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Interact 2017 Keynote speech: A Digital coming of Age by Nigel Morris, CEO DenstuAegis Americas and EMEA

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Interact 2017 Keynote speech: A Digital coming of Age by Nigel Morris, CEO DenstuAegis Americas and EMEA

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Interact 2017 Keynote speech: A Digital coming of Age by Nigel Morris, CEO DenstuAegis Americas and EMEA

  1. 1. europe A Digital Coming of Age #InteractIAB Nigel Morris CEO DentsuAegis Americas
  2. 2. Average hours per week media consumption 80% of all media by 2020 66% of all media by 2010 50% of all media by 2007
  3. 3. The future - key drivers of change and growth 5 CONVERGENCE AND INNOVATION GLOBALISATION THE DIGITAL ECONOMY
  4. 4. turning the economy digital and demand side-led MACHINE LEARNING ARTIFICIAL INTELLIGENCE BLOCKCHAIN SENSOR TECHNOLOGIES BACK END FRONT END transforming people’s experiences + expectations INTERNET OF EVERYTHING ROBOTICS AUGMENTED REALITY VIRTUAL REALITY IMMERSIVE REAL-TIME
  5. 5. $100 trillion
  6. 6. VOLATILE UNCERTAIN COMPLEX AMBIGUOUS
  7. 7. Obstacles and barriers De-globalisation Meaningful innovation drowned by fluff and noise Growing inequality and collapse of trust Complexity with inadequate regulation 10
  8. 8. SPEED OF CHANGE LACK OF CONTEXT
  9. 9. CONTEXT
  10. 10. overestimate underestimate Short term impacts Long term implications
  11. 11. 100% Digital Economy Business Designed and engineered around the customer experience
  12. 12. Innovating the way brands are built
  13. 13. 21 $570BN ADVERTISING / MEDIA CHANNEL BRANDS / COMPANIES MARKETING $500BN-$2TN RETAIL CHANNEL $500BN SPORTS / EVENTS LIFESTYLE CHANNEL $500BN PEOPLE PAYING FOR CONTENT CONTENT PRODUCERS / MEDIA PLATFORMS THE DIGITAL ECONOMY OPPORTUNITY PEOPLE WHO BUY BRANDS
  14. 14. It’s all about media It’s all about content It’s all about social It’s all about technology It’s all about eCommerce It’s all about apps It’s all about connected devices It’s all about the internet of everything It’s all about data Digital Transformation
  15. 15. Marketing to Real People The primary source of customer contact and business growth
  16. 16. PERSONALISATION ADDRESSABILITY
  17. 17. Advertising and media From people you don’t know – to people you do know
  18. 18. ACCURACY AND EFFICIENCY REAL ROI AND INSIGHT REAL TIME DATA DRIVEN MEASURABLE ENGAGEMENT AND EMOTION PERSONALISATION CREATIVITY ADDRESSABLE AUTOMATED 100% digital economy business solutions
  19. 19. DYNAMIC EXCITING LIMITLESS INSTANT
  20. 20. Solving ‘The Digital Economy Paradox’ The digital divide Spreading Prosperity The digital dividend Wealth Creation
  21. 21. We need to create a digital economy that works better… …for all

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