Presentation at the Global Innovator Conference, Beijing (September 16, 2015): http://www.y-int.com/ [data visualizations by Stuart Palmer]

1. UNLOCKING THE
INNOVATION POTENTIAL
OF UNIVERSITIES
Professor Deb Verhoeven @bestqualitycrab

3. UNIVERSITIES FOR THE SOCIAL GOOD

4. THE SOCIAL IS GOOD FOR UNIVERSITIES

5. Professor Deb Verhoeven @bestqualitycrab
CROWDFUNDING UNIVERSITY RESEARCH
CRICOS Provider Code: 00113B
5
1. Crowdsourcing
Distributed problem solving in which a large
number of people address an undertaking via
micro-tasking

6. Professor Deb Verhoeven @bestqualitycrab
CROWDFUNDING UNIVERSITY RESEARCH
CRICOS Provider Code: 00113B
6
2. Crowdfunding
Distributed financing in which a large number
of people address a problem via
micro-funding

7. CROWDSOURCING
UNIVERSITY RESEARCH
...because it takes a village
to find the answers
Professor Deb Verhoeven @bestqualitycrab

38. CROWDFUNDING
UNIVERSITY RESEARCH
...because it takes a village
to fund the answers
Professor Deb Verhoeven @bestqualitycrab

39. Professor Deb Verhoeven @bestqualitycrab
CROWDFUNDING UNIVERSITY RESEARCH
CRICOS Provider Code: 00113B
39
Global Crowdfunding Market

40. Professor Deb Verhoeven @bestqualitycrab CRICOS Provider Code: 00113B
CROWDFUNDING UNIVERSITY RESEARCH 40
1. Donation Model:
– Donation-based
– Reward-based
2. Investment Model:
– Equity-based
– Lending-based
– Royalty-based
CROWDFUNDING MODELS

41. Professor Deb Verhoeven @bestqualitycrab
CROWDFUNDING UNIVERSITY RESEARCH
CRICOS Provider Code: 00113B
41
Crowdfunding techniques
1. All or Nothing (AoN) Money is only collected from contributors if a
pre-determined minimum amount has been pledged within a
nominated time-frame.
2. Keep it All (KiA) Whether the project goal is met or not, all of the
funds collected (minus commission) are handed over.
3. Bounty Funds are raised for the creation of a product or the
solution of a particular problem and are awarded when someone
successfully provides the requested service.

42. Professor Deb Verhoeven @bestqualitycrab
CROWDFUNDING UNIVERSITY RESEARCH
CRICOS Provider Code: 00113B
42
Research Platforms
1. Domain Specific Platforms
e.g. MicroRyza, Thinkable and PetriDish
2. University Specific Platforms
largely for student projects, driven by Enterprise
Divisions
3. Specialist Education Platforms
e.g. hubbub and by extension Crowdcube-hubbub,
driven by Advancement Divisions

43. Professor Deb Verhoeven @bestqualitycrab
CROWDFUNDING UNIVERSITY RESEARCH
CRICOS Provider Code: 00113B
43
pozible.com

44. Professor Deb Verhoeven @bestqualitycrab CRICOS Provider Code: 00113B
CROWDFUNDING UNIVERSITY RESEARCH 44
SUMMARY (MAY 2012-JUNE 2014)
• Launched 21 and fully funded 17 distinct
research projects across a wide range of
academic disciplines (an 80% success rate).
• Raised over $155,000 in new research funds
(plus more)
• Engaged over 2100 distinct donors to give
money to academic researchers
• Generated more than 340 news stories and
20,000 social media engagements

45. Professor Deb Verhoeven @bestqualitycrab
CROWDFUNDING UNIVERSITY RESEARCH
CRICOS Provider Code: 00113B
45
pozible.com/ResearchMyWorld

46. Professor Deb Verhoeven @bestqualitycrab
CROWDFUNDING UNIVERSITY RESEARCH
CRICOS Provider Code: 00113B
46
pozible.com/research

47. Professor Deb Verhoeven @bestqualitycrab
CROWDFUNDING UNIVERSITY RESEARCH
CRICOS Provider Code: 00113B
47
pozible.com/research

48. Professor Deb Verhoeven @bestqualitycrab
CROWDFUNDING UNIVERSITY RESEARCH
CRICOS Provider Code: 00113B
48
Project success factors
1. the diameter of the Twitter network, the average
directed path length, the average undirected path
length and the average Erdős number for project
principal; and
2. the number of social media shares from the Pozible
project website, the total page view count for the
project website and the total unique page view
count for the project website

49. Professor Deb Verhoeven @bestqualitycrab
CROWDFUNDING UNIVERSITY RESEARCH
CRICOS Provider Code: 00113B
49
0
5
10
15
20
25
30
0
10
20
30
40
50
60
70
Totaldailypledges(100sofdollars)
TotaldailyTwitteractivity
Tweets+Retweets+Mentions Total Pledges ($100s)
Social Media = dollars

50. Professor Deb Verhoeven @bestqualitycrab
CROWDFUNDING UNIVERSITY RESEARCH
CRICOS Provider Code: 00113B
50
Tweets = dollars

51. Professor Deb Verhoeven @bestqualitycrab
CROWDFUNDING UNIVERSITY RESEARCH
CRICOS Provider Code: 00113B
51
Twitter networks

52. Professor Deb Verhoeven @bestqualitycrab
CROWDFUNDING UNIVERSITY RESEARCH
CRICOS Provider Code: 00113B
52
Pledges

53. Professor Deb Verhoeven @bestqualitycrab
CROWDFUNDING UNIVERSITY RESEARCH
CRICOS Provider Code: 00113B
53
Pledges vs rounds
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Numberofrounds
Number of pledges

54. Professor Deb Verhoeven @bestqualitycrab
CROWDFUNDING UNIVERSITY RESEARCH
CRICOS Provider Code: 00113B
54
Pledges vs rounds
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Numberofrounds
Number of pledges

55. Professor Deb Verhoeven @bestqualitycrab
CROWDFUNDING UNIVERSITY RESEARCH
CRICOS Provider Code: 00113B
55
Pledges vs rounds
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2
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Numberofrounds
Number of pledges

56. Professor Deb Verhoeven @bestqualitycrab
CROWDFUNDING UNIVERSITY RESEARCH
CRICOS Provider Code: 00113B
56
Pledges vs rounds
0
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Numberofrounds
Number of pledges

57. Professor Deb Verhoeven @bestqualitycrab
CROWDFUNDING UNIVERSITY RESEARCH
CRICOS Provider Code: 00113B
57
Pledges vs rounds
0
1
2
3
4
5
6
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
Numberofrounds
Number of pledges

58. Professor Deb Verhoeven @bestqualitycrab
CROWDFUNDING UNIVERSITY RESEARCH
CRICOS Provider Code: 00113B
58
Engagement-led Research
• “I’m now more skilled (but with more room to grow) in the
use of social media. I’ve also become more outward
looking – more aware of who’s doing what beyond the
confines of Deakin University and my world of research.”
• “I have a much wider digital footprint, have made many
new contacts, discovered an astonishing array of actors
in my field and defined that field more precisely as well
as identifying new potentials for my research.”

59. UNIVERSITIES FOR THE SOCIAL GOOD
and
THE SOCIAL IS GOOD FOR UNIVERSITIES