprofit Commons
  17. 18. TWITTER
  18. 19. Twitter @NPSL Nonprofits in Second Life: Collaborative Twitter Stream
  19. 20. Twitter @TechSoup
  20. 21. Nonprofit Commons in Second Life: Virtual Communities
  21. 22. MIXED REALITY
  22. 23. Being in two places at once is possible with mixed reality Evonne Heyning, Interactive Producer
  23. 25. STREAMING
  24. 27. Streaming into Mixed Reality Blending live content: audio, video, chat with virtual events so that participation is made possible in multiple places Mixed Reality includes a mix of virtual world engagement and live participation
  25. 28. Upload content to web Watch & Present Across Channels Producing Crossplatform Events
  26. 29. Tools of the Trade Quicktime Broadcaster: Video streaming software Soundflower: Combines audio inputs for streaming Audio Hijack: Takes audio from any application (i.e. Skype) Nicecast: Audio broadcasting software for MAC Wirecast: Audio and video broadcasting & ripping tools Skype: For audio conferencing, video one on one meetings Second Life: 3D and remote collaboration as embodied avatars ReadyTalk: Webinars and conferencing tools for web broadcast Adobe Connect: Useful web conferencing solution for integration Microsoft Silverlight: Streaming software solutions for PC
  27. 30. WEBINARS
  28. 32. Regular webinars unite ReadyTalk and virtual access with dynamic presentations from anywhere
  29. 33. Tips for Success <ul><li>Assign two people to every channel you plan to participate in during your crossplatform event </li></ul><ul><li>Monitor conversations across multiple channels through hashtags and listening tools </li></ul><ul><li>Plan for a backup method whenever providing live streaming content: audio, video or bandwidth may fail at any time </li></ul>
  30. 34. SOCIAL MEDIA STRATEGY
  31. 35. Randi Kopp, Social Media Consultant
  32. 36. Financial Times/ Justmeans Social Innovation Awards Contest *Citizen’s Choice* Managing a Cross-Platform Social Media Campaign Case Study in Social Media
  33. 37. Crossplatform Supporters
  34. 39. Know Your Audience - Who and Where They Are
  35. 40. Have a Strategy Already in Place
  36. 41. CONVERSATION APPRECIATION
  37. 42. Third Party Applications Make Deployment & Tracking Easier
  38. 43. Social Media ENGAGEMENT Campaign Strategy Crossplatform Dialog - The Conversation Ask for help (voting and sharing). Give them reasons. <ul><li>Keep them interested: </li></ul><ul><li>Excite </li></ul><ul><li>Incite </li></ul><ul><li>Encourage </li></ul>And most of all…
  39. 44. Crossplatform Wrap-Up
  40. 45. INTEGRATION
  41. 47. #10NTC
  42. 49. Call In Text Online Call 404.939.4909 Enter Code 206 Text 206 to 69866 Visit nten.org/ntc-eval Enter Code 206 Session feedback powered by: Tell Us and You Could Win a Free 2011 NTC Registration! 206 Crossplatform Events that Rock Evaluation Code: 206 How Was This Session?
  43. 50. Contact Susan Tenby @suzboop Megan Keane @penguinasana Evonne Heyning @amoration Randi Kopp @dustyartaud @TECHSOUP @NPSL

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