Word Of Mouth (WOM) and influencers. Those words may sound like a foreign language or jargon that has nothing to do with event and conference planning. Yet they can have a tremendous impact on your next meeting or event. Do you know how?
Managing Social Conversations In Social Media Ses San Jose 2009Liana "Li" Evans
This presentation was given at SES San Jose in August 2009. The focus of the panel was around Managing Conversations in Social Media. This presentation was focused on Monitoring & Measuring goals in social media as well as planning successful strategies.
SEO in 2011: What’s Working, What’s Not & Where to FocusMax Thomas
My presentation from SMX Advanced London 2011 about the changes in SEO in 2011, what they mean and real-world examples of content & link building tactics.
Managing Social Conversations In Social Media Ses San Jose 2009Liana "Li" Evans
This presentation was given at SES San Jose in August 2009. The focus of the panel was around Managing Conversations in Social Media. This presentation was focused on Monitoring & Measuring goals in social media as well as planning successful strategies.
SEO in 2011: What’s Working, What’s Not & Where to FocusMax Thomas
My presentation from SMX Advanced London 2011 about the changes in SEO in 2011, what they mean and real-world examples of content & link building tactics.
How Social Logins can transform the way websites engage with their audience and know more about them.
A presentation by Hridja is a digital marketing professional from India.
A presentation given by Managing Partner Brett Bell of Grassroots Online on April 7, 2014 to an "Advocacy & Government Relations" course at Ryerson University in Toronto, Ontario. The presentation looks at the need to develop an online campaign presence and some general rules on how to develop a successful online engagement effort.
Shiny Objects! Don't start your search for mobile app vendors without doing your homework first. Consider the goals and objectives of your meeting or event and determine which engagement tools are most appropriate.
What Every Hospital Communicator Should Say – In 140 Characters or LessRMH Healthcare
Twitter can help connect you with your staff, patients and community. During this presentation, you'll learn the best ways to create an engaging feed.
Featuring Holly Martin (media specialist) and Ryan Hildebrand (web specialist) for RMH Healthcare in Harrisonburg, Va.
This course is aimed at communicators who want to learn how to establish a Twitter voice, set goals and learn how to tie other social media accounts into the feed.
Social media's impact on the sales funnel. Social media is dramatically influencing the way we view the sales funnel. As social media transforms the relationship consumers have with the brand, the product, and each other, the game is definitely changing.
How Social Logins can transform the way websites engage with their audience and know more about them.
A presentation by Hridja is a digital marketing professional from India.
A presentation given by Managing Partner Brett Bell of Grassroots Online on April 7, 2014 to an "Advocacy & Government Relations" course at Ryerson University in Toronto, Ontario. The presentation looks at the need to develop an online campaign presence and some general rules on how to develop a successful online engagement effort.
Shiny Objects! Don't start your search for mobile app vendors without doing your homework first. Consider the goals and objectives of your meeting or event and determine which engagement tools are most appropriate.
What Every Hospital Communicator Should Say – In 140 Characters or LessRMH Healthcare
Twitter can help connect you with your staff, patients and community. During this presentation, you'll learn the best ways to create an engaging feed.
Featuring Holly Martin (media specialist) and Ryan Hildebrand (web specialist) for RMH Healthcare in Harrisonburg, Va.
This course is aimed at communicators who want to learn how to establish a Twitter voice, set goals and learn how to tie other social media accounts into the feed.
Social media's impact on the sales funnel. Social media is dramatically influencing the way we view the sales funnel. As social media transforms the relationship consumers have with the brand, the product, and each other, the game is definitely changing.
Social Media is huge and any business not tapping into the power of these tools and networks is missing out.
Yet it can be overwhelming and difficult to know where to start and what tools to use.
This presentation was done as a webinar for entrepreneurs wishing to know top tips and tricks to making the most out of their social media efforts. Enjoy
Social media crash course: Tools in practicePaul Gillin
There are dozens of social media tools available to communicators, but just a handful are emerging as the most effective means to reach constituents and influence markets. This seminar is a hands-on, intensive look at three top options: blogs, social networks and microblogs like Twitter. Participants will gain insight into how they can optimize the use of these tools to achieve different business objectives.
In this session, you will:
Examine the critical success factors in business blogging, including monitoring, voice, promotion and search engine optimization
Evaluate social networks and their applications in business
Explore the Twitter phenomenon and how microblogs can complement other social media tools
Increasing Conference Collaboration By Shifting From A Market-Share Environme...Jeff Hurt
We are living in a world of hinge time (Collaborative Intelligence authors Dawna Markov and Angie McArthur). Our conferences are planned to educate attendees for an era that no longer exists. The challenges our attendees face are vastly different from the ones of the past.
Most of our conference attendees were educated on how to be right. We focus on individual and collective attention on deficits—cognitive, emotional, financial and industry-related says author Dawna Markova. Rarely have we been taught how to collaborate effectively with people across cultures, time zones and temperaments. Thus hinge time.
Hat tips Judith Glaser-Conversational Intelligence & Dawna Markova and Angie McArthur-Collaborative Intelligence.
Deep Learning: Crafting The Total Transformative Learner ExperienceJeff Hurt
What percentage of your conference education falls into each of the following three categories?
• Shallow Learning
• Advancement Learning
• Deep Learning
Would you even know the differences between the three? Or why it matters? And which of these would lead to authentic, transformative, participant learning? Well, you need to know if you want to compete in today’s experience-driven society! Discover how to apply UXD (User Experience Design) concepts to LXD (Learner Experience Design) to create transformative learning experiences.
To be an effective governing Board, there must be a clear definition of strategy, defined expectations of their leadership role, resources, and finances. But sometimes boards find themselves doing 'work' rather than offering strategic direction. Explore how to guide your Board's focus from operations to oversight of finance and administration or from doing program work to overseeing the program of work. Walk away with techniques to shift your Board's contributions from working to governing.
Organizations are good at talking about and choosing change but equally important are the plans we develop bring others along with the change. Wise leaders are turning to neuroscience and cognitive psychology to break through our natural "guardians of change." One helpful tool could be what's called the ACE plan, a three-step approach to make transition management stick. In addition, you'll learn why our brains resist change and how to design strategies that make our thinking caps more receptive. Take back a fresh strategy that invites and empowers other to be positively part of the change process.
You need innovation as an engine for you conference participants’ success!
This requires that you must break free of Infectious conference learning myths.
Despite our intentions to ensure that all our conference participants learn and network successfully, we seem to be working harder than ever at accomplishing less. And our attendees seem to be more disengaged than ever and longing for more. At any given time 50% or more of our conference attendees are not attending our programming.
In an effort to improve our conferences and help our attendees, we have pushed the existing conference model into hyperdrive, offering more and asking attendees to work at super speeds to consume as much as possible. Our richly-scheduled events—code for overly-scheduled—negatively affect attendees’ learning and quality networking in the long run.
We need to break free of infections myths about conference experiences, learning and networking to find ways to hardwire conferences to organically develop the natural intelligence of our attendees. It requires courage, tenacity and certitude that our conferences can become true learning events that redefine our participants’ 21st century success.
Creating Sticky Learning To Combat Our Illusion Of KnowingJeff Hurt
As adults, we are rather lazy learners.
Much of what we hold as fact regarding learning is actually illusion. We waste a lot of effort, time and resources with common-sense accepted educational practices that are rooted in intuition, tradition and myth.
The most effective learning strategies and education programming are counter-intuitive. We need to build new bridges between our education offerings and the learning research in order to increase our participants’ ROI. We need to develop a deeper understanding of the why and how to create learning opportunities that stick.
What's Your Story? Creating Memorable General SessionsJeff Hurt
Conference attendees are collectors of experiences. You have the opportunity to design a conference narrative that uses narraphors: metaphors to tell a story. Your opening and closing general sessions need to help frame that narraphor with input and output frames. Then you can transform your conference attendees from story listeners to story tellers to story sharers and story people. So what's your conference story and narraphor?
Every conference experiences change.
Well, at least is should experience some change. Especially if it’s a healthy and growing conference.
Yet some conference organizers—those that keep their finger on the intersection of society, their profession and their customers’ industry—sense that they are in the midst of radical change. It’s the kind that only happens every few decades.
The challenge of many conferences today is that they are like local, indigenous populations using their native tongue trying to talk to foreign immigrants. The traditional conference experience is out of touch, disconnected and using an outdated model. It fails to connect with today’s generations.
Well, it’s time your conference went EPIC!
Today’s culture wants EPIC communications and experiences. For today’s conferences to succeed, they must step outside of traditional thinking. They have to create new models and experiences that use a four-step EPIC transformational process.
After attending this session, the participant will be able to:
1. Identify the four-step EPIC model for conferences and events.
2. Discuss how conferences can create experiential events.
3. List ways to make conferences more participatory that increase learning and retention.
Strengthening Our Strategic Thinking To Become Better LeadersJeff Hurt
Becoming a strategic thinker is not as difficult as it sounds. Although if we’re not careful, it may mean running in place twice as hard. It just means practicing different behaviors than what you probably already do.
When you focus on remembering minutia and details, it adversely affects your ability to engage in strategic thinking. We have to be careful as leaders and logistic meeting professionals of falling into the trap of losing sight of the bigger picture. Neuroscience has proven that when we focus and engage in strategic, abstract thinking, we improve our ability to remember the details. Becoming more strategic actually improves our logistics.
Being more strategic doesn’t mean making decisions that affect your whole company. Nor does it mean allocating scarce budget dollars. And it clearly doesn’t mean scouring the internet for the right response to the problem you face.
It means forcing your brain to slow down and work smarter.
Learning Outcomes:
Define a strategic brain and how it affects our leadership.
Identify three steps we need to practice to become strategic thinkers.
Discover how to improve the brain’s gatekeeper and increase our ROI!
Boom! 5 Ed Disruptors For Your ConferencesJeff Hurt
Brain science is not a fad and neither is online learning. The more we learn about how we learn, the more opportunities we have to provide more meaningful and lasting learning experiences for attendees at our meetings and events. Explore a few top education innovations happening in all walks (including K-12, universities, the digital space, library science, adult education and on-the-job-learning) extract their core nuggets of wisdom and “translate” them for application to our world of conference and professional learning.
Future Of Learning And Technology 2020: Preparing For ChangeJeff Hurt
The education landscape of 2020 will be characterized by the blurring of boundaries. Learning anywhere and anytime will be commonplace in many different ways based on the ubiquitous and innovative use of technology. Our organizations face a duality of change—conceptual and technological—regarding the practices of education and learning. The practices of teaching, presenting and learning will undergo fundamental change as it responds to global, social, political, technological and of course, learning research trends. Will your organization be ready and prepared to take advantage of these seismic changes to education, learning and technology?
Curate Like A Pirate: Choosing Education Content That Leads TO A Treasure Loa...Jeff Hurt
Curate Like A Pirate has nothing to do with your organization attacking and robbing ships. It has everything to do with the spirit of pirates. Should you choose content that is elementary for those just entering the profession? Should the content be advanced? Should education programming offer only relevant content or the most popular content? After adopting a pirate-spirit that embraces the pirate code and that commits to the voyage you'll be able to discover how to select the right content for the right audience at the right time.
After attending this session, the participant will be able to:
1) Identify four traits of curation that you should implement when selecting content for education programming.
2) Discuss the pros and cons of only offering content that meets your members’ current needs.
3) Evaluate the differences between offering relevant or popular content for your customers.
The traditional conference is in dire need of creativity, innovation and reinvention! It has been stuck in an ancient, out-dated rut for too long. What happens inside of conferences is going to change. Especially now that the Web connects us to information and people the way that it does. It has to change.
8. What happened to United? Social Media Positive comments decreased 4% Negative comments increased 3% Traditional Media Positive stories dropped 12% Negative stories increased 5%
9. We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal. The ClueTrain Manifesto
$3,500 Taylor Guitar$1,200 to repairSpent $150 to create the music videoLoaded it onto YoutTube July 2009 25,000 views 1st 24 hours
CNN, Today Show, The ViewWebsite gets 50,000 hits per dayCTV, Canada’s largest private broadcaster, hired him as a songwriter.Got endorsement deal with Carlton
Positive sentiment in social media networks decreased from 34% to 28%. Negative sentiment increased from 22% to 25%. Positive stories in traditional media dropped from 39% to 27% while negative stories increased from 18% to 23%. (data from Syomos) Six months after the story broke, United PR continues to receive requests to talk about the incident.United has since changed its policies. The video is now used in United training. United now monitors social media
Marketers count the number of views people receive. One ad campaign might create seven million impressions. And the costs of that one ad campaign can be in the hundreds of thousands of dollarsUnited Breaks Guitars online video has more than 9 million impressions
Word of Mouth Marketing: Giving people a reason to talk about your products and services, and making it easier for that conversation to take place. It is the art and science of building active, mutually beneficial consumer-to-consumer and consumer-to-marketer communications
91% Prospective Association Members learn about organization by WOM.67% learn about organization from a colleague.WOM is most effective membership recruitment tool. [Marketing General 2010 Membership Marketing report - http://www.membershipmarketing.blogspot.com/]
WOM can be encouraged & facilitatedempowers others to share experiencesfocuses on providing good customer service firstacknowledges unsatisfied customer is equally powerful
WOM can not befaked or inventedAttempting to fake word of mouth is unethical and creates a backlash, damages the brand, and tarnishes the corporate reputation.
Three out of four consumers in America and four out of five in Western Europe have a mobile phone. Think about these devices as mobile information conduits. 130,000iphone apps as of 10/20/10.
Cisco estimates that by 2013 video will represent 91% of all data flowing over the Internet which is very different than today’s text and graphics medium.In one month in 2009, 100 million Americans watched a total of 6 billion YouTube videos ~ Comscore
These cloud Internet services are accessible anywhere with a login from a web-connected device. The servers, software and storage are in the cloud. Cloud computing enables improved system integration, data exchange and user experience. This is a great tool for attendee collaboration and online customer service.
Social networks have exploded and your event participants can influence their peers, tap their community for information and spread communication–both positive and negative. By 12/09, 59% of all online consumers use social networks.
Define Influencer - Influencer person who has a greater than average reach or impact through word of mouth in a relevant marketplace. 8 in 10 Millennials say they have taken action on behalf of brands they like and trust.9 in 10 U.S. Millennials take action once a week on behalf of bands66% Millennials recommend brand76% Millennials say their family and freidns depend upon their opinions54% Millennials tell family and friends not to purchase products or services41% Millennials boycott an organization32% Millennials post something negative abot a brand in social network29% join community of people who dislike the brandEdelman 8095 Global Liaison Network – Report For Millennials Taking Action Is A Core Value
7 million are both Mass Connectors and Mass MavensGoogle biased toward content with lots of inbound links like blogs, discussion forums reviews and these end up near top of search rankings. They have opinions and love to spread them.
How to amplify event fans?Get an outside perspective. (Monitor, collect and analyze customer perspectives.)Respond (Create profiles in the places your customers go and reach out to them.)Enable (Give customers tools, content and opportunities to talk about you.)Amplify (Find ways to connect fans to each other, and to the rest of the world.)Change (Help organization leadership learn from fan activity, improve and change for better.)
Old sales funnel: Eyeballs to awareness to consideration to preference to purchase to customer.New marketing funnel continues: Supported to empowered to delighted to fan to broadcaster.